The College at Brockport: Brand Standards Guide 1

Size: px
Start display at page:

Download "The College at Brockport: Brand Standards Guide 1"

Transcription

1 The College at Brockport: Brand Standards Guide 1 The purpose of this guide is to establish and explain the guidelines and standards for usage of the College logo, colors and typefaces; and to present a basic system for stationery with departmental and other sub-textual identifiers taken into consideration. Table of Contents Logo: Basic Attributes Logo: Unacceptable Uses Logo: Space Considerations Logo: Size Considerations Colors and Palette Typefaces Letterhead Business Card Envelope

2 The College at Brockport: Brand Standards Guide 2 Logo: basic attributes The logo presents itself in only two ways: centered and flush left. Care should be taken to ALWAYS use the established logo art files which can be obtained from the Office of Design & Production Department. NEVER attempt to recreate the logo neither the shield nor the typography. Centered Flush Left A word about file protocols: ALWAYS: insert, place, or import the logo file into a document. NEVER: open+copy (or cut+paste) the logo file.

3 The College at Brockport: Brand Standards Guide 3 Logo: basic attributes (cont.) Within the centered and the flush left presentations the logo can be either color (positive or reversed), black, or reversed white. (There is a white holding line around the shield in all logos.) For black and white printing (or other single color applications) always use the black and white versions (eps files preferred) of the marks.

4 The College at Brockport: Brand Standards Guide 4 Logo: unacceptable uses The logo is NEVER screened, NEVER mixed with colors, The College at BROCKPORT S T A T E U N I V E R S I T Y O F N E W Y O R K NEVER rearranged or separated into elements, NEVER skewed or angled., stretched, or condensed.

5 The College at Brockport: Brand Standards Guide 5 Logo: unacceptable uses (cont.) The logo should NOT be printed over a photograph,* or overlap a graphic, or have an object, type, or photo infringe on the logo space (see page 6). The shield CANNOT be used alone. * There may be certain circumstances or publications where this might be permitted. Always check with MC and/or D&P first.

6 The College at Brockport: Brand Standards Guide 6 Determining the space around the logo When using the logo, it should occupy its own space. This space is determined by the height of the B in the name and using that measurement to determine the perimeter (top, bottom, left, right) of the space around the logo. Other objects (type, graphic elements, photos, etc.) should not invade this space. The exception to this is when there are school, departmental or other subtext descriptors connected to the logo (see page 10).

7 The College at Brockport: Brand Standards Guide 7 Size considerations A special modification has been made to the Shield in the logo for use when reproducing the logo in small sizes. When the shield width will be 5/8" or less, the logo file denoted with sm in the file name should be used. This small file should NEVER be used larger than 100 percent or with a shield width of more than 5/8". Conversely, the normal logo should never be used with a shield width less than 3/4". For illustration purposes, here are examples of some logo naming abbreviations ( C stands for full color and K stands for black only). But in most cases you won t need to worry about interpreting them because Design & Production will provide the correct shield and word mark in the size and file format best suited for your individual application. Homemade versions of any of these marks are not acceptable. BPT_LOGO_LEFT_sm_C.eps BPT_LOGO_LEFT_sm_K.eps BPT_LOGO_CENT_sm_C.eps BPT_LOGO_CENT_sm_K.eps BPT_LOGO_LEFT_sm_revC.eps BPT_LOGO_LEFT_sm_revK.eps BPT_LOGO_CENT_sm_revC.eps BPT_LOGO_CENT_sm_revK.eps BPT_LOGO_LEFT_C.eps BPT_LOGO_LEFT_K.eps BPT_LOGO_CENT_C.eps BPT_LOGO_CENT_K.eps BPT_LOGO_LEFT_revC.eps BPT_LOGO_LEFT_revK.eps BPT_LOGO_CENT_revC.eps BPT_LOGO_CENT_revK.eps A word about file protocols: ALWAYS: insert, place or import the logo file into a document. NEVER: open+copy(or cut)+paste the logo file

8 The College at Brockport: Brand Standards Guide 8 College colors and color palette The College colors are: PMS 343 (dark green) and gold. Since a true gold is not always possible, particularly on printed materials, the correct yellow alternate for most common uses is PMS 123. PMS 343 PMS 123 RGB: CMYK: HEX: 00533e RGB: CMYK: HEX: ffc726 The color palette is to be used as accent colors in printed and electronic communications. They should be used at 100 percent (not screened or tinted). PMS 137 PMS 159 PMS 1815 PMS 5275 PMS 548 PMS 576 RGB: CMYK: HEX: ff9f00 RGB: CMYK: HEX: cd5806 RGB: CMYK: HEX: 7b1d20 RGB: CMYK: HEX: 57527e RGB: CMYK: HEX: RGB: CMYK: HEX: 668d3c Below each of the colors are the corresponding values for RGB, CMYK and Web/Hex. PMS 5855 PMS 466 PMS 5625 PMS 5497 PMS 451 PMS Warm Gray 11 RGB: CMYK: HEX: c7c397 RGB: CMYK: HEX: cab388 RGB: CMYK: HEX: 6c8072 RGB: CMYK: HEX: 8da09f RGB: CMYK: HEX: 9f9b74 RGB: CMYK: HEX: 695d54

