Banner Guide. Explanation on the different types of banners we accept and how to add these to your affiliate window merchant account.

Transcription

1 Banner Guide Explanation on the different types of banners we accept and how to add these to your affiliate window merchant account.

2 Contents Introduction... 3 Creating Graphical Banner Groups... 4 Uploading Graphical Banners... 5 Deleting a Banner or Group... 7 Banner Type & Banner Sizes... 8 Restrictions... 8 File Size... 8 Macromedia Flash Banner links... 9 Creating Macromedia Flash Banners

3 Introduction Graphical Banners are one of the most popular methods of linking to merchants. They are small standard sized images that advertise your website and any products on it. However, you will find that they represent the lower proportion of your clickthroughs to your website. For this reason Affiliate Window recommends that you create at least one of every different size and then offer your creative services to your affiliates for custom made banners and linking methods. Suggestions for Graphical Banner success: Create one of each size o Standard Banner (468x60) o Skyscraper (120x600) o Small Button (120 wide) o Static Banner, Text Link Link directly to products (You can link to homepage, but product banners have a higher conversion rate) Add offer related banners Constantly update/refresh your banners with new offers Creating advanaced banners such as Search Banners/Drop Down Banners Banner Type Banner Sizes Banner Type Click through 3

4 Creating Graphical Banner Groups Before you upload banners you need to define the sizes of the banners. You can do this by creating a new group select the parent type Banners, the Type (size), Group Name we recommend that you make it as descriptive as possible, so that affiliates can easily see which groups contain which banners e.g. Spring/Summer range. The Default clickthrough should contain the full URL to the website you wish that banner to go to, this will be used by all banners in this group by default. 4

5 Uploading Graphical Banners Once a banner group is created, you will need to add the banners you have to it. Simply click the folder option for Add link on the right hand side of the screen, on the following page click the Browse button in the box at the bottom of the page and select the banner you wish to upload. In this box you can also set the alt-text for the banner, this is the text that appears under the mouse cursor, when it is hovered over the banner for a few seconds. 5

6 You can also choose a custom URL for this particular banner; for instance, if it advertises one particular product or service you can link it directly to that page on your website. You can add as many banners you like to one group bearing in mind that all banners within a group have to be the same size, as they are shown in rotation on an affiliate s website. 6

7 Deleting a Banner or Group To delete a banner group, click the Delete option on the right hand side of the group you want to remove. REMEMBER: this deletes all the banners in the group as well. If you delete a group that the affiliates are using it will leave a blank image on their website. 7

8 Banner Type & Banner Sizes Banners o Standard (468x60) * o Half Banner (234x60) * o Small Button (125x125) * o Small Buttons (120 wide) * o Skyscraper (120x600) * o Micro Bar (88x31) * o Leader (728x90) * o Other Sizes Dynamic Marketing Tools o Active Scroller o Dynamic Text Link o Application Forms o Competitions o Search Forms o Surveys o Top Picks o Inline Frame Static Makerting Tools o Newsletter o Promotional o Promotional Text o Keyword List o Static Text Link Flash Banners o Flash Standard Banners (468x60) o Flash Half Banner (234x60) o Flash Square Button (125x125) o Flash Non Square Buttons (120 wide) o Flash Skyscraper (120x600) o Flash Micro Bar (88x31) o Flash Misc Other Banners Bold* - our Ad s conform to IAB (Interactive Advertising Bureau) Guidelines, see more information at Restrictions Please do not include your URL/telephone numbers, affiliates prefer not to use banners which have a URL featured in them because it could encourage customers to type the URL in to their browser causing the sale not to track through Affiliate Window. File Size 8

9 We do not have any strict restrictions on file size. Affiliates do prefer banners to be small as possible as they will load quicker on their website. Macromedia Flash Banner links Macromedia Flash banners work in much the same way that graphical banners do, although they can be more interactive, animated, generally better looking and tend grab visitors attention far more than a standard graphical banner. They can also contain a large amount of information and interactive content to an affiliates website, so a visitor can already have a good idea of the website that he is about to visit by clicking on the banner. Creating Macromedia Flash Banners Whoever is creating a Macromedia Flash banner or microsite for use on the Affiliate Window network, should adhere to the following recommendations by Macromedia This specifies that the following object action should be used for any buttons or links in the banner that go to the merchants website: on (release) { geturl(clicktag, "_blank"); } NOTE: clicktag must not be surrounded by quotes Affiliate Window handles the assigning of the variable for clicktag and the HTML output when the banner is shown on an affiliates website. 9

10 10