The UK s leading Christian media organisation

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1 Media Pack

2 The UK s leading Christian media organisation Premier is the UK s leading producer of multimedia Christian content. We reach nearly 2 million people each month with our products and services which include two radio stations, three magazines, digital content and a national Christian helpline. In a recent Audio Monitor survey Premier Christian Radio attracts 1.3m listeners every week! Premier serves the full Christian market with content that is suitable for audiences of all denominations. STRONG AND UNIQUE REACH Premier is characterised by a loyal, trusting and responsive audience. An extremely large proportion of Premier Christian Radio s audience has such a strong affiliation with the station that they listen to nothing else Premier provides the only way to reach these people. What s more the personal nature of radio means we are able to speak to our audience on a one-to-one basis and they know, love and trust what we say. We are uniquely positioned to provide incomparable reach into some communities, such as the black and ethnic minority community and the committed Christian audience. We can also provide strong reach into the 50+ and female demographics amongst others. Media Pack Ethnic minorities Senior Female & family Affluent & influential Compassionate & ethical Christian faith or sales@

3 Engaging our audience through multimedia channels Radio: Premier Christian Radio Magazines: Online: Premier Christianity Premier.org.uk Premier Jobsearch Premier Gospel Premier Jobsearch Premier Childrenswork Premier Youthwork Premier Jobsearch PREMIER: INNOVATING AND LEADING THE MARKET Premier Christian Radio was the first Christian radio station to be granted a license Premier was the first Christian broadcaster to be granted by Ofcom a national terrestrial radio license Premier Christian Radio was one of the first radio stations to stream live radio online Premier was one of the first media organisations to offer video on demand: our service was launched two years before BBC iplayer Premier Youthwork is the first and only magazine resourcing UK Christian youth workers or sales@

4 Enabling people to put faith at the heart of their daily life and to bring Christ to their communities The UK s biggest Christian radio station broadcasting nationwide. Where Faith comes to Life The best range and the biggest names in gospel music. Music for Life Ideas, resources and guidance for youth ministry Ideas, resources and guidance for Christian children s leaders The monthly magazine for all Christians, tackling the big issues to relate faith to everyday life The leading Christian jobseeker & recruitment resource for jobs in a diversity of sectors Inspiring, equipping and connecting Christians in the age of digital technology Providing church leaders with high quality, accessible resources that engage with mental and emotional health Offering a listening ear, along with emotional and spiritual support from a Christian perspective and prayer or sales@

5 The UK s biggest Christian radio station broadcasting nationwide. Where Faith comes to Life Premier Christian Radio is the UK s biggest Christian radio station. Established in 1995, it was the first Christian radio station in the UK to be granted a broadcast license and now reaches a nationwide audience of half a million on MW, digital and online radio. The station features the best in worship music, teaching, interviews, debate and news from a Christian perspective, fronted by longstanding and much loved presenters including John Pantry, Pam Rhodes, Rick Easter and Maria Rodrigues. It s official Britain loves radio! Radio on any platform continues to play a unique emotional role in the listener s life lifting their mood when engaged in other tasks, wherever, whenever a role that is impossible for other media to fulfil to the same degree. Radio Advertising Bureau Premier Christian Radio offers a unique opportunity to talk directly to the Christian community across the UK We know that listeners to Premier Christian Radio are very loyal to the station in a way that is unique among radio listeners as a whole. Deanna Hallett, Hallett-Arendt Market Research Premier Christian Radio has a high proportion of solus listeners listeners who cannot be reached anywhere else. Over 16% of Premier Christian Radio s audience listen to no other radio station in the average week, which is a higher percentage than that of any other major commercial station in the London market place, and more than twice the proportion of audience than stations such as, Capital, Heart, Magic, Kiss, Smooth, XFM and Gold. (Source: RAJAR, 12 months to Q2 2013). Premier Christian Radio s audience is very loyal. The average listening time spent with Premier Christian Radio is amongst the highest when compared to other commercial stations in the London market place. It is almost twice that of stations such as Capital, Heart and Kiss. (Source: RAJAR, 12 months to Q2 2013). Listeners emotionally engage with Premier Christian Radio; it is a trusted friend to them. They tune in to lift their spirits, to be inspired and for it to be a support in their lives. As a result they are highly responsive to its output. Premier Christian Radio reaches key influencers, taking the advertiser s message further. Almost two thirds of Premier Christian Radio listeners are women. (Source: RAJAR, 12 months to Q2 2013). or sales@

6 The best range and the biggest names in gospel music. Music for Life Premier Gospel is an award-winning gospel music station broadcasting online and across London on DAB digital radio. Led by gospel music legend Muyiwa, and featuring some of the biggest names in the genre, it plays a huge variety of gospel music including latin, reggae, house, hip hop, jazz and old school, catering to London s large black & minority ethnic and urban music audience. Award-winning gospel music station. UPA Gospel Awards 2010 Best radio programme, Gospel Tonight with Muyiwa and the Africa Gospel Music Awards 2012 Best Contribution to the Promotion of African Gospel Music. BEFFTA RADIO PERSONALITY OF THE YEAR 2012 NOMINEES Gospel Breakfast and Gospel Drive AFRICA GOSPEL MUSIC AWARDS 2012 Best contribution to the promotion of African Gospel Music A big range of gospel music DJs including Lady T, Yinka and station director Muyiwa are the biggest names on the UK gospel scene. Broadcasting on DAB digital radio in London and beyond via the internet. Serves London s large Black British, African-Caribbean and urban music audience. Growing up around various genres of music and skilful musicians has taught me that music is a deep and meaningful expression. Music when teemed with a passion for the Gospel is one of the most powerful forces that exists Premier Gospel brings that music to one place for us all to experience. Keep up the good work! Jaz Ellington Awards include the UPA Gospel Awards 2010 Best radio programme, Gospel Tonight with Muyiwa and the Africa Gospel Music Awards 2012 Best Contribution to the Promotion of African Gospel Music. Majority of audience is Black British or of African Caribbean origin and tends to be in their 20s-30s. (Source: listener feedback). or sales@

7 The monthly magazine for all Christians, tackling the big issues to relate faith to everyday life Premier Christianity is the leading quality monthly evangelical magazine. Designed for all Christians, from church leaders to regular churchgoers of all denominations, it connects Christians with each other and God. The magazine is packed with news, progressive culture and debate to help people live out their faith in everyday life. 10k subscribers, 18k print run (except Apr & Aug 30k print run). 50,000 readers (except Apr & Aug 80k readers). 60,000 monthly web audience 2,000 readers of digital version e.g. ipad, tablets (subscribers). 59% of readers say adverts are informative. (Source: Premier Christianity readers survey). 26% of readers are a church leader. (Source: Premier Christianity readers survey). (A further) 24% are part of the wider church leadership team. (Source: Premier Christianity readers survey). 92% of readers attend church once or more each week. (Source: Premier Christianity readers survey). Readers theological outlook (respondents indicated all theological outlooks that applied to them): 66% Evangelical, 36% Charismatic Christian, 14% Broad, 8% Conservative Christian, 7% Emerging, 5% Pentecostal. Premier Christianity is a vital servant of the church in the UK. With in-depth relevant reporting and analysis that is both fearless and compassionate, the magazine enquires, inspires, provokes and clarifies. I have frequently pointed to it as a world leader in Christian publishing. Jeff Lucas Pastor of Timberline Church, Colorado and international writer, speaker and broadcaster. I find Premier Christianity a fantastic way to stay informed with what is going on across the UK church. Thanks to a great team of writers, reviewers and journalists this magazine is essential reading for Christians leaders. With cultural comment, the latest reviews and in depth features there will always be something you enjoy in each month s magazine. Dr Krish Kandiah, Evangelical Alliance Our readers purchase on average one Christian book each month. or sales@

8 Ideas, resources and guidance for youth ministry Premier Youthwork is the only magazine in the UK dedicated to resourcing Christian youth workers. Available monthly by direct subscription it is packed with resources and guidance for youth ministry, with writers from across the world of youth work, from local practitioners to megachurch pastors. 12,000 readers. Nearly half of subscribers copies are read by more than one person. More than 98% of readers would recommend Premier Youthwork to a friend or colleague in youth work. Readership is 61% female, 39% male. Around half of readers hold a youth work qualification. Around half work in youth work on a full time basis. They mainly work with the and age groups. Premier Youthwork is the centre of all conversation around youth ministry in the UK. It is an essential in my resources collection, and in my life as a youth worker. Premier Youthwork is exactly what we need. Claire Farley, LiNX Christian Youth Trust I have been a subscriber to Premier Youthwork for eight years now and can honestly say it is essential to the running of my youth work. Nick Francis, Youth minister at Well Street United Church It is no exaggeration to state that Premier Youthwork is an essential tool in my youth ministry. Dan Crouch, Youth worker in Keynsham Premier Youthwork is complemented by the UK s largest national youth ministry event, the Premier Youthwork Summit. 73% of readers are also involved in schools work. 72% took their group away for a residential in the last 2 years. 37% of youth group members have been on short term missions or gap years in the last 2 years. or sales@

9 Ideas, resources and guidance for Christian children s leaders Premier Childrenswork is the UK s only magazine for those working in Christian children s ministry. It is available every two months by direct subscription and is packed with ideas, resources and guidance for children s ministry drawn from across the church. Developed by Premier in partnership with Rt Rev Richard Chartres, Bishop of London and the Diocese of London it has been extremely well received since its launch in 2012, with church-wide acclaim and an already strong subscriber base. Premier Childrenswork has 2,500 subscribers with a print run of 6,000 bi-monthly. 12,000 readers. This new magazine is a long overdue resource for the thousands of Christians involved in the exciting work of nurturing children as they grow up to learn more of the transforming love of Jesus Christ. Rt Rev Richard Chartres, Bishop of London Whatever church you are in, make sure that whoever does your children s teaching has access to this! Rev Canon J. John Readership 67% female, 33% male. Majority of readers aged % support charities working in developing world. 67% of readers live in their own property. Premier Childrenswork provides a one-stop shop for those who are serving God in this key area of ministry. Steve Clifford, General Director, Evangelical Alliance More than 50% of readers affiliated to the Church of England. High crossover with Premier Christian Radio audience (86% of readers listen). More than half of readers shop online at least once a month. or sales@

10 The leading Christian jobseeker & recruitment resource for jobs in a diversity of sectors Premier Jobsearch is a unique recruitment platform for public, private and non-profit employers to advertise vacancies to Christian jobseekers. Jobsearch advertisements are seen by thousands of people as they are printed in Premier Christianity and Premier Youthwork as well as online at premierjobsearch.co.uk. In addition to this, every job that is printed in our magazines will also be listed on Premierjobsearch.co.uk as part of the package. Premier Christianity and Premier Youthwork have a combined readership of 42,000 Christians each month. Premier Jobsearch has an average of 6,000 unique monthly users. We ve had a brilliant response I ve been inundated with enquiries so it s been really worthwhile for us. Thank you so much for sending the offer through. We would love to be kept in the loop about any other advertising opportunities with you in the future. HR Manager, TLG The Education Charity Premier Christianity, Premier Youthwork and Premierjobsearch.co.uk are all part of Premier allowing your vacancies to benefit from wider audience traffic. Call Donna on or donna.morgan@ for more information.