ISOM 4020Innovation Management & Technology Entrepreneurship. Room: 1009, LSK Building. Monday 13:30-14:50 Friday 09:00-10:20

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1 ISOM 4020Innovation Management & Technology Entrepreneurship Room: 1009, LSK Building Monday 13:30-14:50 Friday 09:00-10:20 COURSE INSTRUCTOR Dr. Jeevan Jaisingh Room: LSK4038 Ph: Office Hours: By appointment TA Adrienne Yuen Sum Lee LSK4065 Website: Use your ITSC account to login. COURSE OVERVIEW: Innovation is a major driver of economic growth in the world today. Innovations in the information technology, pharmaceutical, manufacturing and genetics industry are having significant impact on human life around the world. Every day thousands of entrepreneurs and entrepreneurial firms around the world work to bring their innovations out in the market. However, for every successful innovation there are many innovations that end up as failures. Why are some innovations successful while others end up as failures? How can entrepreneurs and entrepreneurial firms manage the innovation process to increase the chance of success? What skills, information and tool-kits does an entrepreneur need to make his/her technology venture a success? These are some of the questions that provide a starting point for the content that is going to be covered in this course. The course provides students with the knowledge and skills that will help them become good at managing innovations and also provide a basic foundation to become a technology entrepreneur. The course uses a number of short cases to introduce students to business scenarios and to illustrate the relevance of concepts learnt in class. Students have an opportunity to apply what they have learnt in class to the group project where students will take the role of technology entrepreneurs who are in charge of bringing a new technology into the market. The course places heavy emphasis on learning by doing and hence the focus on the group project. There is no Final Exam for this course.

2 COURSE GRADING POLICY: The grade for the course will be based on the following weight: CLASS PARTICIPATION: DISTRIBUTION % Class Participation 10 Mid-Term Exam 40 Group Project 50 - Elevator Pitch (5) - Feasibility Analysis & Revised Elevator Pitch (10) - Final Presentation (15) - Project Report (20) Participation will be judged based on your contribution to class discussions. Points would depend on the quality of the comments made and the value added to the discussion. Activities that disturb the class such as coming late, talking, texting, web surfing etc. may lead to deductions in the class participation scores. MID-TERM EXAM: The mid-term is scheduled for Nov 4 th The exam will consist of questions which are a combination of multiple choices, true/false and essay/case type questions. The exam will be closed book. GROUP PROJECT: See details of Group Project below COURSE MATERIAL: - No Textbook - Short cases/handouts etc. to be provided in class. CLASSROOM POLICIES: 1. Please be settled in class a couple of minutes before the start of each class. 2. If the class has already started then collect the handouts after class. 3. No usage of mobile phones or computers in class

3 COURSE SCHEDULE (TENTATIVE): # Class Date Topic Short Case PART I. INNOVATION MANAGEMENT 1 Sep. 2 nd Introduction: Innovation and Entrepreneurship Facedeals 2 Sep. 5 th Innovation Evolution and S-Curves e-ink 3 Sep. 9 th Innovation Evolution and S-Curves 4 Sep. 12 th Disruptive Innovations 5 Sep 16 th MID-AUTUMN BREAK (NO CLASS) 6 Sep. 19 th Analyzing Innovation Capabilities Kodak 7 Sep. 23 rd Innovation Adoption: Crossing the Chasm Segway 8 Sep. 26 th Protecting Intellectual Property (Patents) tttools 9 Sep. 30 th Protecting Intellectual Property (Copyrights, Cadence vs. Avanti Trademarks & Tradesecrets) 10 Oct. 3 rd Market Timing & Cannibalization Playstation PART II. TECHNOLOGY ENTREPRENEURSHIP 11 Oct.7 th Analyzing Customer Needs Lytro 12 Oct. 10 th CHEUNG YEUNG FESTIVAL (NO CLASS) 13 Oct. 14 th New Product Development 14 Oct. 17 th New Product Development: Experimentation 15 Oct. 21 st Market & Feasibility Analysis Nymi 16 Oct. 24 th Elevator Pitch Presentation (for Group project) 17 Oct. 28 th Innovation Adoption: Predicting Adoption Rate 18 Oct. 31 st Business Plans & REVIEW FOR MID-TERM Leap Motion EXAM 19 Nov. 4 th MID-TERM EXAM 20 Nov. 7 th Business Model Analysis Tile 21 Nov. 11 th Feasibility Analysis & Revised Elevator Pitch Presentation(Group Project) 22 Nov. 14 th Organization Form 23 Nov. 18 th Funding the Business Zazzle 24 Nov. 21 st FINAL PROJECT PRESENTATIONS 25 Nov. 25 th FINAL PROJECT PRESENTATIONS 26 Nov. 28 th FINAL PROJECT PRESENTATIONS

