Oncam Corporate Identity guide V1.2 September 2016 Oncam Corporate Identity Guide. V1.2 September

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "Oncam Corporate Identity guide V1.2 September 2016 Oncam Corporate Identity Guide. V1.2 September"

Transcription

1 Oncam Corporate Identity Guide

2 Oncam Corporate Identity guide These standards have been created to ensure our identity is used and applied consistently. Your support in following these standards is essential to help us to promote the Oncam brand. Contents 1.1 Our logo 1.2 Clear space 1.3 Minimum size 1.4 Placing the logo on backgrounds 1.5 Incorrect use 1.6 The Swirl icon 1.7 Colour palette 1.8 Digital Signature 1.9 Fonts 2.0 PC font 2.1 Business Card layout 2.2 Images and photography 2.3 Information and logo requests

3 1.1 Our logo Our logo is made up of two elements. Our name and the Swirl icon. There are 4 different logo versions to cater for different applications and use. Full colour logo There are two versions of the full colour logo. l A colour logo for use on white and light colour backgrounds l A reversed version for placing on suitible dark colours and high contrast images Black and white versions These versions are for use in mono single colour publications. Examples include newspapers and simple one colour print collateral. Note: Only use master logos supplied by our marketing team. Never try to re-create any of the Oncam logos shown on this page. 1.2 Clear space Ensure no elements appear within the clear space around the logo as this will detract from it. The clear space is defined by an area around the logo equivalent to the cap height () of the word ONCAM. The example shows the minimum protected area. Ideally the logo would have more clear space depending on the design of the page. The clear space rule applies to all versions of the logo.. Exclusion zone Note: Reasons for the exclusion zone The clear space rule should be strictly followed to allow clear and legible recognition of our logo. This space must be clear from imagery, text or other graphic elements.

4 1.3 Minimum size To ensure quality reproduction in printed collateral we have identified a minimum size when using the Oncam logo. Remember this is the minimum size rule, ideally you will be using the logo at a larger size in relation to the page on the vast majority of communications and collateral. 38mm Minimum logo size = 38mm width Note: Observing the minimum size rule will prevent the logo from becoming difficult to read or illegible. There are no limitations on sizing above this minimum rule other than to always take a common sense view and never use the logo disproportionally to the page and other graphics. 1.4 Placing the logo on backgrounds 4 The examples on the right show correct use examples when placing our logo onto an image or flat colour background. On the photographic example you can see the reversed logo has been placed on an area of flat colour with high contrast. Avoid placing the logo on detailed and lighter areas of an image or it will be difficult to read. 4 When placing on a flat colour you should choose a colour with sufficient contrast and one that does not clash or impede with the colours in the Swirl icon. Do not place the logo on a colour that interferes with the legibility of the Swirl icon

5 1.5 Incorrect use In order to maintain its integrity the logo must never be altered, distorted or adjusted in any way. Never reproduce the logo using other colours or fonts other than those set down and used in the supplied artwork. Shown opposite are a few examples of incorrect applications of our logo. Only use or issue authorised electronic artwork obtained from our marketing department. Never try to re-create the logo or icon. Do not print the logo in any other colour Note: Having an established and recognised identity it is important to present it correctly and impose guidelines on positioning. Placing a logo in set areas across all communications will help to create a family appearance to all Oncam literature. Do not add text or straplines to the logo Do not squash or expand the logo 1.6 The Swirl icon The icon element of our logo can also be used as a graphic device on collateral to help create a brand style and specific look and feel to communications. The example on the right shows our icon placed as a tint on our website. Tint values should be kept low so that the icon appears as a watermark rather than full strength. Do not tint the colour version of the Swirl icon as a tint as it will not be legible. Grey and white versions of the icon are available for placing as a tint on white or colour backgrounds Mobile POS Note: Only use master logos supplied by our marketing team. Never try to re-create any version of the Oncam logo. An example of our icon used as a tint background on our website

6 1.7 Colour palette Primary colour (headline and text) The primary colour for Oncam is Pantone 431. This colour should be used for main body copy and primary headlines. This colour can also be used as a tint value for highlight feature areas in your creative. The swatches shown on the right provide colour reference details for Pantone, CYMK and RGB values. A Hex code is also provided for colour reproduction on websites. Secondary colour palette The 3 colours in the secondary palette are taken from the Swirl icon that forms part of our logo plus an additional complimentary colour. These can be used as highlight and accent colours to bring headlines and quotes to life. Secondary colours can also be used as a tint value to add depth and highlight feature areas in creative layouts. Note: Colour plays an important role in our brand. Always reproduce colours using the correct values shown. PANTONE 186 C - 2 M Y - 82 K - 6 R G - 12 B - 48 HTML C60C30 100% 30% 10% 100% 30% 10% PANTONE 431 C - 45 M - 25 Y - 16 K - 59 R - 94 G B HTML 5E6A71 PANTONE 172 C - 0 M - 73 Y - 87 K - 0 R G - 70 B - 28 HTML F9461C 100% 30% 10% 100% 30% 10% 100% 30% 10% PANTONE 143 C - 0 M - 36 Y - 87 K - 0 R G B - 48 HTML EEAF30 PANTONE 3115 C - 60 M - 0 Y - 14 K - 0 R - 0 G B HTML 00C6D7 Secondary colours can be at any tint value

7 1.8 Digital Signature We have developed several digital signatures that can be used underneath your signature as a sales tool. These have been developed using our primary and secondary colour palette. We have gradiated the colours to lift the item or service we are highlighting. These can be made available on request and examples can be seen below. other options

