Vote. #StayWokeand. Fighting for Democracy 2016 Civic Engagement Toolkit. Fighting for Democracy
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1 Vote Fighting for Democracy #StayWokeand Fighting for Democracy 2016 Civic Engagement Toolkit National Association for the Advancement of Colored People
2 Table of Contents I. II. III. IV. V. VI. VII. VIII. IX. X. XI. 2 Mission Statement Voter Registration Guide Voter Education Guide Voter Demonstration Guide Sample Calendar Sample Class Announcement Script Sample Talking Points Sample Press Release Sample Phone Script Sample Script Sample Registration Activity Worksheet
3 MISSION STATEMENT The NAACP is the nation s oldest and largest civil rights organization. Our mission is to ensure the political, educational, social, and economic equality of rights of all persons and to eliminate racebased discrimination. Our vision is to ensure a society in which all individuals have equal rights without discrimination based on race.
4 Voter Registration Guide STEP-BY-STEP GUIDE Step 1: Pick a place, date, and time for your registration event You know your community. Where and when are the young people most likely to show up, wait in lines, hang out, or simply walk by? Be creative. Some suggestions: Find the scene and be the scene. Your target audience is your friends and people like you. Where are they during the day? Where do they hang out at night? Be there. Where is there a captive audience? People are most likely to register when they are killing time as they wait in line outside a bar or at a sporting event or concert or during lunch in the cafeteria. Set up a table in high-traffic areas like public festivals, a strip of nightlife, or a high school football game. Step 2: Talk to the right people (if necessary) Like everything else in life, there might be some red tape you need to cut through. It s not anything to worry about, just make sure you re covering your bases. Start with these: Event organizers know what s up. After all, they are running the show. Want a table at the 4th of July festival or the County Fair? Find the right people to ask. Concert venues and not the band are in control of who comes, goes, and sets up a table at their events. School administrators can tell you who needs to grant permission for registration drives on a high school or university campus. Step 3: Build your team How many people you need to run a successful event? The more volunteers you have at your table, working a room, canvassing a line, or talking to their friends the more people you are going to register. Plus, it is fun to register voters with your friends. Ask your friends to help you out. Tell them what you are doing and explain why it is important to you. Your inner circle will be there for you. Get online. Post your event on your Facebook and Twitter. 4
5 Step 4: Get voter registration forms... and figure out what you are going to do with completed forms Where do you get voter registration forms? Great question! You have a few options here: You can often download state voter registration forms from the Secretary of State or local board of elections websites. Go to your local board of elections or county registrar office to get forms and let them know what you re doing. Google can help. Go to to download the National Voter Registration Form. (Note: this form is not accepted in New Hampshire, North Dakota or Wyoming.) Once you have a stack of completed forms, what do you do with them? Another great question! You can take them to the local board of elections or country registrar in person. That s the best and safest thing to do. Another option: mail them to the local board of elections, county registrar or Secretary of State s office. Whatever you decide, make sure the forms get turned in quickly! There are often state laws about how quickly completed forms must be turned in. The fate of all your hard work rests squarely on your shoulders. No pressure. Tip: Double check all the forms before you turn them in! Most common errors are forgetting to sign the form and putting the current date in the signature date line. [Sidebar: It is always helpful to contact your local election officials usually the county board of elections or county clerk. They can answer important questions like the appropriate addresses for students living on campus, how quickly completed forms need to be returned, requirements for people running voter registration drives (some states require those running registration drives to get training), critical deadlines, and more.] Step 5: Get supplies Make sure you ve got what you need. Some things you will need: Voter registration forms (see Step 4!) Clipboards Pens Envelope or box for completed forms Table Posters, banners, register to vote here signs Other schwag: stickers, buttons, t-shirts Step 6: Publicize the event The tools and networks you utilize every day are the best place to start. Social networks Facebook and Twitter will help you spread the word. If the registration drive is at a school, tell the campus newspaper and radio station what you are up to. Get a local radio station to come broadcast from your registration event. Other local media outlets may be interested, too. They just need to know it is happening. 5