4 GROUP PROJECT Students will work in groups consisting of 5-6 students per group. Students are expected to form groups on their own. The students will take the role of technology entrepreneurs who are bringing a new technology into the Greater China market. The choice of the technology is left to the groups. Starting a technology venture is a process of constant iteration identifying an opportunity, revising the initial idea, analyzing market feasibility, reacting to market changes etc. Each group will refine the project over the semester, starting with an elevator pitch, conducting a feasibility analysis and revising the pitch, and then making the final project presentations. Each individual group is expected to meet with the instructor for project consultation and preapproval. No two groups are allowed to work on similar topics. The group that selects the topic first will be allotted the topic. The project will provide an opportunity to apply the concepts learnt in class. All group members are expected to contribute equally to the project. At the end of the course, students will do a peer evaluation of their groups. Your final score on the group project may be reduced if the peer evaluation by your group mates suggests that your contribution has not been up to par. Project Timeline: Group formation Topic Selection & Approval Elevator Pitch Presentations Feasibility Analysis & Revised Elevator Pitch Final Presentations Project Report (due date) Sep. 26 th Oct. 14 th Oct. 24 th Nov. 11 th Nov. 21 st /Nov. 25 th / Nov.28 th Dec. 5 th Elevator Pitch Presentation: Each group will do a short Elevator Pitch of their proposed technology startup. This is a chance to receive early feedback on an idea. Perfection is not expected; groups should focus on identifying a tech venture with a unique selling point. No submission required. It is highly recommended that groups discuss the project topic with the instructor, in advance of the elevator pitch presentation day to rule out inappropriate ideas/topics. Feasibility Analysis & Revised Elevator Pitch Presentation: It is expected that many groups may decide to modify/revise/abandon their initial plans after receiving feedback from the Elevator Pitch Presentation. After the modification/revision etc., and in preparation for this presentation, groups are expected to carry out a feasibility analysis for their venture. The feasibility analysis may include things such as market attractiveness, product/service feasibility, industry and market feasibility, financial feasibility etc. The main goal for this stage is to convince the audience that there is indeed a market for the product/service. Both primary and secondary research can be done for this purpose. Primary research will be given more weightage than secondary research. No submission required. The group project involves submission of two deliverables, the Final Presentation slides and the Project Report. Here are some guidelines for the report and presentation:

5 Final Presentation: Each group will do a final presentation of their business plan. The outline and format of the business plan can follow the structure of the business plan presentation discussed in class. The exact time allocated for the presentation will be announced later. There will be additional time for Q&A. All students are expected to attend the class even if their groups or they are not presenting. Submission: Please submission to TA on the due date. Project Report: The report should contain the business plan for your project. The outline and format of the business plan can follow the structure of the business plan discussed in class and should include the final version of the analysis carried out in previous stages. In preparation for writing the business plan, groups will need to do market and feasibility analysis, customer needs analysis etc. In addition, the report can include any other detail the groups feel relevant. The approximate length of the report can be around pages (12 point font, 1.5 spacing). Submission: Please submission to TA on the due date.