TECHNICAL MANUAL. Your Complete Guide to the ASP Colour Portfolio

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1 TECHNICAL MANUAL Your Complete Guide to the ASP Colour Portfolio

2 Colour: KITOKO 8.44 with KITOKO INTENSIVES 0.4 and KITOKO b:red SERIES Copper lights ASP SALON PROFESSIONAL ASP Worldwide HQ Romsey, United Kingdom ASP AUSTRALIA Sydney, NSW Dott. Nicola Summer ASP R&D Laboratory, Bologna, Italy 02

3 Our mission: to use knowledge, research, innovation & technology to create superior, safe, leading edge products that inspire passion & creativity in the salon professional. ASP SALON PROFESSIONAL WORLD BEATING PRODUCTS, BORN IN BRITAIN In 1996 International Hair Cosmetics Ltd. UK conceived, created and launched the premium hair care brand ASP Salon Professional. Originated as a line of permanent hair colour, the ASP brand quickly expanded to include tone-on-tone and fashion colours, permanent waves, specialist highlighting systems, bleaching powders, shampoos, conditioners and styling products, formulated in-house at the ASP Research and Development Laboratory in Italy. The team headed by Dott. Nicola Summer continue to break new ground in the development of exciting, industry leading hair products. These unique, technology-driven products have been enthusiastically embraced by consumers and the hairdressing industry across the globe, making ASP one of the fastest growing haircare brands in the world. This rapid growth is spearheaded by the twin aims of unrivalled product innovation and quality, supported by comprehensive training and education systems. Today, ASP is sold in over 50 countries, with headquarters and training facilities in the UK, Italy and the USA. ASP Worldwide HQ Romsey, United Kingdom ASP USA Vista, California, USA ASP Research & Development Lab Bologna, Italy ASP ASIA Wanchai, Hong Kong ASP AUSTRALIA Sydney, NSW, AUS 03

4 INDEX 05 KITOKO INTELLIGENT COLOUR SYSTEM - OVERVIEW 05 DATEM PLUS TECHNOLOGY 06 KITOKO PERMANENT HAIR COLOUR 07 WHY USE KITOKO PERMANENT HAIR COLOUR? 09 ASP SKIN TEST METHOD KITOKO COLOUR STAR 10 KITOKO NUMBER PROFILE 11 CLIENT PROFILING COLOUR DIAGNOSIS KITOKO SHADE SELECTION: USING THE 70% RULE 12 WHITE HAIR COVERAGE 13 LIFTING POWER OF KITOKO ASP CRÈME DEVELOPER 14 USING KITOKO REGULAR SHADES (1-10) MIXING REGULAR SHADES (1-10) APPLICATION METHOD 15 APPLICATION & DEVELOPMENT 17 UNDERSTANDING COLOUR DEVELOPMENT REMOVING THE COLOUR 18 REGULAR SHADES (1-10) SWATCH GUIDE 20 KITOKO HIGH LIFT SERIES (12.) 21 MIXING 22 UNDERSTANDING COLOUR DEVELOPMENT APPLICATION & DEVELOPMENT 254 REMOVING THE COLOUR 26 KITOKO GOTHIC SERIES 27 MIXING 28 APPLICATION & DEVELOPMENT 29 REMOVING THE COLOUR HINTS & TIPS 30 KITOKO INTENSIVES SERIES 31 WHEN TO USE KITOKO INTENSIVES SERIES HOW TO USE KITOKO INTENSIVES SERIES 34 b:red SERIES 35 SHADE SELECTION DEVELOPER SELECTION 36 MIXING APPLICATION & DEVELOPMENT 37 REMOVING THE COLOUR 38 COLOUR DYNAMICS 39 ICE CREME 40 LITE 41 CONVERTER 42 QUICK PIG 43 ERASER 44 ASP COLOUR WHEEL 04

5 KITOKO INTELLIGENT COLOUR SYSTEM Captivating, expressive colour. Beautiful, healthier-looking hair. KITOKO Intelligent Colour System incorporates permanent hair colours, colour additives and colour highlighting for unlimited possibilities and radiant, multi-dimensional results. Advanced breakthrough formula with DATEM PLUS Technology safely transports long-lasting colour pigments deep into every strand, to give amazing colour and flawless 100% grey coverage. The conditioning emulsion cream base with Shea Butter and Argan Oil adds protection, suppleness and incredible shine for beautiful, healthier looking hair. REGULAR SHADES HIGH LIFT SERIES INTENSIVES SERIES GOTHIC SERIES b:red SERIES DATEM PLUS TECHNOLOGY ULTRA LOW AMMONIA EXTRA LIGHTENING CONCENTRATED NO-LIFT COLOURING COLOUR HIGHLIGHTING REGULAR COLOURING COLOUR ADDITIVES DEPOSIT ONLY OFF-SCALP 92 SHADES 6 SHADES 7 SHADES 5 SHADES 5 SHADES DATEM PLUS Technology ENHANCED COLOUR PERFORMANCE Original DATEM made colouring kinder by encapsulating oxygen before releasing it inside the cortex. DATEM PLUS revolutionises colour technology by capturing both oxygen and the colour molecule before safely transporting them deep into the hair shaft by gently separating the bonds between the keratin fibres. Once there, they are released, allowing the advanced colouring action to begin. This unique delivery system drastically reduces cuticle and scalp damage by controlling the action of free radicals*. DATEM PLUS Technology begins to work before the colour is even applied. The colour actives are protected from oxidising too rapidly during the mix process, leaving significantly more of them available for penetration into the cortex. DATEM PLUS Technology also suspends these colour actives in much smaller oil droplets in the advanced emulsion cream base and disperses them more evenly, before safely transporting them into the cortex in greater quantity. Once they ve penetrated every fibre, the colour actives react, locking the colour deep inside the hair, rather than depositing on the surface as other permanent colours often do. This safer, deeper and more efficient colour deposit, combined with an anti-fade action, results in colour that is richer, more intense and incredibly long lasting. DATEM PLUS Technology makes KITOKO the colour that cares. *Free radicals are atomic or molecular species with unpaired electrons, which can be created in many different ways, such as UV rays, pollution, intense sunlight, oxygen processes. They are very reactive and cause damage to the chemical compounds in our body (i.e. proteins, DNA). When working with oxidation-based products they cause damage to the cuticle and scalp. DATEM PLUS Technology drastically reduces the creation of these free radicals, maintaining the strength and condition of the hair structure. DATEM PLUS in contact with the hair Oxygen & colour molecules encapsulated by DATEM PLUS DATEM PLUS releasing oxygen & colour molecules Released colour molecule Free oxygen 05

