HOW CAN PR AND ADVERTISING AGENCIES INCREASE REVENUE THROUGH WHITE LABEL STRATEGIC ALLIANCES

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "HOW CAN PR AND ADVERTISING AGENCIES INCREASE REVENUE THROUGH WHITE LABEL STRATEGIC ALLIANCES"

Transcription

1 NNC SERVICES HOW CAN PR AND ADVERTISING AGENCIES INCREASE REVENUE THROUGH WHITE LABEL STRATEGIC ALLIANCES TABLE OF CONTENTS INTRO ONLINE COMMUNICATION NEW FRONTIERS AND CHALLENGES BENEFITS OF WHITE LABEL SERVICES 40% MORE PROFIT FOR YOUR BUSINESS BECOME A SOCIAL MEDIA GURU AND AGENCY OF CHOICE FOCUS ON CORE EXPERTISE CONCLUSIONS

2 INTRO Social Media, Content Marketing, SEO, Web Design, Lead Generation if you are working in a marketing, PR or an advertising agency, then you know these are just a few of the services currently registering a rise in demand from clients. According to industry research company IBISWorld, the importance of social media is driving the demand for public relations firms, which are forecast to grow at an average annualized rate of 5.7% to $12.8 billion between 2010 and Due to marketing budgets decreasing during the recession, trends fueling growth have included shifting away from traditional media to the use of web based social media and viral marketing campaigns. More public relations firms are launching or outsourcing divisions devoted to social media interaction in order to gain footing in the current economic climate. According to the PR firm Burson-Marsteller, after studying the 100 largest companies in the Fortune 500 list, 79% of them use Twitter, Facebook, YouTube or corporate blogs to communicate with customers and other stakeholders. Until 2015, social media will boost revenues for PR firms as more companies look to establish a 24/7 online presence. 2 WHITE

3 Percent of FortuneGlobal 100 Companies With Social Media Accounts, (c) BURSON MARSTELLER ONLINE COMMUNICATION NEW FRONTIERS AND CHALLENGES 3 WHITE 1. Fast-changing technologies Worldwide brands are using latest technologies to reach and engage with their customers or employees on the web and mobile, from Facebook applications to integration with the newest social media networks. PR and advertising firms don t necessarily have tech people; this is why strong partnerships would help them reach online campaigns goals. More PR agencies are pursuing specialized third- party solutions (creative, development, and implementation) to help them fill the skill gaps they may have in-house. 2. Amateurism threatens How do PR or advertising firms become digital strategy experts overnight? Agencies still tend to apply traditional tactics to social media due to the lack of experience in developing social media campaigns. Agencies aren t equipped with the right resources: according to the latest research done by TNS/Symfony 50 percent of marketers said social-media efforts needed to be handled at a management level with significant resources. While agencies will say that they understand the space, they aren t yet prepared internally to implement. 3. Additional financial needs PR agencies need to grasp the opportunity of widening their array of services and become more of a one- stop-shop in order to add value to their clients business. Both the agency and its clients could gain many benefits by approaching social media, but most agencies lack the skills set that they

4 need to play in the social media arena. Do PR firms have the time and money to invest up front in creating networks of bloggers to market brands, products or services? Or in finding social media tools or new channels for controlling and monitoring online campaigns? If they are going to gain ground in social there is a cost effective alternative: outsourcing. 4. Outsourcing or in-house execution? The limited amount of time, lack of experienced resources and sometimes even technology may influence agencies in deciding whether to outsource their social media management or keeping it in-house. While expanding a business portfolio is an attractive premise bringing in significant revenues, it also poses great challenges. White label services can be seen as a competitive alternative to in-house (or rather, in-agency ) delivered marketing activities. It is essentially an outsourcing or offshoring (outsourcing in another country) method, with a particular characteristic: the hiring agency resells the services provided by the subcontractor to the end-client, under its own label. Briefly put, white label services bring the following business benefits: 1. Expand business services portfolio in a very cost-effective manner. 2. Outsource to a highly skilled team with expertise and experience in niche marketing activities. 3. Keep the reigns of an expanding business and maintain independence, focus on core activities and control the profit. BENEFITS OF WHITE LABEL SERVICES 40% MORE PROFIT FOR YOUR PR BUSINESS Expanding the business by aiming to offer new services to the end-client always implies considerable costs. These cover recruitment, hiring, training new personnel, buying new technology for them etc. Under these circumstances, cost reduction through white label services comes from the following benefits: No recruiting and employee training costs Recruiting new personnel requires a significant budget, from recruitment to training and even firing. If time is money, than a valuable amount goes to these activities. With white labeling partnerships, there are no recruitment costs, no training costs and no employee benefits to cover. Adapting costs to custom business characteristics and growth rhythm. 4 WHITE