6 Step 7: Train your volunteers Prior to your event and this can happen at a team meeting days before or 30 minutes prior to your event starting you ll want to train your volunteers on the keys to a successful voter registration event. (Don t worry! We ll tell you how first.) You go over the tactics needed to register voters and help foster a team atmosphere, set goals, and hold each other accountable. Bottom line: you are doing something important and that feels good. The complete training guide is below. TRAINING YOUR VOLUNTEERS Here s a quick guide to training your volunteers for some voter registration action. Depending on the size of your group, here are a few things you should do to get the ball rolling: 1. Introductions. Icebreakers are a good opportunity for everyone to get to know each other and laugh together. Each volunteer is doing this for a reason. You can motivate yourself, each other, and potential registrants by telling them your reason and asking for theirs 2. Hand out materials: Give everyone their clipboards and voter registration forms and anything else you ve got for them. 3. Voter Registration How-To: 1. Walk through how to fill out the voter registration form 2. Point out the common mistakes that people make when filling out their form: (1) forgetting to sign the form, (2) entering today s date and the registrant s birthday in the wrong place, and (3) failing to provide a full driver s license or the last four digits of a Social Security number. Everyone should ask: Are you registered to vote at you current address? If the person walking by says yes, ask them if they are sure that they have registered since the last time they moved. 3. Double check the form before they walk away, paying special attention to the common errors listed above. 4. Wrap up: Thanks. We will turn your form in for you tonight. You should be getting a voter card in the mail from your Secretary of State in 4-6 weeks but if you have any questions, you can call your elections office directly. 4. Do a demo. Have your volunteers role-play by registering each other to vote. And go through some of the FAQs (see below). 5. Tips for registering voters. Your training is an opportunity to talk about what is going to make your voter registration drive a success. The following ten golden rules will ensure a fun and productive event: 1. Voter registration forms are gold. Treat them like it. 6
7 2. Don t stand behind the table. Move around, be assertive and friendly and let everyone see how much you are enjoying this! 3. Ask everyone to register... not just the people that look like you or the people that approach you. 4. Make sure you have two clipboards on you. While someone is filling out a form, start engaging your next registrant. 5. Don t waste time convincing the un-convincible. If you get the feeling someone is just talking to be heard and won t be talked into registering, move on. 6. Check the form twice. Make sure the registrant has signed their name in the appropriate spot and has not mixed up their birth date and the current date. 7. There is a role for everyone. If someone wants to help, let them help. Each person has something to contribute. 8. Already registered is just an excuse. Make sure they are registered at their current address ask them if they have moved since last registering and encourage them to register at their school address. 9. Don t stand behind the table. 10. Have fun. Wave. Smile. Laugh. Ask questions. Share successes. Celebrate. *Make sure you print out these ten golden rules of voter registration 6. Set a goal for each person and the group. Remember to make them realistic. If volunteers are fanning out into different areas, make sure everyone comes back to a central meeting place at the same time. 7. Register some voters! Tips for the group leader: Circulate and check in with people throughout the event Register voters yourself show them how its done! If a volunteer sees you slacking off, they will slack off as well... I promise. After the event, collect all the forms and count them. Announce how the group did against the goals. Thank everyone. Announce the next event and sign people up for it. Be excited! End on a high note! CELEBRATE! Step 8: Showtime Game on. You ve locked down the where and when. You ve posted the event on Facebook and Twitter. You ve recruited the volunteers you need. The voter registration forms and supplies are stacked neatly in your home, office, or car trunk. Tomorrow is the big event. What now? Here s your checklist: 7
8 Pre-game (day before the event) 1. Confirm the logistics for the event with your venue or host organization. 2. Call your volunteers to confirm their attendance. 3. Make sure you ve got all the voter registration forms, supplies and equipment you need. (Got your voter registration forms? Clipboards? Pens? Signage? Table? Chairs?) Gameday (starts at least one hour before the event) 4. Arrive an hour yes one hour! before your event starts. 5. Lay out your supplies and make your spot look sweet. Set up your signs, lay out your buttons, rock your t-shirts. 6. Volunteers arrive 30 minutes prior to the start of the event. 7. Train your volunteers. Show them the ropes of registration. And go through the list of FAQs. 8. Work it! All hands on deck and no standing behind your table! Post-game 9. Thank volunteers, celebrate your achievements, debrief and make plans for the next event. 10. Make another ask. Can the volunteer join you at the same Farmer s Market next week? Even if they can t commit, always leave them with a next touch point in which you will reach out to them again. 