Generic. Brand Guidelines 2015 UPDATED 05/7/15
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1 Generic Brand Guidelines 2015 UPDATED 05/7/15 To ensure cost savings and consistency with Dollar General s brands please use our nominated suppliers when ordering labels. When ordering trims for DG please contact the following Vendors only: Woven and printed main labels - NATCO Hang tags, paper labels and belly bands - NATCO Karla Quinteros karla.quinteros@natcoglobal.com TEL: /2944 If there are questions please contact Alicia alicia.greer@schawk.com
2 Vendor Checklist UPC Label Hang Tag Heat Seal or Woven Label Hanger Loops Accessories Shoes Socks / Hosiery Girls Ladies Mens Boy s * Any exceptions may require specialty hang tags or stickers. See pages THE UPC TAG IS REQUIRED ON ALL GARMENTS PRINTED GENERIC LABEL DG12_22 PMS Fold Font Slit Edge White Satin 11 mm x 40 mm 1 Black Front Straight Cut Helvetica Condensed 8 pt This UPC tag is to be sewn into the side seam of ALL garments at 3 inches up from the bottom hem on the wearers left side. Dollar General GENERIC Guidelines 1
3 Item Index Printed Generic Label... 1,8 DG12_22 DG12_HT012, 012G, 012W Generic Pricet Ticket...5 DG12_HT012, 0121G, 0121W Generic Price Ticket...6 DG15_HT044A Specialty Hang Tag...8 DG15_HT044B Specialty Hang Tag...8 DG15_HT088 Specialty Hang Tag...8 DG13_SS052 Specialty Sticker...9 DG13_SS052B Specialty Sticker...9 DG13_SS024 Specialty Sticker...9 DG13_SS024B Specialty Sticker...9 DG13_SS028 Specialty Sticker...10 DG12_SS020 SPORTS FABRIC Sticker...10 DG13_SS055 Specialty Sticker...10 DG13_SS058 Specialty Sticker...10 Dollar General GENERIC Guidelines 2
4 Ordering Info Send your Customer Service Representative a completed Order Form, which can be found in the Vendor Portal. Woven and printed main labels - NATco Hang tags, paper labels and belly bands - NATco Karla Quinteros Karla.Quinteros@natcoglobal.com TEL:
5 Introduction Generic FONTS USED: Gotham Bold Reg. Gotham Book Reg. Seravek Bold Italic Helvetica Reg. COLORS USED: CMYK 100% Black PMS YELLOW C 4
6 Generic Hang Tags THIS HANG TAG IS FOR ONLY ONE PRICE. GENERIC HANG TAG DG12_HT012 Tracking # is needed for children s products only Size: S mm Font C1S 10 pt. 30 mm x 84 mm PMS 278 C (color code by season) PMS Yellow C Season/Dept code: Helvetica Regular (Back Only) 7.5pt Size: Gotham Bold (Back Only) 12 pt Tracking # : Gotham Narrow Medium (Back Only) 6pt Price: Gotham Bold Reg (Back only) 49 pt Use Standard Price Point File Size: S Size: S Tracking # is needed for children s products only DISTRIBUTED BY: DOLGENCORP, LLC 100 MISSION RIDGE GOODLETTSVILLE, TN DISTRIBUTED BY: DOLGENCORP, LLC 100 MISSION RIDGE GOODLETTSVILLE, TN mm 11.4 mm DG12_HT012G DG12_HT012W 5