5 The continuous and fixed expense on internal personnel sometimes does not respond to the business needs. With white labeling, there are hourly fees, project fees, monthly fees etc.the costs for white label services are easy to control, very flexible and adaptable to the agency s workload needs. Hire whenever new resources are needed An agency can call for the outsourced team whenever they have a project they requires their expertise. But, if they hire an in-house person or team they need to keep them busy (and pay) even if there isn t work in certain periods. Decreasing new employees accommodation period New employees need time to accommodate before producing maximum results; an outsourced expert/team has years of experience behind and is ready to dive in for any task. No technology costs With new personnel and new services to deliver comes the need for supplying technology. However, this can be altogether set aside with white label services: no technology costs on tools like laptop, mobile phone and so on. Adopting white label services it also translate into: 1. A 25% growth in average account value 2. A 40% profit per hours billed BECOME A SOCIAL MEDIA GURU AND AGENCY OF CHOICE The main challenges when choosing to deliver these services by your own agency (in house) consist in: finding the right people and investing time and money, so they can evolve professionally and, in time, provide excellent expertise managing a more complex internal structure of employees. White label services deal differently with these issues, giving the agency access to: 5 WHITE an outsourced team with a great deal of experience

6 highly skilled in the niche marketing activities specialists a team that is very business and results oriented, as payment is made on results a fresh perspective on your business, thus eliminating the We ve always done it this way comfortable approach. advice in how to approach the client the newest trends in social media. Outsourcing helps an agency escape the complex management of an enlarged personnel structure. FOCUS ON CORE EXPERTISE Agencies activating in the PR, marketing or advertising industries start their business with core activities. Some are focusing on web design and web-related activities, or perhaps doing offline campaign altogether. This is their core expertise. When such agencies decide to extend their services portfolio for the end-client, there is a danger in dividing this focus into several directions. Hence the sense of losing control, of a hampered management of business. White label services temper these difficulties so that agencies can: Expand business portfolio but without dividing the attention into several directions. Outsourcing marketing services means entrusting an expert team with the services you want to provide to the end client, leaving time for focus on core activities: business development for example Stay in control of the profit, while the subcontractor receives the established fees. CONCLUSIONS White label services are not just a viable alternative to in house activities, but a competitive approach that offers the agencies opportunities to: 1. Expand the agency business without expanding costs, efforts or the internal structure of the staff. 2. Outsource to an experienced, highly skilled team of experts with a deep and up to date knowledge in niche marketing activities. 3. Deliver high quality services to the end client, with competitive results. 4. Focus on core activities. 6 WHITE

7 5. Build brand reputation. With all the strong points provided, white label services are becoming a modern tool in approaching and tackling marketing activities, well worth considering by all agencies in PR, marketing and advertising. 7 WHITE

Why Your Business Needs a Website: Ten Reasons. Contact Us: 727.542.3592 Info@intensiveonlinemarketers.com

Why Your Business Needs a Website: Ten Reasons. Contact Us: 727.542.3592 Info@intensiveonlinemarketers.com Why Your Business Needs a Website: Ten Reasons Contact Us: 727.542.3592 Info@intensiveonlinemarketers.com Reason 1: Does Your Competition Have a Website? As the owner of a small business, you understand

More information

cprax Internet Marketing

cprax Internet Marketing cprax Internet Marketing cprax Internet Marketing (800) 937-2059 www.cprax.com Table of Contents Introduction... 3 What is Digital Marketing Exactly?... 3 7 Digital Marketing Success Strategies... 4 Top

More information

DIGITAL PR REPORT 2015

DIGITAL PR REPORT 2015 DIGITAL PR REPORT 2015 #PRCADIGITAL Lisa Elliott MPRCA Board Director and Partner, Lansons @lisaelliott82 METHODOLOGY YouGov partnered with PRCA to survey 280 agency and in-house PR professionals Across

More information

Britepaper. How to grow your business through events 10 easy steps

Britepaper. How to grow your business through events 10 easy steps Britepaper How to grow your business through events 10 easy steps 1 How to grow your business through events 10 easy steps As a small and growing business, hosting events on a regular basis is a great

More information

Student recruitment in 2014 and beyond: Global Reach and Effective Marketing. Rob Read MD, Media Minds Global

Student recruitment in 2014 and beyond: Global Reach and Effective Marketing. Rob Read MD, Media Minds Global Student recruitment in 2014 and beyond: Global Reach and Effective Marketing Rob Read MD, Media Minds Global In a world where globalisation is becoming more and more of a necessity especially in terms

More information

17, Divya Nagar, Pattathanam, Kollam Kerala, India

17, Divya Nagar, Pattathanam, Kollam Kerala, India Who we are? Mangroves Hospitality Pvt Ltd is a team of professionals in Hospitality Business Management; who can assist you with the right solutions for your business. Our team has great experience and

More information

Social Media Marketing for Local Businesses

Social Media Marketing for Local Businesses Social Media Marketing for Local Businesses The average number of hours a U.S. consumer spends on social media per week. - PQ Media, 2013 Social is the Norm A lot has changed in the 10 years since Facebook

More information

Marketing Communications. Ryan Gerds, APR, CPRC Director, Marketing Communications RTI Surgical

Marketing Communications. Ryan Gerds, APR, CPRC Director, Marketing Communications RTI Surgical Marketing Communications Ryan Gerds, APR, CPRC Director, Marketing Communications RTI Surgical Marketing Communications What is Marketing Communications How can it benefit an organization The Evolution

More information

Hire an IT Services Firm? What s In It For Me?

