2016 ONE SHOW FINALISTS
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1 CONSUMER: WEBSITES AUTOMOTIVE PRODUCTS & SERVICES Deutsch / Los Angeles Volkswagen Unleash Your Rrrr CONSUMER: WEBSITES COSMETICS, TOILETRIES & PERSONAL CARE Rock n Roll Japan / Tokyo + Projector / Tokyo + White Briefs / Tokyo + Kaibutsu / Tokyo Sagami Rubber Industries Act of Love CONSUMER: WEBSITES FOOD & DRINKS Deutsch / Los Angeles Taco Bell Ta.co FF / Paris Very Bad Kids by Carambar (Mondelez) The Martin Agency / Richmond Oreo Colorfilled VBK Challenge : I (Actually) Read and Agreed CONSUMER: WEBSITES FOOTWEAR, CLOTHING & ACCESSORIES BBH / London Clarks Unboxed Dentsu Utama / Tokyo + Dentsu / Kuala Lumpur Droga5 / New York + Furlined / Santa Monica FF / Shanghai + Killdeath / Shanghai Wieden+Kennedy / Shanghai + Dreamone / Shanghai + O / R / Shanghai Masahiro Maruyama Under Armour Butterfly Twists Nike China MASAHIROMARUYAMA.com Slay Your Next Giant The Dots #AnytimeAnywhere 2015 Nike JDI Shanghai City Attack - The Unstoppable Tribute CONSUMER: WEBSITES DURABLE GOODS Clemenger BBDO / Melbourne Origin Energy Rate My Roof Deutsch / Los Angeles + MediaMonks / Los Angeles Target Share The Force R/GA / New York Samsung Try On a Six Uncle Grey / Copenhagen + MediaMonks / Amsterdam Weber/Uncle Grey BBQ Cultures 1
2 CONSUMER: WEBSITES SERVICES Anomaly / Shanghai Tmall Tmall Chinese Academy Jung von Matt / Hamburg Stabilo International Stabilo True Colours Marcel / Paris Orange RelockLove OgilvyOne Worldwide / Madrid + ATTIC Films / Madrid ING Direct 16 years fly by CONSUMER: WEBSITES TRAVEL, ENTERTAINMENT & LEISURE 84. / Paris Because Music Because Recollection Air / Brussels + Lovo Films / Brussels + Globule Bleu / Brussels + White / Brussels visit.brussels Call Brussels CONSUMER: WEBSITES PUBLICATIONS & MEDIA BBH / New York Netflix House of Cards - FU 2016 Havas Worldwide / New York + Studio 6 / New York Legacy Recordings/Sony Music Jam3 / Toronto MTV MTV VMA Marcel / Paris Marc Dorcel #HandsOff Spotify / New York + Razorfish / New York + Stink Digital / New York Spotify / New York + Razorfish / New York + Stink Digital / New York Spotify Spotify Bob Dylan - Studio A Revisited Spotify Found Them First Spotify Singles CONSUMER: WEBSITES CORPORATE WEBSITE Wieden+Kennedy / Portland + Resn / Wellington KFC Hall of Colonel CONSUMER: WEBSITES BRANDED GAMES 72andSunny / Los Angeles + Unit9 / London Garbergs / Stockholm + River/Isbit / Stockholm Hook / Ann Arbor Google, Disney, Industrial Light & Music, Lucasfilm Björn Borg YouTube Lightsaber Escape: A Chrome Experiment First Person Lover The A-Z of YouTube: Celebrating 10 Years 2
3 CONSUMER: WEBSITES E-COMMERCE Deutsch / Los Angeles Taco Bell Ta.co McCann London / London Momondo ClickTwo Travel The Martin Agency / Richmond Oreo Colorfilled Zambezi / Los Angeles + Active Theory / Venice Stance Shop With The Force CONSUMER: WEBSITES SOCIAL NETWORKS / COMMUNITY CP+B / Los Angeles PayPal/Airbnb Meet Halfway FCB Brasil / São Paulo Hewlett-Packard Brasil Print For Help Jam3 / Toronto MTV MTV VMA Venables Bell & Partners / San Francisco + Edelman / San Francisco + Spark / San Francisco + North Kingdom / Los Angeles REI #OptOutside CONSUMER: ADVERTISING BANNERS BBDO Russia Group / Moscow + Proximity Russia / Moscow 3M The Banner That Makes You Like Banners McCann / Copenhagen Scandinavian Airlines Europe's Most Punctual Offer Ogilvy & Mather Africa / Nairobi + Ogilvy One / Nairobi KitKat ScrollPong OgilvyOne Worldwide / Barcelona La Redoute The Language of Fashion Sid Lee / Montréal Reno-Depot The Cursor The Martin Agency / Richmond Tic Tac Preloader CONSUMER: ADVERTISING SELF-PROMOTION Rethink / Toronto, Montreal, Vancouver + HardEdge Creative / Vancouver + Kozmic Sound / Vancouver Rethink Rethink Ornament CONSUMER: ADVERTISING VIDEO Barton F. Graf / New York Supercell Clash of Clans - Virtual Reality BBDO / New York PepsiCo / Mountain Dew Kickstart Come Alive Interactive BBDO Russia Group / Moscow INTOUCH insurance Mortal Timeline Jam3 / Toronto + Modiki / Istanbul Kale, Modiki Sons of Gallipoli Kolle Rebbe / Hamburg Protonet How China Are You? 3
4 CONSUMER: ADVERTISING VIDEO (CONT.) The Martin Agency / Richmond Geico Fast Forward, Forest The Martin Agency / Richmond Geico Fast Forward, Going Up The Martin Agency / Richmond Geico Fast Forward, Hike The Martin Agency / Richmond Geico Fast Forward, Lake Wieden+Kennedy / Portland Old Spice Nature Adventure CORPORATE SOCIAL RESPONSIBILITY: WEBSITES AKQA / Sao Paulo + AKQA / London Carmichael Lynch / Minneapolis + RESN / Wellington Usher Subaru of America Don't Look Away MullenLowe U.S. / Boston American Greetings ThankList Serviceplan / Munich + Plan.Net / Munich Y&R New Zealand / Auckland + DAVID / Miami + Resn / Wellington UNFCCC Burger King Subaru Environmental Website featuring the National Parks Zero Landfill Initiative Iceberg Songs mcwhopper.com CORPORATE SOCIAL RESPONSIBILITY: ADVERTISING AlmapBBDO / São Paulo Mars First Days Out Forsman & Bodenfors / Gothenburg + H&M Inhouse / Stockholm H&M Close The Loop Goodby Silverstein & Partners / San Francisco Doritos Rainbows Leo Burnett Tailor Made / São Paulo + Isobar Brasil / São Paulo FIAT Safety Wi-Fi M&C Saatchi / Stockholm SPP Earth 2045 Prime - A Weber Shandwick Company / Stockholm Trygg-Hansa Don't Drink and Dive Sancho BBDO / Bogotá Exito Group / Food Bank Aid To Cart NON-PROFIT: WEBSITES Anomaly / New York MyMusicRx Bedstock BBDO / New York Autism Speaks The MSSNG Project M&C Saatchi / Sydney Australian Cancer Research Foundation The One Who Will End Cancer OgilvyOne Worldwide / Barcelona ACNUR Welcome Home Preacher / Austin Last Days Last Days of Ivory: Website and Branding 4
5 NON-PROFIT: WEBSITES (CONT.) Scholz & Friends / Berlin Control Arms Shout Down Arms Work & Co / Brooklyn The Metropolitan Opera Met Opera: A Reimagined Digital Platform NON-PROFIT: ADVERTISING Dieste / Dallas Dallas Pets Alive Adoptable Trends FCB / Chicago Illinois Council Against Handgun Violence The Unforgotten Goodby Silverstein & Partners / San Francisco The Dalí Museum Dreams of Dalí Grey Canada / Toronto Moms Demand Action for Gun Sense in America Groceries Not Guns Hungry Boys / Moscow WWF Russia Tiger Challenge Impact BBDO / Dubai UN Women Give Mom Back Her Name M&C Saatchi / Sydney + Bang PR / Sydney + Digital Playground / Los Angeles Blue Ball Foundation Game of Balls Ogilvy / New York United Nations #ShareHumanity Ogilvy & Mather / Singapore + Hogarth & Ogilvy / Singapore TWC2 