8 1.9 Fonts Primary font Corbert is the primary print font for Oncam. It should always be used in the production of print, and whenever possible in promotional and advertising materials. The primary font should be used for headlines, titles and main intro paragraphs. Universal use of this font will help to promote consistency across all media. There are three weights available for use within the Corbert font family. l Corbert l Corbert Medium l Corbert Demi Bold Corbert Corbert Medium Corbert Demi Bold Secondary font Helvetica is the secondary font for Oncam. The secondary font is ideal for use in body copy and picture legends and as a secondary title font. Italic versions of Helvetica can also be used to highlight text. There are four styles available for use within the Helvetica font family. l Helvetica Neue Light l Helvetica Neue Medium l Helvetica Neue Italic l Helvetica 65 Bold Helvetica Light Helvetica Neue Medium Helvetica Neue Italic Helvetica 65 Bold

9 2.0 PC font The Arial font family is the typeface selected as our digital font. Arial is also our designated typeface for all PC documents including Microsoft Word, Excel and Powerpoint. Arial There are four styles available for use within the Arial font family. l Arial l Arial Italic l Arial Bold l Arial Bold Italic Arial Italic Arial Bold Arial Bold Italic

10 2.1 Business Card layout The official business card layout for Oncam is clean, simple and easy to read. Plenty of space has been set aside for longer names and addresses. PANTONE 431 PANTONE 186 PANTONE 172 Business card sizes There are 2 size versions of the Oncam business card, C - 45 M - 25 Y - 16 K - 59 C - 2 M Y - 82 K - 6 C - 0 M - 73 Y - 87 K - 0 The sizes for each country are shown below. Standard Size mm Size Inches UK W: 85 H: 55 W: H: USA W: 89 H: 51 W: 3.5 H: PANTONE 143 PANTONE 5435 Colour guide Oncam cards print out of 4 colour on both sides. C - 0 M - 36 Y - 87 K - 0 C - 13 M - 3 Y - 0 K - 17 A CMYK breakdown of the colours for the front and the reverse are shown on the right. UK card reverse US card reverse 38mm 38mm Cards reverse Both cards have a grey background with a reversed version of the Oncam logo. All versions of our logos are available from the Oncam marketing team. Note: Consistency is important Do not substitute the typefaces specified and only use master logos supplied by our marketing team.

11 UK card specification W: 85mm H: 55mm Logo width 38mm 6.5 mm 6.5 mm 14mm 9.5pt Helvetica 65 Bold 6.5pt Helvetica Neue Light 7.3pt Helvetica Neue Light + Medium 8.5pt Helvetica 65 Bold Building 4 Chiswick Park 566 Chiswick High Road London, W4 5YE UK 7.3pt Helvetica 65 Bold 7.3pt Helvetica Neue Light USA card specification W: 89mm H: 51mm Logo width 38mm 8mm 8mm 13mm 9.5pt Helvetica 65 Bold 6.5pt Helvetica Neue Light 7.3pt Helvetica Neue Light + Medium 8.5pt Helvetica 65 Bold 900 Middlesex Turnpike Building 5, Suite 2E Billerica, MA USA 7.3pt Helvetica 65 Bold 7.3pt Helvetica Neue Light

12 2.2 Images & photography Images play a key role in our brand style and the way we project the business. Taking a cue from our website, images should be used large and full bleed wherever possible. Images should be bold and striking to compliment our business themes of the big picture and forward thinking As a global technology company it is important to use images and graphics that support our message. The following images give a style guide. The big picture - images that portray global scale and future vision Note: These images are examples, there is freedom to use additional photography using these style guide. The images shown are available by request for our marketing department (Contact information 1.11)

13 Technology - abstract and actual camera images Environments - places and situations where our technology is used

14 2.3 Information and logo requests If you have any queries about the content of these guidelines, please contact: Richard Morgans - Chief Marketing Officer Therese Hume - Digital & Social Media Marketing Manager Daniel Blachman - Product Marketing Manager Claudia Barosso - Product Marketing Manager Oncam Building 4 Chiswick Park 566 Chiswick High Road London, W4 5YE UK t: Oncam 900 Middlesex Turnpike Building 5, Suite 2E Billerica, MA USA t:

Brand identity guidelines

Brand identity guidelines Brand identity guidelines Version 1.1 March 2015 01 Contents 01 Contents 02 Introducing the 03 Who are these guidelines for? 04 The logo 05 Explaining the logo 06 Logo exclusion zone 07 Logo minimum reproduction

More information

Visual Style Guide April 2015

Visual Style Guide April 2015 Visual Style Guide April 2015 Contents Introduction to the Logo 3 Safe Area and Size 4 Logo and Tagline Usage 5 Incorrect Usage 6 Color Palette 7 Backgrounds and Additional Design Elements 8 Typography

More information

Guidelines for using The Heritage Council logo March 2008

Guidelines for using The Heritage Council logo March 2008 Guidelines for using The Heritage Council logo March 2008 These guidelines introduce our new identity and are designed to help you implement our identity consistently. These guidelines introduce The Heritage

More information

The FIAT Brand. Key Visual Elements and Usage Guidelines

The FIAT Brand. Key Visual Elements and Usage Guidelines The FIAT Brand Key Visual Elements and Usage Guidelines Contents Brand Mark Guidelines 3 FIAT Brand Mark / trademark statement 4 exclusion zone 5 Primary FIAT Brand Mark 6 secondary fiat brand mark 7 tertiary

More information

MasterCard SecureCode Artwork Usage Guidelines

MasterCard SecureCode Artwork Usage Guidelines BRAND GUIDELINES MasterCard SecureCode Artwork Usage Guidelines Version 6.3 June 2015 The MasterCard SecureCode Identifier must be used by participating members and merchants of the MasterCard SecureCode

More information

Brand-identity Guidelines

Brand-identity Guidelines Brand-identity Guidelines Client: Contents: Date: USA Climbing 1.0 Introduction (page 1) 2.0 The Logo Design (page 3) 2.1 The Logo Usage (page 6) 3.0 Colour Scheme (page 13) 4.0 Typography (page 16) 5.0

More information

Brand Identity Guidelines

Brand Identity Guidelines Brand Identity Guidelines 254c Guidelines The Identity Below, is the Forth Valley College master logo. Take a little time to familiarise yourself with the different elements that make up the identity.