Hire an IT Services Firm? What s In It For Me? Hire an IT Services Firm? What s In It For Me? In an increasingly competitive environment, your business IT systems need to completely support your business goals. But this is hard to do in a cost-effective

More information

MARKETING THAT S MEASURABLE REDUCE SALES COSTS THROUGH EFFICIENT MARKETING

MARKETING THAT S MEASURABLE REDUCE SALES COSTS THROUGH EFFICIENT MARKETING NNC SERVICES MARKETING THAT S MEASURABLE REDUCE SALES COSTS THROUGH EFFICIENT MARKETING T A B L E O F C O N T E N T S INTRO REDUCED COSTS OF MARKETING ACTIVITIES ACCESS TO BETTER MARKETING & SALES SKILLS

More information

Brought to you by. Technology changes fast. From new apps to digital marketing, it can feel impossible to keep up.

Brought to you by. Technology changes fast. From new apps to digital marketing, it can feel impossible to keep up. 1 Brought to you by Technology changes fast. From new apps to digital marketing, it can feel impossible to keep up. At The Paperless Agent, our mission is to help real estate professionals from all experience

More information

build your digital portfolio

build your digital portfolio BRAND ou SERIES BRAND SERIES build your digital portfolio It s a new appendix to your resume The competitive nature of the employment market means individuals need to find ways to stand out and sell themselves.

More information

THE CASE FOR OUTSOURCED WRITING SUPPORT

THE CASE FOR OUTSOURCED WRITING SUPPORT ASCRIBE MARKETING COMMUNICATIONS INC. THE CASE FOR OUTSOURCED WRITING SUPPORT Why more organizations are turning to specialized partners to generate content and communicate with stakeholders Corporate

More information

FYI HIRING. Recruiting Strategies

FYI HIRING. Recruiting Strategies FYI HIRING Recruiting Strategies Revised: March 2011 Summary: This FYI discusses the steps involved establishing or revitalizing an effective recruiting process. It includes considerations for goal setting,

More information

Telemarketing Services Buyer's Guide By the purchasing experts at BuyerZone

Telemarketing Services Buyer's Guide By the purchasing experts at BuyerZone Introduction: reasons to outsource The main reason companies outsource telemarketing operations is that setting up a large scale telemarketing call center is expensive and complicated. First you ll need

More information

5 Easy Ways Accountants Can Grow Their Businesses. Powered by

5 Easy Ways Accountants Can Grow Their Businesses. Powered by 5 Easy Ways Accountants Can Grow Their Businesses Powered by Table of Contents In today s competitive business landscape, it is more important than ever to add value to your clients businesses. This is

More information

Key Accountabilities and Tasks:

Key Accountabilities and Tasks: Job Title: Key relationships Location: Job Purpose: Digital Marketing Executive Reports to: Marketing and Business Development Manager Responsible for: N/A Works with: Marketing team, PR, Design, external

More information

BIG TRENDS FOR SMALL BUSINESS

BIG TRENDS FOR SMALL BUSINESS BIG TRENDS FOR SMALL BUSINESS New technology that means business Today, if you tell someone you ll be in touch, they may not only ask when but how. Business owners have more communications channels at

More information

Finance & accounts and payroll services for recruitment agencies. www.qxfa.co.uk

Finance & accounts and payroll services for recruitment agencies. www.qxfa.co.uk Finance & accounts and payroll services for recruitment agencies www.qxfa.co.uk Helping recruitment companies become more profitable Your finance team provides a vital service to your recruitment business;

More information

Web Marketing and PR Online Marketing

Web Marketing and PR Online Marketing coursemonster.com/uk Web Marketing and PR Online Marketing View training dates» Overview This training course is the perfect starting place for online marketing novices or business owners wanting to know

More information

The Starkey Hearing Alliance Do what. you do best. better

The Starkey Hearing Alliance Do what. you do best. better The Starkey Hearing Alliance Do what you do best better One call gets you everything you need to grow your practice Starkey hearing alliance Your success is our goal Starkey Hearing Alliance members have

More information

Your reputation is important. ONLINE REPUTATION

Your reputation is important. ONLINE REPUTATION Your reputation is important. ONLINE REPUTATION M A N A G E M E N T Your reputation is important. Unflattering news, pictures, negative reviews, blog posts, and comments about your person, your business,

More information

BUSINESS INTERNSHIP PLACEMENTS IN BARCELONA

BUSINESS INTERNSHIP PLACEMENTS IN BARCELONA Area: Entrepreneurship & Business development An entrepreneurial, internationally focused, professional start-up creating mobile applications that help users to meet people and have virtual conversations

