Retail Radio

Transcription

1 Retail Radio Prolitec develops and provides innovative airborne technologies for infection control, odor cancellation, and the use of scent for positive emotional and physiological experiences.

2 Prolitec Commercial Sales Segments Air/Q Sales & Service Retail Hospitality Gaming Health Care Spa & Fitness Corporate Office Assisted Living

3 Worldwide Service Network 90 Certified Service Providers (CSPs) in 73 Countries

4 The Power of Scent A Proven & Powerful Marketing Tool 1 Of all the senses, scent is the most powerful trigger of memory

5 The Power of Scent A Proven & Powerful Marketing Tool 1 Of 2 Creates all the senses, scent is the most powerful trigger of memory a powerful and memorable experience for patrons

6 The Power of Scent A Proven & Powerful Marketing Tool 1 Of 2 Creates all the senses, scent is the most powerful trigger of memory a powerful and memorable experience for patrons 3 Enhance brand identity by creating a signature scent tied to brand values

7 Customer Benefits 1 Customers are attracted to, prefer, and spend more time in subtly and properly scented environments.

8 1 Customers are attracted to, prefer and spend more time in subtly and properly scented environments. Customer Benefits 2 A scent diffused with a related visual makes the communication more powerful and memorable.

9 1 Customers are attracted to, prefer and spend more time in subtly and properly scented environments. 2 A scent diffused with a related visual makes the communication more powerful and memorable. Customer Benefits 3 Diffusing the scent of a product for which scent is a key feature increases customer interest and sales.

10 1 Customers are attracted to, prefer and spend more time in subtly and properly scented environments. 2 A scent diffused with a related visual makes the communication more powerful and memorable. 3 Diffusing the scent of a product for which scent is a key feature increases customer interest and sales. Customer Benefits 4 Scent can be delivered to enhance one s sense of well-being, compress the sense of time spent, and enhance themes and moods.

11 1 Customers are attracted to, prefer and spend more time in subtly and properly scented environments. 2 A scent diffused with a related visual makes the communication more powerful and memorable. 3 Diffusing the scent of a product for which scent is a key feature increases customer interest and sales. Customer Benefits 4 scent can be delivered to enhance one s sense of well-being, compress the sense of time spent, and enhance themes and moods. 5 Like music, scent can be formulated to appeal to particular age groups, genders and other demographics.

12 Diameter of human hair Diameter of micro-droplet. Competitive Advantage Technology 1 Converts liquid fragrances into microdroplets, on average 1 micron, or 1/50 th the diameter of a human hair

13 Competitive Advantage Economical 1 Converts liquid fragrances into nano-droplets 2 Creates scent effect with less product required

14 Competitive Advantage Versatile 1 Converts liquid fragrances into nano-droplets 2 Creates scent effect with less product required 3 Delivery systems are fully programmable

15 Competitive Advantage Clean 1 Converts liquid fragrances into nano-droplets 2 Creates scent effect with less product required 4 3 Delivery systems are fully programmable Safe for use in HVAC systems

16 Competitive Advantage Green 1 Converts liquid fragrances into nano-droplets 5 2 Creates scent effect with less product required 3 Delivery systems are fully programmable 4 Safe for use in HVAC systems Safest & greenest method of scent delivery in human occupied spaces certified LEED enabler

17 Aerosol Droplets Micro Droplets Fall after emission Uneven diffusion Wet deposits 1,000,000 times heavier Behave like a dry vapor Uniform, full coverage Leave no deposits Requires less liquid

18 Prolitec works only with the top fragrance houses in the world such as Firmenich & IFF. Scents The Air/Q Atmospheres Catalog represents the most popular scent categories including both simple & complex fragrances. Most scents include proprietary malodor cancelling agents which work in combination with the scent. All scents are compliant with the most strict safety regulations including US OSHA and worldwide IFRA standards.