6 PERMANENT HAIR COLOUR REGULAR SHADES ( ) 89 SHADES PERMANENT HAIR COLOUR ULTRA-LOW AMMONIA 100% GREY COVERAGE 06

7 WHY USE KITOKO PERMANENT HAIR COLOUR? % Grey Coverage Discover the exceptional covering power of KITOKO. DATEM PLUS Technology protects the colour actives from oxidizing too rapidly during the mix process, leaving significantly more of them available for penetration into the cortex. DATEM PLUS Technology also suspends these colour actives in much smaller oil droplets in the advanced emulsion cream base and disperses them more evenly, before safely transporting them into the cortex in greater quantity. Once they ve penetrated every fibre, the colour actives react, locking the colour deep inside the hair. This unique action ensures perfect 100% grey coverage, whilst maintaining the strength and condition of the hair structure. 2. Naturally Derived KITOKO formulations contain more than 90% naturally derived ingredients, obtained from sustainable and renewable sources. 3. Increased Condition and Shine PERMANENT HAIR COLOUR Conditioning emulsion cream base with Shea Butter and Argan Oil adds protection, suppleness and incredible shine for beautiful, healthier-looking hair. The nourishing formulation also improves colour intensity and luminosity whilst delivering even longer-lasting results. 4. Unlimited Colour Possibilities Create bespoke colour for your clients by blending KITOKO shades with KITOKO Intensives Series. If you can imagine it, you can create it. See page 30 for details. 5. KITOKO is Fast DATEM PLUS Technology is unique in the way it allows the use of gentle heat to accelerate the colouring process to just 25 minutes with no damage to hair or scalp. The use of gentle heat is even recommended when using 9% (30vol) and 12% (40vol) ASP Créme Developer with the High Lift Series (12). The use of heat will not compromise the result or lasting power of KITOKO. Do not cover whilst processing. 6. Advanced Anti-Fade Technology One of the main causes of colour fade (or change) is exposure to air and light. Oxygen in the air creates creeping oxidation. Light contains ultra violet radiation, which can cause fading by bleaching the colour out of the hair. KITOKO combats colour fade in a number of ways. DATEM PLUS Technology safely transports KITOKO colour pigments deep into every fibre of the cortex without causing damage to the cuticle layer. The ph level also steadily reduces throughout the process to lock colour in. This safer, deeper and more efficient colour deposit combined with an anti-fade action produces super long-lasting colour results. KITOKO also contains UV filters which reduce the effects of harmful rays and special buffers to control creeping oxidation. 7. Ultra Low Ammonia KITOKO makes the impossible, possible. When mixed, KITOKO contains as little as 0.2% ammonia, combining the higher performance and predictability of ammonia based permanent hair colour with the improved health and condition provided by such low levels of ammonia. Before KITOKO, such ultra low levels were unheard of in ammonia based permanent hair colours. When mixed, the low ammonia levels of KITOKO reduce further due to dilution with ASP Créme Developer. See table on the next page: 07

8 SHADES AMMONIA LEVELS UNMIXED AMMONIA LEVELS MIXED WITH CRÉME DEVELOPER REGULAR SHADES (1-10) 0.5% - 2.3% (HIGHEST IN 10. SERIES) 0.2% - 0.9% HIGH LIFT SERIES 3.2% 1.06% PERMANENT HAIR COLOUR GOTHIC SERIES 0.5% 0.8% 0.2% 0.3% b:red SERIES 3.0% 1.5% INTENSIVES SERIES 2.5% 1.0% 8. Reducing ph The unique, reducing ph of KITOKO results in incredibly long-lasting hair colour. Buffering agents in the emulsion cream base counter the negative effects of strong alkalinity and control the ph level during processing. 9. Incredible Lift Action Permanent hair colour must have good lifting power in order for the colour result to be even: permanent hair colour first lifts some of the natural pigment before depositing new colour. Even a black shade must first lift the natural pigment before depositing. KITOKO has the perfect balance. The incredible lift action of KITOKO allows the use of much lower volumes of developer - KITOKO will lift higher with 6% (20vol) than most of its competitors using 9% (30vol), leaving the hair in the best possible condition. When darkening or covering white hair, or colouring on the same depth, 3% (10vol) should be used. 10. Reduced Risk of Sensitivity Ultra low ammonia content and advanced emulsion cream base mean KITOKO requires less pigment. This greatly reduces the risk of sensitivity for the client. 11. KITOKO Lasts 100ml tube with a 1:1½ mix means KITOKO provides an incredible amount of working product. 12. Easy Mixing & Application KITOKO mixes quickly and easily to a smooth cream consistency. When applied, KITOKO provides excellent adhesion to the root area, minimising colour-slip.! Important: Always ensure you measure the correct quantities of KITOKO and ASP Créme Developer. For perfect results use the ASP Electronic Balance. 13. Produced by Professionals for Professionals KITOKO has been formulated to meet the colouring demands of the professional hairdresser and the high expectations of their clients. KITOKO has been researched and developed to exacting standards by ASP chemists, headed by Dott. Nicola Summer at the ASP Laboratory in Bologna, Italy. 14. Health & Safety KITOKO uses the safest possible ingredients to meet the strict Health and Safety guidelines of the hairdressing industry.! Important: For professional use only. It is recommended to always wear protective gloves when using any chemical product. Colour products can occasionally cause an allergic reaction and a prior skin test is always advisable when permanent hair colour (or tone-on-tone colour) is to be used. Do not use to dye eyelashes or eyebrows. Rinse immediately if product comes into contact with the eyes. If irritation persists, seek medical advice. 08

9 ASP SKIN TEST METHOD ASP recommend a skin test before every colour application. 45min hr Once the client s KITOKO shade has been selected, mix a small amount of it with the correct ASP Crème Developer. Apply to the client s forearm or behind ear. Leave for 45 minutes, then rinse. Look for reaction after 48 hours. If any irritation or reaction occurs do not apply colour. PERMANENT HAIR COLOUR KITOKO COLOUR STAR Opposite colours will neutralise, or counteract each other. GREEN neutralises RED VIOLET neutralises YELLOW BLUE neutralises ORANGE.6 RED.5 MAHOGANY.4 COPPER.2 VIOLET ASH WARM TONES COOL TONES.3 GOLD.7 BLUE.1 GREEN ASH 09