More information

[DIGITAL MARKETING TRAINING PROPOSAL] Enriching Empowering Enlightening

[DIGITAL MARKETING TRAINING PROPOSAL] Enriching Empowering Enlightening 2016 [DIGITAL MARKETING TRAINING PROPOSAL] We are in the market with the mission to educate people about Digital/Internet Marketing. Our motto is to let people know about the importance and use of Digital

More information

webinars creating blog posts customer quotes CONTENT MARKETING for MINISTRIES video tutorials lead strategy inform sharing A publication of

webinars creating blog posts customer quotes CONTENT MARKETING for MINISTRIES video tutorials lead strategy inform sharing A publication of creating webinars customer quotes blog posts CONTENT MARKETING for MINISTRIES 1 1 video tutorials lead strategy sharing inform A publication of Content Marketing 101 Whether you ve attended a webinar,

More information

THE SME S GUIDE TO COST-EFFECTIVE WEBSITE MARKETING

THE SME S GUIDE TO COST-EFFECTIVE WEBSITE MARKETING THE SME S GUIDE TO COST-EFFECTIVE WEBSITE MARKETING Learn how to set your website up to convert visitors into sales and drive traffic to your website using online advertising. A publication by: Introduction

More information

The Purpose of PR 2016

The Purpose of PR 2016 The Purpose of PR 2016 Research Report Contents Introduction Key findings Purpose of PR Tactics Budget Social media, SEO Media Relevance and importance of PR INTRODUCTION FROM XANTHE VAUGHAN WILLIAMS PR

More information

websites that mean business...

websites that mean business... websites that mean business... creative printing clever thinking kall kwik... your on-line partner The internet has changed the way that we all do business and having a website is now is an essential marketing

More information

Your Career Insurance Policy: Be found in a passive job market

Your Career Insurance Policy: Be found in a passive job market Your Career Insurance Policy: Be found in a passive job market of people are always looking for new jobs, even when they are happy in their current role* Your Career Insurance Policy: Be found in a passive

More information

Marketing Methods for Mobile Game Promotion

Marketing Methods for Mobile Game Promotion Contents Introduction... 2 Marketing Intelligence... 2 Pre Launch Campaign... 4 Build a Great Landing Page... 4 Email marketing:... 5 Press Release... 7 Social Media... 7 Other Marketing Methods... 8 Conclusion...

More information

Analyzing the Impact of Social Media From Twitter to Facebook

Analyzing the Impact of Social Media From Twitter to Facebook Analyzing the Impact of Social Media From Twitter to Facebook Analyzing the Impact of Social Media: From Twitter to Facebook Engaging and monitoring the new world of social media are the big first steps,

More information

WHO WE ARE FUTURE CENTRIC COMMITMENT INNOVATION QUALITY GLOBAL SOCIAL

WHO WE ARE FUTURE CENTRIC COMMITMENT INNOVATION QUALITY GLOBAL SOCIAL Company Profile WHO WE ARE Techleadz is an Offshore Web Development company having more than 10 years of experience in Customized Web/Mobile Applications design and development. We offer a wide range of

More information

Full Service B2B Marketing and Communications for Life Science, High Tech, Software and Healthcare Companies

Full Service B2B Marketing and Communications for Life Science, High Tech, Software and Healthcare Companies ceocfointerviews.com All rights reserved! Issue: August 24, 2015 The Most Powerful Name in Corporate News Full Service B2B Marketing and Communications for Life Science, High Tech, Software and Healthcare

More information

Internet Marketing For Denver Law Firms

Internet Marketing For Denver Law Firms Internet Marketing For Denver Law Firms Table of Contents Overview... 3 Google AdWords Paid Search Ads... 6 Google Places... 9 Google Organic Search... 12 Other Internet Marketing Options... 15 Summary

More information

[SOCIAL MEDIA MANAGEMENT PACKAGE]

[SOCIAL MEDIA MANAGEMENT PACKAGE] [SOCIAL MEDIA MANAGEMENT PACKAGE] We have designed this package for busy business owners who don t have the time or resources to stay on top of their online presence; we will manage your social profiles

More information

The Ultimate Business Plan Template for Bloggers

The Ultimate Business Plan Template for Bloggers The Ultimate Business Plan Template for Bloggers Hey bloggers, here s a potential newsflash for you. It s OK to make money from your blog. You don t have to feel guilty or like a sell out for doing so.

More information

Bigfork Present: Planning for Relevant Traffic

Bigfork Present: Planning for Relevant Traffic Bigfork Present: Planning for Relevant Traffic Part of our successful website planning process is to look at driving relevant traffic to the new website. This article looks at why and how we decide to

More information

Drop Shipping ebook. What s the Deal with Drop Shipping?

Drop Shipping ebook. What s the Deal with Drop Shipping? What s the Deal with Drop Shipping? How would you like to start an online store with minimal upfront investment and be able to run your business from anywhere in the world? Better yet, have someone else

More information

www.yourlocalinternetmarketingteam.com

www.yourlocalinternetmarketingteam.com By: Tony Draper 07919 931015 www.yourlocalinternetmarketingteam.com Table of Contents Why Search Engine Optimization?... 3 About Your Local Internet Marketing Team... 5 Why Hire a Local SEO Consultant...