11. Turn the completed voter registration forms to the elections office within 24 hours. [Insider tip: The key to getting volunteers to keep coming back is to make them realize that they had an impact. The key to making them feel like they had an impact is to set realistic expectations. Generally, an average volunteer collects three to five voter registration forms in an hour at a heavily trafficked place. Sometimes less. Not only is that perfectly okay, but it is a huge deal! Let your volunteers know this, especially if they feel like they only got four forms. Because of their hard work, four new people can vote. That is huge. People fight wars and die for that right and you just gave it to four people.] TELL US. TELL THE WORLD. If you haven t figured it out, voter registration is a pretty big deal. We want to highlight your work and use it to inspire other young people from around the country to register voters in their community. After the completion of any event posted on live.rockthevote.com, you will receive an automated that will give you the option of submit pictures, video, and even a blog. We would love to help you write a short blog entry about your experience. We would like it, but your mother would love it even more. 8
9 FAQs What if I am already registered? Cool, but are you registered at your current address?! You need to be. Can I register to vote at my college or university address? Yes. Even if you are already registered at home, we encourage you to register at school. You are much more likely to vote. And local election officials cannot treat students differently than they treat any other citizen when it comes to voting. (That s in the U.S. Constitution, baby!) You cannot vote in two places like at your parent s house and at school but if you consider your dorm or address at school your residence, you should register to vote there. Are there any restrictions on registering to vote using a P.O. Box, college campus, or dorm address? A person may register to vote using any address he or she considers to be his or her legal residence. Residence requires both domicile and a place of abode. A P.O. Box is sufficient as a mailing address, but insufficient to establish residency. College students should list the street address of their dorm and specify the room, floor, or apartment they occupy. I live in the same state but have moved to a different address than the address that is on my current voter registration. Do I need to re-register? Yes. Each part of the state has its own unique candidates and measures on the ballot. When you vote at your assigned polling place you will have the opportunity to vote on the candidates and issues that most directly affect you and your neighbors. When you send in your new voter registration form indicate that you are changing your address. You will get a voter registration card in the mail within a month that will tell you where your precinct s polling place is located. You do not have to unregister your previous registration. What if my college or university encourages me to vote at home? You have the legal right to register and vote at any address that you will have been living in for a state-specific amount of time prior to the election. In every state, if you moved into on- or off-campus housing at the start of the fall semester, you will have been living there for long enough to vote. Do I need to show photo ID at the polls? Yes, but only to verify your identity (not your address). A voting card, a social security card, any federal, state or employee issued ID, regardless of address, is fine. But the rules all vary by state, so check out your state rules here (link to election center). I want to vote, but I will not be in my home precinct on Election Day. Can I still vote? Absolutely. Go to for details on getting and submitting an absentee ballot. Advanced planning is encouraged because in some states the deadline for applying for an absentee ballot is a few weeks prior to Election Day. As long as the absentee ballot itself is postmarked by Election Day it legally has to be counted. If I register to vote, am I going to be called for jury duty? It is against the law to use the voter roles to determine jury duty. 9
10 Voter Education Guide How to Organize a Teach-In Event Town hall meetings are informal public meetings that are effective in bringing the community together to discuss important civil rights and human rights issues. For this year s civic engagement campaign, organize a youth led and youth focused teach-in that addresses the issue. Town halls provide an opportunity for you to get information about an issue to the public and bring together citizens and public officials to begin efforts to create change. As you organize the town hall, make sure to invite public officials to the town hall meeting to discuss the importance of the right to vote and getting out the vote. It is important to not only to allow people to be heard by those who may have power to directly create change, but also to form partnerships to work together towards a solution. The following are recommended steps for a successful teach-in. Planning the Teach-in Identify local partners to work with in planning the meeting. Make sure they are diverse and represent the diversity in your community. Advocacy organizations who represent youth and/or other communities of color are often good potential partners. Research the issue/incident and how it impacts your community. If there have been reports written or studies done on the issue in your community make sure you are aware of them and perhaps include the date in your talk at the meeting. Goal for holding the teach-in: Educate the community on the the