Online Press Releases For The Offline Business

Transcription

1 Online Press Releases For The Offline Business How To Get Page #1 Google Rankings In Hours And Charge $250 To $1,000+ Submitting Online Press Releases For Brick And Mortar Businesses 2015 Andrew Cavanagh All rights reserved unauthorized reproduction strictly prohibited Disclaimer: The content of this report is for educational purposes only. The information here is not intended to be nor should it be misconstrued to be business advice or legal advice. For legal advice you should seek the counsel of a legal professional. While all care has been taken it is the responsibility of the reader to ensure any activities he/she engages in follow the applicable laws in his country, state, county, and local area. No liability is accepted by the author for any damage caused or claimed to be caused from the information in this report. By reading past this point you are accepting these terms and conditions. You do NOT have resale rights of ANY KIND with this product. Any selling or sharing of this product or portion of this product is a breach of copyright which will be result in both criminal and civil prosecution.

2 What You Can Expect From An Online Press Release? # Very quick and lasting rankings for low competition to mid-competition keyword phrases. # It's FAST. You usually get rankings very quickly (24-48 hours after submission) often for search terms that it might take months or years of hard expensive SEO work to rank for. # It's likely to be many times cheaper than what the equivalent SEO work would cost to rank a site for the same search term. # It creates a lot of safe, white hat authority site backlinks Google loves to your site (if you link the press release to your site). That will help your site rank higher in the search engines too and solidify your rankings. # Your website and your press release can both rank for the same search term...in other words if you're already ranking well in Google it gives you an EXTRA ranking. # If you put a YouTube video inside your press release and a link back to your website you could end up with your YouTube video, your website and the press release all ranking for the same search term. # Your press release pushes competitors down in the rankings. # It's a proven Google friendly white hat method that's been around for well over a decade. # You can target exactly what you want to say in the press release and what you want prospects to do. # You can use an online press release as a form of reputation management...targeting search terms where reviews will come up. # Your online press release can generate a lot of positive word of mouth very quickly, especially important to prospects who rely on referrals. # It is easy to demonstrate results you can quickly show a client all the places that they (their news release) is mentioned online.

3 Recent Online Press Release Examples: These are some examples of online press releases submitted for businesses. Some of the rankings will last and some will slip off depending on how competitive the search term is (we'll cover that later). In the case above a group booking might be worth several thousand dollars to a restaurant so it's easy to justify charging a fee for getting this ranking with the online press release. It's the same for a search term like Birthday party Cairns restaurant...

4 What Can You Charge For An Online Press Release? To get a page ranked on Google using regular SEO would take a whole lot longer and usually require a lot more work than just creating an online press release. Doing both makes even more sense of course because you can link the press release back to your new page. At a rock bottom price of $250 where you'll find very little resistance from most business owners you can still make good money if you're paying a modest fee for syndication (we'll cover that later). Clients are usually very impressed with how quickly their press release goes onto page one and you have a good chance of selling an ongoing service where you create and submit more press releases to rank for different keyword phrases and help their website rankings with high authority backlinks. Many companies are paying PR firms right now for online press release writing and syndication (usually through PRWeb.com). PRWeb's premium syndication costs $369. On top of that you need to add the cost of having the press release written and submitted. Some companies are spending $1,000 to $10,000 a month on online press releases (you can go look at the number of premium press releases on PRWeb.com to see how many of these are being sold.) Charging $250 to $1,000 for one press release is very realistic. You can also look to lock in clients to ongoing press release services giving them 1-2 press releases a month or even one press release every 2 months. If you're controlling their website you could add to that a service where you add pages to optimize for the same search terms you're going to optimize the online press releases for. However you do NOT need access to their website. Nor do you or your client need to deal with their current web designer at all. Online press releases mix well with most other services so it can be your main service or an add on service you offer.