10 KITOKO NUMBER PROFILE The KITOKO numbering system follows the International Colour Code (I.C.C.) allowing the colourist to identify the depth of a shade. This is a universal standard. PERMANENT HAIR COLOUR In the I.C.C. the number before the point indicates the depth - how light or dark a colour is. The number after the point indicates the primary tone that is added to the shade. The second number indicates the secondary tone which subdues or enhances the primary tone. The third number (where applicable) is the tertiary tone which again can enhance or subdue the other tones. The numbers before, and those after the point, therefore allow the colourist to fully describe the shade. EXAMPLE: When using the shade is the depth,.0 is the primary tone,.3 is the secondary tone and.6 would be described as the tertiary tone. KITOKO DEPTHS KITOKO BASIC TONES 12 Very Light Extra blonde 0 Natural 10 Extra Light Blonde 1 Green Ash 9 Very Light Blonde 2 Violet Ash 8 Light Blonde 3 Gold 7 Medium Blonde 4 Copper 6 Dark Blonde 5 Mahogany 5 Light Brown 6 Red 4 Medium Brown 7 Blue 3 Dark Brown 2 Very Dark Brown 1 Black Examples: Base 8. + Copper 4 + Gold 3 = Light Copper Golden Blonde - Base Gold 3 + Violet 2 = Extra Light Sandy Beige Blonde - Base 6. + Natural 0 + Gold 3 + Red 6 = Dark Natural Gold Red Blonde (Dark Chocolate) NB: If the tone number is duplicated this indicates that the shade has increased intensity. For instance: = Intensified red tone = Intensified gold tone 10

11 KITOKO ILLUSTRATED INSTRUCTIONS KEY TARGET SHADE WHITE HAIR REMOVABLE SWATCHES HEAT CLIENT CONSULTATION: Client Profiling & Colour Diagnosis Client Profiling Assess client s skin tone & eye colour. Consider the client s personality type and fashion style. Take into consideration the client s lifestyle. Evaluate the client s commitment level to colour: all-over colouring or partial colouring. Always perform a skin test at least 48 hours before applying colour to the scalp, see page 09. Colour Diagnosis Determine natural depth. You may use the removable swatches found in the KITOKO deluxe shade chart. Choose target shade. Assess percentage of white hair. Removable white hair indicator swatches may be used. Adjust target shade if required. (See KITOKO SHADE SELECTION: USING THE 70% RULE below) Determine if the hair has had any previous chemical services. Examine hair condition and porosity. Evaluate the lifting power of the chosen shade. (See LIFTING POWER OF KITOKO, page 13) Choose the correct developer strength. (See ASP CRÈME DEVELOPER, see page 13) Observe the correct processing time. PERMANENT HAIR COLOUR KITOKO SHADE SELECTION: Using the 70% Rule The swatches in the KITOKO shade guide are based on colour results on 70% white hair. Re-Touch Colouring It is important to note that the natural heat from the scalp will increase lift when the colour is applied. For this reason you should follow these shade selection rules: When colouring on same depth or darkening - if less than 70% white hair is present, choose target shade. Use 3% (10vol) ASP Créme Developer. When colouring on same depth or darkening - if more than 70% white hair is present, choose one shade darker. Use 3% (10vol) ASP Créme Developer. When lightening - choose target shade and correct developer strength (See LIFTING POWER OF KITOKO, page 13) +70% WHITE -70% WHITE Virgin Hair Colouring To achieve the target shade, please follow the 70% rule below as the shade selection differs from Re-Touch Colouring selection above. Where there is 70% white hair - select the target shade. i.e. to achieve a 6.0 apply a 6.0 Where there is more than 70% white hair - select one shade darker than the target shade. i.e. to achieve a 6.0 apply a 5.0 Where there is less than 70% white hair - select one shade lighter than the target shade. i.e. to achieve a 6.0 apply a % WHITE +70% WHITE -70% WHITE 11

12 WHITE HAIR COVERAGE KITOKO Regular Shades (1-10) will cover 100% white hair. This means that the fashion shades in KITOKO do not require the addition of base colours to cover white hair. PERMANENT HAIR COLOUR Extra Coverage for Resistant White Hair (.01 ) Extra Coverage for Very Resistant White Hair (.0X ) In the past, colourists have mixed 50% of natural tones with other shades in order to guarantee the coverage of white hair. This practice meant that if the target shade was a cool or ash shade, the addition of a Natural shade added warmth to the colour, thereby losing the desired cool ash shade. If the target shade was a warm shade i.e. Red or Copper, the addition of a Natural shade would decrease the intensity. When using KITOKO the following techniques may be applied for extra coverage on resistant white hair: 1) Using Natural Ash Shades (.01) These special shades are developed for covering resistant white hair. The.01 (Natural Ash) shades are a combination of Natural (.0) and Ash (.1) tones. When a high percentage of white or resistant white hair is present, this combination helps to increase the covering capability whilst retaining the tone of the chosen shade. The KITOKO Natural Ash.01 tones can be added to any shade including Reds or Coppers in concentrations of up to 25% to guarantee coverage of white hair whilst retaining the desired tone, e.g. ¾ of target shade to ¼ of corresponding.01 shade. These.01 tones may be used alone for a Natural-Ash result if required. 2) Using.0X Shades for Very Resistant White Hair Including Asian Hair Types - Usage as above for.01 shades This range has been specially developed to deal with the most difficult grey coverage problems on ultra resistant and difficult to cover white hair..0x shades combine all of the normal characteristics of regular KITOKO but with more intense pigments to achieve greater colour deposit. These shades can also be used alone, but if used on white hair that is not extremely resistant a darker result will be achieved. 3) Intense Mix To increase coverage on coarse, very difficult to cover white hair, it is recommended that you mix KITOKO in a ratio of 1 part colour to 1 part developer. N.B. It may be necessary to select a lighter shade as this mix will give greater colour deposit and the result may therefore appear to be deeper. 1:1 100g + 100g EXAMPLE 4) Application to Pre-Washed, Towel Dried Hair. Cleansing prior to application will help the colour to penetrate coarse hair or resistant white hair. It is advisable to use a deep cleansing or purifying cleanser for this technique. 50min 45min 5) Increase the Development time by 5 minutes