More information

2015 Marketing Guidelines. 2015 Parallels IP Holdings GmbH. All rights reserved. Terms of Use Privacy Policy

2015 Marketing Guidelines. 2015 Parallels IP Holdings GmbH. All rights reserved. Terms of Use Privacy Policy 2015 Marketing Guidelines 2015 Parallels IP Holdings GmbH. All rights reserved. Terms of Use Privacy Policy Master Brand Components The Parallels logo is the cornerstone of the Parallels brand. Please

More information

BRAND GUIDELINES AND STANDARDS

BRAND GUIDELINES AND STANDARDS EMS SOFTWARE BRAND GUIDELINES AND STANDARDS WE HELP PEOPLE CREATE GREAT MEETINGS EMS SOFTWARE BRAND GUIDELINES 2 WHY IS BRAND SO IMPORTANT? This brand guidelines and standards book is a tool designed to

More information

Branding Guidelines 2010

Branding Guidelines 2010 Branding Guidelines 2010 Contents Introduction 3 The ITM Power Brand Brand Identity Logo Usage 4 Brand Colour 6 Exclusion Zone Minimum Size 7 Appearance 8 Versions Available 9 Ownership 10 Typography 11

More information

The Point Cloud Library Logo

The Point Cloud Library Logo Identity Guidelines Point Cloud Library Identity Guidelines 1 The Point Cloud Library Logo The Logo The Point Cloud Library logo is a combination of the pointcloudlibrary or pcl wordmark and the cloud

More information

TABLE OF CONTENTS. SECTION ONE: OVERVIEW... 4 Who are these guidelines for?... 4 What is a visual identity guideline?... 4

TABLE OF CONTENTS. SECTION ONE: OVERVIEW... 4 Who are these guidelines for?... 4 What is a visual identity guideline?... 4 VISUAL IDENTITY TABLE OF CONTENTS SECTION ONE: OVERVIEW... 4 Who are these guidelines for?... 4 What is a visual identity guideline?... 4 SECTION TWO: VISUAL IDENTITY GUIDLINES... 5 Corporate identity

More information

Mini Brand Guide. Season 2014/15 Edition 01

Mini Brand Guide. Season 2014/15 Edition 01 Mini Brand Guide Season 2014/15 Edition 01 OFFICIAL Tournament Mark MINI BRAND GUIDE P 02 Usage Full Colour Standard - Contained The Champions Cup Tournament Mark logo is comprised of three distinct brand

More information

Symantec Identity Guidelines. Version 3 - March 2012

Symantec Identity Guidelines. Version 3 - March 2012 Symantec Identity Guidelines Contents The Symantec Identity Guidelines explain how to consistently and effectively apply the most visual elements of the Symantec brand. These elements are designed to convey

More information

SMU Student Affairs Style Guide

SMU Student Affairs Style Guide SMU Student Affairs Style Guide 1 Strengthening Our Visual Communications 1 SMU Student Affairs is dedicated to creating a cohesive learning environment for SMU students. To do this, we must ensure that

More information

Brand-Identity Guidelines for McCracken County Schools

Brand-Identity Guidelines for McCracken County Schools Brand-Identity Guidelines for McCracken County Schools McCracken County Schools Brand-Identity Guidelines 1 Contents Client: Contents: McCracken County Schools 1.0 Introduction (page 3) 2.0 The Logo Design

More information

Brand and Identity Guidelines

Brand and Identity Guidelines Brand and Identity Guidelines Using this Brand Guide This brand and style guide is designed to illustrate the basic requirements for appropriate usage of Prioria Robotics logo and design elements in a

More information

STYLE GUIDE. Version 2.0b - FOR PUBLIC RELEASE

STYLE GUIDE. Version 2.0b - FOR PUBLIC RELEASE STYLE GUIDE Version 2.0b - FOR PUBLIC RELEASE Table of Contents 1.0 Introduction 1.1 Terms + Conditions... 4 1.2 Name Usage... 5 2.0 The Cyber Security Summit Brand 2.1 What Is a Brand?... 7 2.2 Brand

More information

1 Introduction JOOMLA! BRAND MANUAL. Welcome. Our New Name. What is Joomla?

1 Introduction JOOMLA! BRAND MANUAL. Welcome. Our New Name. What is Joomla? BRAND MANUAL 1 Introduction A B C Welcome Our New Name What is Joomla? To download the Joomla! logo in various formats, please visit our web site at: www.joomla.org 2 1 Introduction A Welcome Using the

More information

The Charity Saving Lives at Sea STYLE GUIDE AND TEMPLATE CATALOGUE

The Charity Saving Lives at Sea STYLE GUIDE AND TEMPLATE CATALOGUE STYLE GUIDE AND TEMPLATE CATALOGUE CONTENTS OUR BRAND 5 TEMPLATES 15 PUBLICATION CATALOGUE 21 4 Our brand is a valuable asset - it says who we are and what we do. We unite as an organisation to save lives

More information

Branding Guidelines POWERHANDZ. Company: 1.0 Introduction 2.0 The Logo Design 2.1 The Logo Usage 3.0 Color Scheme 4.0 Typography 5.

