photo by Bill Lediard

Transcription

1 Welcome to Port Credit s Canada Day Celebrations... The Hazel McCallion Canada Day Parade, Opening Ceremony and the Giant Cake Cutting, Main Stage and Kids Stage entertainment, live entertainment and musical performances throughout the village and Mississauga s biggest Canada Day fireworks display! photo by Bill Lediard

2 Welcome to Paint The Town Red, Port Credit Canada Day Celebrations! Dear Potential Sponsor, I would like to take this opportunity to introduce myself, John Bozzo Chair of Paint the Town Red Port Credit Community Association. Since 2003, Paint the Town Red has been a free, well-attended, annual Canada Day celebration for our community, Mississauga and the surrounding area. Our celebration begins with the mile long, Hazel McCallion Canada Day Parade that commences at Stavebank Road south on Lakeshore Road and travels East to Seneca Avenue. The parade is a star-studded production with colourful floats, characters and marching bands, which is immediately followed by a giant cake cutting ceremony at the parade routes end. Dignitaries traditionally in attendance during the cake cutting ceremony include Her Worship the Mayor, MPP Charles Sousa, MP Stella Ambler and City Councillors. Families can enjoy a free piece of our Canada s National Flag cake. The festivities continue throughout the afternoon and into the evening around the village and in Port Credit Memorial Park where many musical performers entertain the crowds on our Main Stage and Kid s Stage. Also at the park are children s activities, interactive games, shows and so much more the evening ends with the most spectacular fireworks display! This is a great opportunity for corporations to get involved; we offer many options for sponsorship. Attendance of over 50,000 people in Port Credit on Canada Day gives our principal sponsorships considerable exposure. Please help us to continue to celebrate Canada Day and our pride in our Country, as this event is not possible without our sponsors and government partners. I would like to thank you for taking the time to review our sponsorship package. I am more than happy to help you customize a promotions and marketing experience that meets your corporation s needs. John Bozzo, Chair Canada Day, Paint The Town Red Port Credit Community Foundation

3 Residents in Port Credit will have an excellent Canada Day celebration at their doorstep with activities and entertainment for the whole family. Their Hard work organizing the festivities and securing sponsors demonstrates dedication, commitment and teamwork of the highest levels. The effort of the committee has gone a long way in contributing to the success of Canada Day in Mississauga. Hazel McCallion, C.M., L.L.D. Mayor of Mississauga On behalf of the Honourable James Moore, Canada s Minister of Canadian Heritage, I want you to know how pleased the Government of Canada is to support and to fund your good work in celebrating what it is to be Canadian, and the institutions that have made Canada one of the world s oldest, most stable, most prosperous, and freest constitutional democracies in the world. Stella Ambler Member of Parliament Mississauga South Thank you to all the volunteers and sponsors who make this festival possible. We appreciate the generosity of so many in helping provide family and friends to a wonderful day of fun. Every year residents from all over unite on Mississauga s waterfront in celebration of Canada. Come and enjoy a day of live music, an extraordinary parade and a spectacular display of fireworks over the Credit River. Charles Sousa, MPP City of Mississauga I hope you will all join us for Paint the Town Red in Port Credit, a true celebration of this marvelous country we are all so privileged to call home. I would also like to thank the organizers, volunteers and sponsors for their constant dedication and commitment in making Canada day one of the signature events in Mississauga. Jim Tovey Councillor, Ward 1 City of Mississauga

4 PARADE The parade starts at 11am on July 1st, begining at Stavebank Road in the heart of Port Credit, making its way east along Lakeshore Road to La Villa Bakery at Wenonah Drive where the Opening Ceremony also takes place. The parade route is just over a mile long and takes approximately one hour from start to finish. Over 15,000 spectators come out to cheer on over 100 parade entries. CAKE CUTTING OPENING CEREMONY Parade attendees join the tail end of the parade and walk along Lakeshore Road toward La Villa Bakery to take part in the opening ceremony where dignitaries and honored guests declare the official opening to the days festivities by making the first cut into one of Canada s largest cakes. Free cake for everyone! There is also food, drink and live musical entertainment until 3pm. MAIN STAGE ENTERTAINMENT The Main Stage entertainment begins at noon at Memorial Park and goes on until just before the fireworks begin. With ten acts throughout the day the crowds at Main Stage have been entertained by the likes of Brass Transit, Suzie McNeal, and Juno nominated Tom Barlow. In addition to the live musical entertainment there are over 20 food, craft and artisan vendors within the park. KIDS STAGE ENTERTAINMENT The Kids Stage also in Memorial Park features a variety of activities and entertainment for children and their families begining at 1pm and continuing until 7pm. Activities include cupcake decorating, sidewalk chalk drawing, face painting, caricature drawing and balloon makers. Roaming the area and taking to the stage to entertain are magicians, buskers, storytellers, trivia and coloring contests to win goodie bags, bicycles and more. LIGHTHOUSE STAGE Entertainment at the Lighthouse which is situated along Lakeshore Road at the Credit River is traditionally hosted by one of our local music schools. Their performing students who range in ages 10 to 50 years and their teachers provide the entertainment for the day. Performances begin at noon and continues until 7pm. CREDIT MARINA VILLAGE STAGE Situated in the Port Credit Marina between the well travelled Credit River pier and Lakeshore Road, the Credit Marina Stage is home to various local blues acts throughout the day. Entertainment begins at 1pm and continues until 7pm. VILLAGE SQUARE STAGE The Village Square located at the Corner of Hurontario Street and Lakeshore Road. hosts local live musical entertainment from 1pm to 6pm. The grassy square is a high traffic area for pedestrians and a casual, social gathering place for many who reside outside of Port Credit. Timothy s World Coffee and TEN Restaurant and Wine Bar edge the square and provide outdoor spaces that allow the public to lounge and enjoy their food and refreshments. FIREWORKS By nightfall over 50,000 spectators have gathered in Port Credit s Memorial park and the surrounding areas to watch one of the cities largest firework display. Fireworks begin at 10:30pm.