9 The College at Brockport: Brand Standards Guide 9 Typefaces Garamond, Garamond Condensed, Univers and Univers Condensed are the primary typefaces (font families) to be used in all College communications. If these fonts are unavailable, substitute Times Roman in place of Garamond and Arial/Helvetica in place of Univers. Garamond Light with Italic Garamond Book with Italic Garamond Bold with Italic Garamond Light Condensed with Italic Garamond Book Condensed with Italic Garamond Bold Condensed with Italic Univers 45 Light with Italic Univers 55 with Italic Univers 65 Bold with Italic Univers 75 Black with Italic Univers 45 Light Condensed with Italic Univers 55 Condensed with Italic Univers 65 Bold Condensed with Italic

10 The College at Brockport: Brand Standards Guide 10 Letterhead The letterhead is constructed from a specific logo file and the Berthold version of the Baskerville typeface. Once the logo is in the correct position and at the correct size, a type box is used for the variable information. Follow the typographic instruction for each line. Two lines of type can be included for address and contact information when necessary /8 Department of Psychology 1/2 Shield/wordmark File: 76.5% Department/Office name: 10 pt. Baskerville Semi-bold +10 kern Baskerville Book 10 pt. +10 kern (Note italic Web address) 0.5 horizontal rule 350 New Campus Drive Brockport, New York Fax: /2

11 The College at Brockport: Brand Standards Guide 11 Business Card Every effort has been made to accommodate all of the information that may be on a business card. Often, though, there may be two or even three phone numbers (office, home, cell). If that is the case, then they should appear on the same line as shown in the lower card. 15/16 3/8 File: 70% The online business card ordering option is limited to two lines below your name, and three lines for contact information (e.g. phone, fax, , etc.). SCHOOL OF LETTERS & SCIENCE Department of African and African-American Studies If you require a customized card you can discuss possible modifications with Marketing Communications and/or Design & Production. Name: 9/8 pt. Baskerville Book Medium +10 Kern 7./7.5 pt. Baskerville Book +10 Kern 7/7.5 pt. Baskerville Book +10 Kern 7./7.5 pt. Baskerville Book +10 Kern 7/7.5 pt. Baskerville Book +10 Kern 7./7.5 pt. Baskerville Book +10 Kern 7/7.5 pt. Baskerville Book +10 Kern 7/7.5 pt. Baskerville Book +10 Kern 7/7.5 pt. Baskerville Book italic +10 Kern 1-1/4 Pierre Fusspot, MBA Department Manager & Research Coordinator Office of Miraculous Projects Campus: Fax: pfusspot@brockport.edu 350 New Campus Drive Brockport, New York

12 The College at Brockport: Brand Standards Guide 12 Envelope The envelope follows the same formatting as the standard letterhead, but is printed in a single color, typically PMS 343 green or black. Your departmental ZIP+four number can be used. *The ADDRESS SERVICE REQUESTED line is used on #10 business size and 6"x 9" booklet envelopes, but NOT on larger envelopes. 3/8 1-1/8 3/8 File: 76.5% Office of Miraculous Projects 350 New Campus Drive Brockport, New York ADDRESS SERVICE REQUESTED 8 pt. Baskerville Book +10 Kern (note: italic of) 8/8.5 pt. Baskerville Book +10 Kern 8/8.5 pt. Baskerville Book +10 Kern *10 pt. Helvetica Neue Bold

Brand and Identity Guidelines

Brand and Identity Guidelines Brand and Identity Guidelines Using this Brand Guide This brand and style guide is designed to illustrate the basic requirements for appropriate usage of Prioria Robotics logo and design elements in a

More information

VIRGINIA WESLEYAN COLLEGE QUICK GUIDE TO GRAPHIC STANDARDS

VIRGINIA WESLEYAN COLLEGE QUICK GUIDE TO GRAPHIC STANDARDS VIRGINIA WESLEYAN COLLEGE QUICK GUIDE TO GRAPHIC STANDARDS All design projects relating to the College such as brochures, posters, photographs, web content, and advertisements, intended T for an external

More information

The Point Cloud Library Logo

The Point Cloud Library Logo Identity Guidelines Point Cloud Library Identity Guidelines 1 The Point Cloud Library Logo The Logo The Point Cloud Library logo is a combination of the pointcloudlibrary or pcl wordmark and the cloud

More information

Visual Style Guide April 2015

Visual Style Guide April 2015 Visual Style Guide April 2015 Contents Introduction to the Logo 3 Safe Area and Size 4 Logo and Tagline Usage 5 Incorrect Usage 6 Color Palette 7 Backgrounds and Additional Design Elements 8 Typography

More information

Brand identity guidelines

Brand identity guidelines Brand identity guidelines Version 1.1 March 2015 01 Contents 01 Contents 02 Introducing the 03 Who are these guidelines for? 04 The logo 05 Explaining the logo 06 Logo exclusion zone 07 Logo minimum reproduction

More information

GRAPHIC STANDARDS GUIDE

GRAPHIC STANDARDS GUIDE GRAPHIC STANDARDS GUIDE CONSISTENT GRAPHIC IDENTITY The University of Mount Olive must have a consistent, cohesive graphic identity. In terms of marketing, repetition of an image is vitally important.

