Clean up with your own management franchise. Success is in the system

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1 Clean up with your own management franchise Success is in the system

2 International Multi-Brand Franchisor Home to internationally-recognised brands ChipsAway, Ovenclean and MyHome, who together have a collective trading history of over 50 years and a combined worldwide network of more than 350 Franchise Partners in 11 countries. Franchise Brands was founded in 2008 by Stephen Hemsley and Nigel Wray who have achieved well documented success in franchising through their involvement with Domino s Pizza over many years.

3 Scratches and scuffs won t dent your pocket The Group s operational strength is based on its central support services, enabling franchisees access to world-leading suppliers and systems, which are normally commercially unavailable to small or developing franchisors. Partnering with Franchise Brands gives you access to one of the UK s largest and most successful franchising groups, providing: Our Fast Track start-up programme designed to secure your first 250k of turnover Marketing expertise from our agency Universal McCann who help manage our Search Engine Optimisation (SEO), Pay Per Click (PPC) and extensive TV advertising campaigns Bespoke IT systems including CRM and scheduling software developed at a cost of over half a million pounds Dedicated Franchise development and support teams Accredited training schemes that support both franchise and franchisor growth Group purchasing advantages for vehicles, insurance etc How it all started The myhome concept was originally devised & created by Unilever in the late 1990 s. Following an investment of 5 million and extensive research and development the service was finally launched into the UK in March Unilever s detailed research resulted in a unique methodical approach to create a precise cleaning technique giving an unparalleled best in class clean and extremely high consistency. Although the original myhome formula was developed by Unilever more than 15 years ago, it remains remarkably unchanged today. In the development of myhome, every aspect of the cleaning operation was forensically dissected - from identifying the optimum cleaning process via time and motion studies, through to examining the smallest basic fundamentals, such as ensuring there is no cross contamination of cleaning materials using a unique tri-colour cleaning system. The result is a unique domestic cleaning service which delivers a very high quality clean appealing to the most discerning of clients. myhome is clearly positioned in the marketplace as a premium quality service with functional superiority versus competitor offerings.

4 The myhome Business Opportunity Firstly, our Franchisee Partners are not cleaners. They are owner / managers, building their own substantial residential cleaning businesses following our proven step-by-step system. myhome s success is built on a unique tried and tested management system. This breaks down the entire process of operating and growing a business into simple manageable steps to provide predictable, profitable results. Work on your business, not in it. - Michael Gerber, The E-Myth myhome business-owners benefit from: Support from one of Europe s largest and most successful multi-brand franchisors Proven demand and excellent earnings potential Massive repeat marketplace with 80%+ client retention World class marketing support both from an in-house team and trusted partners Universal McCann - one of the World s top advertising and marketing agencies Rights to use the myhome know-how, operating methods and systems Unrivalled level of training and ongoing support Unlimited expansion opportunities The Tri-Colour cleaning system developed by Unilever

5 The Market Based on years of research and experience There is no doubt the domestic cleaning market is expanding rapidly as increasingly busy consumers are prepared to pay more for products that make life easier. In the UK, it is estimated that there are over 2.5 million households employing, or considering employing, domestic help. Whatever the exact number, cash-rich, time-poor households are spending billions of pounds annually making their lives easier. The market is largely satisfied by either independent operators or small localised businesses that will turn their hand to any type of cleaning - domestic or commercial. Extensive demographic analysis shows myhome customers are predominantly senior executives, dual-working households, young professionals and affluent mature customers. We understand our clients exacting standards and ensure that our franchise partners provide a home cleaning service that is second to none. Our franchisees cleaning teams are highly-trained, full-time professionals; totally reliable, fully-insured and DBS checked. They are supplied with the latest equipment and professional cleaning products and use our exclusive Tri-Colour System, developed by Unilever, which ensures a perfect, hygienic clean each and every time! myhome occupies the top end of this market where clients will pay a premium for a professional service.

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7 Training & Support In safe hands We want you to succeed, that s why we have developed one of the most thorough training and support programmes in the residential cleaning sector. The training and support programme includes: Advice on all aspects of setting up your business, from opening a bank account to VAT and payroll registration. Initial intensive training on how to manage a premium residential cleaning operation. An ongoing nurturing programme to help with staff recruitment, marketing and customer acquisition. In-house support to ensure your myhome franchise develops and operates beyond your expectations. Advice on the financial management of growth - your myhome business will be built module by module.

