Identity Guidelines August 2015
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- Neal Walsh
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1 August 2015
2 How can I use the ogo? 40mm Logo introduction Cearance area Minimum size Where possibe the Cariion ogo shoud be used in fu coour in the above format. To ensure egibiity and to prevent any obstruction of the Cariion ogotype, aways maintain a minimum distance between the Cariion ogo and any other eement (graphic, type, ine, or edge of page). To ensure egibiity, never reproduce the Cariion ogo ess than 40mm wide. The cearance area around the Cariion ogo on a four sides shoud never be ess than the height of the CC icon (see iustration above).
3 Coour Paette The coours beow can be used in Cariion services/products/sectors C: 72% C: 100% C: 77% C: 25% C: 100% M: 0% M: 36% M: 100% M: 100% M: 65% Y: 100% Y: 0% Y: 19% Y: 61% Y: 47% K: 42% K:16% K:25% K:50% K:25% R: 48% R: 0% R: 77% R: 118% R: 0% G: 117% G: 108% G: 30% G: 13% G: 70% B: 41% B: 171% B: 94% B: 43% B: 90% PANTONE 370 PANTONE 307 PANTONE 525 PANTONE 491 PANTONE 7477 Web Safe Hexadecima #006CAB Web Safe Hexadecima #006CAB Web Safe Hexadecima #4D1E5E Web Safe Hexadecima #760D2B Web Safe Hexadecima #00465A cariion COMMUNICATIONS
4 Which aternative ogos can I use? The standard Cariion ogo cannot aways be used for every medium. Beow are iustrations of how variations of the Cariion ogo can be used. cariion COMMUNICATIONS cariion COMMUNICATIONS cariion Icon can be used independenty cariion COMMUNICATIONS cariion COMMUNICATIONS
5 Support copy Integrated AV Boardroom & Meeting Room Design Video Conferencing Consutancy & Design Digita Signage Meeting Room Management Live Events & AV Hire Maintenance & Engineering Customer Care
6 Which fonts shoud I use? Main Content Fonts Header Fonts Fonts to use for the main content of any Cariion presentation materia (body copy) - wherever possibe pease use 10pt type with 1.5 ine spacing Fonts to use for headers and support graphics in Word and PowerPoint Univers 45 AaBbCc1234 Univers 55 AaBbCc1234 Univers 55 Itaic AaBbCc1234 Univers 65 AaBbCc1234 Univers 75 AaBbCc1234 Univers 75 Itaic AaBbCc1234 Univers 65 Itaic Substitute Font - AaBbCc1234 Pease use ARIAL (norma - bod - itaic - bod itaic) for a digita mediums and web use or when Univers is not avaiabe.
7 Support imagery Pease see beow some of the our support imagery, that can be used within the CC icon. Office and business The CC icon can be used to dispay generic office and business images. Cariion Communications Limited, Centra Estate, Denmark, Street, Maidenhead, Berkshire, SL6 7BN Phone: +44 (0) Emai:
8 How can I use the ogo? Office and business The CC icon can be used to dispay generic office and business images. Cariion Communications Limited, Centra Estate, Denmark, Street, Maidenhead, Berkshire, SL6 7BN Phone: +44 (0) Emai: info@cariion.com
9 How can I use the ogo? Generic The CC icon can be used to dispay generic support images.
10 Stationery & Document Tempates Stationery Word Tempate PowerPoint Tempate Cariion stationery incudes a etterhead, doube sided business card tempates and compiment sip. An A4 etterhead has been produced in Word 2003/7 - singe sided - typeface for body copy is Aria. An introductory PowerPoint tempate has been produced. Additiona graphics and images can be sourced from the resource centre on the new web site.
11 Brochure & Promotiona iterature Tempate Brochure Tempate 69mm 101mm 40mm 63mm Cariion Bue Bock Size: 4mm Header Univers 45 Light Size: 39pt Leading: 50pt Team pics with creative crops Main image Size: 210 x 192mm Header Univers 45 Light Size: 30pt Header Univers 45 Light Size: 18pt Intro text Univers Bod Size: 12pt Leading: 15pt 38mm Website URL Univers 45 Light Size: 16.5pt Logo & Strapine Size: 63mm wide Univers 45 Light Size: 9pt Leading: 13pt Body text Univers 45 Light Size: 9pt Leading: 13pt Para before: 3pt Bue soid overay in Cariion bue at 80% opacity
12 Emai Campaign Tempates Emai Tempate Logo Size: 300 x 118px Ca us Size: 150 x 53px First visit free font-size:18px; coor:#215386;fontfamiy:aria, Hevetica, sans-serif; font-weight:bod; font-stye: itaic; Book your free... font-size:24px; font-weight:bod; coor:#ffffff; Benefits... font-size:16px; font-weight:bod; coor:#ffffff; Header Image Size: 1,024 x 300px (width in htm fie: 100%) Back Tite font-famiy:aria, Hevetica, sans-serif; font-weight:bod; font-size:20px Bue Sub-tite font-size:16px; coor:#215386; font-famiy:aria, Hevetica, sans-serif; font-weight:bod; font-stye: itaic; Body text font-size:16px; font-weight:bod; coor:#ffffff; font-stye: itaic; Support images Size: 165 x 83px Body text font-stye:itaic; font-size:14px; coor:#ffffff; font-stye: itaic; Body text font-famiy:aria, Hevetica, sans-serif; font-size:16px; coor:#858689; Quote ownership font-famiy: Aria, Hevetica, sans-serif; font-size:14px; coor:#215386; font-weight:bod; Quote text font-famiy:aria, Hevetica, sansserif; font-size:24px; coor:#999999; font-weight:100; font-stye: itaic; Sub-tites font-size:16px; font-weight:bod; coor:#215386; Body text font-size:14px; coor:#215386; White body text font-size:14px; coor:#ffffff; font-weight:bod;
13 Website Tempate Home page Left is the website home page tempate. The top pane incudes the Cariion ogo with socia media inks and a search faciity. It is aso the navigation area. Sider. The user can scro through and ink through to other areas of the site. Wecome text with the opportunity to downoad the Cariion Brochure. Main Service areas and Trias & Promotions that enabe user to cick through to the specific pages. Meet the team area. This inks through the main team page with team biogs avaiabe. Content page Above is a typica content page tempate. Which incudes the usua top bar and a header graphic. Left hand navigation. This navigation is the ist of services or sub-pages of the main section. Animated scro section that shows Cariion partners. Footer quick inks and contact information. Main content area. This area is used to hod the main body text section. Right hand coumn. This area is used to hod any support imagery and ca to actions. Footer quick inks and contact information.
14 Stationery & Document Tempates Proposa Tempate Case Study Tempate Staff Cothing A proposa tempate has been produced in Word 2003/7. Additiona graphics and photographs can be sourced from the resource centre on the new web site. The case studies have been saved in PDF format and can be sourced from the resource centre on the new web site. The new identity can be used on various shades of grey and back workwear. Fu Version One Page Version
15 Vehice Graphics
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