TITLE MEDIA KIT 2015

Transcription

1 TITLE MEDIA KIT

2 OUR TITLE CONTENT Our ultimate goal is to simplify the process of developing, producing and seeding content for advertisers, while making it a more rewarding and relevant experience for the consumer. Our engaging content includes: HOW TO VIDEOS INTERVIEWS EXPERT INSIGHTS BRANDED CONTENT + CONTENT SYNDICATION THAT YOU CAN OWN, USE & SHARE 2

3 OUR EXPERTISE As a custom production house we can help you with: VIDEO PRODUCTION ONLINE EDITORIAL CAMPAIGN INTEGRATION CONTENT SYNDICATION Custom video production for any platform or device Written by selected lifestyle and industry experts 360 degree multi-platform campaign development from creative concepts to design and execution Content developed for your own platforms and devices. OWN, USE and SHARE video or editorial content developed by a team of lifestyle experts. Available for various levels of customization and exclusivity 3

4 OUR REACH Social Media Footprint Across Facebook, Twitter, Instagram and YouTube Australian based unique browsers every month on thecarousel.com Impressions on browser screens per Month 4

5 OUR DEMOGRAPHIC CORE DEMOGRAPHIC, WOMEN AGED Our Demographic 40% 30% 20% Monthly unique browsers 145,000 Monthly page impressions 450,000 database 4500 Core demographic, women aged Social Media Footprint: 850,000 10% 0% Google Analytics September Proportion of females Proportion of males 5

6 ADVERTISING OPPORTUNITIES RUN OF SITE TAKEOVER Display media campaign as ROS across all 7 content pillars. Campaign includes: Run of site clickable skin Leaderboard (728 x 90 or 1080 x 90) MREC (300 x 250) Mobile, ipad and custom ad options available Rate Card Value: $10,000 Rate Offered: $5,000 6

7 ADVERTISING TITLE OPPORTUNITIES HOME PAGE TAKEOVER Display media campaign as ROS across all 7 content pillars. Campaign includes: Run of site clickable skin Leaderboard (728 x 90 or 1080 x 90) MREC (300 x 250) Mobile, ipad and custom ad options available Rate Card Value 1 week: $2,000 Rate Card Offered 1 week: $1,500 7

8 ADVERTISING TITLE OPPORTUNITIES CONTENT PILLAR TAKEOVER Campaign offering takeover of nominated content pillar: Fashion, Beauty, Health, Food, Home, Parenting or Travel Campaign to include: Clickable skin across pillar Leaderboard (728 x 90 or 1080 x 90) MREC (300 x 250) 1 x edm newsletter mention 1 x social mention Bespoke Content: The Carousel can create bespoke branded content to enhance brand integration additional production charges apply Rate Card Value: $6,000 Rate Offered: $3,000 8

9 ADVERTISING TITLE OPPORTUNITIES ROS DISPLAY ADVERTISING Host a display media campaign as ROS (run of site across all 7 verticals or vertical targeted) Leaderboard MREC Campaign includes: Leaderboard (728 x 90 or 1080 x 90) MREC (300 x 250) Rate Card Value 4 weeks: $20,000 Rate Card Offered 4 weeks: $10,000 Rate Card Value 8 weeks: $36,000 Rate Card Offered 8 weeks: $18,000 9

10 ADVERTISING TITLE OPPORTUNITIES SPONSORED FEATURE Branded Editorial/ Video Content Description Spec Qty Rate 1 x PTC in studio; WITH TALENT scripted, filmed and edited Vines content for Social media 2 3 min 1 POA 5 POA 15 sec only POA 10

11 ADVERTISING TITLE OPPORTUNITIES EXPERT TRIAL TEAM IANTHA YU ALL AREAS FRANKI HOBSON ALL AREAS STEPHANIE DARLING BEAUTY Expert team available for product trials and reviews across all content pillars: Fashion, Beauty, Health, Food, parenting, Home and Travel Beauty Editor Lifestyle Editor Contributing Beauty Editor Experts to be promoted via: Online Editorial YVETTE LE GREW ALL AREAS GLENN NUTLEY BEAUTY ANNABELLE OAYDA ALL AREAS edm Social Media Rate Card Value: $4,000 Rate Offered: $2,000 Managing Editor Beauty Editor Online Producer 11

12 ADVERTISING TITLE OPPORTUNITIES SPONSORED NEWSLETTER AND SOLUS EDM Currently 5,500+ subscribers Sponsored Newsletter Hero tile (600 x 220) Plus text copy Solus Edm Exclusive stand-alone edm with tailored branded content Rate Card Value: $1,000 Offered Rate: $500 Rate Card Value: $2,000 Offered Rate: $1,000 12

13 ADVERTISING TITLE OPPORTUNITIES INTEGRATED OPPORTUNITIES Rate: Added Value for campaign 13

14 AD V ER T TISITI N L EG O PPO R T U NI TI ES PROMOTION ON SOCIAL MEDIA Social media total footprint: 850,000 Rate: Added Value for campaign 14

15 AD V ER T TISITI N L EG O PPO R T U NI TI ES SPECS Leaderboard 728 x 90 or 1080 x 90 Desktop 468 x 60 ipad 320 x 50 Mobile MREC 300 x 250 Desktop Leaderboard 468 x 60 Leaderboard 320 x 50 MREC 300 x 250 Banner Ad 320 x 50 X-Large Rectangle 300 x 250 X-Large Rectangle 300 x 250 Banner Ad 468 x x 250 ipad X-Large Rectangle 650 x 300 Desktop 300 x 250 ipad and Mobile Banner Ad (displays on article pages only) 468 x 60 Desktop and ipad 320 x 50 Mobile Leaderboard 728 x 90 or 1080 x 90 MREC 300 x 250 X-Large Rectangle 650 x 300 Banner Ad 468 x 60 *All dimensions displayed in width to height pixels 15

16 CONTACTS ADVERTISING ENQUIRIES: ROBYN FOYSTER CEO Mobile: Office: