TV Ratings Update Published August 2014
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1 TV Ratings Update Published August 2014
2 Contents Introduction Slide Page 3 Technology in the Home Slide Page 4 Time Spent Viewing Slide Page 6 Share of Viewing Slide Page 9 Reach Slide Page 16 Average Audiences Slide Page 22 Top Programs Slide Page 24
3 Slide 3 Introduction It s shaping up to be a stellar year for commercial free-to-air television: So far this year, average audiences are up year on year in metro and regional markets. Free TV has seen growth in it s overall share of television viewing - stealing share away from SBS and pay TV. Free TV s multi-channels are performing well, delivering twice the reach of all of pay TV s measured channels in metro markets and three times pay TV in regional markets. Live and Free TV programs continue to dominate. The top program list demonstrates Australians love of home grown programming - every one of the top 40 programs on Free TV so far this year is Australian. Free TV s reach remains unrivalled. Every day, more than 13.5 million Australians watch commercial free-to-air television.
4 Technology In The Home
5 Television is ubiquitous The average Australian household has myriad devices on which to view and interact with content. The television set dominates and is in every household. Around two-thirds of households have at least two TV sets. Australian Household Penetration of Technology 99%+ 54% 27.6% 27% 69% 42% 43% 80% Free TV PVR Pay TV Smart TV Smart Phone Tablet Games Consoles Sources: PVR, smart TV, smart phone, tablet and internet national penetration averages sourced the latest available Australian Multi-Screen Report Q1 2014; pay TV is the OzTAM national homes universe estimate for Q3 2014; other figures sourced Free TV Australia. Internet
6 Time Spent Viewing
7 We are watching 3+ hours of TV a day Australians continue to spend over 3 hours a day watching TV on a TV set. Viewing of content on other devices is incremental to the time spent watching TV. Time Spent Watching Television Total TV - Per Day - YOY 3hrs 4mins Metro 3hrs 3mins 3hrs 22mins Regional 3hrs 26mins Source: OzTAM and RegionalTAM, 5 cap cities, 4 aggregated markets, consolidated data for 1 Jan 31 July 2014 vs same period in 2013, all people, 2am to 2am, based on all TV.
8 We re also watching on other screens In addition to the 3 hours+ of Broadcast TV we are watching every day on a TV set, we are also watching 23 mins of online video content on other devices. Daily Time Spent Watching Content Across Screens Source: Australian Multi-Screen Report Q
9 Share of Viewing
10 Slide 10 Free TV s share is increasing So far this year, commercial free-to-air s share of television viewing has increased both across the day (2am -2am) and during the evenings (6pm to midnight). Free TV s metro evening share has risen from 64.1 percent to 65.4 percent. Share of Nightly Television Viewing - YOY 64.1% 65.4% Metro % 14.4% 17.1% 16.0% 4.5% 4.2% Free TV ABC SBS Pay TV Source: OzTAM and RegionalTAM, 5 cap cities, 4 aggregated markets, consolidated data for 1 Jan 31 July 2014 v same period last year, all people, chart based on 6pm midnight.
11 Slide 11 Free TV s share up in regional too Commercial free-to-air television is also up in regional markets, with nightly share increasing from 65 percent to 66.5 percent this year, compared with the corresponding period. Share of Nightly Television Viewing - YOY 65.0% 66.5% Regional % 14.4% 16.5% 15.0% 4.3% 4.0% Free TV ABC SBS Pay TV Source: OzTAM and RegionalTAM, 5 cap cities, 4 aggregated markets, consolidated data for 1 Jan 31 July 2014 v same period last year, all people, chart based on 6pm midnight, regional shares exclude spill.
