Incorporating Design Thinking approaches in development projects

Transcription

1 Incorporating Design Thinking approaches in development projects Talk Prof. Mikko Koria

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3 So what is all this about the users? Who are they anyway, and why should one be interested?

4 Mozambique after ceasefire -92 History & path dependency hits Infra offers no support - BYO Start from scratch - get 50% Everything that one does not expect Transfer through people Or not - aids kills

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8 Vanuatu: earthquakes & cyclones Web of social arrangements that mediate everything - different drivers than in the west Its all about logistics Start from 30% - get to 80% Effectiveness with twitches Transfer through people

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13 Sri Lanka: tsunami Social construction of reality Matrix organizations Weak planning Protocols not in place Whose agenda?

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17 Setting the Scene

18 Users in innovation ecosystems GOV BIZ UNI 18

19 Users in innovation ecosystems GOV BIZ UNI USERS 19

20 Users in innovation ecosystems GOV Top down BIZ UNI USERS Bottom up 20

21 Inspiration & Challenges Past: Agricultural economy! Past: Industrial economy! Now: Experience economy! Emerging: Knowledge economy! Future: Transformative economy

22 Creating Value Do we create any? And to whom?

23 Do we create any value? Economy Psychology Sociology Ecology Society Wealth Wellbeing Meaningful life Ecosystem Stability Shared Drivers Firm/ Organization User Profit Core values Social responsibility Value for money Reciprocity in networks Livability of environment Sustainability Ecoeffectiveness Happiness Belonging Eco-footprint Source: den Ouden, 2011

24 Innovation & business models

25 Innovation & business models

26 Meaningful innovations " Improve quality of life of users " Provide value for organizations " Enable supporting ecosystems " Improve quality of life in society 26

27 New value propositions need to: " Offer pleasurable experience for the user, which changes behaviour permanently " Provide opportunity for organisations to do well to ensure continuity " Enable ecosystems to do good and provide value to stakeholders " Make it possible to improve quality of life in society 27

28 Multiple actors needed to: " Jointly contribute knowledge, experience, resources " To deeply understand the societal issues at hand " To generate ideas that really solve problems 28

29 Design Thinking

30 Inspiration: Design Thinking It appears that there are two different streams in design thinking, one in design and another in management. Moreover, academics consider the roots of design thinking to go back to the 1960s, whereas practitioners regard the concept as a rather recent phenomenon having formed during the 2000s. Source: Hassi & Laakso, 2011

31 Path of design thinking Source: Hassi & Laakso, 2011

32 Design Thinking

33 Design Thinking

34 From problems to opportunities World of Limitations World of Opportunities

35 From problems to opportunities Limit of user understanding World of Limitations World of Opportunities

36 From problems to opportunities Limit of user understanding World of Limitations World of Opportunities

37 Integrating Leverage own capabilities Collaborate with other stakeholders Adaptation Investment Communities Organisations Government Regulatory environment Top-down Access to Finance Physical Infrastructure Area of high knowhow needs Area of high coordination and advocacy needs Knowledge & skills Market information Bottom-up Area of best local knowledge Innovation ecosystem in BoP initiatives Bottom-up Top-down Prof. Mikko Koria Aalto University

38 Collaboration across ecosystems Knowledge transfer Iteration Collaboration Converging Markets Iteration Prof. Mikko Koria Aalto University

39 Projects A few inconvenient facts

40 Programmes & projects Strategic Level Operation/ Program Management (Benefits, approach) Identifying a program Defining a program Governing a program Managing the Portfolio Closing a program Delivering Benefits Program manager Project manager Operational Level Project Management (outputs, efficiency) Initiating Planning Controlling Closing Executing

41 Complexity: tasks & environment Increasing complexity of the (set of) tasks Current PM practice Increasing complexity of the environment(s)

42 Complexity: tasks & environment Increasing complexity of the (set of) tasks Role orientation Task orientation Organizational orientation Increasing complexity of the environment(s)

43 Complexity: tasks & environment Increasing complexity of the (set of) tasks Task orientation Role orientation Organizational orientation Programme comfort zone Project comfort zone Increasing complexity of the environment(s)

44 Complexity and control

45 Key issues

46 Cases

47 Innovativeness of Vietnamese SMEs

48 Brazilian fashion sweat shops complexity Webshop Registration Common facility Mobile service

49 Yritysyhteistyö Connecting ecosystems

50 Thanks!