More information

Partners. In Health. Visual Identity Guidelines 08.13

Partners. In Health. Visual Identity Guidelines 08.13 Partners Visual Identity Guidelines 08.13 Welcome Our identity guidelines visually represent who we are and what we strive for: accompaniment, innovation, transformation, and commitment. They are not meant

More information

Brand Style Guide 2010 v.1

Brand Style Guide 2010 v.1 Brand Style Guide 2010 v.1 Brand Elements The Logo The Expedia logo consists of two main elements: the Expedia symbol and the wordmark. These elements must only be used in the approved relationships and

More information

SMU Student Affairs Style Guide

SMU Student Affairs Style Guide SMU Student Affairs Style Guide 1 Strengthening Our Visual Communications 1 SMU Student Affairs is dedicated to creating a cohesive learning environment for SMU students. To do this, we must ensure that

More information

University of Nevada, Las Vegas Alumni Association. Brand Identity Guidelines

University of Nevada, Las Vegas Alumni Association. Brand Identity Guidelines University of Nevada, Las Vegas Alumni Association Brand Identity Guidelines UNLV Alumni Association Identity Guide The UNLV Alumni Association Brand Identity Guide is designed to bring consistency to

More information

Graphic Standards Manual

Graphic Standards Manual Graphic Standards Manual 1 About This Manual This graphic standards manual was developed to provide general guidelines regarding Golden West College s visual identity. It introduces a new college logo,

More information

Hawkeye Community College

Hawkeye Community College Hawkeye Community College Brand and Visual Identity Policy 1.0 Core Brand and Visual Identity The Hawkeye Community College logo is the primary element of the college s visual identity. It is important

More information

BRAND IDENTITY STYLE GUIDE

BRAND IDENTITY STYLE GUIDE BRAND IDENTITY STYLE GUIDE Retiring the Old Clark University Logo The old Clark University logo wordmark shield and Retiring ALL ITERATIONS CLARK UNIVERSITY Strassler Center for Holocaust and Genocide

More information

Corporate Identity Quick Reference Guide

Corporate Identity Quick Reference Guide Corporate Identity Quick Reference Guide fedexbrand.com The FedEx brand is more than a famous name. It s a set of values, attributes and artwork that reflects the spirit of our company. Using it consistently

More information

Own it? Respect it. Secure it. Initiative

Own it? Respect it. Secure it. Initiative Own it? Respect it. Secure it. Initiative Supporter and Co-Branded Logo Usage Guidelines A program of the National Shooting Sports Foundation OWN IT? RESPECT IT. SECURE IT. INITIATIVE: PROGRAM COLORS (ALL

More information

College of the Holy Cross Identity Standards and Guidelines August 2014 Version 3.2

College of the Holy Cross Identity Standards and Guidelines August 2014 Version 3.2 ELEMENTS OF THE IDENTITY SYSTEM CONTACT INFORMATION To discuss marketing and communications needs for a new initiative or program involving graphic design, printing, digital communications, logo usage/application,

More information

2015 Marketing Guidelines. 2015 Parallels IP Holdings GmbH. All rights reserved. Terms of Use Privacy Policy

2015 Marketing Guidelines. 2015 Parallels IP Holdings GmbH. All rights reserved. Terms of Use Privacy Policy 2015 Marketing Guidelines 2015 Parallels IP Holdings GmbH. All rights reserved. Terms of Use Privacy Policy Master Brand Components The Parallels logo is the cornerstone of the Parallels brand. Please

More information

Medill Logo and Branding Guidelines

Medill Logo and Branding Guidelines Medill Logo and Branding Guidelines For more information about the Medill logos, please visit our Media and Brand Assets page at www.medill.northwestern.edu/media-brand-assets.html. For more in-depth information

More information

PMS 342 PMS 425 Black White

PMS 342 PMS 425 Black White Section Eleven College Design Elements All college trademarks, including the college name, are federally registered trademarks. In order to protect the college s licensing agreements and graphic identity

More information

size and proportion Graphic Standards Manual Version 1.3 January 2014

size and proportion Graphic Standards Manual Version 1.3 January 2014 size and proportion To ensure legibility, the Cumberland logo should never be reproduced at sizes smaller than one inch wide. (See Figure K.) The Cumberland logo s proportions should never be altered.

More information

visual identity guidelines

visual identity guidelines visual identity guidelines Georgetown University Alumni Association s visual identity looks to the past for inspiration but must remain relevant for the 21st century and be responsive to the varied needs

More information

Official Graphic Standards Manual for print and promotional items

Official Graphic Standards Manual for print and promotional items Official Graphic Standards Manual for print and promotional items Revised August 2012 Contents 2 Introduction... 1 Official UK Institutional Colors, Typography & Logos Typography...3 Primary Logos...4

More information

Graphic Standards Guidelines

Graphic Standards Guidelines Graphic Standards Guidelines Graphic Guidelines Introduction Looks change as we mature and they reflect, to some degree, our experience and character. This evolution of appearance is as true for institutions

More information

WELCOME TABLE OF CONTENTS

WELCOME TABLE OF CONTENTS Branding Manual WELCOME Maintaining a consistent brand is imperative to building an organizational identity. It is the goal of this manual to clearly establish consistency within the Penn GSE brand so

More information

Graphic Design Basics. Shannon B. Neely. Pacific Northwest National Laboratory Graphics and Multimedia Design Group

Graphic Design Basics. Shannon B. Neely. Pacific Northwest National Laboratory Graphics and Multimedia Design Group Graphic Design Basics Shannon B. Neely Pacific Northwest National Laboratory Graphics and Multimedia Design Group The Design Grid What is a Design Grid? A series of horizontal and vertical lines that evenly

More information

THIRD-PARTY BRAND. Version 1.1

THIRD-PARTY BRAND. Version 1.1 COMCAST Business Class THIRD-PARTY BRAND Guidelines Version 1.1 July 2, 2012 Contents 1 Using the third-party brand guidelines 2 Third-party logos 3 Clearspace and minimum size 4 Third-party logo color