7 Generic Hang Tags THIS HANG TAG IS FOR MULTIPLE PRICING. Tracking # is needed for children s products only Size: S mm GENERIC HANG TAG Font DG12_HT0121 C1S 10 pt. 30 mm x 84 mm PMS 278 C (color code by season) PMS Yellow C Season/Dept code: Helvetica Regular (Back Only) 7.5pt Size: Gotham Bold (Back Only) 12 pt Tracking # : Gotham Narrow Medium (Back Only) 6pt Price: Gotham Bold Reg (Back only) 49 pt Use Standard Price Point File Size: S Size: S DISTRIBUTED BY: DOLGENCORP, LLC 100 MISSION RIDGE GOODLETTSVILLE, TN DISTRIBUTED BY: DOLGENCORP, LLC 100 MISSION RIDGE GOODLETTSVILLE, TN mm 11.4 mm DG12_HT0121G DG12_HT0121W 6
8 Softlines Price Ticket Information FA FW SP XXXXXXXXXXX 7
9 Generic Heat Transfers / Printed Labels CUT- DO NOT PRINT SEW ALLOWANCE - DO NOT PRINT 50 mm MADE IN MEXICO 22 mm BODY: 50% POLYESTER / 50% RAYON LINING: 70% POLYESTER / 27% RAYON / 3% SPANDEX MACHINE WASH COLD WITH LIKE COLORS, ONLY NON-CHLORINE BLEACH WHEN NEEDED, TUMBLE DRY LOW. WARM IRON ON REVERSE SIDE RN# XXXXXXXXXXX GENERIC HEAT SEAL DG12_HTL_A Font Paper/Clear 50 mm x 22 mm 1 Front Black Helvetica Regular 5.5pt PRINTED GENERIC LABEL DG12_22 PMS Fold Font Slit Edge White Satin 11 mm x 40 mm 1 Black Front Straight Cut Helvetica Condensed 8 pt This UPC tag is to be sewn into the side seam of ALL garments at 3 inches up from the bottom hem on the wearers left side. 8
10 Generic Specialty Hang Tags CUT - DO NOT PRINT GENERIC HANG TAG DG15_HT044A C1S 10 pt. 30 mm x 84 mm PMS 432 C GENERIC HANG TAG DG15_HT044B C1S 10 pt. 30 mm x 84 mm PMS 432 C GENERIC HANG TAG C1S 10 pt. 30 mm x 84 mm PMS 432 C DG15_HT088 9
11 Generic Specialty Stickers CUT - DO NOT PRINT 51 mm 51 mm 51 mm NEW IMPROVED FIT & FEEL 51mm NEW IMPROVED FIT & FEEL DG13_SS052 TRANSCODE WHITE W S4900 ADHESIVE 26mm x DG13_SS052B TRANSCODE WHITE W S4900 ADHESIVE 26mm x DG12_SS024 TRANSCODE WHITE W S4900 ADHESIVE 26mm x DG12_SS024B TRANSCODE WHITE W S4900 ADHESIVE 26mm x 10
12 Generic Specialty Stickers CUT - DO NOT PRINT 38mm 16 mm 8.6 mm DG13_SS028 STICKER PAPER 16 mm x 8.6 mm, SOFTLINE COLOR DG13_SS055 WHITE STICKER ADHESIVE PAPER 44mm x 44 mm, PMS YELLOW 44 mm 51mm Moisture Wicking Fabric Wicks Moisture Away SPORTS FABRIC STICKER Paper Based Pr. Sensitive Material W/ TEXTILE SAFE ADHESIVE 51 mm x 51 mm 2 Pantone 3005C Pantone 291 C DG12_SS020 44mm Wash before use. Warning not for microwave use, For cold beverages only, hand wash only. Warm water and soap. XX00 DEPT MADE IN XXXXXXX DG13_SS058 WHITE STICKER ADHESIVE PAPER 44mm x 44 mm, PMS YELLOW 11
13 PDQ Specifications *Dimensions may vary: Max Width: 15 or 30 Max Depth: 14 Height: Height of product in pdq Front Lip: 3 Height Depth 1/4" Front Lip Height 3 inches Width 1/4" CORRECT PROPORTION $ 12 INCORRECT PROPORTION INCORRECT INCORRECT INCORRECT INCORRECT Change size in proportion. Do not stretch or shrink to fit except in scale. Scale price with the color background. Use price points from file 12 PP Masterexample.ai Clearance Dot color will vary. 12
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