More information

How to Use Social Media to Enhance Your Web Presence USING SOCIAL MEDIA FOR BUSINESS. www.climbthesearch.com

How to Use Social Media to Enhance Your Web Presence USING SOCIAL MEDIA FOR BUSINESS. www.climbthesearch.com USING SOCIAL MEDIA How to Use Social Media to Enhance Your Web Presence FOR BUSINESS www.climbthesearch.com s Share WRITTEN Khoi Le Marketing Director khoi@climbthesearch.com 2 INTRODUCTION If you or the

More information

Free Traffic Heaven. How To Generate Massive Free Traffic To Your Websites What Is Working Now & What Is Not Working

Free Traffic Heaven. How To Generate Massive Free Traffic To Your Websites What Is Working Now & What Is Not Working Free Traffic Heaven How To Generate Massive Free Traffic To Your Websites What Is Working Now & What Is Not Working What You Can Expect In This Training Serious answers to what traffic methods are working

More information

Leveraging Agency Services to increase Recruitment Revenue

Leveraging Agency Services to increase Recruitment Revenue Leveraging Agency Services to increase Recruitment Revenue November 2013, Chicago Shannon Kinney Founder, Client Success Officer shannon@dreamlocal.com @shannonkin, @dreamlocal Poll How have your online

More information

Biotechnology Marketing 101: Your Company Using the Principles of Marketing to Promote Your Company. Mary Canady, Comprendia LLC

Biotechnology Marketing 101: Your Company Using the Principles of Marketing to Promote Your Company. Mary Canady, Comprendia LLC Biotechnology Marketing 101: Your Company Using the Principles of Marketing to Promote Your Company Mary Canady, Comprendia LLC Marketing Your Company Small or large, your company needs to get buy in from

More information

Finance & accounts and payroll services for recruitment agencies. www.qxltd.com

Finance & accounts and payroll services for recruitment agencies. www.qxltd.com Finance & accounts and payroll services for recruitment agencies www.qxltd.com Finance & accounts and payroll services for recruitment agencies Helping recruitment companies become more profitable Your

More information

CHANGES IN THE PROFESSIONAL SERVICES MARKETING MIX: Traditional vs. Online Marketing

CHANGES IN THE PROFESSIONAL SERVICES MARKETING MIX: Traditional vs. Online Marketing CHANGES IN THE PROFESSIONAL SERVICES MARKETING MIX: Traditional vs. Online Marketing BY SYLVIA S. MONTGOMERY Over 20 years ago, Phillip Kotler, recognized by many as the father of marketing, warned that

More information

How to: Analyze the ROI of Your Marketing Channels and Plan Your Digital Strategy for 2015

How to: Analyze the ROI of Your Marketing Channels and Plan Your Digital Strategy for 2015 EXPERT GUIDE How to: Analyze the ROI of Your Marketing Channels and Plan Your Digital Strategy for 2015 You re planning your digital marketing budget for the new year, and expecting to increase your marketing

More information

Building a leading e-commerce business: The 3 Pillars

Building a leading e-commerce business: The 3 Pillars Building a leading e-commerce business: The 3 Pillars Get em, convert em, get em back! How should we organise our e-commerce team? Sales are growing, visits to the web site are up, we re recently launched

More information

COLLEGE AFRICA GROUP

COLLEGE AFRICA GROUP COLLEGE AFRICA GROUP MICT SETA accredited ACC/2011/07/066 Est. October 2003 College Africa Group - YouTube and Video Marketing Certification Training Choose a career in YouTube and Video Marketing Certification

More information

Ever heard of a. dynamic solo? Solutions for Education

Ever heard of a. dynamic solo? Solutions for Education Ever heard of a dynamic solo? Solutions for Education We didn t think so. There s a reason why superheroes have sidekicks. 1. Sidekicks intuitively know what their heroes need. 2. They work just in time

More information

We get companies into the media. Press work Media contacts Online PR

We get companies into the media. Press work Media contacts Online PR We get companies into the media Press work Media contacts Online PR We get our clients noticed by the media: with traditional press work, excellent editor contacts and modern dissemination channels. We

More information

Job Description. Main Objectives

Job Description. Main Objectives Job Description Job Title: Position Grade: Salary Grade: Department: Location: Reporting To: Key Relationships: Digital Marketing Specialist L1 Shared Hosting New Plymouth, New Zealand Regional Product

More information

Eurocom Worldwide Technology Confidence Survey 2012

Eurocom Worldwide Technology Confidence Survey 2012 Eurocom Worldwide Technology Confidence Survey 2012 E ach year Eurocom Worldwide and its member agencies survey technology business leaders and senior senior executives in the technology sector. This brief

More information

The Balanced Marketing Ecosystem: Using Traditional & Digital Marketing to Maximize Your Acquisition of New Customers

The Balanced Marketing Ecosystem: Using Traditional & Digital Marketing to Maximize Your Acquisition of New Customers The Balanced Marketing Ecosystem: Using Traditional & Digital Marketing to Maximize Your Acquisition of New Customers Allan Petrilli Manager of Affiliate Services Income Access Group PRESENTATION OVERVIEW

