The College at Brockport: Brand Standards Guide 1

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1 The College at Brockport: Brand Standards Guide 1 The purpose of this guide is to establish and explain the guidelines and standards for usage of the College logo, colors and typefaces; and to present a basic system for stationery with departmental and other sub-textual identifiers taken into consideration. Table of Contents Logo: Basic Attributes Logo: Unacceptable Uses Logo: Space Considerations Logo: Size Considerations Colors and Palette Typefaces Letterhead Business Card Envelope

2 The College at Brockport: Brand Standards Guide 2 Logo: basic attributes The logo presents itself in only two ways: centered and flush left. Care should be taken to ALWAYS use the established logo art files which can be obtained from the Office of Design & Production Department. NEVER attempt to recreate the logo neither the shield nor the typography. Centered Flush Left A word about file protocols: ALWAYS: insert, place, or import the logo file into a document. NEVER: open+copy (or cut+paste) the logo file.

3 The College at Brockport: Brand Standards Guide 3 Logo: basic attributes (cont.) Within the centered and the flush left presentations the logo can be either color (positive or reversed), black, or reversed white. (There is a white holding line around the shield in all logos.) For black and white printing (or other single color applications) always use the black and white versions (eps files preferred) of the marks.

4 The College at Brockport: Brand Standards Guide 4 Logo: unacceptable uses The logo is NEVER screened, NEVER mixed with colors, The College at BROCKPORT S T A T E U N I V E R S I T Y O F N E W Y O R K NEVER rearranged or separated into elements, NEVER skewed or angled., stretched, or condensed.

5 The College at Brockport: Brand Standards Guide 5 Logo: unacceptable uses (cont.) The logo should NOT be printed over a photograph,* or overlap a graphic, or have an object, type, or photo infringe on the logo space (see page 6). The shield CANNOT be used alone. * There may be certain circumstances or publications where this might be permitted. Always check with MC and/or D&P first.

6 The College at Brockport: Brand Standards Guide 6 Determining the space around the logo When using the logo, it should occupy its own space. This space is determined by the height of the B in the name and using that measurement to determine the perimeter (top, bottom, left, right) of the space around the logo. Other objects (type, graphic elements, photos, etc.) should not invade this space. The exception to this is when there are school, departmental or other subtext descriptors connected to the logo (see page 10).

7 The College at Brockport: Brand Standards Guide 7 Size considerations A special modification has been made to the Shield in the logo for use when reproducing the logo in small sizes. When the shield width will be 5/8" or less, the logo file denoted with sm in the file name should be used. This small file should NEVER be used larger than 100 percent or with a shield width of more than 5/8". Conversely, the normal logo should never be used with a shield width less than 3/4". For illustration purposes, here are examples of some logo naming abbreviations ( C stands for full color and K stands for black only). But in most cases you won t need to worry about interpreting them because Design & Production will provide the correct shield and word mark in the size and file format best suited for your individual application. Homemade versions of any of these marks are not acceptable. BPT_LOGO_LEFT_sm_C.eps BPT_LOGO_LEFT_sm_K.eps BPT_LOGO_CENT_sm_C.eps BPT_LOGO_CENT_sm_K.eps BPT_LOGO_LEFT_sm_revC.eps BPT_LOGO_LEFT_sm_revK.eps BPT_LOGO_CENT_sm_revC.eps BPT_LOGO_CENT_sm_revK.eps BPT_LOGO_LEFT_C.eps BPT_LOGO_LEFT_K.eps BPT_LOGO_CENT_C.eps BPT_LOGO_CENT_K.eps BPT_LOGO_LEFT_revC.eps BPT_LOGO_LEFT_revK.eps BPT_LOGO_CENT_revC.eps BPT_LOGO_CENT_revK.eps A word about file protocols: ALWAYS: insert, place or import the logo file into a document. NEVER: open+copy(or cut)+paste the logo file