12 Slide 12 Free TV dominates all key demos Free TV garners the largest share of viewing amongst all key media buying demos, across the day and during prime-time. Share of Nightly Television Viewing - YTD Metro Free TV ABC SBS Pay TV Ppl % 5.9% 2.7% 21.9% Ppl % 8.1% 3.5% 16.7% Ppl % 10.4% 4.1% 16.3% Ppl % 21.6% 5.6% 13.8% GBs 65.5% 16.0% 4.6% 13.9% GBs w Kids 72.0% 8.9% 3.1% 16.0% Regional Free TV ABC SBS Pay TV Ppl % 6.3% 2.3% 18.7% Ppl % 8.5% 3.2% 18.0% Ppl % 9.8% 4.2% 16.6% Ppl % 19.7% 4.9% 12.3% GBs 67.6% 15.2% 4.3% 13.0% GBs w Kids 71.2% 9.5% 3.0% 16.4% Source: OzTAM and RegionalTAM, 5 cap cities, 4 aggregated markets, consolidated data for 1 Jan 31 July 2014, 6pm midnight, regional excludes spill.
13 Slide 13 Pay homes watching more free-to-air Despite subscribing to a paid television service, people in pay TV homes are watching more free-to-air television during prime-time than pay TV. Free-to-air s share of viewing in pay homes has increased to 54 percent this year. Share of Nightly Viewing in Pay TV homes - YOY Pay TV 47.1% Jan -Jul 2013 Free-to- Air 52.9% Pay TV 46.0% Jan-Jul 2014 Free-to- Air 54.0% Source: OzTAM, national pay TV database, consolidated data, 1 Jan 31 July 2014 vs same period last year, 6pm midnight, total people, free-to-air television includes Free TV (commercial free-to-air) and public broadcasters.
14 Slide 14 Free TV multis dominate Free TV s multi-channels collectively garner a 16.4 percent share of daily viewing in metro areas up from 15.3 percent last year. Pay TV s best performing channel secures just a one percent share of TV viewing. Share of Daily Viewing - Multi-Channels - YTD 3.2% 2.9% 2.8% 2.7% 2.5% 2.3% Metro During the evenings, Free TV s multichannels collectively garner a 17.6% share of viewing. 1.0% 0.8% 0.7% 0.7% 0.6% 0.6% GO! 7TWO ELEVEN 7MATE ONE GEM Fox Footy Fox8 TVH!TS Fox Sports 3 Source: OzTAM, 5 cap cities, consolidated data, 1 Jan 31 July 2014, 2am-2am, commercial free-to-air (Free TV) multi-channels and pay TV s top rating channels over the period. LifeStyle Fox Sports 1
15 Slide 15 Free TV multis win in regional too Free TV s multi-channels collectively garner a 19 percent share of daily viewing in regional areas - up from 17.8 percent last year. In regional areas, pay TV s best performing channel secures less than a one percent share of viewing. Share of Daily Viewing - Multi-Channels - YTD 3.9% 3.5% 3.4% 3.2% 2.7% Regional 2.3% During the evenings, Free TV s multichannels collectively garner a 20.3% share of viewing. 0.8% 0.7% 0.6% 0.6% 0.6% 0.5% 7TWO GO! GEM 7MATE ONE ELEVEN Fox Sports 1 Fox8 TVH!TS LifeStyle Fox Footy A&E Source: RegionalTAM, 4 aggregated markets, consolidated data, 1 Jan 31 July 2014, 2am 2am, total people, commercial free-to-air (Free TV) multi-channels and pay TV s top rating channels for the period.
16 Reach
17 Slide 17 Free TV reaches 13.5 million daily No other media compares to the reach of Free TV. Over 13.5 million Australians watch commercial free-to-air television on their TV sets, every day! Source: OzTAM and RegionalTAM, 5 cap cities, 5 aggregated markets (ie includes Tasmania), 1 Jan 31 July 2014, all people, all day, metro and regional daily reach figures are combined to form a national estimate, excludes spill, total commercial free-to-air only (Free TV), based on consolidated data, actual combined reach figure is 13,559,860.
18 Mass audiences anytime of day While the majority of viewing occurs during the evenings, every minute of every day, Free TV reaches huge audiences. Free TV s Average Daily Reach Metro & Regional By Hour 8,000,000 6,000,000 4,000,000 2,000, am 3am 4am 5am 6am 7am 8am 9am 10am 11pm 12pm 1pm 2pm 3pm 4pm 5pm 6pm 7pm 8pm 9pm 10pm 11pm 12am 1am Source: OzTAM and RegionalTAM, 5 cap cities, 4 aggregated markets, consolidated data for 1 Jan 31 July 2014, 2am-2am by hour commercial free-toair (Free TV), combined average daily reach estimate.