13 LIFTING POWER OF KITOKO KITOKO is formulated to enable the use of lower volumes of developer, maintaining the hair s strength whilst still attaining perfect results. The maximum lifting power of all regular KITOKO shades is up to 3 levels of lift with 6% developer. 3% (10vol) should be used for: covering white hair, increasing colour depth, darkening and colouring on the same level. Using 6% (20vol) ASP Crème Developer, the lift power is as follows: - SHADE DEPTHS LEVELS OF LIFT 1, 2 ½ (When using 1.0 Black or 2.0 Very Dark Brown this will give ½ a level of lift) 3, 4 1 (When using 3.0 Dark Brown or 4.0 Medium Brown this will give 1 level of lift) 5, (When using 5.0 Light Brown or 6.0 Dark Blonde this will give 1 to 2 levels of lift) 7, 8, 9, (When using 7.0 Medium Blonde to 10.0 Very Light Blonde will give 2 to 3 levels of lift) These levels of lift apply to all shades in the equivalent depth, i.e. 5.0 and 5.35 will both give 1 to 2 levels of lift using 6% (20vol). When using 9% (30vol) ASP Crème Developer, the lifting power is increased by a half to one level over that of 6% (20vol). PERMANENT HAIR COLOUR ASP CRÈME DEVELOPER ASP Crème Developer is a highly stable hydrogen peroxide solution available in 4 strengths: - 3 % 10 VOL 6 % 20 VOL 9 % 30 VOL 12 % 40 VOL Using ASP Crème Developer ensures easy mixing, the correct colour result and long lasting colour. Using other peroxides or developers can result in weak colour results and colour fade. ASP can only ensure results when ASP Crème Developer is used. For covering white hair, increasing colour depth and darkening: use 3% (10vol) ph2.95 For up to 3 Levels of lift depending on KITOKO shade used: use 6% (20vol) ph2.9 When 1 extra level of lift is required: use 9% (30vol) ph2.85! Important: Base your shade selection on the percentage of white hair present. The correct developer choice is based on the levels of lift required. When no lift is required always use 3% (10vol). See table below: VIRGIN HEAD APPLICATION RE -TOUCH APPLICATION Natural % White Hair Target Shade Levels of Lift Colour Developer Colour Developer Depth Required Required Selection Strength Selection Strength % (20vol) 7.4 3% (10vol) 5 70% % (10vol) 7.4 3% (10vol) % (20vol) % (10vol) 3 70% % (20vol) % (10vol) % (30vol) 7.4 6% (20vol) %(10vol) % (10vol) 7 80% %(10vol) % (10vol) 13

14 USING KITOKO REGULAR SHADES ( ) MIXING Regular Shades ( ) PERMANENT HAIR COLOUR Mix KITOKO Regular Shades ( ) in a non-metallic bowl or applicator with ASP Crème Developer to the ratio of 1 part colour to 1.5 (1½) parts developer. EXAMPLE: 100g/3.52oz of KITOKO + 150g/5.29oz of ASP Crème Developer. 100g + KITOKO Crème Crème Developer Total Mix Quantities 10g / 0.35oz + 15g / 0.53oz 25g / 0.88oz 150g EXAMPLE 20g / 0.71oz + 30g / 1.06oz 50g / 1.76oz 30g / 1.06oz + 45g / 1.59oz 75g / 2.65oz 40g / 1.41oz + 60g / 2.12oz 100g / 3.52oz 50g / 1.76oz + 75g / 2.65oz 125g / 4.41oz 60g / 2.12oz + 90g / 3.17oz 150g / 5.29oz APPLICATION METHOD When using KITOKO the correct quantity of product must be applied to the hair. Too little product will mean insufficient lift, low colour deposit or poor coverage resulting in fade. Applying the correct quantity ensures the product will penetrate the hair shaft, reach the keratin chains and produce the lifting and deposit action. Applications can be made on dry or pre-washed, towel dried hair. Some resistant white hair will accept colour better if the hair is pre-washed and towel dried. This method is also advisable when the hair is particularly resistant to colour. Divide hair into 4 sections: from centre of forehead to nape of the neck and from ear to ear. Start from area where the percentage of white hair is highest. Apply product to thin sections taking care not to overlap previously coloured hair. When application is completed, the product must be clearly visible on the hair.! Important: Insufficient product and/or bad application are common causes of poor results. 14

15 APPLICATION & DEVELOPMENT Virgin Hair: First Time Application when Darkening Without Heat Apply to mid-lengths and ends avoiding the root area and process for 5 minutes. Do not cover during processing. 2 Apply to the root area and process for a further 40 minutes. Total processing time: 45 minutes 45min 1 2 5min PERMANENT HAIR COLOUR With Gentle Heat (40-42 C / F) 1 2 5min min 1 Apply to mid-lengths and ends avoiding the root area and process for 5 minutes. 2 Apply to the root area and process for a further 20 minutes. Do not cover during processing. Total processing time: 25 minutes Virgin Hair: First Time Application when Lightening This method of application should be used with any shade where the objective is to lighten the natural colour. Without Heat min 2 20min 1 Apply to the mid-lengths and ends, leaving 3-4cm at the root untouched. Process for 20 minutes. 2 Apply the remaining product to the roots and process for a further 25 minutes. Do not cover during processing. Total processing time 45 minutes 15

16 With Gentle Heat (40-42 C / F) 1 2 5min PERMANENT HAIR COLOUR 1 Apply to the mid-lengths and ends, leaving 3-4cm at the root untouched. Process for 5 minutes. 2 Apply the remaining product to the roots and process for a further 20 minutes Do not cover during processing. Total processing time 25 minutes 1 2 Regrowth: Re-Touch Application 25min Without Heat min 40min 2 Mix enough product to allow application to whole head of hair. Do not mix fresh colour for the application to mid-lengths and ends. 1 Apply to the regrowth only. Process for 40 minutes. 2 Using the same mix, apply to the mid-lengths and ends and process for a further 5 minutes. This timing is flexible according to the amount of fade. A reduced or extended development time may be required. Do not cover during processing. Total processing time: 45 minutes With Gentle Heat (40-42 C / F) min 25min Mix enough product to allow application to whole head of hair. Do not mix fresh colour for the application to mid- lengths and ends. 1 Apply to the regrowth only. Process for 20 minutes. 2 Using the same mix, apply to the mid-lengths and ends and process for a further 5 minutes WITHOUT HEAT. Do not cover during processing. Total processing time: 25 minutes! Important: Visual Processing for Re-Touch Application: To avoid over-processing and colour build-up on mid-lengths and ends, after the colour has been applied check at regular intervals by removing a small amount of colour. If the colour deposit is as desired the colour can be removed. If more colour is required, re-apply your remaining colour from the mix and develop further until the desired result is achieved. 16

17 UNDERSTANDING COLOUR DEVELOPMENT Regular Shades ( ) When working with permanent hair colour it is important to use the recommended processing time. This will ensure the best possible colour result. If these are not used poor results may occur. The recommended processing time for KITOKO colour is 45 minutes without heat or 25 minutes with gentle heat. During this time, two different actions are taking place: - Lift Action and Colour Deposit. 45min COLOUR DEPOSIT LIFT ACTION LIFT ACTION COLOUR DEPOSIT 25min PERMANENT HAIR COLOUR When not using heat the lift action is 30 minutes. Also during this period the colour slowly starts to develop. Colour molecules begin to increase in size. The full colour deposit happens in the final 15 minutes of development. During this period the colour fully develops and the molecules reach their optimum size. Total processing time: 45 minutes. When using gentle heat the lift action is 15 minutes and the colour deposit is the final 10 minutes. Total processing time: 25 minutes. REMOVING THE COLOUR Regular Shades ( ) At the end of the processing time, without adding water, emulsify the colour around the hairline to remove any stains. 2 Add a small amount of water and continue to emulsify the remaining colour. 3 Rinse until the water runs clear. 4 Cleanse and condition with KITOKO Colour Care Shampoo and Conditioner. 17

