constructor constructor

Transcription

1 CONTACT: THE MAGAZINE OF 2017 MEDIA PLANNER Jamie Williams The Voice and Choice of Marketing Strategist The Construction Industry

2 MEDIA PLANNER PRINT AND ONLINE PRODUCT MENU Constructor Magazine Average print and digital distribution of 46,000! Published bi-monthly, Constructor is AGC of America s flagship publication, covering issues related to all sectors of the JAN/FEB AND JULY/AUGUST ARE DIGITALLY SENT TO AN ADDITIONAL 22,000 FOR A TOTAL OF 68,000 RECIPIENTS! construction industry including industry forecasts, top trends, best practices and more. Constructor Monthly enewsletter Average 46,000 distribution A monthly companion to the magazine, Constructor Monthly allows members to stay informed of timely industry topics and association news, whether they are in the office or on the road. Constructor Online, magazine.com More than 4,900 visits per month Your one-stop shop of all Constructor print and online communications platforms. Industry professionals visit this website each month to find the latest digital edition, access past issues, read online exclusive content, subscribe to the magazine, search the Constructor Marketplace, peruse AGC newsletters and much more. Contructor Social Nearly 12,000 followers! Get breaking news and information via Twitter. Follow us at ConstructorMag! Constructor Marketplace, ConstructorMarketplace.com 3 pages viewed per visit! Your purchasing directory for the construction industry, the Constructor Marketplace puts buyers and suppliers in touch with each other quickly and easily. Other AGC resources: AGC of America Website, agc.org. More than 42,000 visits every month Targeted AGC enewsletters, news.agc.org/agc-newsletters AGC Annual Convention Daily enewsletter

3 AGC MEMBERS PERFORM CONSTRUCTION ACROSS OUR NATION. ABOUT AGC $100 billion Number members spend annually on products and services. 25,000 Number of AGC decision-makers including general contractors, specialty contractors, service providers and suppliers. 9 out of 10 Number of members who are owners, partners or officers at their firms. THE VOICE AND CHOICE OF THE CONSTRUCTION INDUSTRY AGC membership spans the construction market and performs major segments including: Commercial and public building Airports Shopping centers Factories and industrial plants Schools Dams and flood control facilities Highways, roads and bridges Ports Public transit Underground facilities Statistics and information provided from a recent AGC Communications Survey. CALIFORNIA/HAWAII 8.64% CANADA/INTERNATIONAL 0.04% MID-ATLANTIC 8.40% MIDWEST 12.01% MOUNTAIN STATES 5.02% NEW ENGLAND 2.15% NORTH PLAINS 10.64% NORTHWEST 8.50% SOUTH CENTRAL 14.01% SOUTHEAST 7.87% SOUTHWEST 4.04% OKLAHOMA/TEXAS 14.93% NORTHEAST/TRI-STATE 3.75% Member Profile General Contractors 5,917 Special Contractors 8,208 Service Providers/Suppliers 10,498 Other (includes chapter execs, branch execs, educational associates, various gov t entities, students) Water and wastewater treatment facilities Multifamily housing projects Military and defense-related facilities Members may work in more than one region. Rail and transit facilities and tunnels Housing developments Mining operations AGC serves our nation s construction professionals by promoting the skill, integrity and responsibility of those who build America. A full-service national trade association with a nationwide network of exceptional chapters, AGC represents 26,000 leading firms in the industry and plays a powerful role in sustaining economic growth, in addition to producing structures that increase productivity and improve the nation s quality of life. 639