importance of the election. Determine the format of the teach-in. This can vary depending on your objective. You can have anywhere from 3 4 speakers and a moderator. Well-respected speakers will often determine how successful your town hall meeting is. Alternatively, you can feature a panel discussion that includes 4 5 panelists. Speakers or panelists may be youth leaders, policy experts, media or government officials, local leaders, police department representatives, school district representatives, representatives from the legal field or academics etc. Make sure to include a youth leader as a speaker or among the panelists! The youth leader should enjoy public speaking and have a personal or close experience with and deep interest in the issue of your campaign. If you choose the format that includes speakers, have each speaker prepare 5 10 minute long remarks that speak to their expertise as it relates to the issue. Provide the speaker with direction about the areas their remarks should address the topic: Voter Suppression and Millennials. 10
11 If you choose the format that includes a panel, allow each panelist 30 seconds to introduce themselves to the audience. Prepare questions to ask the panel. Your unit members may want to have a brainstorming session to identify the questions you want to ask the panelists. Make sure the questions are balanced and allow each panelist time to speak throughout the panel. (The moderator is especially important if you choose the panel discussion formation. The moderator makes sure one panelist doesn t dominate the discussion). Choose a location for your teach-in that is accessible to youth in your community such as a community center, a school gymnasium, a college student center or auditorium that college students are familiar with. Hold the town hall during the early evening where you re likely to get the best attendance! If you re holding it on a college campus, try to pick an evening that doesn t compete with too many night classes. Make sure you provide written/ information about the event to all speakers/ panelists and the moderator well in advance (as soon as you have all the necessary information). Make sure to invite local media through a media advisory well in advance (at least 3 weeks in advance). Identify all of the roles that need to be fulfilled during the event to ensure its success and delegate those roles and responsibilities to the unit members and other partnering organizations. Roles include greeters at the beginning of the town hall, a moderator, a youth leader serving as a speaker/ panelist, and social media team that tweets/posts during the town hall. The moderator should be a member of the local or state Youth and College Division unit of the NAACP. If necessary, a wellrespected adult member of the community can provide backup to the youth moderator. Prepare information about the issue, the speakers/panelists, and the NAACP Youth and College Division for the day of the event. Prepare sign-in sheets as well as evaluation forms for distribution during the event. Have the Press and Publicity Committee develop and implement a marketing plan. They should focus on promoting the event in your local newsletters, pass out flyers, send blasts, and post to social media such as Facebook, Twitter, and Instagram. ( is a great resource) Ask partner organizations to also help promote the event. Make it easy for partner organizations to promote the event by providing them with the flyer as well as sample Facebook posts and tweets for Twitter. The Day Of Make sure you have enough volunteers to sit at a welcome table, give out press packets to press, sign in other guests. Invite town hall attendees to take pictures and share on social media. Begin the town hall with a welcome/introduction by you or a spokesperson from one of the partner organizations. Take this time to identify the problem you are meeting about. 11
12 Introduce the moderator and have them coordinate the rest of the town hall by introducing speakers/ panelists, keeping time, and coordinating the question and answer session. Allow a total of minutes for the speakers to make statements or minutes for the panel discussion, and then open it up to questions from the audience. Debrief Send thank you cards or s to the town hall speakers/panelists immediately following the town hall. Two weeks after the town hall meeting, get together with the key partners and individuals from the town hall to discuss whether you have achieved your goals and possible next steps. This is also an opportunity to get feedback from the speakers and the moderator prior to this meeting. Develop an action plan (using the strategy chart) for next steps to build on the momentum of the town hall meeting. Source: NAACP 2010 Toolkit Handbook 12