5 SPONSORSHIP PACKAGES $25,000 $20,000 $20,000 $15,000 $15,000 $2,500 $2,500 $2,500 * SPONSORSHIP OPPORTUNITIES MAIN STAGE FIRE- WORKS PARADE KIDS STAGE CAKE CUTTING LIGHT- HOUSE CREDIT VILLAGE MARINA VILLAGE SQUARE FRIEND Vendor tent in Memorial Park, banner on Main Stage fencing and acknowledgement on Main Stage before fireworks Float entry in parade All Access VIP passes Acknowledgement on Rogers TV Acknowledgement in The Mississauga News, The Mississauga Village Times, Evening Out Magazine, Spirit of the City, CFRB 1010, Blues & Roots Radio & The Haze Your logo rotated regularly on Main Stage LED screen from 1pm to 10pm Your sponsorship acknowledged in the Paint The Town Red newspaper program, distributed to 35,000 Mississauga households and local Port Credit businesses Banner in the parade carried by volunteers Acknowledgement on stage during the cake cutting/opening ceremony Logo on Paint the Town Red website Logo on 200 promotional posters Banner on Paint the Town Red parade float Vendor tent at Kids Stage and acknowledgement on that stage throughout the day Vendor tent at the lighthouse and acknowledgement on that stage throughout the day Vendor tent at Credit Village Marina and acknowledgement on that stage throughout the day Vendor tent at Village Sqaure and acknowledgement on that stage throughout the day * For more information on principal sponsorship packages and friends of Paint The Town Red options please contact John Bozzo at

6 MARKETING/ADVERTISING/PROMOTION Paint The Town Red, Canada Day celebrations and our principal sponsors are promoted widely in the weeks and months prior to Canada Day. Extensive print, digital, news (TV and radio) and social media campaigns, offer excellent brand exposure and awareness for sponsors. A 40-page newspaper event program is mailed by Canada Post to 35,000 Mississauga residents. Another 10,000 programs are distributed through local retail stores and restaurants and are handed out on Canada Day during the parade and at Memorial Park. All sponsorship logos appear in the program. Principal sponsorship partners will also be acknowledged in the program alongside editorial of their respective event stage program listing. Over 200 event posters will display all sponsorship partners. These posters are distributed and displayed throughout Port Credit and the surrounding communities. Principal sponsorship logos and their website links will appear on our website throughout the year at Sponsorship advertising opportunities also exist during Canada Day on our 15x20 high LED screen located at Main Stage. Acknowledgement of principal sponsorship is given during appearances, interviews and advertising with the following media outlets: Blues & Roots online radio CFRB AM 1010 Evening Out magazine Rogers Television (Mississauga) Sprit of The City magazine The Haze FM online radio The Mississauga News The Mississauga Village Times

7 DEMOGRAPHICS/ATTENDANCE Mississauga is a rich multicultural city with residents representing every corner of the globe. Paint The Town Red Canada Day celebrations in Port Credit are attended by families, couples, teenagers and the senior population of Mississauga and the surrounding GTA. There is something for everyone to enjoy in Port Credit on Canada Day. Mississauga is Canada s 6th largest city and Ontario s 3rd largest city with a population of nearly 800,000 48% of Mississauga residents are between the ages of 25 and 55 82% of Mississauga s adult population has a post-secondary education Average household income in Mississauga is $80,000, a third higher than the Canadian average

8 We look forward to working with you to create the perfect sponsorship experienece for you and your business. For more information on sponsorship opportunities please contact: John or lavilla@on.aibn.com