Branding Guidelines POWERHANDZ. Company: 1.0 Introduction 2.0 The Logo Design 2.1 The Logo Usage 3.0 Color Scheme 4.0 Typography 5. Branding Guidelines Company: Contents: Date: POWERHANDZ 1.0 Introduction 2.0 The Logo Design 2.1 The Logo Usage 3.0 Color Scheme 4.0 Typography 5.0 Contact Details June 2014 1.0 Introduction Overview The

More information

rscds RSCDS corporate identity Detailed design guidance for the logo

rscds RSCDS corporate identity Detailed design guidance for the logo RSCDS corporate identity Detailed design guidance for the logo The Royal Scottish Country Dance Society 12 Coates Cresent, Edinburgh, Scotland, UK. EH3 7AF Tel: +44 (0)131 225 3854 Fax: +44 (0)131 225

More information

An International Inner Wheel Campaign. Happier Futures. Branding Guidelines. An International Inner Wheel Campaign

An International Inner Wheel Campaign. Happier Futures. Branding Guidelines. An International Inner Wheel Campaign Inner Wheel Campaign Contents Brand Mark Brand Mark Usage Primary colours Secondary colours Brand Mark Exclusion Zone Brand Mark Size Brand Mark Misuse Backgrounds Primary Typeface Recommended paper stocks

More information

size and proportion Graphic Standards Manual Version 1.3 January 2014

size and proportion Graphic Standards Manual Version 1.3 January 2014 size and proportion To ensure legibility, the Cumberland logo should never be reproduced at sizes smaller than one inch wide. (See Figure K.) The Cumberland logo s proportions should never be altered.

More information

CONTENTS. Brand Guidelines 2. 1 Overview Brand Principles. 2 Color Palette Primary Palette Secondary Palette. 3 Fonts Font Sizes & Attributes

CONTENTS. Brand Guidelines 2. 1 Overview Brand Principles. 2 Color Palette Primary Palette Secondary Palette. 3 Fonts Font Sizes & Attributes Brand Guidelines Brand Guidelines 2 CONTENTS 1 Overview Brand Principles 2 Color Palette Primary Palette Secondary Palette 3 Fonts Font Sizes & Attributes 4 Logo Usage Logo Tagline/Combined Alternate Signature/No

More information

Branding Guidelines. April 2015. www.tabletennisengland.co.uk

Branding Guidelines. April 2015. www.tabletennisengland.co.uk Branding Guidelines April 2015 HOW WE CO-ORDINATE OUR MES SAGE Contents SECTION 1 Introducing the Table Tennis England brand 1.1 Welcome to our brand 1.2 Our vision, values and strategy 1.3 Tone of voice

More information

Own it? Respect it. Secure it. Initiative

Own it? Respect it. Secure it. Initiative Own it? Respect it. Secure it. Initiative Supporter and Co-Branded Logo Usage Guidelines A program of the National Shooting Sports Foundation OWN IT? RESPECT IT. SECURE IT. INITIATIVE: PROGRAM COLORS (ALL

More information

WORKING WITH OUR BRAND BRAND IDENTITY GUIDELINES V1.1

WORKING WITH OUR BRAND BRAND IDENTITY GUIDELINES V1.1 WORKING WITH OUR BRAND BRAND IDENTITY GUIDELINES V1.1 Note To Reader When you see this mouse symbol artwork can be downloaded online at: www.charteredaccountants.ie/brandidentity When you see this file

More information

The Logo 3. Fiksu Logo

The Logo 3. Fiksu Logo Brand Guidelines 2 Contents 3 Fiksu Logo 8 miq Logo 10 Brand Architecture 14 Color Palette 15 Image Treatment 16 Data Pattern 17 Typography 18 Applications 20 Email Signature The Logo 3 Fiksu Logo The

More information

Coeliac Society of Ireland. Brand Guidelines for Identity. design

Coeliac Society of Ireland. Brand Guidelines for Identity. design Coeliac Society of Ireland Brand Guidelines for Identity design The Logo The new Coeliac Society of Ireland logo illustrates its meaning by enlarging and extending the C of Coeliac to create a friendly

More information

Labour Literature Design Assistant and Guidelines

Labour Literature Design Assistant and Guidelines Labour Literature Design Assistant and Guidelines Contents Introduction: The Labour brand 5 How to use the Labour Literature Pack 6 A tomorrow where there is bread, but where there are roses too Section

More information

Society of Petroleum Engineers Graphic Standards Guide

Society of Petroleum Engineers Graphic Standards Guide Society of Petroleum Engineers Graphic Standards Guide The Society of Petroleum Engineers (SPE) Graphic Standards Guide governs the appearance of the SPE logo, and provides detailed guidelines on the correct

More information

Destination Canada Brand Standards Guide. Version 1.0 September 2015

Destination Canada Brand Standards Guide. Version 1.0 September 2015 Destination Canada Brand Standards Guide Version 1.0 September 2015 Introduction Welcome to your brand standards guide for Destination Canada. We ve re-branded to better showcase our business and mandate.

More information

Print Style Guide. Building Our Future Print Style Guide BUILDING OUR FUTURE. Department of Infrastructure and Regional Development

Print Style Guide. Building Our Future Print Style Guide BUILDING OUR FUTURE. Department of Infrastructure and Regional Development Print Style Guide Department of Infrastructure and Regional Development i Background This document sets out the requirements for the display of the Commonwealth Coat of Arms and the Building Our Future

More information

Campaign Guidelines STEP IN. STAND UP.