More information

UNDER REVISION. Appendix I. NCES Graphic Standards for Publication and Other Product Covers, Title Page, and Back of Title Page

UNDER REVISION. Appendix I. NCES Graphic Standards for Publication and Other Product Covers, Title Page, and Back of Title Page UNDER REVISION Appendix I. NCES Graphic Standards for Publication and Other Product Covers, Title Page, and Back of Title Page National Center for Education Statistics Policy and Procedures Directive No:

More information

BRAND LOGO USAGE GUIDELINES SEPTEMBER 2002

BRAND LOGO USAGE GUIDELINES SEPTEMBER 2002 SEPTEMBER 2002 BRAND LOGO USAGE GUIDELINES This document is subject to periodic revision. Please check with the NKU marketing department to make sure you have the most recent copy. BRAND LOGO INTRODUCTION

More information

NDSU s official colors are yellow and green. Color codes for printed and digital needs are listed below.

NDSU s official colors are yellow and green. Color codes for printed and digital needs are listed below. BRANDING GUIDELINES OFFICIAL COLORS NDSU s official colors are yellow and green. Color codes for printed and digital needs are listed below. PANTONE CMYK RGB HEIDECIMAL 343 90 0 #006633 (web safe) 34 102

More information

Better Homes and Gardens Real Estate LLC Franchisee Identity Standards Manual

Better Homes and Gardens Real Estate LLC Franchisee Identity Standards Manual Better Homes and Gardens Real Estate LLC Franchisee Identity Standards Manual Draft 05.22.09 Better Homes and Gardens Real Estate LLC Table of Contents 1 Table of Contents Introduction to our brand 03

More information

BRAND GUIDELINES AND STANDARDS

BRAND GUIDELINES AND STANDARDS EMS SOFTWARE BRAND GUIDELINES AND STANDARDS WE HELP PEOPLE CREATE GREAT MEETINGS EMS SOFTWARE BRAND GUIDELINES 2 WHY IS BRAND SO IMPORTANT? This brand guidelines and standards book is a tool designed to

More information

There are a number of ways to use the Trapeze Networks logo. Here are the guidelines to use that will help strengthen our logo awareness:

There are a number of ways to use the Trapeze Networks logo. Here are the guidelines to use that will help strengthen our logo awareness: WHAT WE LOOK LIKE Identity Our logo. The Trapeze Networks logo consists of five elements: wording, color, background color, clear space and placement. All of these pieces must be addressed when using the

More information

Campaign Guidelines STEP IN. STAND UP.

Campaign Guidelines STEP IN. STAND UP. Campaign Guidelines STEP IN. STAND UP. Created August 2015 Purpose Purpose of These Guidelines With the launch of the new marketing campaign, it is important to maintain the integrity of communications

More information

DeVry University and Keller Graduate School of Management C O - B R A N D E D GUIDELIN ES

DeVry University and Keller Graduate School of Management C O - B R A N D E D GUIDELIN ES C O - B R A N D E D GUIDELIN ES 2009 Table of contents Introduction... 1-4 Look and feel... 5-7 Layout examples Vertical... 8-9 Horizontal... 10-11 Brochures and printed materials... 12-13 Web... 14 What

More information

standards graphic standards manual

standards graphic standards manual standards graphic standards manual 1 introduction To understand the function and value of the Fifth Third Bank identity, it is important to recognize that every organization has a specific public identity

More information

One identity. One CMU. Brand Identity Standards 2014.v1

One identity. One CMU. Brand Identity Standards 2014.v1 One identity One CMU Brand Identity Standards 2014.v1 Graphic Identity Guidelines CMU Wordmark Central Michigan University is represented by the CMU Wordmark and in limited cases, the CMU Action C. The

More information

Brand and Identity Guidelines

Brand and Identity Guidelines Brand and Identity Guidelines Using this Brand Guide This brand and style guide is designed to illustrate the basic requirements for appropriate usage of Sebastian Ferrero Foundation s logo and design

More information

UNIVERSITY OF THE. Identity Standards Manual. As of 04.14.04

UNIVERSITY OF THE. Identity Standards Manual. As of 04.14.04 Identity Standards Manual As of 04.14.04 This identity standards manual has been created to preserve the value and unity of University of the Pacific s visual identity. Uniform, high-quality reproduction

More information

A Guide to the. LaGrange College Athletics. Visual Identity Program. Publication Date: March 1, 2006 2006 LaGrange College. All rights reserved.

A Guide to the. LaGrange College Athletics. Visual Identity Program. Publication Date: March 1, 2006 2006 LaGrange College. All rights reserved. A Guide to the LaGrange College Athletics Visual Identity Program 2006 LaGrange College. All rights reserved. TC LAGRANGE COLLEGE A thletics Visual Identity Program TABLE OF CONTENTS Introduction...1.1

More information

Brand Identity and Style Guide Welcome. welcome. TO the Tottenham hotspur BRAND IDENTITY AND STYLE GUIDE. SUPPORTERS CLUB EDITION Version 2.