13 Voter Demonstration Guide During the 2016 Stay Woke and Vote Fighting for Democracy Civic Engagement Campaign, youth councils and college chapters are encouraged to engage in nonviolent direct action to energize millennial voters, raise awareness of the issues identified in the millennial agenda and to increase voter participation. Direct Action is considered to be a method of advocacy and activism, which seeks remedy from governmental agencies, persons, businesses, and other entities that have committed a wrong against a persons or group of persons. Advocacy is the pursuit of influencing outcomes-including policy and resources allocation decisions within political, economic, and social systems and institutions- that directly affect people s lives. Activism is considered to be action taken to secure political or social gain, like opinion, support, and influence on a particular issues or a group of persons or community. Examples of Direct Action include: agitation, boycotts, demonstrations, picketing, rallies, economic sanctions, and other appropriate action. Direct Action Authority In accepting the mantle of leadership bestowed by virtue of their charter which requires the aggressive pursuit of the Association s, mission, Units are encouraged to follow an independent course of action set out by the Unit s membership as long as it is consistent with the Association s policies and objectives. However, no Unit shall initiate, endorse, or participate in direct action on behalf of the Association, or any Unit of the Association, without the express written authorization of the President and CEO and General Counsel. Direct Action Approval Procedure Any Unit of the Association seeking to initiate, endorse, or participate in direct action as described above shall seek prior, timely authorization in writing from the President and CEO and General Counsel. Units must submit requests for approval within 15 business days before the date of proposed action. The President and CEO shall respond within 10 business days after receipt of said request. The President and CEO and General Counsel, at their discretion and in accordance with the objectives of the Association, shall communicate approval, or disapproval of said proposed direct action in writing to the Unit. Boycotting A boycott can be defined as: not soliciting from, purchasing, cease of patronage, and or using of and organizations or individuals goods, for the purposes of protesting treatment and to bring about change. A boycott is a campaign designed to withhold patronization of a business, service or establishment until the business meets the boycott s demands. Well-organized boycotts can be effective tools in pursuing civil rights goals. A boycott is a last resort tactic, to be used where more negotiations, political action, rallies or demonstrations have failed. A demonstration may be a march, rally, sit-in or a picket. Careful research and a well-planned publicity campaign are essential to a credible, effective boycott, demonstration or picket. Bear in mind that a boycott is intended first to educate the public, and only second to deprive discriminators of the economic fruits of African American patronage. If your activity maintains an educative and informative tone, and if it is designed to impress upon the public that they can and should use their dollars to assure fair play in the marketplace, then the boycott will be a long-range success even if it fails to gain all of its immediate objectives. Moreover, a boycott that is seen as an educative initiative is very unlikely to result in a lawsuit. Even the targets of such a boycott will respect us for the way we carried the boycott out. You have a constitutional right to boycott, picket or demonstrate against establishments that discriminate. If you lead or participate in a boycott, demonstration, picket or rally and it doesn t turn violent, your activity generally is constitutionally protected. 13
14 However, in some states, secondary boycotts may be unlawful. A secondary boycott occurs when concerted, coercive pressure is directed toward customers, to cause them to withhold or withdraw their patronage from the establishment. You must check your state s statute. Demonstrating Demonstration can be defined as: a public display of expression, usually at a specific time, date, and place, which holds some significance, to the issue at hand. Demonstrations are usually conducted by large groups of persons at a simultaneous time and place. Demonstrations are used to display the opinions of individuals, organizations, and or particular groups of society Protocol for Demonstrations, Boycotts, and Pickets 1. The Unit must obtain a sworn statement of facts from a complainant. This statement shall contain all pertinent facts including dates, and the nature of the problem. If there is no complainant, i.e., the chapter generated the investigation on its own, then an NAACP chapter resolution reflecting the facts should be duly passed. 2. The Unit, through its legal redress committee, should undertake a thorough investigation of all the facts surrounding the complaint. The Unit investigation should reveal each version of the facts as alleged by the complainant and the target of her complaint. Some examples of Demonstrations include: blocking traffic, governmental office sit-in, die-in, candle light vigils, gathering in campus student center wearing black arm bands, class walk outs, silent gathering on the steps of local courthouse, and other approved methods of affective demonstrating Marches Marches can be defined as: a parade like gathering of a large group of persons, from one point to another, in protest of treatment, injustice, or to bring about attention to a particular subject. Some examples of Marches include: 1963 March on Washington for Jobs and Freedom, 1965 Bloody Sunday March, 1989 Silent March against U.S. Supreme Court decisions, 2003 U.S. Supreme Court Affirmative Action March, 2005 Keep the Vote Alive March, the 2006 Save the Voting s Rights Act (VRA) March, America s Journey for Justice. Picketing Picketing can be defined as: a non-violent mechanism used where picketers gather outside of an establishment to discourage persons from going inside or doing business with establishment until the demands are meet by said group or organizations. Written approval from President and CEO and General Counsel must be obtained before you lead, participate in, or endorse a boycott, demonstration, picket, rally or coalition. 