Campaign Guidelines STEP IN. STAND UP. Campaign Guidelines STEP IN. STAND UP. Created August 2015 Purpose Purpose of These Guidelines With the launch of the new marketing campaign, it is important to maintain the integrity of communications

More information

GUIDELINES FOR THE USE AND REPRODUCTION OF THE BBC NEWS LOGO AND BRAND PERSONALITY

GUIDELINES FOR THE USE AND REPRODUCTION OF THE BBC NEWS LOGO AND BRAND PERSONALITY GUIDELINES FOR THE USE AND REPRODUCTION OF THE BBC NEWS LOGO AND BRAND PERSONALITY BBC NEWS is a trademark of the British Broadcasting Corporation INTRODUCTION These guidelines outline some basic rules

More information

Brand Identity and Style Guide Welcome. welcome. TO the Tottenham hotspur BRAND IDENTITY AND STYLE GUIDE. SUPPORTERS CLUB EDITION Version 2.

Brand Identity and Style Guide Welcome. welcome. TO the Tottenham hotspur BRAND IDENTITY AND STYLE GUIDE. SUPPORTERS CLUB EDITION Version 2. Welcome welcome TO the Tottenham hotspur BRAND IDENTITY AND STYLE GUIDE SUPPORTERS CLUB EDITION Version 2.0 2012 Content content BRAND ELEMENTS In Detail 3 Our Name 4 Badge 5-11 Badge Colours 6 Badge Background

More information

Branding style guide January 2015

Branding style guide January 2015 Branding style guide January 2015 Produced by the Department of Family and Community Services www.facs.nsw.gov.au January 2015 All rights reserved. Except as provided in the Copyright Act 1968 (Commonwealth),

More information

Using this Brand Guide

Using this Brand Guide Using this Brand Guide This brand and style guide is designed to illustrate the basic requirements for appropriate usage of Blue Highway s logo and design elements in a variety of mediums. All client acquisition

More information

THIRD-PARTY BRAND. Version 1.1

THIRD-PARTY BRAND. Version 1.1 COMCAST Business Class THIRD-PARTY BRAND Guidelines Version 1.1 July 2, 2012 Contents 1 Using the third-party brand guidelines 2 Third-party logos 3 Clearspace and minimum size 4 Third-party logo color

More information

Fleet Operator Recognition Scheme design standards. Issue 1

Fleet Operator Recognition Scheme design standards. Issue 1 Fleet Operator Recognition Scheme design standards Issue 1 Foreword 1 Basic elements 1.1 FORS logo colour 1.2 FORS logo black and white 1.3 FORS logo variants 1.4 Who can use which logo? 1.5 Unacceptable

More information

Brand Standard Guide

Brand Standard Guide Brand Standard Guide Contents 03 Strategic Brand Strategy 04 itravel2000 identity - The logo 05 Clear Spacing 06 Correct Usage of Logo 07 Corporate Colours 08 Typeface Online & Print 09 Imagery & Visual

More information

americas europe africa asia australasia BNIBRANDING.COM BNI Branding Standards 2011 BNI Changing the Way the World Does Business

americas europe africa asia australasia BNIBRANDING.COM BNI Branding Standards 2011 BNI Changing the Way the World Does Business americas europe africa asia australasia 2011 BNI Contents Principal Elements 3 Brand Values 4 Language Style 7 Tone of Voice 8 Core Values 10 Document Formats 11 Corporate Identity 12 Correct Logo Usage

More information

Brand Standards Guide

Brand Standards Guide Brand Standards Guide Standard Logo Treatments 423 C The ExpressJet logo may be used in the formats shown on this page. The integrity of the logo must be maintained at all times. Never alter the color,

More information

Extended and Free Choice Network

Extended and Free Choice Network Extended and Free Choice Network PDF created: 14 July 2016 For the latest updates, see the NHS Brand Guideline website at http://www.nhsidentity.nhs.uk We may at any time revise the online guidelines.

More information

BRAND LOGO USAGE GUIDELINES SEPTEMBER 2002

BRAND LOGO USAGE GUIDELINES SEPTEMBER 2002 SEPTEMBER 2002 BRAND LOGO USAGE GUIDELINES This document is subject to periodic revision. Please check with the NKU marketing department to make sure you have the most recent copy. BRAND LOGO INTRODUCTION

More information

Visa Brand Mark. Protect the Cornerstone of the Visa Brand

Visa Brand Mark. Protect the Cornerstone of the Visa Brand Protect the Cornerstone of the Visa Brand Full of energy and life, the Visa Brand Mark represents the cornerstone of the Visa brand. It should be represented in full colour Visa Blue and Visa Gold whenever

More information

Graphics Standards Manual

Graphics Standards Manual Graphics Standards Manual January 2015 This manual will provide employees, students, parents and vendors with the ability to maintain the school s graphic identity through easy-to-read guidelines. These

More information

YOUR GUIDE TO USING THE Chartered Accountants Australia and New Zealand brand. charteredaccountantsanz.com

YOUR GUIDE TO USING THE Chartered Accountants Australia and New Zealand brand. charteredaccountantsanz.com YOUR GUIDE TO USING THE Chartered Accountants Australia and New Zealand brand charteredaccountantsanz.com Welcome to the Chartered Accountants Australia and New Zealand brand. This guide equips you with

More information

F I S K U N I V E R S I T Y S T Y L E G U I D E

F I S K U N I V E R S I T Y S T Y L E G U I D E F I S K U N I V E R S I T Y S T Y L E G U I D E F I S K U N I V E R S I T Y S T Y L E G U I D E This style guide is a resource for all individuals creating materials that reflect the University. The information

More information

Brand Style Guide 2010 v.1

Brand Style Guide 2010 v.1 Brand Style Guide 2010 v.1 Brand Elements The Logo The Expedia logo consists of two main elements: the Expedia symbol and the wordmark. These elements must only be used in the approved relationships and

More information

International Inner Wheel. Branding Guidelines

International Inner Wheel. Branding Guidelines Contents Introduction Brand Mark Brand Mark Usage Primary colours Secondary colours Brand Mark Exclusion Zone Brand Mark Size Brand Mark Misuse Backgrounds Primary Typeface Recommended paper stocks Stationery

More information

Brand Identity Guide

Brand Identity Guide Brand Identity Guide CONTENTS Introduction 3 The logo 4 Typefaces 9 Tone and style of imagery 10 Promotional products 11 Artwork 12 Frequently asked questions 13 2 of 13 Think Brick Brand Identity Guide

More information

Plymouth. Britain s Ocean City.