Brand Identity and Style Guide Welcome. welcome. TO the Tottenham hotspur BRAND IDENTITY AND STYLE GUIDE. SUPPORTERS CLUB EDITION Version 2. Welcome welcome TO the Tottenham hotspur BRAND IDENTITY AND STYLE GUIDE SUPPORTERS CLUB EDITION Version 2.0 2012 Content content BRAND ELEMENTS In Detail 3 Our Name 4 Badge 5-11 Badge Colours 6 Badge Background

More information

Stanford University Department of Athletics, Physical Education, and Recreation STYLE GUIDE

Stanford University Department of Athletics, Physical Education, and Recreation STYLE GUIDE Stanford University Department of Athletics, Physical Education, and Recreation STYLE GUIDE October 2008 ! Stanford University Department of Athletics, Physical Education, and Recreation (DAPER) Style

More information

CONTENTS. 3 Introduction. 7 Nuance Corporate Signature. 5 Nuance Corporate Signature Color. Minimum Size and Clearspace Requirements

CONTENTS. 3 Introduction. 7 Nuance Corporate Signature. 5 Nuance Corporate Signature Color. Minimum Size and Clearspace Requirements NUANCE Interim corporate identity styleguide O C T O B E R 2 0 0 5 CONTENTS 3 Introduction 4 Nuance Corporate Signature 5 Nuance Corporate Signature Color 6 Nuance Corporate Signature Minimum Size and

More information

BRAND GUIDELINES. VERSION 1.1 Revised: March 19, 2015

BRAND GUIDELINES. VERSION 1.1 Revised: March 19, 2015 BRAND GUIDELINES VERSION 1.1 Revised: March 19, 2015 CONTENTS Introduction 2 TWC as a Brand 3 Logos 4 Typography 8 Value Categories 10 Color 12 Other Graphic Elements 14 Templates 15 Writing Guidelines

More information

Graphic Standards Manual

Graphic Standards Manual A guide to branding & corporate identity: Graphic Standards Manual The Bristol Chamber of Commerce 20 Volunteer Parkway, Bristol, TN 37620 423.989.4850 bristolchamber.org Bristol Chamber of Commerce Graphic

More information

Plymouth. Britain s Ocean City.

Plymouth. Britain s Ocean City. Brand Guidelines Plymouth. Britain s Ocean City. June 2013 CORE PRINCIPLES 1.1 When and how the guidelines are used 1.2 Usage chart PLYMOUTH IDENTITY 2.1 The signature 2.2 Exclusion zone 2.3 Minimum size

More information

Harvey Mudd College Identity Standards

Harvey Mudd College Identity Standards Harvey Mudd College Identity Standards May 2015 Table of Contents 1 Introduction 2 Contacts for Advice, Approvals and Graphics 3 Visual Identity Policy 4 College Logo The Official Harvey Mudd College Logo

More information

UNC BRAND IDENTITY. Style Guide. University of Northern Colorado, May 2015 Version 1.2

UNC BRAND IDENTITY. Style Guide. University of Northern Colorado, May 2015 Version 1.2 UNC BRAND IDENTITY Style Guide University of Northern Colorado, May 2015 Version 1.2 UNC Style Guide Usage People face a storm of messages and visual images every day on an ever-growing array of devices

More information

BRAND GUIDELINES Version 1.0 10.27.15

BRAND GUIDELINES Version 1.0 10.27.15 BRAND GUIDELINES Version 1.0 10.27.15 CONTENTS 03 Introduction 04 Brand Positioning 05 Logo 17 Tagline 19 Color 22 Typography 25 Photography 27 Applications BRAND GUIDELINES Version 1.0 10.27.15 3 INTRODUCTION

More information

Branding Guidelines POWERHANDZ. Company: 1.0 Introduction 2.0 The Logo Design 2.1 The Logo Usage 3.0 Color Scheme 4.0 Typography 5.

Branding Guidelines POWERHANDZ. Company: 1.0 Introduction 2.0 The Logo Design 2.1 The Logo Usage 3.0 Color Scheme 4.0 Typography 5. Branding Guidelines Company: Contents: Date: POWERHANDZ 1.0 Introduction 2.0 The Logo Design 2.1 The Logo Usage 3.0 Color Scheme 4.0 Typography 5.0 Contact Details June 2014 1.0 Introduction Overview The

More information

Office of Creative Services. Tuck Visual Identity. A reference guide to Tuck s logos and visual identification standards

Office of Creative Services. Tuck Visual Identity. A reference guide to Tuck s logos and visual identification standards Office of Creative Services Tuck Visual Identity A reference guide to Tuck s logos and visual identification standards Tuck Visual Identity Guide Table of Contents Introduction.....................................................1

More information

The FIAT Brand. Key Visual Elements and Usage Guidelines

The FIAT Brand. Key Visual Elements and Usage Guidelines The FIAT Brand Key Visual Elements and Usage Guidelines Contents Brand Mark Guidelines 3 FIAT Brand Mark / trademark statement 4 exclusion zone 5 Primary FIAT Brand Mark 6 secondary fiat brand mark 7 tertiary

More information

K ING S COLLEGE W I L K E S - B A R R E, P E N N S Y L V A N I A

K ING S COLLEGE W I L K E S - B A R R E, P E N N S Y L V A N I A K ING S COLLEGE W I L K E S - B A R R E, P E N N S Y L V A N I A Graphic Standard Guidelines 2011-2012 King s PMS colors King s College Red Process Formula C- 0 M-100 Y- 79 K -20 King s College Gold Our

More information

Brand Standard Guide

Brand Standard Guide Brand Standard Guide Contents 03 Strategic Brand Strategy 04 itravel2000 identity - The logo 05 Clear Spacing 06 Correct Usage of Logo 07 Corporate Colours 08 Typeface Online & Print 09 Imagery & Visual

