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1 ABQJOURNAL.COM Reaching your consumers with print and digital advertising solutions.

2 Reach = Value The Albuquerque Journal is read by nearly 500,000 adults a week, with a total income of more than $32 billion a year, who are ready and able to buy your products and services. Source: Scarborough Report, Release

3 Albuquerque Journal Audience The integrated newspaper audience is defined as the number of adults in the market who have read the printed Albuquerque Journal, ejournal or visited ABQJournal.com, or all, in the past 7 days. METRO AREA (CBSA) 391,881 adults 57% of the market ALBUQUERQUE DMA 497,379 adults 34% of the market Source: Scarborough Report, Release

4 Defining the Market The Albuquerque DMA (designated market area) covers the following areas: northern Apache County in Arizona, Costilla, La Plata and Montezuma counties in Colorado, Bernalillo, Catron, Chaves, Cibola, Colfax, De Baca, Eddy, Grant, Guadalupe, Harding, Hidalgo, Lea, Lincoln, Los Alamos, Luna, McKinley, Mora, Otero, Rio Arriba, Sandoval, San Juan, San Miguel, Santa Fe, Sierra, Socorro, Taos, Torrance, and Valencia counties in New Mexico. The Albuquerque CBSA (core based statistical area) is the four-county metro area consisting of Bernalillo, Sandoval, Torrance, and Valencia counties.

5 Audience Growth The Albuquerque Journal s integrated newspaper audience (7 day print, ejournal, ABQjournal.com) has increased by 2% since last reporting period and increased by 7% year over year. 497,379 total adults (September 2014) 486,586 total adults (March 2014) 465,427 total adults (September 2013) Source: Scarborough Report, Release Scarborough Report, Release Scarborough Report, Release

6 Source: Scarborough Report, Release Albuquerque Journal Readership (print adults includes ejournal) 1,000, , , , , , , , , , , , , , , ,870 Average daily 5-day cume Average Sunday 490, ,364 4-Sunday cume DMA CBSA

7 The Albuquerque Journal reaches more adults in the Albuquerque Metro Area (CBSA) than any other media. 800, , , , , , , , % 46% 42% 30% 15% 6% 5% 5% 4% 3% 3% 2% Reach for print publications is based on average issue readership. Reach for TV is based on average half hour during prime time. Weekly reach for Albuquerque Journal is one weekday issue plus one Sunday issue. Source: Scarborough Report, Release

8 In an average week, the Albuquerque Journal both print and digital reaches 60% of adults with a HHI of $75K+ 60% of adults with a college or advanced degree 58% of adults who are homeowners 56% of adults with professional occupations 47% of adults who are parents to a child under 18 38% of adults who are small business owners Source: Scarborough Report, Release

9 The Journal s zoned editions feature targeted community news and information. Fridays Saturdays

10 The Albuquerque Journal brings local, state, entertainment, sports and lifestyle news to readers with regular weekly features. MONDAYS Health, Business Outlook TUESDAYS Education WEDNESDAYS Food THURSDAYS Go FRIDAYS Fetch, Venue SATURDAYS Home, Entertainer, Autos SUNDAYS Living, Travel, Arts, Books, Real Estate, Careers, Dimension, Success

11 The Albuquerque Journal s annual special sections reach readers with vast interests and offer advertising a variety of opportunities to choose from when marketing products and services.

12 In print Online Mobile An array of advertising options allow you to deliver your message in a variety of ways. Retail display Section banners Classified display Classified line ads Preprint inserts Front page Ad Notes White wraps Spadeas Ads on ABQjournal.com and mobile Online videos on ABQjournal.com ipad interstitial ads, iphone app advertising

13 Front page Ad Notes Use Ad Notes to put your advertising message on the front page with the day s headlines. A can t miss position Bright, bold colors Die cuts available Several formats available: -Mini-catalogs or booklets -Schedule of events -Redemption coupons

14 Our digital audience continues to grow. Monthly average February 2015 Users: 734,428 Page Views: 7,365,845 Sessions: 1,503,165 Avg. Session Duration: 03:59 Pages/Session: 4.9 Facebook fans: 54,000+ Twitter followers: 20,800+

15 ABQjournal.com premium ad positions Expanding pencil on homepage 1160x x300

16 ABQjournal.com premium ad positions Expanding pencil with wallpaper on homepage

17 Target Reach Local - Beyond Marketing Reaching your target demographic with an engaging message on a top performing platform Creative & Optimization Create a cohesive messaging and executing strategy with your dedicated campaign management team Advanced Targeting Video + Display Target your customer demographic on a variety of platforms to engage a greater audience Search In-house team delivering transparency and feeddriven, head-to-tail strategic search Social Media Engage your target audience and communicate with customers to promote your brand and products Premium Mobile Display + Video Promote your brand and products to a local audience accessing local content via mobile device Premium Local Display + Video Promote your brand and products to a local audience, next to premium local content

18 marketing Specify a demographic that you would like to reach best and let the blast take care of the rest. Benefits: A database of more than 400,000 addresses Targeted reach Customizable template URL tracking and blast reports

19 Targeted Display and Pre-roll Video We can target by: Geography Behavior Demographic Content Search Behavior Engagement on Your Site And optimize based on Price vs Performance

20 Fast Forward- Effective Video is Online Video Why Targeted Pre-roll? Targeting Abilities Pay for The Right Eyeballs Captive & Engaged Audience No DVR Waste Companion Ads When Available 52% of consumers say that watching product videos makes them more confident in online purchase decisions (DigiDay) 64% People who view online video are 64% more likely to purchase than other site visitors (bubobox)

21 Mobile Marketing Impact + Reach 1. Captive Audience 2. Immediately Actionable 3. Literally In their face 4. Geo & Content Targeting 56% of Americans making $75k + own a tablet (Pew Internet & Life Project) 81% of Smartphone shopping occasions are spur of the moment (Google)

22 Social Marketing Own & Engage Your Audience Custom Management Solutions Available for All Social Platforms Facebook Twitter Pinterest LinkedIn YouTube Foursquare And More

23 Fundamental Elements of PPC 1. Keyword Research and Optimization 2. Text Ad Composition and Optimization 3. Landing Page Selection and Optimization 4. Ad Extension Selection and Optimization 12% YOY Increase in desktop searchs from June 2012 June 2013 (comscore) 26% YOY Increase in Smartphone searchs from June 2012 June 2013 (comscore) 28% of mobile searches result in conversions (Neilsen & Google Study) We offer you a complete paid search solution including expert campaign setup and management that drives more targeted traffic to your site.

24 SEO Own Space on Google Three Fundamentals of our SEO Strategies Site Structure & Optimization Review site issues (coding, linking, content, navigation, HTML and XML sitemap, etc.) Optimize a variety of static HTML pages; including creation of keyword-rich titles, meta descriptions and image alt text Content Creation & Optimization Re-write and optimize Website marketing copy on targeted pages to attract traffic, convert site visitors and add value for users. Link Development & Optimization Directory and Search Engine Submissions Article writing and distribution services Social Bookmarking

25 Thank you. ABQJOURNAL.COM

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