18 ESSENTIALLY NATURAL.0.00 Natural Warm Natural 2.0X - 9.0X EXTRA GREY COVERAGE ON RESISTANT HAIR PERMANENT HAIR COLOUR 10. COVERAGE ON NORMAL HAIR PEAR BLONDE BEIGE BLONDE GOLDEN BLONDE VERY LIGHT BLONDE LIGHT ASH BLONDE BLONDE BLONDE BEIGE BLONDE MIX LIGHT BLONDE BLONDE ½ 7.1 BLONDE BLONDE MIX MEDIUM BLONDE ASH BLONDE BLONDE BEIGE BLONDE ½ MIX 6.23 MIX 6.24 DARK BLONDE BLONDE ¼ INTENSIVES MIX MIX MIX ½ 4.00 BROWN ½ 4.22 BROWN ½ NATURAL MEDIUM DAMSON & MEDIUM BROWN ASH BROWN BLACKBERRY 12.0 HIGH LIFT X X 4.0 MEDIUM BROWN 4.0X 3.0 DARK BROWN X 1.0 BLACK EXTRA NATURAL EXTRA NATURAL EXTRA NATURAL EXTRA NATURAL ½ 6.00 EXTRA NATURAL NATURAL VERY NATURAL LIGHT ASH NATURAL MEDIUM NATURAL DARK ASH NATURAL LIGHT ASH VERY LIGHT ASH ½ 9.1 VERY LIGHT VIOLET LIGHT VIOLET MEDIUM ASH ¾ 6.0 EXTRA LIGHT SANDY VERY LIGHT PEARL LIGHT SANDY BEIGE MEDIUM PEARL 6.22 PLUM WINE ½ 7.23 EXTRA LIGHT 9.24 SOFTEST TAUPE CAFFE LATTE ½ ½ 4.22 ½ DEEP VIOLET BROWN LIGHT PEARL BEIGE 9.3 VERY LIGHT GOLDEN BLONDE 8.24 LIGHTEST FAWN CAPPUCCINO 8.3 LIGHT GOLDEN BLONDE ½ 8.24 ROEBUCK MILK CHOCOLATE 7.3 MEDIUM GOLDEN BLONDE DARK CHOCOLATE ½ MIX 3.0X VERY DARK BROWN 18 Gold.01 EXTRA GREY EXTRA LIGHT LIGHT BROWN 1..3 Coffee ASH BLONDE DARK BLONDE Taupe EXTRA LIGHT 7.0X Beige 10.1 MEDIUM BLONDE Violet Ash ASH BLONDE 8.0X Green Ash EXTRA LIGHT COOL LIGHT BLONDE 6..1 Natural Ash X NATURAL BLONDE ARCTIC LIGHT VERY LIGHT BLONDE BLONDE 8. SUN-KISSED & SOPHISTICATED 10.0 EXTRA LIGHT 9. COOL & SULTRY 6.3 DARK GOLDEN BLONDE ½ RICH MINK COFFEE 5.3 LIGHT GOLDEN BROWN CAFÉ NOIR 4.3 MIX ½ 5.3 ½ 4.00

19 WARM & RADIANT VIBRANT & EXPRESSIVE Intense Gold Spice Natural Gold Gold Copper Gold Mahogany Copper Intense Copper Copper Red Mahogany Intense Red Red Mahogany Cool Red Blue Purple Blue Violet 9.03 GOLDEN WHEAT 8.33 LIGHT INTENSE GOLDEN BLONDE 8.43 LIGHT COPPER GOLDEN BLONDE 8.35 LIGHT GOLDEN MAHOGANY BLONDE 8.44 WARM TOFFEE APPLE APRICOT BLUSH PAPRIKA STRAWBERRY BLONDE PERMANENT HAIR COLOUR ALL SPICE 7.43 MEDIUM COPPER GOLDEN BLONDE 7.35 MEDIUM GOLDEN MAHOGANY BLONDE 7.4 MEDIUM COPPER BLONDE 7.51 AUTUMN RUST 7.5 MEDIUM MAHOGANY BLONDE 7.66 INTENSE CHERRY 7.62 CHERRY & ROSEHIP 7.76 LOGANBERRY 6.33 DARK INTENSE GOLDEN BLONDE 6.35 DARK GOLDEN MAHOGANY BLONDE 6.4 DARK COPPER BLONDE 6.46 DARK RUBY RED 6.5 MIX ½ 7.5 ½ FIRE RED RED PEPPER 6.61 COOL RUBY 6.76 MIX ½ 7.76 ½ LIGHT GOLDEN MAHOGANY BROWN 5.44 CHOCOLATE ORANGE 5.46 RUBY RED 5.5 LIGHT MAHOGANY BROWN 5.66 CLARET 5.62 RED BERRY VELVET ROSE 5.76 CRANBERRY 4.53 MEDIUM MAHOGANY GOLDEN BROWN 4.66 INTENSE VERONESE RED 4.65 BEAUJOLAIS 4.61 COOL CRIMSON 4.76 MIX ½ 5.76 ½ PIMENTO 3.66 BURGUNDY 3.76 JUNIPER BERRY 1.7 BLUE BLACK The colours indicated in this shade guide are a representation only. 19