19 Aromatherapy Mandarin Zest, Optimism, Energizing, Balancing, Soothing Vanilla.. Holiday & Gourmand Peppermint Latte, Mulled Spices, Coffee, Chocolate Chip Cookie, Bread. Scent Examples Citrus Mojito, Pink Grapefruit, Citrus Tea, Lemon Verbena, Ruby Grand Margarita. Floral Lotus Flower, Rose & Peony, Lime Blossom, Refreshing Lavender. Fresh Sunny Skies, Fresh Cotton, Fresh Clean Fruit Enchanted Apple, Cucumber Mint, Pomegranate Fusion, Juicy Peach... Nature Rain Shower, Fresh Water, Sawgrass, Fresh Water, Woodlands. Niche African Amber, Boutique Noir, White Tea, White Woods, Porsche Nuevo.

20 Client Success Stories

21 Case Study Retail Olfactory Marketing The Challenge A&F was promoting its top-selling cologne, Fierce, by spraying it throughout their stores. This was lifting fragrance sales, but associates were required to spray every 30 minutes, saturating themselves in fragrance and wasting valuable time.

22 Case Study Retail Olfactory Marketing The Solution Step 1: Formulate Fierce for safe airborne diffusion

23 Case Study Retail Olfactory Marketing The Solution Step 1: Formulate Fierce for safe airborne diffusion Step 2: Install 5-6 Prolitec direct delivery units, one for each room in the store

24 Case Study Retail Olfactory Marketing The Result Step 1: Formulate Fierce for safe airborne diffusion Step 2: Install 4-6 Prolitec direct delivery units, one for each room in the store Result: A safe, uniform scent effect from the entrance to the back of the store. Following rollout to the entire 360+ store chain, Fierce has become the #1 selling men s cologne in the world.

25 Success Story Hospitality Ambient Scenting The Challenge Omni Hotels launched ambient scenting with a competitor at most of their properties in Guests responded positively to the experience but Omni discovered that the scent experience waned about two weeks following the scent cartridge change. So they were left with a weak effect for roughly half the month between changes.

26 Case Study Hospitality Ambient Scenting The Solution Step 1: Replaced evaporation technology with Air/Q technology.

27 Success Story Hospitality Ambient Scenting The Solution Step 1: Replaced evaporation technology with Air/Q technology. Step 2: Deployed via HVAC in lobby, guest corridors, banquet corridors and outside coffee shops

28 Success Story Hospitality Ambient Scenting The Solution Step 1: Replaced evaporation technology with Air/Q technology. Step 2: Deployed via HVAC in lobby, guest corridors, banquet corridors and outside coffee shops Step 3: Allowed properties to choose one of 5 scents based on their geography and physical design..

29 Success Story Hospitality Ambient Scenting The Result Result: Omni Hotels realized a consistent scent effect week to week, month to month and rolled out with Air/Q technology chain wide. Positive customer feedback has more than doubled.

30 Case Study Fitness & Spa Brand Scent Marketing The Challenge Upscale Bliss Spas, located in the W Hotels wanted to improve the sensory experience provided to their customer by using scent in their location. In addition to that, Bliss wanted a signature scent in every location to strengthen their brand image.

31 Case Study Fitness & Spa Brand Scent Marketing The Solution Prolitec designed a scent dubbed Total Bliss, a combination of green tea and citrus notes which is now delivered via their HVAC systems to the store, hallways and treatment rooms.

32 Case Study Fitness & Spa Brand Scent Marketing The Result Bliss has rolled their scent program out to all locations in the United States, the Middle East & Europe. To compliment their signature scent brand association, they have added line extensions such as creams, shampoos and conditioners consistent with their scent..

33 Case Study Airport Public Space Odor Control The Challenge A customer survey revealed that Zaventem Airport had an image problem due to restroom cleanliness & bad odors in the airport. The issues were particularly bad during peak traffic times.

34 Case Study Airport Public Space Odor Control The Solution Air/Q Atmospheres appliances were installed in the restrooms with a proprietary Refreshing Lavender neutralizer targeted at fecal/urine odors while incorporating a fresh scent. Appliances were also installed to treat the baggage claim areas. They were put in technical rooms, out of sight of travelers.

35 Case Study Airport Public Space Odor Control The Result All malodors were eliminated in the restrooms. Feedback from travelers consistently indicates that the restrooms must have been cleaned recently. Visitors now also now enjoy a welcoming Lavender scent when going through customs & while waiting for their luggage. Air/Q Atmospheres can also be found delivering our Fresh Clean scent in the indoor parking lots across from Zaventem Airport.

36 Some of the Company We Keep