More information

STYLE GUIDE From the Office of Marketing and Public Relations

STYLE GUIDE From the Office of Marketing and Public Relations SAN JUAN COLLEGE STYLE GUIDE From the Office of Marketing and Public Relations San Juan College requires consistent use of SJC s logo. This will help the College speak to its various constituencies in

More information

Mini Brand Guide. Season 2014/15 Edition 01

Mini Brand Guide. Season 2014/15 Edition 01 Mini Brand Guide Season 2014/15 Edition 01 OFFICIAL Tournament Mark MINI BRAND GUIDE P 02 Usage Full Colour Standard - Contained The Champions Cup Tournament Mark logo is comprised of three distinct brand

More information

CENTRE FOR THE BRAZILIAN TANNING INDUSTRY BRAND BOOK

CENTRE FOR THE BRAZILIAN TANNING INDUSTRY BRAND BOOK BRAND BOOK Index Introduction... 03 Keywords... 04 Preferable application... 07 Secondary application... 08 Preferable application over dark background... 09 Secondary application over dark background...10

More information

A GUIDE TO BRANDING & PARTNERSHIP IDENTITY: IDENTITY STANDARDS MANUAL

A GUIDE TO BRANDING & PARTNERSHIP IDENTITY: IDENTITY STANDARDS MANUAL A GUIDE TO BRANDING & PARTNERSHIP IDENTITY: IDENTITY STANDARDS MANUAL Greater Burlington Partnership 610 N. 4th St., Ste. 200, Burlington, IA 52601 www.greaterburlington.com Greater Burlington Partnership

More information

Graphic Standards Guideline. Concrete Reinforcing Steel Institute

Graphic Standards Guideline. Concrete Reinforcing Steel Institute Graphic Standards Guideline CRSI Graphic Standards Guideline DEFINING OUR IDENTITY The CRSI Graphic Standards Design Guideline was developed to help you communicate our CRSI Brand Identity in a way that

More information

designed and prepared for california safe routes to school by circle design circledesign.net Graphic Standards

designed and prepared for california safe routes to school by circle design circledesign.net Graphic Standards Graphic Standards Table of Contents introduction...2 General Usage...2 Logo lockups: color...3 LOGO LOCKUPS: GRAYSCALE...4 Minimum Staging Area...5 Minimum Logo Size...6 Type Family...7 Color Palettes...8

More information

How To Communicate The Cyber Security Summit Brand To A Large Audience

How To Communicate The Cyber Security Summit Brand To A Large Audience STYLE GUIDE Version 2.0b - FOR PUBLIC RELEASE Table of Contents 1.0 Introduction 1.1 Terms + Conditions... 4 1.2 Name Usage... 5 2.0 The Cyber Security Summit Brand 2.1 What Is a Brand?... 7 2.2 Brand

More information

Graphics Standards Manual

Graphics Standards Manual Graphics Standards Manual January 2015 This manual will provide employees, students, parents and vendors with the ability to maintain the school s graphic identity through easy-to-read guidelines. These

More information

Guidelines. June 10, 2013

Guidelines. June 10, 2013 Guidelines June 10, 2013 2 Welcome! These guidelines are for Xbox 360 and Kinect for Xbox 360 communications. For brand help and reviews, contact: xboxbrand@microsoft.com For asset help, contact: xboxbrandsup@microsoft.com

More information

Graphic Standards Manual

Graphic Standards Manual Graphic Standards Manual June 2011 TABLE OF CONTENTS LOGO DESIGN AND CORPORATE COLORS FOUR COLOR AND PANTONE: PREFERRED & SECONDARY VERSIONS.......... 3 BLACK & WHITE: PREFERRED & SECONDARY VERSIONS........................4

More information

Using this Brand Guide

Using this Brand Guide Using this Brand Guide This brand and style guide is designed to illustrate the basic requirements for appropriate usage of Blue Highway s logo and design elements in a variety of mediums. All client acquisition

More information

September 2011. Cayuga Community College Brand Profile Graphic Standards

September 2011. Cayuga Community College Brand Profile Graphic Standards September 2011 Cayuga Community College Brand Profile Graphic Standards Cayuga Community College Brand Profile This information has been designed and presented to ensure that the Cayuga Community College

More information

Brand Guidelines External Use

Brand Guidelines External Use LEARN. CONNECT. EXPERIENCE. Brand Guidelines External Use FOR MEMBERS, CHAPTERS, SPONSORS, EXHIBITORS, PRESENTERS Purpose The purpose of this document is to serve as a guide for all Association of Energy

More information

LEAGUE OF WOMEN VOTERS NAME & LOGO GUIDELINES

LEAGUE OF WOMEN VOTERS NAME & LOGO GUIDELINES Updated 3/15/2013 4:07 PM LEAGUE OF WOMEN VOTERS NAME & LOGO GUIDELINES The League of Women Voters logo, like our name, is our identity. It conveys the full collective power of the LWV mission to the public,

More information

Corporate Style Guide

Corporate Style Guide Corporate Style Guide Contents 3 Communicating the Brand / What is Bee? 4 Bee Yellow Bee Logo & Hexagon Relationship 6 Bee Logo Details 7 Bee Logo Colours Variations 8 Bee Logo Placement 9 Bee Logo Interaction

More information

TABLE OF CONTENTS. SECTION ONE: OVERVIEW... 4 Who are these guidelines for?... 4 What is a visual identity guideline?... 4