8 The myhome Turnkey Operating System Combining your drive and ambition with our experience Why choose to invest in a myhome franchise? At the heart of the myhome Franchise Programme are our Key Development Operations which are used to refine the detailed systems for every aspect of managing a myhome business. The result is a turnkey Operating System available exclusively to our Franchise Partners, ensuring strong foundations for successful growth. The Tri-Colour myhome Cleaning System This proprietary system is an organised, colour-coded plan that lets your cleaning staff know exactly what to do in each room of the house, on every visit. It organises and streamlines their work, as well as ensuring quality control and subsequently, a high level of customer satisfaction. People myhome understands that hiring and managing staff may be new to you. To provide peace of mind we supply access to a Human Resources & Recruitment System which includes information on hiring and managing of staff, as well as insurance and Health and Safety guidelines. The distinctive myhome branding on vehicles, staff uniforms and cleaning materials are all designed to promote staff loyalty, making them feel part of a professional team that is easily recognisable to both existing and potential new customers. Brand As a premium brand, serving the higher end of the home services marketplace, it is essential that the quality of the myhome service is reflected in all dealings with our customers. This process starts from initial customer contact right through to the delivery of the myhome service. Marketing Marketing to pre-identified potential customers is key to growth. We have a tried and tested Marketing & Initial Launch Programme that builds on existing customer relationships. You will have access to a team that have helped grow and support 350 franchisees globally, as well as access to internationally-renowned agency Universal McCann, who are known for their expertise in not only digital marketing such as SEO and PPC but also TV advertising, which will also be introduced for myhome.

9 The Franchise Package Choosing the right partner is essential! Our franchise operation has been developed and perfected to provide a wide range of services to thousands of satisfied customers, week after week. Using a unique system, originally developed by Unilever, our operating systems have been exhaustively tested and further developed to help guide our franchisees to success. The benefits are unlimited earning levels - completely within your control. There is no maximum! The fully-inclusive Franchise Package includes: An established tried & tested format with a proven route to business success The licence to trade under the myhome brand name A protected territory based on latest socio-economic customer profiling High profile marketing launch of your business Unbeatable training covering every technical and practical aspect of starting, launching and operating a management franchise A Comprehensive Business Module including access to our exclusive Management System software and Operating Manuals Your vehicle smartly liveried and equipped with all you need to start Initial supply of Tri-Colour supplies, uniforms, stationery, order documentation and promotional literature Business Development Team available to advise on every aspect of operations, sales and marketing Access to Recruitment, Human Resources and Health & Safety advisors

10 What can I expect to achieve? Managing a team of cleaners servicing a growing customer base, we have put together the following revenue and profit projections as an indication of the business levels that are achievable using the myhome system.* Financial Projections No of clients Net Revenue ( ) 273, , ,250 1,095,000 Operating Costs ( ) 220, , , ,000 Operating Profit ( ) 53, , , ,000 This schedule is for illustrative purposes only. Individual results will vary, dependent upon your ambition, drive and application. Potential franchisees should compile their own projections and ensure they have sufficient working capital available to support their business. Franchisees should also seek professional advice on how to account for their obligations to HMRC. The figures set forth in this illustration indicate the gross profit margins and revenue expenses at stated turnover levels which have been experienced by the franchisees on average in the last profit and loss accounts prepared and certified by auditors which have been supplied to the franchisor. There is no guarantee that you will achieve the same results, nor is it intended that you should rely on them as a warranty or guarantee of what you will achieve.

11 Hear from one of our franchisees Since setting up our myhome business over 10 years ago it has grown month on month, even during unfavourable economic conditions. From the outset we ve had terrific support from the myhome team and we know that we can count on their considerable knowledge and experience as we build the business. The distinctive myhome branding and their exclusive Tri-Colour operating system ensures we are at the forefront of the continuously expanding and lucrative domestic cleaning marketplace. - Niall Power, North London Take the next step Are we compatible? Owning and running a myhome franchise is not for everyone. If you want to buy a job then this opportunity isn t for you. Franchise Brands and myhome are looking to partner with genuinely exceptional, passionate, driven individuals who are seeking to create a high-growth, scalable business - it couldn t be a more exciting time to join! Do you have what it takes to own a myhome franchise? Do you have the passion to run a successful business? Are you energetic and motivated? Do you have the drive to succeed? If so, take control, call us or today for an invitation to one of our regular open days. Your future is in your hands! franchise@myhome.com

12 Edwin Avenue Hoo Farm Kidderminster Worcestershire DY11 7RA myhome.com Myhome is the registered trade mark of Franchise Brands Worldwide Limited. Company Registered in England and Wales.