More information

Why Your Local Business Needs a Website

Why Your Local Business Needs a Website Why Your Local Business Needs a Website Let's face it; times have changed and the way people look for new products and services has changed. Think about it when was the last time you picked up a phone

More information

Valiant Infosys is a fullservice. development agency

Valiant Infosys is a fullservice. development agency Valiant Infosys Customer Success Story Case Study AWIA s Copywriting Enables Valiant Infosys to Succeed in B2B Copywriting Business and Earn Great Fortune. Valiant Infosys is a fullservice web design and

More information

Market Smarter Series. 10 Tips to Increase 2016 Top-Line Growth

Market Smarter Series. 10 Tips to Increase 2016 Top-Line Growth Market Smarter Series 10 Tips to Increase 2016 Top-Line Growth Develop a strategic plan that will serve as the roadmap for all of your marketing efforts Tip 1 1 Research 4 Asset Development 2 Messaging

More information

The SaaS Marketing Formula

The SaaS Marketing Formula The SaaS Marketing Formula How to make your SaaS business take off By Heather Baker In this book you will learn 1. How SaaS marketing differs from traditional B2B technology marketing 2. How to implement

More information

Ten top tips for social media success

Ten top tips for social media success Ten top tips for social media success 1. Conversation is king The key to how you should behave within a social environment is the word social. This means it is not a one-way street. It is not a place for

More information

Page 1 of 12. A Brief Guide to Launch a Successful Newsletter Campaign

Page 1 of 12. A Brief Guide to Launch a Successful Newsletter Campaign Page 1 of 12 A Brief Guide to Launch a Successful Newsletter Campaign Page 2 of 12 Table of Content 1. Executive Summary... 3 2. Why Newsletter campaign?... 4 3. Getting started and Prerequisites... 6

More information

Pick and Mix Services

Pick and Mix Services Pick and Mix Services Technical SEO... 2 Site Audit... 2 Includes:... 2 Plus:... 2 SEO Setup... 3 Includes... 3 Research and Seeding of Keywords... 4 keyword research... 4 Local SEO... 5 Paid Advertising...

More information

10 ways Professional Service companies can increase their profits through marketing

10 ways Professional Service companies can increase their profits through marketing 10 ways Professional Service companies can increase their profits through marketing A Xander Marketing Guide T: 03302232770 E: hello@xandermarketing.com W: www.xandermarketing.com Introduction Traditionally

More information

www.gradrecruit.com.au We Love Graduate & Social Recruitment www.gradrecruit.com.au

www.gradrecruit.com.au We Love Graduate & Social Recruitment www.gradrecruit.com.au www.gradrecruit.com.au How can Gradrecruit help you? Gradrecruit can help your organisation build an engaging employer brand online. We do this by providing training, social media and online support to

More information

Email Marketing 1, 2, 3... 3 Section 1 - Email Marketing 101... 4 Why Email Marketing?... 4 Learning the Basics... 5 Build your List...

Email Marketing 1, 2, 3... 3 Section 1 - Email Marketing 101... 4 Why Email Marketing?... 4 Learning the Basics... 5 Build your List... Email Marketing 1, 2, 3... 3 Section 1 - Email Marketing 101... 4 Why Email Marketing?... 4 Learning the Basics... 5 Build your List... 5 Send to Your List... 6 Profit From Your List... 7 Selecting Your

More information

you are here 10 Questions to Ask About Your Web Design Project a product of the minds @

you are here 10 Questions to Ask About Your Web Design Project a product of the minds @ you are here x 10 Questions to Ask About Your Web Design Project a product of the minds @ What s Inside When your business needs a new website, deciding what you want is sometimes the hardest part. You

More information

Social media importance in Businesses

Social media importance in Businesses Social media importance in Businesses Social media networks were a novelty 5 years ago, but today their importance is no longer debated. Yes, businesses have definitely realized the power of social media

More information

Leading the way in specialist marketing qualifications. Diploma in. Digital Marketing. Qualifications awarded by

Leading the way in specialist marketing qualifications. Diploma in. Digital Marketing. Qualifications awarded by Leading the way in specialist marketing qualifications Diploma in Digital Marketing Qualifications awarded by 1The Diploma in Digital Marketing gives you essential knowledge, the buzz words and the main

More information

How to Create an Out-of-Control Viral Marketing Campaign!