Plymouth. Britain s Ocean City. Brand Guidelines Plymouth. Britain s Ocean City. June 2013 CORE PRINCIPLES 1.1 When and how the guidelines are used 1.2 Usage chart PLYMOUTH IDENTITY 2.1 The signature 2.2 Exclusion zone 2.3 Minimum size

More information

BRAND GUIDELINES Version 1 October 2014

BRAND GUIDELINES Version 1 October 2014 BRAND GUIDELINES Version 1 October 2014 CONTENTS Our brand and tone of voice 01 Master logo 02 Logo variations 03 Exclusion zone, minimum size and avatar format 04 Colour palettes 05 Typefaces 06 Supporting

More information

BRAND GUIDELINES FOR CUSTOMERS: VERSION 02 IMPROVING BUSINESS PERFORMANCE

BRAND GUIDELINES FOR CUSTOMERS: VERSION 02 IMPROVING BUSINESS PERFORMANCE BRAND GUIDELINES FOR CUSTOMERS: VERSION 02 IMPROVING BUSINESS PERFORMANCE CONTENTS 01 02 INTRODUCTION CUSTOMER USE OF THE BRAND MARK BASIC ELEMENTS BRAND MARK USING THE BRAND MARK SMALL SIZE VERSION OF

More information

Brand Identity Guidelines

Brand Identity Guidelines Brand Identity Guidelines For Organisations offering BPAY services and Member Financial Institutions BPAY Brand Identity Guidelines Introduction 2 This guide should be used in conjunction with the BPAY

More information

Technical Specifications. Yellow Pages

Technical Specifications. Yellow Pages Technical Specifications Yellow Pages 2014 Make sure your advertisement measures up What makes a good Yellow Pages directory advertisement? Simple. Its ability to get you more business. And to do that,

More information

LXI Consortium Trademark and Logo

LXI Consortium Trademark and Logo LXI Consortium Trademark and Logo Usage Guidelines June 23, 2006 Updated November 19, 2007 Updated November 25, 2008 www.lxistandard.org/home/ Introduction The intention of this document is to provide

More information

Basic Graphic Standards

Basic Graphic Standards Basic Graphic Standards Introduction/Contents Our Name As our emergence as a standalone company approached, one of the most anxiously anticipated announcements has been that of our new name Nexteer. Months

More information

Royal Air Force Brand Portal v1.1

Royal Air Force Brand Portal v1.1 Royal Air Force Brand Portal v1.1 Frequently asked questions (FAQs) 1 - General (page 2) 2 - RAF Brand Portal (page 3) 3 - Design and Production (pages 4-5) 4 - Royal Air Force Business Stationery (page

More information

RESEARCH POSTER GUIDELINES

RESEARCH POSTER GUIDELINES RESEARCH POSTER GUIDELINES CONTENTS Our image Approvals process ACU logo suite ACU Shield Colours Corporate ACU colours Reccomended sizes Clear space & incorrect use Co-branding Typefaces Photography and

More information

Furthermore, you can discover optional elements meant to inspire to a varied and creative design.

Furthermore, you can discover optional elements meant to inspire to a varied and creative design. DRC Design Guide The Design Guide offers information, guidelines and tools for any type of communication under the brand of Danish Refugee Council. This includes information about logo, colors, formats

More information

UNIVERSITY OF LIMERICK BRAND SPECIFICATIONS

UNIVERSITY OF LIMERICK BRAND SPECIFICATIONS UNIVERSITY OF LIMERICK BRAND SPECIFICATIONS Section Contents Page 1.1 Introduction 3 1.2 Communications Services 4 1.3 Procedure for applying to use the UL Logo 4 2.1 The UL Logo 5 2.2 Standard Logo 6

More information

Logo Standards Guideline

Logo Standards Guideline Logo Standards Guideline TABLE OF CONTENTS Nurturing The Brand 1 Logo Guidelines 2 Correct Usage 2 Color Guidelines 6 How to Use the Provided Logo Files 9 Glossary 10 NURTURING THE BRAND THE FOLLOWING

More information

Contents. Digital use..18 Presentations..20 Stakeholder Hub..22 Trademarks & Copyright..24 A summary..26

Contents. Digital use..18 Presentations..20 Stakeholder Hub..22 Trademarks & Copyright..24 A summary..26 The Brand. Contents. The AGP Brand..03 Delivering a consistent message..04 Promoting the Brand..06 Development of the Logo..08 The Logo..10 Colours & Backgrounds.11 Typography..12 Logo use on Marketing

More information

WD Preferred Hard Drive Campaign

WD Preferred Hard Drive Campaign WD Preferred Hard Drive Campaign WD PREFERRED HARD DRIVE CAMPAIGN WD knows that hard drives are more than just storage devices, they re an integral part of people s lives. That s why WD designs and builds

More information

visual identity guidelines

visual identity guidelines visual identity guidelines Georgetown University Alumni Association s visual identity looks to the past for inspiration but must remain relevant for the 21st century and be responsive to the varied needs

More information

Branding guidelines. September 2008.