TABLE OF CONTENTS. SECTION ONE: OVERVIEW... 4 Who are these guidelines for?... 4 What is a visual identity guideline?... 4 VISUAL IDENTITY TABLE OF CONTENTS SECTION ONE: OVERVIEW... 4 Who are these guidelines for?... 4 What is a visual identity guideline?... 4 SECTION TWO: VISUAL IDENTITY GUIDLINES... 5 Corporate identity

More information

Visual Identity Style Guide

Visual Identity Style Guide Visual Identity Style Guide April 2015 Table of Contents 1.0 Introduction Purpose... 4 The Grass Valley Brand...5 Grass Valley Values...6 Marketing Communications Resources... 7 2.0 Core Elements Grass

More information

Guidelines for using The Heritage Council logo March 2008

Guidelines for using The Heritage Council logo March 2008 Guidelines for using The Heritage Council logo March 2008 These guidelines introduce our new identity and are designed to help you implement our identity consistently. These guidelines introduce The Heritage

More information

Polytechnic Institute of New York University GRAPHIC STANDARDS AND LOGO USAGE GUIDE. Updated: December 2009

Polytechnic Institute of New York University GRAPHIC STANDARDS AND LOGO USAGE GUIDE. Updated: December 2009 Polytechnic Institute of New York University GRAPHIC STANDARDS AND LOGO USAGE GUIDE Updated: December 2009 Table of Contents TABLE OF CONTENTS Introduction...3 Brand Colors...4 + Primary Brand Colors...4

More information

Interactive Brand Guidelines Brand Standards 2012

Interactive Brand Guidelines Brand Standards 2012 Brand Guidelines for 2012 Production Specifications Web Page Samples Interactive Brand Guidelines Brand Standards 2012 One of the most valuable advantages an organization has is it s brand - an image based

More information

Visual Identity Requirements

Visual Identity Requirements Visual Identity Requirements Introduction Southern Illinois University Edwardsville (SIUE) is intentionally building reputation locally, regionally and nationally. Consistent and coordinated use of the

More information

miller school of medicine graphic identity standards

miller school of medicine graphic identity standards miller school of medicine graphic identity standards Version 1 february 2005 university of miami miller school of medicine table of contents 1.1 1.2 How to Use This Manual Identity Elements 2.1 Formal

More information

Associate Degree for Transfer. Logo Guidelines. Revised - October 2012

Associate Degree for Transfer. Logo Guidelines. Revised - October 2012 Associate Degree for Transfer Logo Guidelines Revised - October 2012 Primary Logo Components The primary logo is comprised of 3 parts: 1) logotype, 2) logomark, 3) tagline. These elements should not be

More information

I. Logo, Seal, and Design Applications

I. Logo, Seal, and Design Applications I. Logo, Seal, and Design Applications Departments and offices may request Classic Crest Natural White letterhead, second sheets, and envelopes--or standard white stationery.the logo on stationery can

More information

Symantec Identity Guidelines. Version 3 - March 2012

Symantec Identity Guidelines. Version 3 - March 2012 Symantec Identity Guidelines Contents The Symantec Identity Guidelines explain how to consistently and effectively apply the most visual elements of the Symantec brand. These elements are designed to convey

More information

americas europe africa asia australasia BNIBRANDING.COM BNI Branding Standards 2011 BNI Changing the Way the World Does Business

americas europe africa asia australasia BNIBRANDING.COM BNI Branding Standards 2011 BNI Changing the Way the World Does Business americas europe africa asia australasia 2011 BNI Contents Principal Elements 3 Brand Values 4 Language Style 7 Tone of Voice 8 Core Values 10 Document Formats 11 Corporate Identity 12 Correct Logo Usage

More information

Design Guidelines. U.Va. Sustainability. Office for Sustainability. Contents:

Design Guidelines. U.Va. Sustainability. Office for Sustainability. Contents: U.Va. Sustainability Design Guidelines Office for Sustainability Contents: Date: 1.0 Introduction (page 1) 2.0 The Logo Design (page 3) 2.1 The Logo Usage (page 6) 3.0 Color Scheme (page 10) 4.0 Typography

More information

Branding Guidelines. April 2015. www.tabletennisengland.co.uk

Branding Guidelines. April 2015. www.tabletennisengland.co.uk Branding Guidelines April 2015 HOW WE CO-ORDINATE OUR MES SAGE Contents SECTION 1 Introducing the Table Tennis England brand 1.1 Welcome to our brand 1.2 Our vision, values and strategy 1.3 Tone of voice

More information

Branding & Design Standards

Branding & Design Standards 5.16.2011 TM Branding & Design Standards Standards Are Strictly Enforced FIRST Logo Our logo consists of uniquely configured components, a composite graphic element, the triangle, circle and square, and

More information

Protecting the power of a pure identity.

Protecting the power of a pure identity. Protecting the power of a pure identity. Online Trading Academy is more than a name. It s our corporate identity. That brand identity represents us to all audiences through many channels, from a single

More information

BRAND GUIDELINES NOVEMBER 2015

BRAND GUIDELINES NOVEMBER 2015 BRAND GUIDELINES NOVEMBER 2015 2 TABLE OF CONTENTS The WatchGuard Brand 3 Logo Color Use 4 Logo Clearances 5 Logo Correct & incorrect Uses 6 Tagline ADVANCED NETWORK SECURITY 7 WatchGuardONE Logo Usage

More information

Society of Petroleum Engineers Graphic Standards Guide

Society of Petroleum Engineers Graphic Standards Guide Society of Petroleum Engineers Graphic Standards Guide The Society of Petroleum Engineers (SPE) Graphic Standards Guide governs the appearance of the SPE logo, and provides detailed guidelines on the correct