How to Create an Out-of-Control Viral Marketing Campaign! - 1 - How to Create An Out-Of-Control Viral Marketing Campaign! Powerful Techniques On Viral List Building, Affiliate Marketing And Brand Name Building While Leveraging On The Internet! LEGAL NOTICE The

More information

Popular Paid and Free Traffic Sources

Popular Paid and Free Traffic Sources Popular Paid and Free Traffic Sources Earn More From Your Traffic! Index 1. Popular Paid Traffic Sources Intro 3 1.1 Pay Per Click (PPC) 4 1.1 Pay Per View (PPV) 4 1.1 Media Buys 4 1.1 Email Marketing

More information

Barco Marketing Case Analysis

Barco Marketing Case Analysis Barco Marketing Case Analysis I. Position Statement: Over the past few months, many events have led Barco Projection Systems to be confronted with an important decision: Barco needs to continue its development

More information

Drive growth. See results. Performance Marketing Services Overview

Drive growth. See results. Performance Marketing Services Overview Drive growth. See results. Performance Marketing Services Overview Channel agnostic portfolio management designed with your goals in mind. Channels don t matter to the customer; they engage with brands

More information

Guide to Trade Marketing. A guide to give you support and ideas for reviewing your trade marketing

Guide to Trade Marketing. A guide to give you support and ideas for reviewing your trade marketing Guide to Trade Marketing A guide to give you support and ideas for reviewing your trade marketing Synergy Creative works with clients to plan, design and implement trade marketing campaigns. Here we share

More information

Marketing Checklist FOR MEDICAL AND DENTAL PRACTICES. Revised Edition

Marketing Checklist FOR MEDICAL AND DENTAL PRACTICES. Revised Edition Marketing Checklist FOR MEDICAL AND DENTAL PRACTICES Revised Edition For Medical Professionals and Practice Managers What You Should Know Before Investing in a Marketing Plan You have countless online

More information

Why the Traditional Executive Search Model is Broken

Why the Traditional Executive Search Model is Broken Why the Traditional Executive Search Model is Broken 1 In this Whitepaper In recent years, the discussion surrounding Executive Search has shifted dramatically. Once regarded as the best possible option

More information

5 steps to rid your small business of payroll stress

5 steps to rid your small business of payroll stress 5 steps to rid your small business of payroll stress Introduction The demands of payroll are only getting worse, with mounting risks and costs Human resources are crucial to any business success. As a

More information

2015 Content Marketing Survey by Zeentree.com 2015 CONTENT MARKETING SURVEY

2015 Content Marketing Survey by Zeentree.com 2015 CONTENT MARKETING SURVEY 2015 CONTENT MARKETING SURVEY Page 1 The results are in and revealed for the Middle East Content Marketing Survey 2015. Content marketing has been responsible for much of the marketing buzz for at least

More information

Marketing Strategy, Operations & Measurement Business Strategy, General Management & Leadership Project, Risk & Change Management

Marketing Strategy, Operations & Measurement Business Strategy, General Management & Leadership Project, Risk & Change Management Marketing Strategy, Operations & Measurement Business Strategy, General Management & Leadership Project, Risk & Change Management 2014 Marketing Outlook Study: Highlights & Horizons Balance Sheet Template

More information

Athabasca University Management Position Description Section I

Athabasca University Management Position Description Section I Athabasca University Management Position Description Section I Position Information Update Only Classification Review Position Title Position # Department Classification Level Reports to Effective Date

More information

Top 4 Ways Social Media is Helping to Reshape Marketing

Top 4 Ways Social Media is Helping to Reshape Marketing Top 4 Ways Social Media is Helping to Reshape Marketing How implementing social media into your business strategy can position your brand for the better Inside, you ll find information on: The ever-changing

More information

Or Claim Staking, Territory Taking, and Reputation Making in the Wild Wild Web.

Or Claim Staking, Territory Taking, and Reputation Making in the Wild Wild Web. Or Claim Staking, Territory Taking, and Reputation Making in the Wild Wild Web. 1 Who is your Target Market? Who are your current customers, and how did you get them? What kind of customer do you want

More information

Choosing a PPC Agency: How to Determine the Right Pay-Per-Click Marketing Agency for You. A WordStream Guide

Choosing a PPC Agency: How to Determine the Right Pay-Per-Click Marketing Agency for You. A WordStream Guide Choosing a PPC Agency: How to Determine the Right Pay-Per-Click Marketing Agency for You A WordStream Guide Choosing a PPC Agency: How to Determine the Right Pay-Per-Click Marketing Agency for You WordStream

More information

How to Select an Accountant

How to Select an Accountant Accountant s Accelerator How to Select an Accountant Small Business Guide Selecting the right person to assist your company with accounting is enormously important for a small business owner. Every small

More information

The AEC Professional s Guide to Outsourcing BIM Management

The AEC Professional s Guide to Outsourcing BIM Management The AEC Professional s Guide to Outsourcing BIM Management A good BIM manager is vital to an AEC firm s success. But what constitutes good BIM management? What does it mean to outsource BIM management,

More information

Essential. Guide to Inbound Marketing. For Business Owners & Executives. The

Essential. Guide to Inbound Marketing. For Business Owners & Executives. The The Essential Guide to Inbound Marketing For Business Owners & Executives a g u i d e f o r i n c r e a s i n g r e v e n u e a n d g e n e r a t i n g i n b o u n d m a r k e t i n g l e a d s f a s t

More information

Blogger Outreach Code of Ethics

Blogger Outreach Code of Ethics Blogger Outreach Code of Ethics OUR APPROACH We reach out to bloggers because we respect your influence and feel that we might have something that is remarkable which could be of interest to you and/or

More information

Using An Agency To Support. you need to know. What the AdWords Update Means for Your Paid Search Strategy. hanapinmarketing.com

Using An Agency To Support. you need to know. What the AdWords Update Means for Your Paid Search Strategy. hanapinmarketing.com Using An Agency To Support Google s Enhanced (Not Replace) Your In-House PPC Team - 5 things Campaigns you need to know What the AdWords Update Means for Your Paid Search Strategy Using An Agency To Support

More information

Marketing... are you up to speed?