19 Free TV reaches all key demo groups During the week, two-thirds of 18 to 24 year olds, and over 88 per cent of grocery buyers, tune in to Free TV each week. Cumulative Weekly Reach of Free TV All Ppl 18-24s 25-39s 40-54s 55+ GBs GBs w Kids Metro 83.1% 68.0% 81.0% 89.9% 90.5% 89.1% 89.7% Regional 82.5% 65.3% 81.9% 88.5% 90.1% 89.5% 88.1% Source: OzTAM and RegionalTAM, 5 cap cities, 4 aggregated markets, consolidated data for 1 Jan 31 July 2014, 2am 2am, average weekly cumulative reach.
20 Slide 20 Free TV multis reach twice as many The cumulative weekly reach of Free TV s 6 multi-channels is more than twice that of all of pay TV s channels. Cumulative Weekly Reach - Free TV Multis & Pay TV Channels - Metro 70% Free TV Multi-Channels 60% 50% 40% 30% Pay TV Channels 20% 10% 0% Weeks (Jan to July 2014) Source: OzTAM, 5 cap cities, consolidated data for weeks , 2am-2am, commercial free-to-air (Free TV) multi-channels and pay TV s channels.
21 Slide 21 Free TV regional multis reach more And the cumulative weekly reach of Free TV s 6 regional multi-channels is almost threetimes that of all of pay TV s channels. Cumulative Weekly Reach - Free TV Multis & Pay TV Channels - Regional 70% Free TV Multi-Channels 60% 50% 40% 30% Pay TV Channels 20% 10% 0% Weeks (Jan to July 2014) Source: RegionalTAM, 4 aggregated markets, consolidated data for weeks , 2am-2am, commercial free-to-air (Free TV) multi-channels and pay TV s channels.
22 Average Audiences
23 Slide 23 Free TV s audiences on the rise Free TV has also recorded strong average audience increases across the day and during prime-time. Free TV and Pay TV Average Audience - Increases/Declines - YOY Metro 3.4% Regional 1.4% 1.0% 1.1% -6.0% -7.4% -7.3% 2am-2am 6pm-Midnight 2am-2am -9.6% 6pm-Midnight Source: OzTAM and RegionalTAM, 5 cap cities, 4 aggregated markets, consolidated data, 1 Jan 31 July 2014 vs corresponding period year prior, average audience comparisons, total people, all day, 2am 2am and prime-time (6pm midnight), regional excludes spill.
24 Top Programs
25 Slide 25 Live and Free dominates Live and free sport, quality local drama and must-watch event TV dominate the top program list so far this year. Every one of the top 40 programs are Australian. Top 40 Programs on Free TV - YTD Rank Program Audience Rank Program Audience 1 STATE OF ORIGIN NSW V QLD 2ND - MATCH 4,135,000 2 STATE OF ORIGIN QLD V NSW 1ST - MATCH 4,038,000 3 MY KITCHEN RULES-WINNER ANNOUNCED 3,676,000 4 STATE OF ORIGIN QLD V NSW 3RD - MATCH 3,340,000 5 MY KITCHEN RULES-GRAND FINAL 3,282,000 6 THE BLOCK: FANS V FAVES -WINNER ANNOUNCED 3,135,000 7 THE BLOCK: FANS V FAVES -AUCTIONS 3,120,000 8 INXS: NEVER TEAR US APART - PART 1 3,083,000 9 HOUSE RULES-WINNER ANNOUNCED 3,011, THE VOICE -LAUNCH 2,936, INXS: NEVER TEAR US APART - PART 2 2,826, STATE OF ORIGIN RQLD V