3. The Unit must obtain any and all required permits. All city ordinances and state statutes for the Direct Action activity must be complied with. 4. The Direct Action activity must be of a nonviolent nature, and any and all signs, if signs are permitted, must carry nonviolent messages. Signs should not call for the termination of an employee. The Unit should seek an open investigation of the occurrence, demand that disciplinary action commensurate with the seriousness of the offense be imposed, and request that training reforms be implemented to prevent future recurrences. 5. The NAACP must have complete charge and control of the Direct Action strategy. In other words, the Unit should refrain from joining other coalitions unless the NAACP is in a position to direct all activities under the supervision of the NAACP. 6. If possible, all Direct Action participants should sign a waiver of liability and receive a disclaimer form. 7. The Unit must ensure that there is adequate security so that Direct Action participants are free from harassment. Once you have responded in writing addressing each of the aforesaid, the President and CEO and General Counsel may issue authorization to proceed. You 14
15 must request such permission in writing from the General Counsel DO s of Direct Action DON Ts of Direct Action 1. Each Unit must pass a resolution approving involvement in Direct Action activity. 2. Notify the State Conference President. Notify your Regional Director. Request permission and obtain approval from the Office of the General Counsel before using the name of the Association in Direct Action activity. 3. Provide station/store watchers, pickets, and legal observers (such as lawyers, law students or paralegals) at Direct Action activity. 4. Encourage people to join the common cause through public speeches and private solicitations. 5. Provide transportation to alternative businesses providing comparable products, foods and services. 6. Provide literature that thoroughly explains why the Direct Action was called. 7. Educate the participants on the laws of the jurisdiction. 8. Make sure that you have proper security, necessary permits and sufficient insurance if required. 1. Don t engage in unauthorized Direct Action activity using the NAACP s name. 2. Don t use defamatory, demeaning, threatening or obscene language to or about any person. 3. Don t engage in, or be seen as threatening, physical force or violence against customers, prospective customers or proprietors. 4. Don t intimidate, threaten, ostracize or degrade those who may cross the picket line. 5. Don t agree with anyone to use force against any person or property. 6. Don t organize a boycott, demonstration, picket or rally to advance private economic interests. 7. Don t authorize, ratify, or even discuss illegal conduct at meetings or anywhere else. 8. Don t make speeches likely to instigate lawless action. 9. Don t take part in coalitions unless prior approval from the National Office has been obtained. 9. Obey orders from law enforcement officials, even if the order is clearly unlawful. Report the matter to the NAACP Legal Department and Regional Office. The matter can be resolved later through a lawsuit or restraining order. 15
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17 Sample Calendar July 2016 Launch Fighting for Democracy #StayWokeandVote Civic Engagement Campaign at National Convention in Cincinnati, Ohio Draft local campaign strategy and submit to political Action Committee for input and reaction. Recruit canvassers for fall registration drive. Order public relations material from National Office for Voter Registration campaign. Arrange for youth units to attend local City meetings, visit state legislators and congressmen and interview or discuss issues of concern to youth. Begin planning for Teach-Ins on topics important to millennials, invite speakers, requisition rooms AUGUST 2016 Finalize plans for candidates forum and submit to Steering Committee for approval. Coordinate the youth and college units initial plan for general election Get-Out- The-Vote drives. September 27, National Voter Registration Day Events OCTOBER 2016 Release report card of candidates voting records. Recruit vehicle and drivers of general election Get-Out-The Vote efforts. Select and train monitors for general election. Establish phone banks, recruit and train volunteers for Get-Out-The-Vote in general election. Complete transportation system for Election Day. Youth/College units should work with local branches in obtaining and releasing candidates voting records: in recruitment of driver vehicles, babysitters to assist voters on Election Day. Host Trick or Vote GOTV Event NOVEMBER 2016 GOTV Phone Banking, GOTV Canvass,GOTV Media November 8, 2016 ELECTION DAY Conduct a back-to-school political education voter registration campaign. Assist with campus move-in events. Host a Back-to-School Teach-In, voter education event. SEPTEMBER 2016 Labor Day Weekend GOTV Kick-off Demonstration Hold second teach-in prior to general election. Organize voter registration drives using the Courageous Together Pledge Card. 17