8 The College at Brockport: Brand Standards Guide 8 College colors and color palette The College colors are: PMS 343 (dark green) and gold. Since a true gold is not always possible, particularly on printed materials, the correct yellow alternate for most common uses is PMS 123. PMS 343 PMS 123 RGB: CMYK: HEX: 00533e RGB: CMYK: HEX: ffc726 The color palette is to be used as accent colors in printed and electronic communications. They should be used at 100 percent (not screened or tinted). PMS 137 PMS 159 PMS 1815 PMS 5275 PMS 548 PMS 576 RGB: CMYK: HEX: ff9f00 RGB: CMYK: HEX: cd5806 RGB: CMYK: HEX: 7b1d20 RGB: CMYK: HEX: 57527e RGB: CMYK: HEX: RGB: CMYK: HEX: 668d3c Below each of the colors are the corresponding values for RGB, CMYK and Web/Hex. PMS 5855 PMS 466 PMS 5625 PMS 5497 PMS 451 PMS Warm Gray 11 RGB: CMYK: HEX: c7c397 RGB: CMYK: HEX: cab388 RGB: CMYK: HEX: 6c8072 RGB: CMYK: HEX: 8da09f RGB: CMYK: HEX: 9f9b74 RGB: CMYK: HEX: 695d54

9 The College at Brockport: Brand Standards Guide 9 Typefaces Garamond, Garamond Condensed, Univers and Univers Condensed are the primary typefaces (font families) to be used in all College communications. If these fonts are unavailable, substitute Times Roman in place of Garamond and Arial/Helvetica in place of Univers. Garamond Light with Italic Garamond Book with Italic Garamond Bold with Italic Garamond Light Condensed with Italic Garamond Book Condensed with Italic Garamond Bold Condensed with Italic Univers 45 Light with Italic Univers 55 with Italic Univers 65 Bold with Italic Univers 75 Black with Italic Univers 45 Light Condensed with Italic Univers 55 Condensed with Italic Univers 65 Bold Condensed with Italic

10 The College at Brockport: Brand Standards Guide 10 Letterhead The letterhead is constructed from a specific logo file and the Berthold version of the Baskerville typeface. Once the logo is in the correct position and at the correct size, a type box is used for the variable information. Follow the typographic instruction for each line. Two lines of type can be included for address and contact information when necessary /8 Department of Psychology 1/2 Shield/wordmark File: 76.5% Department/Office name: 10 pt. Baskerville Semi-bold +10 kern Baskerville Book 10 pt. +10 kern (Note italic Web address) 0.5 horizontal rule 350 New Campus Drive Brockport, New York Fax: /2

11 The College at Brockport: Brand Standards Guide 11 Business Card Every effort has been made to accommodate all of the information that may be on a business card. Often, though, there may be two or even three phone numbers (office, home, cell). If that is the case, then they should appear on the same line as shown in the lower card. 15/16 3/8 File: 70% The online business card ordering option is limited to two lines below your name, and three lines for contact information (e.g. phone, fax, , etc.). SCHOOL OF LETTERS & SCIENCE Department of African and African-American Studies If you require a customized card you can discuss possible modifications with Marketing Communications and/or Design & Production. Name: 9/8 pt. Baskerville Book Medium +10 Kern 7./7.5 pt. Baskerville Book +10 Kern 7/7.5 pt. Baskerville Book +10 Kern 7./7.5 pt. Baskerville Book +10 Kern 7/7.5 pt. Baskerville Book +10 Kern 7./7.5 pt. Baskerville Book +10 Kern 7/7.5 pt. Baskerville Book +10 Kern 7/7.5 pt. Baskerville Book +10 Kern 7/7.5 pt. Baskerville Book italic +10 Kern 1-1/4 Pierre Fusspot, MBA Department Manager & Research Coordinator Office of Miraculous Projects Campus: Fax: New Campus Drive Brockport, New York

12 The College at Brockport: Brand Standards Guide 12 Envelope The envelope follows the same formatting as the standard letterhead, but is printed in a single color, typically PMS 343 green or black. Your departmental ZIP+four number can be used. *The ADDRESS SERVICE REQUESTED line is used on #10 business size and 6"x 9" booklet envelopes, but NOT on larger envelopes. 3/8 1-1/8 3/8 File: 76.5% Office of Miraculous Projects 350 New Campus Drive Brockport, New York ADDRESS SERVICE REQUESTED 8 pt. Baskerville Book +10 Kern (note: italic of) 8/8.5 pt. Baskerville Book +10 Kern 8/8.5 pt. Baskerville Book +10 Kern *10 pt. Helvetica Neue Bold

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