Craft Candy Brochure. A Quick Guide to Getting Started

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1 Craft Candy Brochure A Quick Guide to Getting Started

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3 Follow Craft Candy for the latest and greatest craft events happening in the uk(plus they have a great app

4 Content Why Craft Candy? What is Craft Candy? Why should I use Craft Candy? How much does it cost? Can I list my event or workshops? Getting started How do I get started? How do I make the most of my event listing? How will new users find my workshops or events? In the News Find out what others have been saying

5 Oooooo just downloaded the free Craft Candy app & it s fab! Local crafts finder?

6 Why Craft Candy? Hello I m Zoe, I love making, and learning new things. In 2010 I created a little blog where I reviewed books, interviewed makers and reported on amazing creative events in my community. I started blogging because it was always challenging to find local creative event and activity information online; it turns out I wasn t the only frustrated person looking for creative things to do in my community and my blog grew in popularity, so I decided to turn my simple blog into a comprehensive events listing platform consisting of a website, GPS Smartphone App and carefully selected social media sites, exclusively for creative events, i.e. workshops, classes, markets and clubs. Today Craft Candy has grown to accommodate a wide variety of creative events and activities, from cupcake decorating and sewing classes to photography workshops and craft markets. Craft Candy s values are community, sharing, learning and socialising and we like to mix them up with our other passions, digital, mobile and social media, having now successfully brought the two together we have a growing community of like-minded lovelies, who either use our website or GPS Smartphone app to look for activities in their community or for us the icing on our cake is our social media, Twitter, Facebook, Pinterest, Instagram and Vine, we use social media to chat, share, pin, post and tweet about creative news, tips, tutorials, inspiration and of course about your activities and events. Craft Candy has been - and always will be created by creative people for creative people, we re not precious here; we just want to make Craft Candy the best it can be so we are always open to your feedback and suggestions. I hope you find Craft Candy an invaluable resource to market your activities and events. contact me directly via Twitter

7 Hey Craft Candy we love your new app! So many great markets to go to!

8 Why Craft Candy? Why should I use Craft Candy? You want new customers to find your events and you want your events to become popular, Craft Candy is a simple and effective way for you to promote your events, we list creative workshops, classes, markets and clubs from across the UK, making it easy for you to attract new customers and get your brand noticed. To use Craft Candy all you need to do is to create an account, upload your events and manage them with our simple editing tools, the tools enable you to amend or delete the event s information if the activity changes or if your event becomes fully booked (fingers crossed it s the latter!). Once uploaded, leave the marketing to us, your event will appear on our website, smartphone app and we promote it across our social media sites sharing your event details with thousands of our online followers

9 How much does it cost? It s free! Yes, you heard right you won t be charged to list your events, i.e. workshops, markets or clubs on our website and App. Craft Candy thanks love! Really appreciate the support. Craft Candy rocks

10 Can I list my workshop or event? Just because we have the word Craft in our name, it doesn t mean we list just craft events, below is a list of all of the categories on our website and app: Flowers & Herbs Kids Craft Glass Home & Garden Paper Craft Interior Knitting & Crochet Photography Mosaic Pottery & Ceramics Shoe Making Painting Seasonal Crafts Skincare Quilting Screen Printing Wool & Felting Sewing Textiles & Leather Embroidery & Applique Jewellery & Silversmith Culinary Crafts baking, cookery classes, cake decorating etc. Fashion design, making, technical skills etc. Perfume & Aromatherapy Graphics graphic design, illustration, multimedia packages etc. Other we added the category Other because we don t want to miss out on great workshops or events, if you don t fit into the above categories, please select Other

11 Getting Started How do I get started? Follow our 2 simple steps: Look for this pink button to register for free on the website Once registered, check your to verify your account. Spam is our enemy so we need you to verify that you aren t a robot. 1 2 You can now upload your events and workshops to Craft Candy

12 How will users find my events? We aren t like traditional events listing websites; we re more social in how we share your events information with our community. Our community can find your events by one of three ways: The Craft Candy website, searching either by location or by category your event will appear in the user s search. Our smartphone app made for the iphone and Android phones. The app is fitted with GPS, making sure your event appears at the top of the search list for local people searching for something to do. The app is a perfect tool to promote local events to local people and people travelling to your area. Social media; we have a growing number of followers on our Facebook, Twitter, Pinterest, Instagram and Vine sites. Each social site serves a specific purpose, sharing images, posting information, conversations or sharing films and each attracts and more followers.

13 What do I need to do to make my listing stand out? 1 Your copy What you write about your activity is important because you want to entice the reader to either pop along if it s a free event or you want them to spend their money to book a ticket to take part. We suggest that three paragraphs is more than enough information for the reader. To short a description and it looks like your passion is lacking and too long might mean (and we hate to say it!) you may lose the reader to boredom. Keep it punchy, interesting and informative. 2 Your Images All listings have to upload at least one main image to each event page. But did you know there is also space for 3 additional images? We always suggest you take advantage of all 4 image spaces, show the reader what they could be missing if they don t sign up. If you need additional help with uploading more images contact us: hello@craftcandy.co.uk

14 What do I need to do to make my listing stand out? 3 Vine If you haven t head of Vine, it s a cool new social media site enabling users to create and share 7 second films which continually play on a loop. We re the first events listing company to adopt Vine and integrate it into your events page, enabling you to share a 7 second film about your activity, the venue, the equipment participants will need or simply about you! Vine is simple to use and is a fresh and effective way to promote you and your brand. It s very easy to create and add a vine to your event page. If you need help to get started with Vine us, we re happy to help; hello@craftcandy.co.uk 4 Link to your booking page Craft Candy drives web traffic back to your website or booking website, so when you upload a website address (URL) with your event details make sure it s to the booking page and not just to your website. Users have spent time checking out your four images, reading about your fabulous event and watching your Vine, now they are one click away from parting with their hard earned cash and purchasing your activity, don t give them an excuse to change their mind!

15 We ve been featured

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