Calling All Graphic Artists! Emerge Spa & Studio by Gateway Logo Design Contest

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1 Calling All Graphic Artists! Emerge Spa & Studio by Gateway Logo Design Contest Gateway Community and Technical College is sponsoring a contest to design a logo for the Emerge Spa & Studio by Gateway, located on Scott Boulevard in Covington. Project Background Gateway Community and Technical College has a team working on branding the Covington Abode Building to reflect its purpose at the Urban Campus, as the Gateway Spa. The team identified and discovered the Gateway Spa s brand identity, especially in relation to naming, within a 60 day timeframe. We did this with the help of community members, stakeholders, consultants, students, faculty and staff. The name is Emerge Spa & Studio by Gateway. Our next phase is to develop a mark/logo for the spa as part of its brand identity. We are opening this opportunity to the community though a logo/mark design contest. Are you a designer? Develop a potential logo/mark for submission! The winning designer will receive: $250 dollars A free class a Gateway ($432 value) A one person show in a Gateway campus gallery space in Covington Gift Certificates for four free massages at Emerge Spa & Studio Recognition at the Abode Building Ribbon Cutting Please read below for more details regarding logo design, contest rules & submission requirements. How to Enter 1. Entries must be submitted by to The entries must be submitted as a scalable vector graphic in EPS format, and also as a JPG. See the Submission Guidelines below for further information. 2. The must include the name, phone number, and address of the entrant. 3. Entries must conform to the Submission Guidelines set out below. 4. The deadline for Entries is midnight on May 14, We will acknowledge all entries within one week of receipt. 6. There is no fee to enter the contest. Submission Guidelines The purpose of the contest is to design a logo for Emerge Spa & Studio by Gateway. The logo/mark will be used for signage, online presence, in print, and other uses. Flexibility is a key requirement, including the need to resize easily. The final version of the logo will need to be suitable for high quality printing. The logo must also contain the words Emerge Spa & Studio by Gateway. These words do not have to appear in one line.

2 The logo must not contain any other text besides that required above. Colors used in the Logo/Mark must be from the KCTCS approved color palette (See creative brief). Due to the requirements for high quality printing and re sizing, entries must submitted in scalable vector graphic format (EPS). A JPG of the logo is also requested so that entries can be viewed without the need for conversion. The limit on attachment sizes for our is 10MB. If your submission exceeds this size, even after compression, please send the images individually and note clearly in your s that you are doing so. Judging and Selection of Winner Submissions will be judged by a committee consisting of Gateway Leadership, Abode Naming Team Members and External Industry Experts. Designs will be judged on the following criteria: Creativity Clarity Reflection of Emerge Spa & Studio s creative brief Adaptability for multiple uses 1. The winning design will be selected by judges appointed for the purpose and by Gateway. Their decision will be final. No further correspondence shall be entered into. 2. Gateway reserves the right not to select a winner if, in its sole discretion, no suitable entries are received. 3. The winner will be required to sign a contract assigning all ownership of the logo to Gateway. 4. Accepting the prize constitutes permission for Gateway to make public and otherwise use winner s name for publicity purposes. 5. The winning design will be announced May 23, Intellectual Property 1. All submitted work must be original and not based on any pre existing design. 2. All entries may be displayed publicly on Gateway social media channels and web site.

3 Acceptance Participation constitutes the entrant s full and unconditional agreement to and acceptance of these official rules. By participating in the contest, the entrant is representing and warranting that he/she has read and understood, and agrees to be bound by, these rules. Including the guides and rules referred to herein, these official rules constitute the entire agreement between the entrant and Gateway in relation to the contest. They govern the entrant s participation and supersede any prior or other agreements between the entrant and gateway and relating to the contest. Creative Brief Name Emerge Spa & Studio by Gateway Value Statement We believe in transformations. At Gateway, we believe in the power of transformation, and we strive every day to help transform downtown Covington and the lives of our students. We re committed to building strong relationships, and for us, that goes beyond the textbook, to the transformation of the body and mind. Transformation is critical to unlocking our community s unlimited potential. Going beyond training students in the latest techniques for spa, relaxation and beauty, Emerge Spa & Studio will support the community transformation by creating an accessible and high quality spa experience for all. Emerge is here to serve students preparing for an exam, busy parents in need of rejuvenation, professionals trying to reduce stress, or visitors looking for a spa day out. From relaxation to beauty, become transformed by the latest techniques from a team you can trust. Emerge will offer diverse services provided by professionally trained students and graduates in a unique atmosphere. Located in downtown Covington in a historic building with beautiful, modern features, our guests leave feeling great about themselves inside and out. About Our Brand Emphasis on quality and environment as well as convenience Approachable Down to earth yet innovative Professional Friendly A mix of modern and old Inviting Brand carries inside to interior colors, uniforms etc. Purposeful Needs to be male/female friendly Original and authentic Fits in Covington

4 Brand Audit As part of the Abode Building Naming Team goal, we asked community members, stakeholder, students and employees to participate in a brand audit of various logos from across the nation. The following logo received the most positive feedback as an example of the above brand traits. This is merely for background information and does not mean the brand should mimic this logo/mark. A series of photos were also shown to the team. The following photos were chosen for brand inspiration. Color Palette Colors of the logo/mark must stay within the below branded color palette. Any of the below colors, in any combination, may be used. During the brand audit, feedback was received from the team that they would like to see no more than three colors used. Transparencies or screens of the below colors may not be used. For CMYK and RGB conversions please visit:

5 px Location Emerge Spa & Studio by Gateway will be located in the old Abode Building in Covington on the corner of Scott Blvd and 5 th Street.

6 Questions? Thank you for your time. We hope you will consider entering this exciting contest. Questions about this contest can be directed to Tess Burns at

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