GFA Consulting Ltd Supporting the growth of African businesses

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1 GFA Consulting Ltd Supporting the growth of African businesses Africa SME Champions Forum Masterclass Getting ready for private equity fundraising: Avoiding the traps November 17 th, 2015

2 FOCUS Introduction to GFA Consulting Ltd Assisting African businesses Access to finance is critical to unlocking Africa s great growth potential, and to make sure economic growth is enjoyed by all. OVERVIEW Peer Stein Director, International Finance Corporation (IFC) GFA Consulting is an independent corporate finance, business support, tax and legal consultancy services company based in Accra (Ghana) and dedicated to high growth businesses in West and Central Africa and African entrepreneurs who want to leverage on their entrepreneurial experience. GFA Consulting specializes in: Analyzing and optimizing of the way African businesses finance their growth; Assisting management in the context of strategic transactions; and Supporting African SMEs fundraising efforts through dedicated business support programs. PARTNERSHIP WITH URBAN INCLUSION LIMITED In June 2013, GFA Consulting and Urban Inclusion have entered into an exclusive partnership to design and execute innovative business support solutions. Urban Inclusion is an independent consultancy set up in the UK in 2002 and that expanded to Ghana in Urban Inclusion offers services in business mentoring, business and operational planning, growth strategies, market research and innovations in marketing. April 2011 GFA Consulting Ltd is founded by its current Managing Director Carole Ramella to provide advisory services to businesses in West and Central Africa. June 2013 GFA Consulting and Urban Inclusion partner to develop innovative business support programs. April 2015 GFA Consulting and Urban Inclusion launch the PFI Program (Preparing for Finance and Investment) for SMEs. May 2015 GFA Consulting and Urban Inclusion sign a partnership agreement with Stanbic Bank Ghana. June 2015 GFA Consulting launches Africa Business and Transaction Services (ABT) to provide tax and legal advisory services in West and Central Africa. 2

3 Introduction to GFA Consulting Ltd An array of integrated services FUNDRAISING ADVISORY TAX AND LEGAL SERVICES PFI PROGRAM¹ Equity Fundraising Debt Fundraising Business plan services Strategic transactions advisory (joint ventures, partnerships, etc.) International corporate legal services tax and Mergers & Acquisition tax and legal services Indirect tax services Tax audits and litigations services Designed specifically for SMEs Financial and operational diagnostic Entry and exit scoring of the business Support with the implementation of recommendations BUSINESS SUPPORT SERVICES¹ TRADE FINANCE LARGE PROJECTS Coaching services (CEO and/or senior management) Business mentoring Business planning Growth strategies Market research Marketing support Commodity trading Importation of equipment Oil trading Trading of other energy-related products ¹ In partnership with Urban Inclusion Real estate Hospitality Agro-processing Health services Education Waste management & Sanitation Small scale energy projects 3

4 Introduction to GFA Consulting Ltd Our team Mrs. Carole RAMELLA, Founder and Managing Director > 17 years experience in fundraising advisory, financial analysis and company valuation in France (Paribas,Arthur Andersen, Gras Savoye, Duff & Phelps). Experience with both SMEs and large multinational groups on transactions representing more than 22 billion Euros in value and covering more than 15 countries on 4 continents. Expertise in a large number of sectors: IT, publishing, transportation, logistics, etc. Founded GFA Consulting Ltd inapril 2011 to support the growth of African businesses. Insead MBA, master s degree in Finance from Reims Management School. Mrs. Laurence ELONG-MBASSI, Managing Director, Tax and Legal Services 8 year experience providing entrepreneurs, corporations and private equity firms operating in Africa with international corporate tax and legal services, tax audits and litigations assistance, indirect tax services, transfer pricing assistance (Baker&McKenzie, Ernst & Young, STC Partners) Expertise in a large number of sectors: mining and cement industry, automotive industry, bank, telecommunications, hydrocarbons, agriculture/agro-industry, pharmaceutical industry etc. Experience of a large number of projects in West and Central Africa, notably in Benin, Côte d Ivoire, Ghana, Niger, Nigeria, Senegal, Cameroon, Republic of Congo, Gabon, DRC, etc. Joined GFA Consulting Ltd in June 2015 as a Managing Director to provide tax and legal assistance to entrepreneurs, companies and private equity firms operating in West and Central Africa Attorney at Law (Paris Bar, France), Professional Master Degree in Business and Tax Law and Research Master Degree in Tax Law (Pantheon-Assas University in Paris, France) 4

5 How do private The investment cycle equity funds work Investors bring money to a PE fund and expect a good return after years The PE Fund gives back the money to investors and keeps some for itself PRIVATE EQUITY FUND THE PE INVESTMENT CYCLE The PE Fund invests the money in companies in return for a stake in the company After 5-7 years, the PE Fund exits by selling its stake in the company The PE Fund supports the company to grow its revenue and profitability 5

6 Attracting PE Funds in your business What you absolutely need to fix first Cash management Management of operational risks Reporting systems Management of people Project s credibility The due diligence process What is due diligence? How does it work? Don t underestimate the legal aspect! Why it s important to work with a knowledgeable lawyer? Letter of intent ( LoI ) or term sheet The traps to avoid while discussing LoI/Term sheet Do not focus on the money coming but on what you are going to do with it Do not accept very complicated wording when you have a doubt the key word is SIMPLIFY wording 6

7 The traps to avoid while discussing LoI/Term sheet Where possible, have agreements governed by a law you know (i.e. that of the country where your company is incorporated) and not that chosen by the investor Disputes settlement Pay attention to some clauses, even at LoI or term sheet How GFA Consulting can support you Diagnostic and Scoring Tools Tax and legal support until closing of transactions 7

8 You want to know more? Contact us! GFA Consulting Ltd 17, Palm Boulevard, Trasacco Valley, Adjiinganor DTD CT 177, Cantonments Accra, Ghana Carole RAMELLA Managing Director Tel: Laurence ELONG-MBASSI Managing Director, Tax and Legal Services (ABT Services) Tel:

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