20 HIGH LIFT SERIES EXTRA LIGHTENING 5 SHADES HIGH LIFT SERIES UP TO 4-5 LEVELS OF PURE LIGHTENING 20

21 KITOKO HIGH LIFT SERIES (12.) Extra Lightening Shades KITOKO High Lift Series (12) offers up to 4-5 levels of pure lightening. Advanced breakthrough formula with DATEM PLUS Technology, Shea Butter and Argan Oil provides incredible lifting power and ensures beautiful, even results with amazing shine for radiant, healthier-looking hair. Choose from Essentially Natural, Cool & Sultry & Sun-kissed & Sophisticated shades: 12.0 HIGH LIFT ARCTIC LIGHT BLONDE 12.0S HIGH LIFT BOOSTER COOL ARCTIC BREEZE 12.1 HIGH LIFT ARCTIC LIGHT ASH BLONDE 12.2 HIGH LIFT ARCTIC PEARL BLONDE HIGH LIFT ARCTIC BEIGE BLONDE HIGH LIFT SERIES The colours indicated in this shade guide are a representation only. If one extra level of lift is required, 12.0s High Lift Booster may be added to any other KITOKO High Lift shade to enhance lifting performance.! Important: For optimum results when using KITOKO High Lift Series, use on a natural base 6.0 or lighter. When using on very dark bases the level of lift is reduced. MIXING High Lift Series (12.) 1 part KITOKO High Lift shade to 2 parts ASP Crème Developer - 9% (30vol) or 12% (40vol) Mix KITOKO High Lift shade in a non-metallic bowl or applicator with ASP Crème Developer 9% (30vol) or 12% (40vol) to the ratio of 1 part colour to 2 parts developer. EXAMPLE: 100g/3.52oz of KITOKO High Lift Series + 200g/7.05oz of ASP Crème Developer. For up to 5 levels of lift with KITOKO High Lift Series use 12% (40vol), ph2.8 1:2 100g + 200g EXAMPLE 9 % 30 VOL 12 % 40 VOL KITOKO 12 Series High Lift Arctic Blondes Crème Developer 9% / 12% Total Mix Quantities 100g / 3.52oz + 200g / 7.05oz 300g / 10.58oz 75g / 2.65oz + 150g / 5.29oz 225g / 7.94oz 50g / 1.76oz + 100g / 3.52oz 150g / 5.29oz 25g / 0.88oz + 50g / 1.76oz 75g / 2.65oz 21

22 UNDERSTANDING COLOUR DEVELOPMENT High Lift Series (12.) HIGH LIFT SERIES When working with permanent hair colour it is important to use the recommended processing time. This will ensure the best possible colour result. If these are not used poor results may occur. The recommended processing time for KITOKO High Lift Series is 55 to 60 minutes with no heat (60 minutes for maximum tone deposit) or 30 minutes with gentle heat. During this time two different actions are taking place: Lift Action and Colour Deposit. 45min COLOUR DEPOSIT 60min LIFT ACTION LIFT ACTION COLOUR DEPOSIT 30min 25min When not using heat the lift action is 45 minutes. Also during this period the colour slowly starts to develop. Colour molecules begin to increase in size. The colour deposit happens in the final minutes. During this period the colour fully develops and the molecules reach their optimum size. Total processing time: minutes. When using gentle heat the lift action is 25 minutes and the colour deposit is the final 5 minutes. Total processing time: 30 minutes. APPLICATION & DEVELOPMENT Virgin Hair (up to 25cm): First Time Application Without Heat 55min min Mix enough product to allow application to whole head of hair. 1 Apply product to the lengths and ends leaving approx. 3-4cm of the root hair untouched. Wait until the desired lift is reached (approx. 20 minutes). 2 Apply colour to the roots. Process until the desired lift is reached (35-40 minutes) Do not cover during processing. Total processing time: minutes 22

23 Virgin Hair (up to 25cm): First Time Application With Gentle Heat (40-42 C / F) Mix enough product to allow application to whole head of hair. 1 Apply product to the lengths and ends leaving approx. 3-4cm of the root hair untouched. Process for 10 minutes. 2 Apply colour to the roots. Process for 20 minutes. Do not cover during processing. Total processing time: 30 minutes min 2 10min HIGH LIFT SERIES Virgin Hair (longer than 25cm): First Time Application Without Heat min 3 60min Apply colour first to the ends (5-6cm). Process for 20 minutes. 2 Re-mix fresh colour and then apply to the mid-lengths for 20 minutes. 3 Finally, re-mix fresh colour and apply to the root area until the desired shade is reached (approx. 20 minutes). Do not cover during processing. Total processing time: 60 minutes Virgin Hair (longer than 25cm): First Time Application With Gentle Heat (40-42 C / F) min 3 10min 1 Apply colour first to the ends (5-6cm). Process for 5 minutes. 2 Re-mix fresh colour and then apply to the mid-lengths for 5 minutes. 3 Finally, Re-mix fresh colour and apply to the root area until the desired shade is reached (approx. 20 minutes). Do not cover during processing. Total processing time: 30 minutes 30min 23

24 Regrowth: Re-Touch Application Without Heat 55min HIGH LIFT SERIES Apply colour to the REGROWTH AREA ONLY. DO NOT OVERLAP onto the mid-lengths or ends. Do not cover during processing. Total processing time: minutes Regrowth: Re-Touch Application With Gentle Heat (40-42 C / F) 30min Apply colour to the REGROWTH AREA ONLY. DO NOT OVERLAP onto the mid-lengths or ends. Do not cover during processing. Total processing time: 30 minutes Application to White Hair: Where more than 25% white hair is present: 12.1, or 12.2 should be mixed with 12.0 or 12.0s in equal amounts to prevent unwanted ash tones. EXAMPLE: 50g/1.76oz of g/ 1.76oz of 12.0s + 200g/7.05oz of ASP Crème Developer.! Important: When mixing colour using a tint brush, please use a clean brush for application to the hair. When using KITOKO High Lift Series take very fine sections of hair and apply twice as much product as usual. High Lift Booster 12.0s 12.0s May be used to INCREASE the lift of KITOKO High Lift Series by up to 1 shade, by adding 25% of 12.0s, without affecting the tonal value. EXAMPLE: 75g/2.65oz g/0.88oz 12.0s + 200g/7.05oz ASP Crème Developer. 12.0s Will give 1-2 levels of lift when used on its own with ASP Crème Developer 9% (30vol) 1:2 mix. EXAMPLE: 25g/0.88oz of 12.0s + 50g/1.76oz of ASP Crème Developer 9% (30vol). 24

25 REMOVING THE COLOUR High Lift Series (12.) 1 1 At the end of the processing time add a small amount of water and emulsify the colour. 2 Rinse until the water runs clear. 3 Cleanse and condition with KITOKO Colour Care Shampoo and Conditioner. 2 3 HIGH LIFT SERIES 25

26 GOTHIC SERIES NO-LIFT ACTION 5 SHADES GOTHIC SERIES DEPOSIT ONLY COLOURING 26

27 KITOKO GOTHIC SERIES No Lift Action, Colour Deposit Only KITOKO Gothic Series incorporates 1 black and 4 grey deposit-only permanent shades. Advanced breakthrough formula with DATEM PLUS Technology, Shea Butter and Argan Oil ensures beautiful, even results with incredible shine for healthier-looking hair GOTHIC BLACK ANTHRACITE ONYX SILVER PLATINUM GOTHIC SERIES The colours indicated in this shade guide are a representation only. The grey shades are suitable for use on natural white or grey hair and on hair pre-lightened to very light blonde. They may also be mixed with KITOKO Naturals (.0) to create cool, natural colours. Gothic Black may be used on any hair colour.! Important: The grey shades are not recommended for use on yellow bases. MIXING Gothic Series Mix KITOKO Gothic Series in a non-metallic bowl or applicator with ASP Crème Developer to the ratio of 1 part colour to 1.5 (1½) parts developer. EXAMPLE 100g/3.52oz of KITOKO Gothic Shade + 150g/5.29oz of ASP Crème Developer. KITOKO Gothic Series should be used with ASP Crème Developer 3% (10vol). ASP Converter may also be used 100g + 150g 100ml EXAMPLE 3 % 10 VOL KITOKO Crème Crème Developer 3% Total Mix Quantities 10g / 0.35oz + 15g / 0.53oz 25g / 0.88oz 20g / 0.71oz + 30g / 1.06oz 50g / 1.76oz 30g / 1.06oz + 45g / 1.59oz 75g / 2.65oz 40g / 1.41oz + 60g / 2.12oz 100g / 3.52oz 50g / 1.76oz + 75g / 2.65oz 125g / 4.41oz 60g / 2.12oz + 90g / 3.17oz 150g / 5.29oz 27

28 APPLICATION & DEVELOPMENT GOTHIC SERIES Virgin Hair: First Time Application when Colouring on Same Depth & Darkening Without Heat min 1 5min 2 1 Apply to mid-lengths and ends avoiding the root area and process for 5 minutes. 2 Apply to the root area and process for a further 40 minutes. Do not cover during processing. Total processing time: 45 minutes With Gentle Heat (40-42 C / F) min 2 25min 1 Apply to mid-lengths and ends avoiding the root area and process for 5 minutes. 2 Apply to the root area and process for a further 20 minutes. Do not cover during processing. Total processing time: 25 minutes Regrowth: Re-Touch Application & Development Without Heat min 40min 2 Mix enough product to allow application to whole head of hair. Do not mix fresh colour for the application to mid-lengths and ends. 1 Apply to the regrowth only. Process for 40 minutes. 2 Using the same mix, apply to the mid-lengths and ends and process for a further 5 minutes. This timing is flexible according to the amount of fade. A reduced or extended development time may be required. Do not cover during processing. Total processing time: 45 minutes 28

29 With Gentle Heat (40-42 C / F) 1 Mix enough product to allow application to whole head of hair. Do not mix fresh colour for the application to mid- lengths and ends. 1 Apply to the regrowth only. Process for 20 minutes. 2 Using the same mix, apply to the mid-lengths and ends and process for a further 5 minutes WITHOUT HEAT. Do not cover during processing min 25min GOTHIC SERIES Total processing time: 25 minutes! Important: it is not unusual for KITOKO Gothic grey shades (4.117, 6.117, 9.117, ) to change colour during the development process. This is normal for these shades. For best results, process for the full development time. REMOVING THE COLOUR Gothic Series At the end of the processing time, without adding water, emulsify the colour around the hairline to remove any stains. 2 Add a small amount of water and continue to emulsify the remaining colour. 3 Rinse until the water runs clear. 4 Cleanse and condition with KITOKO Colour Care Shampoo and Conditioner. GOTHIC SERIES - HINTS & TIPS To achieve salt and pepper low lights, use and/or on natural white hair. Traditionally the method of achieving this result was by mixing natural shades with added ash tones. This often resulted in the colour result being too warm after several weeks in the hair. KITOKO Gothic Series offers the ideal solution. ASP Converter is ideal for use with the KITOKO Gothic Series but may result in a slightly less strong colour result. Mix: 1 part KITOKO Gothic shade to 2 parts ASP Converter. The KITOKO Gothic Series is also intermixable with KITOKO Natural Shades (.0) to create very cold, flatter natural colours. These are often an ideal choice for male clients. 29

30 INTENSIVES SERIES CONCENTRATED COLOUR ADDITIVES 7 SHADES INTENSIVES SERIES 7 PURE PIGMENTS FOR BESPOKE COLOUR CREATION 30

31 INTENSIVES SERIES Concentrated Colour Additives Custom blend the perfect colour for your clients. The Intensives Series incorporates 7 pure concentrated pigments which can be used to intensify or subdue any permanent or tone-on-tone hair colour, giving you the power to create one-off, bespoke colours. If you can imagine it, you can create it. When an Intensives shade is mixed with a permanent or tone-on-tone colour that uses developer, it becomes part of the host colour. This means that the added Intensives colour is as permanent as the host colour. INTENSIVES SERIES Green Ash Violet Ash Gold Copper Red Purple Blue Ash The colours indicated in this shade guide are a representation only. WHEN TO USE INTENSIVES SERIES Intensives are used when the colourist wants to intensify the tone of a colour or subdue unwanted tones WARM Intensives add extra colour intensity and vibrancy to any shade COOL Intensives subdue unwanted warm tones or for extra cool colour results HOW TO USE INTENSIVES SERIES Intensives can be used in two different ways: - The ADD Technique Use when same depth colouring, darkening or when a more intense tone is required. EXAMPLE: Mix 1 part KITOKO 7.4 (30g/1.06oz) with 1½ parts of your chosen ASP Crème Developer (45g/1.59oz), then ADD 30g/1.06oz Intensives 0.4 COPPER 1:1½ 30g 45g + 30 g 31

32 INTENSIVES SERIES The INCLUDE Technique Use when you want to lighten or brighten the tone. EXAMPLE: Mix 1 part colour (INCLUDE 30g/1.06oz Intensives 0.4 COPPER with 30g/1.06oz KITOKO 7.4) with 1½ parts of your chosen ASP Crème Developer (90g/3.17oz). 1 : 1½ 30g 30g 90g! Important: When using COOL Intensives colours with blonde shades, add in small quantities up to 10% until desired result is achieved. Using WARM Intensives Intensives tones 0.3, 0.4, 0.6, and 0.76 can be ADDED or INCLUDED in large quantities, if desired, to give bright or vibrant tones. They can also be used on their own mixed with 3%(10vol) - 1 part Intensives to 1.5 (1½) parts ASP Crème Developer or ASP Converter - on previously coloured hair to introduce warm tonal effects. Using COOL Intensives Intensives Ash tones 0.1, 0.2, 0.7 are designed to help eliminate warm tones (red, copper and gold) when lightening. On some occasions the colourist may wish to use KITOKO High Lift Series (12.) or KITOKO 10. shades on dark bases to achieve light beige or cool blondes. When the colourist uses a cool KITOKO shade (.1 Green Ash,.2 Violet Ash) with higher volumes of ASP Crème Developer (9% (30vol) and 12% (40vol)), the ashening effect in the colour is not always strong enough to subdue the warmth generated from the natural colour when lifting occurs. Intensives provide the solution to this problem. Intensives 0.1, when added to a.1 colour, e.g. 12.1, increase the ashening effect dramatically. This will enable the 12.1 to subdue more of the warm tones generated during lifting. Similarly by adding 0.2 Violet to 12.2 or 10.2 the cooling of the gold tone is increased. 0.7 Blue Ash can also be used for cooling a High Lift shade. Care should be exercised when using COOL Intensives tones with blonde shades, e.g. KITOKO High Lift Series (12.) or KITOKO 10. shades. A maximum of 10% Intensives in the mix is recommended. Always use the INCLUDE method. EXAMPLE: 100g/3.52oz of KITOKO 10. shade + 10g/0.35oz Intensives 0.1, 0.2, or g/5.82oz of ASP Crème Developer. EXAMPLE: 100g/3.52oz KITOKO High Lift 12. shade + 10g/0.35oz Intensives 0.1, 0.2, or g/7.76oz ASP Crème Developer 9% (30vol) or 12% (40vol). 32