Branding guidelines. September 2008. September 08 www.cambridgeshire.gov.uk 01 Contents 01 Contents 02 Our identity 3 03 The Cambridgeshire County Council logo 4 Logo sizes and positioning 5 The exclusion zone 6 04 How to use the logo 7 How

More information

Logo Usage Guidelines

Logo Usage Guidelines Logo Usage Guidelines Table of Contents 100 Years of Anzac 3 Protecting Our Logo 4 The Logo 5 Community Use 6 Community Use 7 Merchandising 8 Logo Improper Use 9 Principal Versions 10 Horizontal Versions

More information

Version 2 December 2013. How to promote your BSI certification.

Version 2 December 2013. How to promote your BSI certification. Version 2 December 2013 How to promote your BSI certification. BSI Assurance Mark Promote your commitment to excellence. Tell your customers about your commitment to achieving and maintaining excellence

More information

Protecting the power of a pure identity.

Protecting the power of a pure identity. Protecting the power of a pure identity. Online Trading Academy is more than a name. It s our corporate identity. That brand identity represents us to all audiences through many channels, from a single

More information

Better Homes and Gardens Real Estate LLC Franchisee Identity Standards Manual

Better Homes and Gardens Real Estate LLC Franchisee Identity Standards Manual Better Homes and Gardens Real Estate LLC Franchisee Identity Standards Manual Draft 05.22.09 Better Homes and Gardens Real Estate LLC Table of Contents 1 Table of Contents Introduction to our brand 03

More information

Mekong River Cruises. Indochina Sails BRAND GUIDELINES. (*) This brand guidelines is temporary and can be changed by request

Mekong River Cruises. Indochina Sails BRAND GUIDELINES. (*) This brand guidelines is temporary and can be changed by request Mekong River Cruises Indochina Sails BRAND GUIDELINES (*) This brand guidelines is temporary and can be changed by request Contents 1 THE MEKONG RIVER CRUISES - INDOCHINA SAILS BRAND In t ro d u c t io

More information

BRAND IDENTITY GRAPHIC STANDARDS MANUAL

BRAND IDENTITY GRAPHIC STANDARDS MANUAL BRAND IDENTITY GRAPHIC STANDARDS MANUAL TABLE OF CONTENTS Logo Standards 03 12 Core Logo 04 Marketing Logo 05 Corporate Typeface 06 Corporate Colours 07 Positive & Negative Use 09 Safety & Minimum Size

More information

Guide of Visual & Graphic Standards

Guide of Visual & Graphic Standards Guide of Visual & Graphic Standards Table of Contents GRAPHIC ELEMENTS & COMPONENTS The Logo Mark and Logotype Configuration 4 Use with Type and without Type Special Application for Use with Established

More information

There are a number of ways to use the Trapeze Networks logo. Here are the guidelines to use that will help strengthen our logo awareness:

There are a number of ways to use the Trapeze Networks logo. Here are the guidelines to use that will help strengthen our logo awareness: WHAT WE LOOK LIKE Identity Our logo. The Trapeze Networks logo consists of five elements: wording, color, background color, clear space and placement. All of these pieces must be addressed when using the

More information

Design Guidelines. U.Va. Sustainability. Office for Sustainability. Contents:

Design Guidelines. U.Va. Sustainability. Office for Sustainability. Contents: U.Va. Sustainability Design Guidelines Office for Sustainability Contents: Date: 1.0 Introduction (page 1) 2.0 The Logo Design (page 3) 2.1 The Logo Usage (page 6) 3.0 Color Scheme (page 10) 4.0 Typography

More information

Guidelines. June 10, 2013

Guidelines. June 10, 2013 Guidelines June 10, 2013 2 Welcome! These guidelines are for Xbox 360 and Kinect for Xbox 360 communications. For brand help and reviews, contact: xboxbrand@microsoft.com For asset help, contact: xboxbrandsup@microsoft.com

More information

BRAND IDENTITY Graphic Manual

BRAND IDENTITY Graphic Manual BRAND IDENTITY Graphic Manual 1. FEGIME BRAND FEGIME BRAND The objective of this manual is to clearly represent the rules for the correct usage of the FEGIME brand graphic elements. The coherent use of

More information

Congratulations on becoming a Big Lottery Fund grant recipient

Congratulations on becoming a Big Lottery Fund grant recipient Congratulations on becoming a Big Lottery Fund grant recipient One of the Big Lottery Fund conditions of your grant agreement is that you acknowledge your award publicly. We have written this booklet to

More information

VIRGINIA WESLEYAN COLLEGE QUICK GUIDE TO GRAPHIC STANDARDS

VIRGINIA WESLEYAN COLLEGE QUICK GUIDE TO GRAPHIC STANDARDS VIRGINIA WESLEYAN COLLEGE QUICK GUIDE TO GRAPHIC STANDARDS All design projects relating to the College such as brochures, posters, photographs, web content, and advertisements, intended T for an external

More information

Graphic Standards Manual

Graphic Standards Manual A guide to branding & corporate identity: Graphic Standards Manual The Bristol Chamber of Commerce 20 Volunteer Parkway, Bristol, TN 37620 423.989.4850 bristolchamber.org Bristol Chamber of Commerce Graphic

More information

CONTENTS. 3 Introduction. 7 Nuance Corporate Signature. 5 Nuance Corporate Signature Color. Minimum Size and Clearspace Requirements

CONTENTS. 3 Introduction. 7 Nuance Corporate Signature. 5 Nuance Corporate Signature Color. Minimum Size and Clearspace Requirements NUANCE Interim corporate identity styleguide O C T O B E R 2 0 0 5 CONTENTS 3 Introduction 4 Nuance Corporate Signature 5 Nuance Corporate Signature Color 6 Nuance Corporate Signature Minimum Size and