5 How To Sell Your Online Press Release Service To Clients One big advantage of this service is it's very well defined, easy and fast to do and your client will see results very quickly. And you can price it very low (as low as $250) and still make a reasonable profit. Please note: the price you can charge is dependent on how much you need to pay for online press release syndication. Later in this report we'll show you how you can lock in press release syndication for as little as $40 a press release but this special offer ends on August 31 st. From there you can sell ongoing press releases to clients as a service. Getting a new client is really the same as with any other service and is covered in detail in many different reports and resources on Offlinebiz.com... A few tips: The basics don't change. Remember to ask questions and listen when you first talk to a business owner. From there you can customize a suggestion that's likely to get them excited based on the information you gather. It's fairly easy to sell this service when you talk about quick rankings on Google and show some examples. You can get attention by talking about a new service you're offering that's been getting some amazing results. Remember to tell them that you can put almost any message they want and say anything they want about their business. For business owners obsessed with their competition you can explain that an online press release is likely to push their competitor down or off the first page of Google. If you have previous clients you can go to them and offer this service as an add on.

6 9 Secrets to Maximizing Your Results With An Online Press Release #1: Think Of Your Online Press Release As A Self Contained Marketing Tool An online press release that's syndicated gets you hundreds of links back to your website (or anywhere you choose) from authority sites. And the press release itself is going to rank for different search terms...and in many cases it will rank higher than the website. So you'll have prospects looking at the press release in search results and reading the actual press release. That's a prime opportunity to convert targeted prospects into paying customers. So gear your press release to be effective at converting visitors into customers or at least at getting them to take the next step in the sales process. Think through who will be arriving at your press release, what's important to them and ask yourself what is the next step they need to take in the sales process. Then gear your press release to get them to take that action. Remember too that your press release may be visible long-term. If you re helping a realtor market an expensive home in an exclusive neighborhood, and that house sells make sure you ve included wording about how the realtor can find other attractive homes in that neighborhood.

7 #2: Choose Your Keyword Phrases Carefully The keyword phrases you choose to optimize your online press release for will depend on what you're trying to achieve. If you want a fast Google ranking that appears for a couple of days for a competitive search term that's quite possible but less predictable. But if the search term is competitive the ranking will likely drop down off the first page in just a couple of days. If you want your press release to stay ranked high on Google for a few months to a couple of years then it's best to target low to medium competition keyword phrases. A rough guideline: If you do a search for a search term and the top 4 or 5 rankings are all Google page rank 0 or 1 and they're not pages from huge authority sites then that's low competition. Also target keyword phrases with buyer intent. In other words if someone types in buy inground pool Austin then you know they have serious buyer intent...most likely they want to buy a pool. One tip: You can target shorter and longer tail keyword phrases in the same press release if the longer tail keyword phrase includes the shorter one. In other words choose a highly competitive shorter keyword phrase and add another word or two to it that makes it a potentially lucrative longer tail keyword phrase. The press release will likely rank for the shorter keyword phrase for a few days and keep ranking for the longer keyword phrases longer term.

8 # 3: Your Headline Is Vitally Important Include your keyword phrase in your press release headline. Use multiple keywords in your headline to increase the chances of picking up multiple long tail keyword phrases. Choose a keyword phrase to rank for that has some good traffic but avoid those that are outrageously competitive. As a very rough guideline search terms with between 50,000 to 250,000 competing results on Google are fairly easy to rank high for. Keep your headline as short as you can. The more extra words you have in your headline the more you're diluting your keyword phrase. Be newsworthy. Generally speaking your headline must appear to be new information in some way. Grab the attention of your ideal prospects. In other words think through who you're targeting and think of a headline that will appeal to what they want...what's of interest to them.

9 #4: Create the Body of Your Online Press Release Online press releases are approved manually and to get yours approved you need to follow some press release writing guidelines. First the press release has to be newsworthy (a new product, a new release of a report, a new person hired by the business, a new significant change in policy or direction etc.) Often if you have some kind of tips or information you're sharing something evergreen that isn t truly news - you can add the word released to the press release headline and get it approved. You also need to use press release style language. Avoid personal pronouns I, you, your, we. Write your press release in the third person. If it sounds stilted and formal you've probably got it right. Think through what you want the people who read your press release to do and write your press release to get them to do that.

10 #5 Put Hyperlinks in Your Press Release It's a great idea to hyperlink inside the body of your press release to your client's website... Less is better. If you have hyperlinks all through your press release it reduces their effect and if it's excessive it can be a red flag to Google. One or two hyperlinks inside the body of your press release is enough. Possibly three if it's a really long press release. Hyperlinking the keyword phrase you're optimizing for somewhere in your press release and linking that back to a page on the website that is also optimized for that phrase with quality original content may be a good strategy.