Mums and Maids The Cyranos // McCann / Barcelona Fundació Arrels YouTube Arrels INNOVATION IN WEBSITES 72andSunny / Los Angeles + Unit9 / London BlueDigital / Beijing Google, Disney, Industrial Light & Music, Lucasfilm Baidu Lightsaber Escape: A Chrome Experiment See you again, Kathmandu - Baidu s recovery program for monuments in Nepal Deutsch / Los Angeles Volkswagen Unleash Your Rrrr Epoch / Tokyo + Dentsu / Tokyo + dot by dot / Tokyo + Stories / Tokyo Dimension Point / avex music creative Namie Amuro "Anything" for Google Chrome Google Creative Lab / London Google Inside Abbey Road Marcel / Paris Marc Dorcel #HandsOff R/GA / New York Samsung Try On a Six what3words / London what3words The World Addressed INNOVATION IN ONLINE ADVERTISING AKQA / San Francisco + LOS YORK / Los Angeles Jordan Brand The Last Shot BBDO / New York GE The Message 5
6 INNOVATION IN ONLINE ADVERTISING (CONT.) BBDO / New York Mars Chocolate North America / Snickers Switcheroo Cossette / Toronto SickKids Foundation Life Unpaused Deeplocal / Pittsburgh Netflix Netflix socks Deutsch / Los Angeles Taco Bell Taco Emoji Engine Deutsch / Los Angeles Volkswagen Unleash Your Rrrr Hungry Boys / Moscow WWF Russia Tiger Challenge Ogilvy & Mather / Chicago Glade Museum of Feelings We Are Yours / Stockholm + Taxi / Stockholm Taxi Stockholm Explore Stockholm - Sightseeing Reinvented CRAFT: ANIMATION / MOTION GRAPHICS Dentsu / Tokyo Amuse / Universal Music Perfume at SXSW Dentsu / Tokyo Kirin Green Name Jung von Matt / Vienna + Salon Alpin / Vienna M&C Saatchi / Sydney Falter Newspaper Australian Cancer Research Foundation Inferno The One Who Will End Cancer CRAFT: SOUND DESIGN 84. / Paris Because Music Because Recollection Deutsch / Los Angeles Volkswagen Sharks ReScored Havas Worldwide / New York + Studio 6 / New York Legacy Recordings/Sony Music Entertainment Bob Dylan - Studio A Revisited Ogilvy / Beijing Volkswagen Bug Configurator Serviceplan / Munich + Plan.Net / Munich UNFCCC Iceberg Songs Wiktor Leo Burnett / Bratislava J&T Bank PlayDowJones CRAFT: DATA VISUALIZATION Dentsu / Tokyo + DEC Management Office / Tokyo twofifteenmccann / San Francisco + Activetheory / Los Angeles + Plan 8 / Stockholm The Nagasaki Shimbun Company Microsoft Xbox The Way - Nagasaki Newspaper Delivering Route Mapping Project Halo 5: Guardians "Visualizer" 6
7 CRAFT: WEBSITE DESIGN BBDO / New York Autism Speaks The MSSNG Project BBH / London Clarks Unboxed Dentsu Utama / Tokyo + Dentsu / Kuala Lumpur Deutsch / Los Angeles + MediaMonks / Los Angeles Epoch / Tokyo + Dentsu / Tokyo + dot by dot / Tokyo + Stories / Tokyo Havas Worldwide / New York + Studio 6 / New York Jam3 / Toronto + Modiki / Istanbul Leo Burnett / Toronto + Somerset Graphics / Toronto Masahiro Maruyama Target Dimension Point / avex music creative Legacy Recordings/Sony Music Kale, Modiki Somerset Graphics MASAHIROMARUYAMA.com Share The Force Namie Amuro "Anything" for Google Chrome Bob Dylan - Studio A Revisited Sons of Gallipoli Printed By Somerset Tool / Santa Monica Twentieth Century Fox The War of 1996 twofifteenmccann / San Francisco + Activetheory / Los Angeles + Plan 8 / Stockholm Microsoft Xbox Halo 5: Guardians "Visualizer" 7
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