More information

Logo Standards Guideline

Logo Standards Guideline Logo Standards Guideline TABLE OF CONTENTS Nurturing The Brand 1 Logo Guidelines 2 Correct Usage 2 Color Guidelines 6 How to Use the Provided Logo Files 9 Glossary 10 NURTURING THE BRAND THE FOLLOWING

More information

Effective 12.2014. Visual Identity Guide

Effective 12.2014. Visual Identity Guide Effective 12.2014 Visual Identity Guide VISUAL IDENTITY Fairfield University s ability to carry out its mission can be helped or hindered by the perceptions of the people it seeks to serve. Its visual

More information

2 0 1 6 B r a n d G u i d e

2 0 1 6 B r a n d G u i d e 2016 Brand Guide TABLE OF CONTENTS Mission Statement Logo Typography Color Palette Iconography Photography Branding in Use 03 05 10 13 18 21 25 2 MISSION STATEMENT We are your trusted partner and leading

More information

Oracle PartnerNetwork Brand Guidelines

Oracle PartnerNetwork Brand Guidelines Oracle PartnerNetwork Brand Guidelines TABLE OF CONTENTS Oracle PartnerNetwork Program 5 Introduction 6 Branding Opportunities for Partners OPN Program Logos 7 Correct Usage 8 Unacceptable Usage 9 Relationship

More information

2013, Identity Standards, First Edition Salahaddin University-Erbil Office of Vice President for Scientific Affairs and Post Graduate Studies Erbil,

2013, Identity Standards, First Edition Salahaddin University-Erbil Office of Vice President for Scientific Affairs and Post Graduate Studies Erbil, Identity Standards 2013, Identity Standards, First Edition Salahaddin University-Erbil Office of Vice President for Scientific Affairs and Post Graduate Studies Erbil, Kurdistan Iraq I. Introduction The

More information

Franklin & Marshall College Athletics Identity Guide

Franklin & Marshall College Athletics Identity Guide Franklin & Marshall College Athletics Identity Guide Table of Contents The Face of F&M Athletics... 3 Color Reproduction... 4 Embroidery and Screen Printing... 5 The Athletics Logos... 6 Other College

More information

The University of Arizona Logo and Color Standards

The University of Arizona Logo and Color Standards The University of Arizona Logo and Color Standards Print and Publications rev 01/09 Official logos of The University of Arizona One of these logo versions above or a UA Print Banner must appear on the

More information

Coeliac Society of Ireland. Brand Guidelines for Identity. design

Coeliac Society of Ireland. Brand Guidelines for Identity. design Coeliac Society of Ireland Brand Guidelines for Identity design The Logo The new Coeliac Society of Ireland logo illustrates its meaning by enlarging and extending the C of Coeliac to create a friendly

More information

An International Inner Wheel Campaign. Happier Futures. Branding Guidelines. An International Inner Wheel Campaign

An International Inner Wheel Campaign. Happier Futures. Branding Guidelines. An International Inner Wheel Campaign Inner Wheel Campaign Contents Brand Mark Brand Mark Usage Primary colours Secondary colours Brand Mark Exclusion Zone Brand Mark Size Brand Mark Misuse Backgrounds Primary Typeface Recommended paper stocks

More information

VISUAL IDENTITY STANDARDS ENDORSED BY THE OFFICE OF MARKETING & COMMUNICATIONS AND THE OFFICE OF THE PRESIDENT

VISUAL IDENTITY STANDARDS ENDORSED BY THE OFFICE OF MARKETING & COMMUNICATIONS AND THE OFFICE OF THE PRESIDENT VISUAL IDENTITY STANDARDS ENDORSED BY THE OFFICE OF MARKETING & COMMUNICATIONS AND THE OFFICE OF THE PRESIDENT OFFICIAL UNIVERSITY LOGO The official Oklahoma Christian University logo consists of a shield

More information

Identity Guidelines SEPTEMBER 2005

Identity Guidelines SEPTEMBER 2005 Identity Guidelines SEPTEMBER 2005 Table of contents introduction 1 Using these guidelines What is Canon imageanyware? When should the Canon logo be used? When should the Canon imageanyware logo be used?

More information

1UNIVERSITY, The Logo STANDARD 2.1

1UNIVERSITY, The Logo STANDARD 2.1 Basic Standards 2.1 The Logo 2.2 Logo Versions 2.3 Adding Color 2.4 Reverse 2.5 Unacceptable Logo Versions 2.6 University Seal 2.7 University Typography 2.8 Brand Consistency The Logo The elements of the

More information

Athletic Graphic Standards MANUAL

Athletic Graphic Standards MANUAL Athletic Graphic Standards MANUAL Introduction Athletic Logo Design Standards Eastern Connecticut State University is one of four universities within the Connecticut State University System (CSUS). The

More information

Brand Guidelines. Antioch College Updated: August 2015

Brand Guidelines. Antioch College Updated: August 2015 Brand Guidelines Antioch College Updated: August 2015 Introduction Antioch College Brand Guidelines Introduction 02 Use of Antioch College trademarks for merchandise and other branded items must be consistent

More information

2014 TALEND IDENTITY GUIDELINES

2014 TALEND IDENTITY GUIDELINES 2014 TALEND IDENTITY GUIDELINES INTRODUCTION This document contains the corporate identity guidelines for Talend. The goal of these guidelines is to help inform consistent implementation of the Talend

More information