11 #6: Pay Attention to The Press Release Summary Many people neglect their press release summary which is a huge mistake. A press release summary often acts in a similar way to a meta description on a regular web page... In other words Google often picks up the press release summary and displays it in the Google search results...

12 Here's a huge tip for local marketing: many people use Google like a phone book. They don't click through to the website at all...they just call the numbers they see in the Google search results. With your online press release if you have a summary that has an enticing call to action and contact details that can get customers calling your client. If calling the business on the phone isn't an option (or you don't want visitors doing that in this stage of the sales process) then you can gear that summary to get people to click through to read the press release.

13 Google search results will display around 135 characters (or around 22 words) so you want all the vital info inside that length. Your summary can be longer but whatever comes after 135 characters probably won't show in Google's search results. What's important is to assume that a good percentage of people will be seeing your press release summary in Google search results. So think through what you want those searchers to do and then gear your press release summary to get them to take that action.

14 #7: An Image Is Often A Free Add-On Many press release services allow you to include an image in your press release. If you can you probably should. Here are some tips: Make sure the image is related to the keyword phrase you're optimizing your press release for. Name the image file describing the image and include your keyword phrase (in some cases when they match well you can just name the image file to be exactly the same as the keyword phrase you're optimizing for eg. Columbia-MO-Childrens- Chiropractors.jpg If someone finds your image in some type of Google image search it may be the only part of your press release they see. If it's practical include some type of headline and call to action on the image. See the example below...

15 #8: Use the Contact Details of The Business When you're submitting your online press release in most cases you include the contact details of the business you're submitting the press release for... Having the address and contact details of the business consistent on your press release, their website and anywhere else it appears helps a business enormously to rank in Google Maps, Google Local, Google Places etc. An online press release may be a good way to get a business rise on these local maps type of results and Google is hyper sensitive to address and contact details.

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17 #9: Syndicate Your Online Press Release... Years ago when I first started using online press releases with clients you could submit a press release for $10 and see it ranked on page #1 of Google in a few days. Back then you could even submit to the free online press release sites and get some rankings (although it's always been paying for press release syndication that's got the best rankings on Google): Online Press Release Ideas And Over 70 Sites Where You Can Submit An Online Press Release Free... Unfortunately that's changed. In rankings Google doesn't rate online press release sites as highly as it used to. To rank now for anything but the lowest competition keyword phrases you really need to get your press release syndicated on the sites Google does rate highly...authority news sites. And that brought up another problem. Until very recently the syndication you need to get great rankings would cost $369 for just one press release through PR Web (their premium service is the first to include syndication on the really high authority sites like New York Times, USA Today and Associated Press). That $369 price tag just for syndication meant you had to be sure of getting some kind of results for a client because you had to add that cost on to your fee for creating and submitting the press release. What's interesting is that even at that fee level (where a PR firm is charging $1,000+ for one online press release) you'll see thousands of press releases on PRWeb.com written by firms for clients. This service is selling right now at substantial prices. Here's the great news... Right now we've arranged special pricing for a press release service that includes the same type of syndication to major authority sites as PRWeb.com at a fraction of the price (under $40 for premium press release syndication). And after you purchase a press release package with SkyRanker you'll also be given the chance to subscribe to the number of online press releases you want to syndicate each month and lock in the low rate...

18 The pricing is a special Offlinebiz.com member only deal (you can't get this pricing anywhere else) and it only lasts until midnight December 11th... One more tip: After you purchase you'll get a chance to subscribe to buy a certain number of press releases a month and lock in the low price. This is a good deal because the press release credits don't expire...you can use them anytime in the future. Locking in some press releases at a low price...even if it's 1-5 a month...will give you a huge advantage over people who are paying $369 a press release on PRWeb.com. Think about this. Because your cost for press release syndication is so low compared to a firm submitting through PRWeb.com you can deliver the same kind of rankings and exposure, charge less than what it would cost another firm to submit a press release (or any fee you choose) and make a good profit. The special pricing on the press release distribution service ends at midnight December 11 th so go get this now while you still can...