More information

University of Stirling Brand Rules. Contents

University of Stirling Brand Rules. Contents Brand Rules University of Stirling Brand Rules 1 Contents 02 Introduction 03 Coat of arms 05 Logo 11 Stationery 13 PowerPoint templates 15 Sub-brands 17 Typography 21 Colour palette 25 Additional information

More information

Graphic Design Promotion (63) Scoring Rubric/Rating Sheet

Graphic Design Promotion (63) Scoring Rubric/Rating Sheet CONTESTANT NUMBER _ RANKING SHEET COMPLETE ONE PER CONTESTANT PRESENTATION SCORE Judge 1 (100 points) Judge 2 (100 points) Judge 3 (100 points) Total Judges Points Divided by # of judges AVERAGE OF JUDGES

More information

Graphic Standards Guideline. Concrete Reinforcing Steel Institute

Graphic Standards Guideline. Concrete Reinforcing Steel Institute Graphic Standards Guideline CRSI Graphic Standards Guideline DEFINING OUR IDENTITY The CRSI Graphic Standards Design Guideline was developed to help you communicate our CRSI Brand Identity in a way that

More information

Partners. In Health. Visual Identity Guidelines 08.13

Partners. In Health. Visual Identity Guidelines 08.13 Partners Visual Identity Guidelines 08.13 Welcome Our identity guidelines visually represent who we are and what we strive for: accompaniment, innovation, transformation, and commitment. They are not meant

More information

Oracle PartnerNetwork Brand Guidelines

Oracle PartnerNetwork Brand Guidelines Oracle PartnerNetwork Brand Guidelines TABLE OF CONTENTS Oracle PartnerNetwork Program 5 Introduction 6 Branding Opportunities for Partners OPN Program Logos 7 Correct Usage 8 Unacceptable Usage 9 Relationship

More information

Visual Identity Style Guide

Visual Identity Style Guide Visual Identity Style Guide April 2015 Table of Contents 1.0 Introduction Purpose... 4 The Grass Valley Brand...5 Grass Valley Values...6 Marketing Communications Resources... 7 2.0 Core Elements Grass

More information

University of Nevada, Las Vegas Alumni Association. Brand Identity Guidelines

University of Nevada, Las Vegas Alumni Association. Brand Identity Guidelines University of Nevada, Las Vegas Alumni Association Brand Identity Guidelines UNLV Alumni Association Identity Guide The UNLV Alumni Association Brand Identity Guide is designed to bring consistency to

More information

to the Volkswagen events organizers

to the Volkswagen events organizers Guidelines Volkswagen Logo Versions and their Applications to the Volkswagen events organizers Presented by January 2005 Working with the Volkswagen Logos The logo symbolises Volkswagen s appeal and independent

More information

2014 TALEND IDENTITY GUIDELINES

2014 TALEND IDENTITY GUIDELINES 2014 TALEND IDENTITY GUIDELINES INTRODUCTION This document contains the corporate identity guidelines for Talend. The goal of these guidelines is to help inform consistent implementation of the Talend

More information

Brand-identity Guidelines

Brand-identity Guidelines Brand-identity Guidelines Client: Contents: Date: CertiVox 1.0 Introduction 2.0 The Logo Design 2.1 The Logo Usage 3.0 Product Logos 4.0 Colour Scheme 5.0 Typography 6.0 Contact Details April 2014 1.0

More information

Get to know us. Canada Council for the Arts Brand Guidelines

Get to know us. Canada Council for the Arts Brand Guidelines Get to know us. Canada Council for the Arts Brand Guidelines Canada Council Brand Guidelines This document describes our visual identity guidelines. Following the guidelines is essential in maintaining

More information

Secured by Design. Brand Guidelines

Secured by Design. Brand Guidelines Secured by Design Brand Guidelines Introduction The Secured by Design Logos This document contains guidelines relating to the manner and use of Secured by Design trademark and other intellectual property

More information

Graphic Design Basics. Shannon B. Neely. Pacific Northwest National Laboratory Graphics and Multimedia Design Group

Graphic Design Basics. Shannon B. Neely. Pacific Northwest National Laboratory Graphics and Multimedia Design Group Graphic Design Basics Shannon B. Neely Pacific Northwest National Laboratory Graphics and Multimedia Design Group The Design Grid What is a Design Grid? A series of horizontal and vertical lines that evenly

More information

Stanford University Department of Athletics, Physical Education, and Recreation STYLE GUIDE

Stanford University Department of Athletics, Physical Education, and Recreation STYLE GUIDE Stanford University Department of Athletics, Physical Education, and Recreation STYLE GUIDE October 2008 ! Stanford University Department of Athletics, Physical Education, and Recreation (DAPER) Style

More information

Print Services Guide to producing better quality PDFs and posters

Print Services Guide to producing better quality PDFs and posters Print Services Guide to producing better quality PDFs and posters Opening hours: 9am - 5pm, Monday to Friday E - printservices@uea.ac.uk T - x2204 or 01603 592204 www.uea.ac.uk/is/printservices Updated

More information

UNDER REVISION. Appendix I. NCES Graphic Standards for Publication and Other Product Covers, Title Page, and Back of Title Page

UNDER REVISION. Appendix I. NCES Graphic Standards for Publication and Other Product Covers, Title Page, and Back of Title Page UNDER REVISION Appendix I. NCES Graphic Standards for Publication and Other Product Covers, Title Page, and Back of Title Page National Center for Education Statistics Policy and Procedures Directive No:

More information