4 AGC WEBSITE ADVERTISING WHY ADVERTISE ON AGC.ORG? Target the market that matters most to you the nationwide commercial construction industry. Provide consistent and lasting brand exposure to more than 40,000 construction professionals each month who visit agc.org for business tools, association and industry information and news. Direct visitors to the landing page of your choice to facilitate the purchasing process. Receive true ROI from the ability to track click-throughs and impressions. Increases your online traffic with interactive ads that link to your website. Have the ability to customize advertising for changing demands or time-sensitive events. Micro Banner Home Page Six tiles, five rotating ads in each 120 x 90 Pixels 12 MONTHS $1,070 6 MONTHS $595 Spotlight Tile Ad Interior Sub-Pages Two tiles, four rotating ads 180 x 150 Pixels 12 MONTHS $7,880 6 MONTHS $3,995 THE VOICE AND CHOICE OF THE CONSTRUCTION INDUSTRY Rectangle Banner Interior Sub-Pages One horizontal banner, four rotating ads 300 x 100 Pixels 12 MONTHS $10,700 6 MONTHS $5,400 Note: Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready. ON AVERAGE, PER MONTH, AGC.ORG RECEIVES: MORE THAN 42,000 VISITS MORE THAN 28,000 UNIQUE VISITS 106,000 PAGE VIEWS 2.50 PAGES VIEWED PER VISIT NEARLY 2 1/2 MINUTES SPENT ON SITE PER VISIT TRAFFIC FROM JAN, 25, JULY 25, 2016

5 MEDIA PLANNER ONLINE SPECIFICATIONS Constructor Online Square 250 x 250 pixels Leaderboard 728 x 90 pixels Custom Vertical Rectangle 240 x 400 pixels Constructor Digital Edition Digital Edition Sponsorship 550 x 480 pixels (543 x 705 pixels); minimum resolution is 300 dpi JPG, SWF, FLV or MP4 (no videos accepted in Sponsorship Max) Digital Edition Skyscraper 200 x 783 pixels; minimum resolution is 300 dpi JPG, SWF, no movie types. Digital Edition Toolbar 250 x 50 pixels Creative accepted: JPG Max file size 100KB words recommended for expandable text box Digital Edition Leaderboard 728 x 90 pixels Creative accepted: JPEG, JPG NO VIDEOS Max file size: 100 kb Constructor Monthly enews Horizontal Banners 468 x 60 pixels JPG only (no animation) Constructor Marketplace AGC.org Page Peel 2 files required. Live area is only the top right diagonal corner. See diagram on the right Small peel teaser: 75 x 75 pixels Large peel ad: 500 x 500 pixels JPG only Rectangles 300 x 250 pixels Mobile Banners 320 x 50 pixels Rectangle Banner 300 x 100 pixels For more information, visit LIVE AREA BLEED BACKGROUND HERE Micro Banners 120 x 90 pixels Spotlight Tile Ads 180 x 150 pixels SWF* accepted *Website Advertisement Flash Guidelines: Create an invisible button using Action Script Open your.fla file. 2. Lock all your layers 3. Create a new layer on top and select the first frame. 4. Draw a large rectangle or shape that will cover the whole banner. 5. Then convert your shape to a `Symbol and track it as a button. 6. In the PROPERTIES panel set the `Color Effect as `Alpha and set it to 0%. 7. Then change the instance name to naylornet_btn 8. Create a new layer on top of the button and select the first frame. 9. Go to the ACTIONS panel, copy and paste this snippet below naylornet_btn.addeventlistener(mouseevent. CLICK,function(event: MouseEvent) : void { flash.net.navigatetourl(new URLRequest(root.loaderInfo. parameters.url), _blank ); } ); NOTE: Do not type your intended url in the code. Leave the word url as-is. The purpose of setting up your Flash creative like this is so that we can control the landing page. Please supply the desired URL to your Naylor account executive. 10. Publish or export.swf file for Flash Player 10 or higher and ActionScript 3.0 Digital Edition Animation Guidelines: Set the frames per second (FPS) to 24 Minimum 18pt type (depending on the font style) should be used for clarity Do not add buttons, button actions, web links or URL actions Avoid any ActionScript that can affect the NxtBook engine, such as the _parent layer of the animation, _level0 and _rootreferences, or global functions like settimeinterval. Files should be compressed best as possible Publish or export.swf file for Flash Player 9 and ActionScript 3.0