Recycled Paper A symbol for natural resource protection and sustainable action

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1 Recycled Paper A symbol for natural resource protection and sustainable action Initiative Pro Recyclingpapier c/o Nissen Consulting GmbH & Co. KG Schumannstraße 17, Berlin T: , F: , info@papiernetz.de, 1

2 Relevance of paper and its importance to business Annually, 20 million tonnes of paper are used in Germany, outweighing the Eiffel Tower twice! Producing paper requires a significant amount of natural resources such as wood or waste paper and water. Paper producing industries in Germany use about 2% of the total energy requirements about as much as the entire financial services sector. 2

3 Relevance of paper and its importance to business Study Future trends: Recycled paper and environmental sustainability * Main reasons for using recycled paper Recycled paper is part of most companies sustainability strategies! Because it s environmentally friendly Part of our environmental and/or sustainability strategy Following a top management decision Recycled paper is cheaper A decision by the Procurement department * Original title: Zukunftstrends: Recyclingpapier und ökologische Nachhaltigkeit by A.T. Kearney for Initiative Pro Recyclingpapier, 2010 Other reasons 3

4 Environmental arguments for using recycled paper Companies can significantly improve their environmental footprint by using recycled paper. Using recycled paper saves about 60% of the water and energy required to produce virgin fiber paper. Fibers can be re-used multiple times, protecting forests and biodiversity. Environmental life-cycle assessments by the Federal German Environmental Agency (UBA, 2000) and the IFEU-institute in Heidelberg (2006) prove that recycled paper is better than virgin fiber paper in every environmental aspect. This generally also applies to printing magazines and brochures! 4

5 Environmental arguments for using recycled paper The certification label Blauer Engel (Blue Angel) not only guarantees significant environmental savings, it also labels best available quality for office and printing paper. Paper with a Blauer Engel certification Contains 100% recycled paper with at least 65% low-grade waste paper Is produced without using chlorine, optical brighteners, halogenated bleach as well as several other chemicals 5

6 English screenshot available? From 2015 onwards, products labeled with the Blauer Engel must have an independent third party verification! 6

7 Blauer Engel certified paper is the first choice! The Blauer Engel certification includes resource origin, environmental and health aspects during production, as well as fitness for purpose. FSC certified recycled paper only includes the origin of resources. Production processes and fitness for purpose are not tested. The EU environmental label also only considers certain parameters during the production process. Both the EU environmental label as well as the Nordic Swan are also awarded to virgin fiber paper, not just to recycled paper. 7

8 Blauer Engel certified paper is the first choice! In 2006, the German Federal Environmental Ministry, the German Federal Environmental Agency, FSC Germany, the Jury Umweltzeichen and the Initiative Pro Recyclingpapier issued a joint press release, confirming that the Blauer Engel certification is the environmental label with the most stringent requirements. Original quotes (translated): The environmental label Blauer Engel requires high environmental standards to be fulfilled and is therefore the most environmental choice for end users and procurement managers when it comes to paper. Environmental criteria for the Blauer Engel label are benchmark criteria. They are being continuously improved and guarantee best available environmental and health protection, as well as a high level of sustainability. 8

9 Qualitative arguments for using recycled paper Recycled paper with a Blauer Engel certification meets all relevant standards for office and copying paper: DIN EN Quality and reliability for photocopiers Standard operating characteristics Dust free Surface structure Quality of trimmed edges Adhesion of ink and toner DIN 6738 Archivability of paper by period of storage Testing of actual archivability instead of evaluation of resource materials used Blauer Engel recycled paper is suited for the longest periods of storage (LDK 24-85) and lasts for several hundred years 9

10 Qualitative arguments for using recycled paper Operating characteristics Leading manufacturers of printers and photocopiers confirm that recycled paper has the the same operating characteristics as virgin fiber paper Johannes Bischof, Konica Minolta Konica Minolta has been developing multifunctional printing systems for more than 20 years according to the requirements of the Blauer Engel label. To reduce our and our customers environmental footprints, we help to discover savings potentials and recommend the use of recycled paper when printing. Reinholf Schlierkamp, Kyocera Als Anbieter von Druck- und Kopiersystemen und Dokumentenmanagementlösungen hat der umweltschonende Umgang mit Papier für uns einen hohen Stellenwert. Da alle KYOCERA Systeme auf den Einsatz von Recyclingpapier nach DIN/EN 12281:2002 ausgelegt sind, können unsere Kunden problemlos auf diesem Papier drucken. 10

11 Qualitative arguments for using recycled paper 11

12 Qualitative arguments for using recycled paper This product can use recycled paper according to EN 12281:2002. (From a HP printer manual) In principle all RICOH systems work well with recycled paper according to DIN EN (Environmental information) If you want to use recycled paper, we recommend high-quality paper that meets the criteria of the Blauer Engel certication (RAL UZ 14). 12

13 Qualitative arguments for using recycled paper Dust formation Low-quality trimmed edges lead to increased dust formation. This largely depends on the processing quality and not on the paper that was cut. Recycled paper with a Blauer Engel certification allows for high quality processing. Color printing Principally, Blauer Engel certified recycled paper is fade-proof and suited for color printing in office environments according to DIN EN Nevertheless, optimal results can only be achieved when printers, ink and paper all work together well. 13

14 Financial arguments for using recycled paper Like virgin fiber paper, the price of recycled paper with Blauer Engel certification is subject to normal market fluctuations. Generally: Paper with a high degree of whiteness is more expensive, as only certain types of recycled paper can be used. In Germany, high-quality recycled paper with a degree of whiteness of 80 or lower is generally cheaper than virgin fiber paper and also meets customers environmental expectations. 14

15 15 CEOs of these companies endorse Blauer Engel recycled paper

16 16 CEOs of these companies endorse Blauer Engel recycled paper

17 17 CEOs of these companies endorse Blauer Engel recycled paper

18 Markus Mosa, CEO EDEKA Zentrale AG 6 Co. KG EDEKA aims to reduce its environmental footprint to protect livelihoods and the environment for future generations. Recycled paper is an important building block in our strategy to become a more sustainable company. Dr. Frank Appel, CEO Deutsche Post DHL Resource protection and efficiency are core components of our environmental protection program GoGreen. Therefore we are using recycled paper in our global operations. Packaging materials, brochures, internal documents: When available and technically suited, recycled paper is our first choice! Dr. h. c. Josef Beutelmann, Chairman of the Supervisory Board Barmenia Versicherungen Paper is an important medium to make our otherwise invisible product insurance tangible for our customers and interested parties. As we are using significant amounts of paper, we switched to recycled paper with Blauer Engel certification to protect the environment. Georg Huber, CEO HUBER SE Using water, energy and natural resources sustainably is an integral component of HUBER SE s vision. Using Blauer Engel certified recycled paper is a matter of course, as it implies less stress for fresh and waste water. 18

19 Further information Further information (in German): Initiative Pro Recyclingpapier, c/o Nissen Consulting GmbH & Co. KG, Schumannstraße 17, Berlin T: , F: ,

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