Marketing... are you up to speed? Marketing... are you up to speed? why market my business at all? Marketing lies at the heart of your business success - it connects you with the people who have a need for what you offer and provides a

More information

White SEO - How we work

White SEO - How we work White SEO - How we work White SEO partners with you as our Reseller on a Revenue Share basis to provide comprehensive white label technical SEO, SEM & Social Advertising products. We deliver this service

More information

At The Crossroads of Marketing and Technology. Top 6 Tips for Success in the Digital World

At The Crossroads of Marketing and Technology. Top 6 Tips for Success in the Digital World At The Crossroads of Marketing and Technology Top 6 Tips for Success in the Digital World Introduction As a small business, you have enough challenges keeping your head above water and focusing on how

More information

Chunking? Sounds like psychobabble!

Chunking? Sounds like psychobabble! Chunking? Sounds like psychobabble! By Sarah Frossell Published in Rapport Magazine Winter 1998 So much of the business world depends on the fast, free flow of information but does the unit size the information

More information

Online Marketing Training

Online Marketing Training Online Marketing Training Level: 1 Duration: 3 Days Time: 9:30 AM - 4:30 PM Cost: 697 Overview Online Marketing is all about ensuring your business, product or service is maximising the potential of the

More information

Online content creator. Job description.

Online content creator. Job description. Online content creator. Job description. CONTENTS 1. Reporting to 3 2. Scope of role 3 3. Main responsibilities 3 4. Key skills and experience 4 5. Key behaviours 4 2014 Fresh Egg Limited 2 This job description

More information

WAYS EMPLOYEE RETENTION PERFORMANCE REVIEWS

WAYS EMPLOYEE RETENTION PERFORMANCE REVIEWS BUSINESS PERFORMANCE GUIDE FIVE WAYS TO BOOST EMPLOYEE RETENTION AND EFFECTIVENESS WITH PERFORMANCE REVIEWS Recruiting new employees can cost companies tens of thousands of dollars. And while employee

More information

OUTSOURCING CONTENT CREATION

OUTSOURCING CONTENT CREATION White Paper OUTSOURCING CONTENT CREATION Partnering with a team of professional copywriters to enhance your content marketing efforts (800) 746-3121 info@proprcopy.com www.proprcopy.com ProPRcopy.com 1

More information

Social Media Marketing and Online Reputation Management Partnership Plan

Social Media Marketing and Online Reputation Management Partnership Plan Social Media Marketing and Online Reputation Management Partnership Plan 1 Introduction Connect to Modern Consumers in a Digital World As the world continues to move into the cloud, consumers are shifting

More information

Athabasca University Management Position Description Section I

Athabasca University Management Position Description Section I Athabasca University Management Position Description Section I Position Information Update Only X Classification Review Position Title Social Media and Marketing Coordinator Position # 999074 Department

More information

7 AGGREGATE SUPPLY AND AGGREGATE DEMAND* Chapter. Key Concepts

7 AGGREGATE SUPPLY AND AGGREGATE DEMAND* Chapter. Key Concepts Chapter 7 AGGREGATE SUPPLY AND AGGREGATE DEMAND* Key Concepts Aggregate Supply The aggregate production function shows that the quantity of real GDP (Y ) supplied depends on the quantity of labor (L ),

More information

Stock-picking strategies

Stock-picking strategies Stock-picking strategies When it comes to personal finance and the accumulation of wealth, a few subjects are more talked about than stocks. It s easy to understand why: playing the stock market is thrilling.

More information

Cash Flow Exclusive / September 2015

Cash Flow Exclusive / September 2015 Ralf Bieler Co-Founder, President, CEO Cash Flow Exclusive, LLC My 2 Cents on The Best Zero-Cost Strategy to Improve Your Business To achieve better business results you don t necessarily need to have

More information

LinkedInTips 12 Simple Strategies that Get Results!

LinkedInTips 12 Simple Strategies that Get Results! LinkedInTips 12 Simple Strategies that Get Results! Branding and Optimization Strategy A strong, memorable brand occurs when you create the right kind of emotional response you want your contacts, potential

More information

Sales people who are trying to switch your phone service or put you on VoIP. Sales people who work for companies who fix billing errors.

Sales people who are trying to switch your phone service or put you on VoIP. Sales people who work for companies who fix billing errors. Introduction Truth about Managing Telecom Costs. Many people hear all the time from sales people promising to reduce telecom costs. Yet often these promises are never delivered on. There are typically

More information