NSW 1ST - PRE MATCH 2,822, THE BLOCK: FANS V FAVES -GRAND FINAL 2,745, STATE OF ORIGIN NSW V QLD 2ND - PRE MATCH 2,670, MY KITCHEN RULES-TUE 2,656, HOUSE RULES-GRAND FINAL 2,648, THE VOICE -WED 2,642, MY KITCHEN RULES-MON 2,626, THE VOICE -TUE 2,565, MY KITCHEN RULES-WED 2,553, THE VOICE -SUN 2,534, MY KITCHEN RULES-SUN 2,453, HOUSE RULES-REVEAL 2,335, THE VOICE GRAND FINAL 2,319, ONE DAY CRICKET -AUSTRALIA V ENGLAND GAME 1 S2 2,313, TENNIS: 2014 AUST OPEN - MEN'S FINAL 2,303, HOUSE RULES-MON 2,301, STATE OF ORIGIN QLD V NSW 3RD - PRE MATCH 2,280, THE BLOCK: FANS V FAVES -SUN 2,219, MASTERCHEF AUSTRALIA - THE WINNER ANNOUNCED 2,207, THE ASHES: FIFTH TEST - AUSTRALIA V ENGLAND S3 2,179, HOUSE RULES-TUE 2,119, MASTERCHEF AUSTRALIA - FINALE NIGHT 2,118, THE VOICE GRAND FINAL -WINNER ANNOUNCED 2,106, THE VOICE -MON 2,086, ONE DAY CRICKET -AUSTRALIA V ENGLAND GAME 3 S2 2,060, HOUSE RULES-WED 2,049, LOVE CHILD 2,038, THE KILLING FIELD 2,037, HOUSE RULES-SUN 2,016,000 Source: OzTAM and RegionalTAM, 5 cap cities and 4 aggregated markets, consolidated data, 1 Jan 31 July 2014, Free TV channels, metro and regional audiences are added to form a combined average audience estimate and ranking, based on program title matches.
26 Regular shows attract millions Free TV s regular programs consistently attract millions of viewers every episode. Free TV s Top 40 Regular Programs YTD Rank Program Audience Rank Program Audience 1 MY KITCHEN RULES-TUE 2,656,000 2 MY KITCHEN RULES-MON 2,626,000 3 THE VOICE -TUE 2,565,000 4 MY KITCHEN RULES-WED 2,553,000 5 THE VOICE -SUN 2,534,000 6 MY KITCHEN RULES-SUN 2,453,000 7 HOUSE RULES-REVEAL 2,335,000 8 THE BLOCK: FANS V FAVES -SUN 2,219,000 9 HOUSE RULES-TUE 2,119, THE VOICE -MON 2,086, HOUSE RULES-WED 2,049, LOVE CHILD 2,038, HOUSE RULES-SUN 2,016, RESURRECTION 2,013, THE BLOCK: FANS V FAVES -MON 1,920, THE BLOCK: FANS V FAVES -TUE 1,890, THE BLOCK: FANS V FAVES -THU 1,874, THE VOICE KIDS 1,870, THE X FACTOR-SUN 1,846, DOWNTON ABBEY 1,815, NINE NEWS SUNDAY 1,813, SUNDAY NIGHT 1,810, THE BIG BANG THEORY -TUE 1,803, THE X FACTOR-TUE 1,798, THE BLOCK: FANS V FAVES -WED 1,769, A PLACE TO CALL HOME 1,735, SEVEN NEWS - SUN 1,733, MINUTES 1,696, NINE NEWS 1,650, FAT TONY & CO 1,599, FAT TONY & CO -EP2 1,594, SEVEN NEWS 1,579, THE BLACKLIST 1,559, WINNERS & LOSERS 1,529, HAMISH & ANDY'S GAP YEAR SOUTH AMERICA 1,521, REVENGE 1,470, MASTERCHEF AUSTRALIA THURS 1,434, HOME AND AWAY 1,426, OFFSPRING 1,285, MASTERCHEF AUSTRALIA SUN 1,278,000 Source: OzTAM and RegionalTAM, 5 cap cities and 4 aggregated markets, consolidated data, 1 January 31 July 2014, Free TV channels, metro and regional audiences are added to form a combined average audience estimate and ranking, based on program title matches ex sport and on 3+ episodes.
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