18 Sample Script FOR VOTER REGISTRATION CLASS ANNOUNCEMENT Introduction (30 seconds) [Thank the Instructor and introduce yourself. Briefly describe your the NAACP Civic Engagement campaign.] I m here to tell you how you can get involved this fall in the NAACP Youth and College Division Civic Engagement Campaign. Campaign Message (90 seconds) We don t know what s in store for our future. We don t know if we ll be able to get jobs, pay off our student debt, or protect our environment. But we do know a better future isn t going to happen if we just sit around waiting for it. We can t expect these issues to get addressed, or for things to start moving in the right direction, if we don t make ourselves heard. So on Election Day we need to show up, and show up big. If we re going to be heard, we all need to raise our voices together and vote. [Briefly describe some of the exciting highlights planned for your Civic Engagement Campaign.] So please take a moment right now to fill out your voter registration form and we ll pick it up before we leave. Walk through how to fill out the form properly: - Instruct them to print neatly in blue or black ink - Explain which fields are required - Tell them to make sure they enter their State ID or SSN # -Remind them to sign and date - Note any other local requirements Ask for Volunteers (30 seconds) We also need help making sure your friends and everyone else knows they need to make their voices heard, so please sign up to volunteer by checking the volunteer box. Please be sure to include your phone number and address so we can contact you, and check off if you re interested in getting involved in certain parts of the campaign, like voter registration, get out the vote, or in being a poll monitor on Election Day. Personal Story (30 seconds) While you fill out the forms, I will tell you why I got involved... [Briefly explain why you are volunteering.] Wrap up (10 seconds) Thank you, Professor, for allowing me to present to the class. Please pass the forms over to the aisles so I can collect them on my way out. 18
19 MEDIA TALKING POINTS ABOUT YOUNG VOTERS Utilize these talking points to prepare for media interviews, public appearances, or even internal questions about the importance of reaching young voters Who are young voters? The Millennial generation is large, diverse, tolerant, civically engaged and optimistic. More than almost any other group, they are enthusiastic about voting but need helpful, accurate and timely information in order to do so. Young people are involved in their local communities. For example, almost half of young people take part in neighborhood activities in their community, helping out their neighbors by exchanging favors. Young voters are more diverse than other age groups. Young voters (age 18-29) were more diverse than older voters, according to 2012 exit polls. Eighteen percent of young voters selfidentified as Hispanic/Latino, significantly more than among the electorate as a whole (8%). Seventeen percent of young voters self-identified as Black, compared to 12% of all voters. Nine percent of young voters identified as gay, lesbian, or bisexual, compared to four percent of the whole electorate. These are all increases when compared to the 2008 election. Do young people vote? represented only 29 percent of young voters in 2012, meaning those with no college experience vote significantly less than youth overall. Are the issues that young voters care about different from other age demographics? Young people s issues are generally the same as most Americans issues. They remain most concerned about the economy and jobs, especially unemployment. Other top issues for young voters include education, college affordability and healthcare. Young voters want their political candidates to pay attention to them and their issues. A 2008 national exit poll found that 69 percent of young people who voted said that a candidate s position on the issues was more important than a candidate s leadership/personal qualities. The same poll also found that 30 percent of young people who voted were contacted by a presidential campaign about voting, indicating that when campaigns reach out directly, young people respond. Young voter turnout has been on the rise in recent years, and we know young people are ready to build on that momentum. Eighty-three percent of young people believe their generation has the power to change our country. An estimated 23 million young Americans under the age of 30 voted in the 2012 presidential election, representing a 50 percent turnout among eligible young people comparable to It is especially important to reach young people who do not attend college. Early estimates show that young people with no college experience The lesson here is that when candidates and elected officials talk, young people listen. It is critical for us to engage young voters in our community and provide them with meaningful opportunities to get involved. One way to do this is through voter registration at the high school level. Analysis by CIRCLE ( Exit-Poll-by- Ed-Attainment-Final.pdf and content/uploads/2012/11/ CIRCLE_2012Election_ExitPoll_OverviewFactSheet.pdf 19