33 0.7 Blue Ash Technique When lifting from natural base 3, 4 or 5 to levels 6, 7 or 8, naturally warm or coppery tones are generated. These are not always required, therefore by adding 0.7 Intensives Blue Ash you can eliminate unwanted warmth Mix used: Natural base 5.0, 0% white hair. Target colour Colour used Developer 6% (20vol) Issue: Colour result has unwanted warmth in base 7. INTENSIVES SERIES Solution: INCLUDE 20% Intensives 0.7 Blue Ash into the colour mixture. 50g 10 g 90g 33

34 b:red SERIES COLOUR HIGHLIGHTING 5 SHADES b:red SERIES 34 INTENSE RED HIGHLIGHTS IN JUST 15 MINUTES WITHOUT PRE-LIGHTENING

35 KITOKO b:red SERIES Off-Scalp Colour Highlighting KITOKO b:red Series is an off-scalp colour highlighting system that delivers intense red highlights on natural and coloured hair in just 15 minutes without pre-lightening. Advanced breakthrough formula with DATEM PLUS Technology, Shea Butter and Argan Oil provides incredible lifting power and ensures beautiful, even results with amazing shine for radiant, healthier-looking hair. RED RED COPPER COPPER RED VIOLET MAGENTA b:red SERIES The colours indicated in this shade guide are a representation only. KITOKO b:red Series comprises 5 vibrant shades, designed for use with foil, cap or meche techniques: SHADE SELECTION NATURAL DEPTH b:red SHADE 6 or darker Red, Red Violet, Red Copper, Copper 6 or lighter Magenta! KITOKO b:red Series is a very intense range of colours and should not be used on blonde or white hair as this may give unwanted results. Magenta is the exception, which must only be used on base 6 or lighter. If this product is used on very dark, previously colour treated hair, the colour result will be less vibrant than on natural hair. DEVELOPER SELECTION ALL SHADES EXCEPT MAGENTA 3 % 10 VOL Base 6 & 5 6 % 20 VOL Base 5 & 4 9 % 30 VOL Base 1 to 4 12 % 40 VOL Maximum lightening on hair that is difficult to lighten = 12% (40vol) MAGENTA 3 % 10 VOL Base 9 & 10 9 % 30 VOL Base 6, 7 & 8 12 % 40 VOL Base 6, 7 & 8! Important: Please remember high %/volume strengths of developer will give more lift, but may reduce the intensity of the colour. 35

36 MIXING Mix KITOKO b:red Series in a non-metallic bowl or applicator with ASP Crème Developer to the ratio of 1 part colour to 1 part developer (ALL shades). See table below for examples: b:red SERIES 1:1 100g + 100g 100ml EXAMPLE KITOKO Crème Crème Developer 9% / 12% Total Mix Quantities 10g / 0.35oz + 10g / 0.35oz 20g / 0.71oz 20g / 0.71oz + 20g / 0.71oz 40g / 1.41oz 30g / 1.06oz + 30g / 1.06oz 60g / 2.12oz 40g / 1.41oz + 40g / 1.41oz 80g / 2.82oz 50g / 1.76oz + 50g / 1.76oz 100g / 3.52oz APPLICATION & DEVELOPMENT Apply the colour using your preferred method of off-scalp application - foil, cap or meche are ideal. Without Heat Total processing time: 35 minutes OR 35min With Heat (40-42 C / F) Make sure hair is covered. Total processing time: 15 minutes 15min! Important: When using KITOKO b:red Series on dark coloured hair the use of heat is recommended. 36

37 REMOVING THE COLOUR b:red Series 1 1 At the end of the processing time, rinse until the water runs clear. 2 Cleanse and condition with KITOKO Colour Care Shampoo and Conditioner. 2 b:red SERIES 37

38 COLOUR DYNAMICS COLOUR DYNAMICS PLATINUM MIST MANGO SMOOTHIE ORANGE CRUSH SUNSET RED CRIMSON KISS HOT PINK MAGIC MAGENTA PURE PURPLE BLUE VIOLET MOODY BLUE AZURE BLUE GREEN ENVY PASTELISED Ultra Vibrant Semi-Permanent Colour. Customise your hair with electrifying vibrancy, subtle tones or incredible soft pastel effects. Achieve vibrant or pastel colours on pre-lightened hair, or subtle tones on natural hair. Semi-permanent creative colour that lasts 6 to 10 washes. DATEM PLUS Technology boosts colour penetration for beautifully even, fade resistant results. Conditioning, shine inducing formula with Shea Butter & Argan Oil nourishes, strengthens & protects. More than 90% naturally derived ingredients, obtained from sustainable & renewable sources. Ammonia & peroxide free Mix any Colour Dynamics vibrant shade with the unique Pasteliser to create incredible soft pastel effects. Instructions VIBRANT COLOUR: Pre-lighten hair to palest blonde using ASP Lite, Ice Crème or Blonde. Colour Dynamics should always be applied to pre-washed, towel dried hair. Massage chosen shade into the hair for best result. If applied with a brush, the product MUST be massaged thoroughly into the hair with the hands afterwards. Develop for 15 to 30 minutes. Longer development increases colour depth. Rinse hair until water is clear. SUBTLE RESULTS: Use on natural or previously coloured hair to enhance or refresh a colour. Follow steps above, without pre-lightening. PASTEL EFFECTS: Follow steps above, but using a bowl and brush, mix chosen shade with Colour Dynamics Pasteliser. Dispense required amount of Pasteliser into the bowl first, then add correct ratio of chosen shade and mix thoroughly (e.g. 20g Pasteliser + 1g chosen shade). Vary the mix ratio to create your own effects. Dynamic shades may fade quicker when pastelised. Vibrant shades: 150ml Pasteliser: 500ml 38

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