20 Sample Press Release USE THIS PRESS RELEASE TO SEND A CUSTOMIZED MESSAGE TO MEDIA IN YOUR AREA. FOR IMMEDIATE RELEASE CONTACT: [NAME] [TOWN, DATE]- NAACP members recently registered [XX] students at [XX] local high schools/ college to vote, according to a statement released today by [SPOKESPERSON]. We re thrilled to have worked with the dedicated faculty and staff at [HIGH SCHOOL NAME(s)] to make sure students know their rights and know the critical role they play in our community s future, said [SPOKESPERSON S NAME]. We can t wait to see them at the polls in November. From strengthening the economy to building safer communities and making education more affordable, young people are ready to roll up their sleeves to build a stronger America. This year, the NAACP Youth Council/College Chapter is taking advantage of that energy by helping students register to vote for the first time. Students were excited to have the opportunity to participate in the upcoming election, said [SPOKESPERSON]. For example, one young man/woman [provide interesting anecdote or quote from student about why they are registering to vote here]. Young people are an increasingly influential part of the electorate. In 2012, Americans under 30 represented nearly a quarter of the overall American electorate, yet nearly half did not vote. Exit polling has shown that young people participate in significantly larger numbers when they are directly contacted by an organization or have the opportunity to interact with candidates for office. From the president all the way down to our local school boards, our elected officials have incredible influence over the issues and policies that affect our families and communities most. Election Day is our chance to weigh in and take control over what is most important to us, said [SPOKESPERSON]. For more information about registering to vote or getting involved in the NAACP, visit 20
21 Sample GOTV Phone Script (Best if made starting a few days before or up until the night before the Election) Hello, is [VOTER NAME] there? Hi! This is [CALLER NAME] calling from the NAACP Youth Council/College Chapter. We helped you register to vote at [venue/your school] back in [September/October]. We wanted to thank you again for registering and wanted to remind you about the election on November 8, Can we count on you to go vote on or before November 8, 2016? IF YES: Great! We ve been calling other voters and it sounds like a lot of people in [COMMUNITY] will be voting this year. It s an important election, and we re so excited that you ll have the chance to stand up for our community by casting a vote. Can I remind you of your polling place [you can most likely look it up on VOTE411.org or your Secretary of State s site]? Do you know when you might go to vote on Tuesday? In the morning, afternoon, evening? Do you have a plan for getting there? IF NO/MAYBE: OK, what other information can I provide to you to help make voting a little easier? I d be happy to tell you a little more about what to expect at the polls [have polling place hours, required ID info handy] Can I answer any questions about voting? Great! Again, thank you for your promise to vote this year. 21
22 Sample GOTV Script Subject Line: #StayWokeandVote (Best if sent personally and/or in a mail merge with at least the first name of the recipient customized). Hi [NAME], Election Day is almost here! Are you ready to vote? You may remember that we helped you register to vote at [venue/your school] back in [September/ October]. Now we re reaching out to share some important tips for Election Day. This may be the most important election of our lifetime. Election Day, November 8, 2016, is your chance to take control for your community and weigh in on the issues that matter most to you and your family. As millennial voters, we all have an equal say in determining our future. That s why it is so important to go cast a vote! Here are a few important tips: If you need to find information about how, when and where to vote, please visit and enter your address. On Election Day, polling places are open in from XX am to XX pm. [IF required in your state] At the polls, you ll be required to show [an ID/utility bill/etc.]. The leaders we elect will make decisions that affect your everyday life the right to vote, your education, criminal justice reform, student loan debt, and more. So don t sit this one out join your friends and neighbors and make it count on November 8, 2016! If we can help answer any questions you have about the election process, please feel free to contact us at [YOUR NAACP Youth Council/College Chapter CONTACT INFO] Thank you for voting! YOUR NAME The NAACP Youth Council/College Chapter PS- Sign up to learn more about the NAACP by joining us on Facebook/signing up for our newsletter, etc.]. 22
23 Sample Registration Activity Worksheet BASIC ACTIVITY INFORMATION School Name: Date of Activity: Length of Activity (in hours) Type of Activity (tabling, classroom visits, assembly, etc.): Total Number of Volunteers/staff: Approximate Cost of Event: BENCHMARKS OF SUCCESS Total Number of Participating Students: Total Number of Registration Forms Distributed: Total Number of Completed Registration Applications Collected: Total Number of Applications Taken Home/Left Behind at School: Total Number of Courageous Together Pledge Cards/Sign-ups Collected: Approximate Number of Educational Materials Distributed: ADDITIONAL COMMENTS 23
24 Courageous Together pledge card Name: Phone Number: Address: Address: City: State: Zip Code: I will vote on or before November 8, 2016! I will encourage my friends and family to vote! I will vote because: YOUTH AND COLLEGE DIVISION 4805 Mt. Hope Drive, Baltimore, MD youthcollege@naacpnet.org
25 NATIONAL STAFF STEPHEN A. GREEN NATIONAL DIRECTOR, YOUTH AND COLLEGE DIVISION ANTHONY DAVIS, JR. COORDINATOR, YOUTH AND COLLEGE DIVISION
26 NATIONAL HEADQUARTERS 4805 Mt. Hope Drive Baltimore, Maryland (410)
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