Lesson Plan. Preparation

Transcription

1 Lesson Plan Course Title: Graphic Design & Illustration Session Title: CD Cover Design Lesson Duration: Approximately 2 weeks [Lesson length is subjective and will vary from instructor to instructor] Performance Objective: The student will be able to produce an original, full-color illustration with the necessary references. Specific Objectives: 1. Define physical specifications of project. 2. Establish creative standards for project. 3. Sketch ideas for project. 4. Refine sketches into a single idea. 5. Develop idea into a final design. 6. Transfer final design to illustration board. 7. Render illustration. 8. Evaluate project and reflect on experience. Preparation TEKS Correlations: ( c) (1) (A) The student applies academic knowledge and skills in art and design projects. The student is expected to: apply English language arts knowledge and skills by demonstrating use of content, technical concepts, and vocabulary; and composing and editing copy for a variety of written documents such as brochures, programs, posters, flyers, and magazine covers; ( c) (2) (A) The student understands professional communications strategies. The student is expected to: adapt language for audience, purpose, situation, and intent such as structure and style; ( c) (11) (F) The student develops an increasing understanding of graphic design and illustration. The student is expected to: employ a creative design process to create original two- and three-dimensional projects by; (i) creating designs for defined applications; (ii) applying elements of design; (iii) applying design principles and typography; (iv) using good composition (vii) creating a project by applying color; ( c) (11) (H) The student develops an increasing understanding of graphic design and illustration. The student is expected to: apply art elements and principles to multimedia applications. Interdisciplinary Correlations: ART: (C)(1) Perception. The student develops and organizes ideas from the environment. (B) compare and contrast the use of art elements (color, texture, form, line, space, value) and art principles (emphasis, pattern, rhythm, balance, proportion, unity) in personal artworks and those 1

2 of others, using vocabulary accurately. Instructor/Trainer References: Landa, Robin (2001). Graphic design solutions (2 nd Edition). Canada: OnWord Press, Thompson Learning Division. Instructional Aids: CD Cover Lesson Plan Slide Presentation Student Reflection Worksheet CD Cover Project Rubric Compact disk covers from various recording artists Various color media samples showing illustrations in the media Materials Needed: Illustration board Various color media Tracing vellum Pencil Plastic acetate or jewel case Masking tape Photographic references as needed If a computer is used in this assignment, select a software program to suit your needs. Equipment Needed: Computer optional for the assignment (internet research and/or final design work) Internet access Scanner Printer Learner None. Introduction Introduction (LSI Quadrant I): Say or write on the board: You can t tell a book by its cover. Explain: While this adage is true, the cover of the book is designed as a marketing tool to capture the attention and interest of the viewer. Like the cover of a book, a CD cover must also capture the viewer s attention, as it will identify the artist/s and the music genre and provide a style symbol for the recording artist/s. Say: In this lesson, we will be judging the book by its cover. 2

3 Outline Outline (LSI Quadrant II): Instructor Notes: I. Physical Specifications (Requirements): A. The front cover must be 4.75" high and 4.75" wide with a resolution of 72 dpi. B. The tray card (back cover) must be 4.62" high and 5.87" wide with a resolution of 72 dpi. The left and right ¼" will become the spines. C. The front cover must include the title of the CD and the name of the artist (place them in the top third of the overall cover). D. The back cover should include the names of the songs and indicate the playing order. E. Each spine must include the name of the recording artist/s and the title of the CD (refer to the CD example for the standard direction of text). F. If using photo software save the file in.psd format and as a high quality jpeg when completed. II. Creative Standards A. Create a strong, graphic message and keep the design simple and concise to communicate clearly. B. Impart an appealing message about the contents of the CD. C. Elements to include on the CD cover include the title, the name of the recording artist/s, the recording label, and a logo or trademark for the recording artist/s that you create for this assignment. D. Background research is needed for the CD cover design. Visit a retailer with a collection of CDs and examine CD covers in various music categories. Note the graphic style differences and common factors between categories of music. E. Choose an existing recording artist/s and a title release from that artist/s. F. Research the recording artist/s and the title release of the recording artist/s. In research, check for an existing logo for the recording artist/s, and if one exists, use it to provide background research for Have samples of professionally produced CDs available for viewing. Encourage the students to create a CD template from the measurements, and to follow the measurements precisely for the best result. If working with an oversized format, have the students calculate the size in direct proportion to the reduction of the enlarged work (use a printer s Proportion Wheel, or calculate in percentages to the most precise size in direct proportion). 3

4 the logo assignment portion of the cover design. G. Use the Internet to research information on the recording label to develop an understanding of the marketing aspects of the CD and cover design. Application Guided Practice (LSI Quadrant III): 1. Create ten (10) or more designs for the CD. 2. Choose the best idea to refine and work out a rough layout for an oversized format (12 x 12 ). Gather any references needed to improve the drawing and design. Also, decide if a border is needed and apply it to the measurement. 3. Apply the rough design of the design drawing to an illustration board with a tracing vellum transfer (allow for a border if applicable). 4. Decide the best medium for the illustration and gather the materials. Mask off any areas not needed. 5. Render the illustration using any medium. The art may be scanned into graphics software program for reduction and printing purposes. Add typography to the artwork before completing it for print. Note: If creating an oversized CD, typography can be applied on separate acetate overlay on the finished artwork, placed on a color copier, and reduced for critiquing purposes only. Tip: If using graphics software, add the typography last. Insert in a jewel case for display, and to check the graphic impact. Independent Practice (LSI Quadrant III): The student will render the final format of the illustration for the CD cover after presenting the concept to the instructor for review. The student will refine the concept to incorporate good design elements and principles as needed. Summary Review (LSI Quadrants I and IV): A CD cover must capture the viewer s attention and serve as a marketing tool to identify the artist/s and music genre, and symbolize the message of the recording artist/s. The cover design is successful if it shows the viewer a graphically simple original concept with a powerful impact. The design of the cover and logo should also reflect the mood and style of the recording artist/s. A successful CD cover incorporates good design elements and principles. Evaluation 4

5 Informal Assessment (LSI Quadrant III): Review the final work in a reduced format, inserted in a plastic jewel case or cover with acetate for comparison, and to determine the graphic impact. Compare the work to that of an actual CD cover in the plastic jewel case. The informal review should consider the following: Are the design and illustration effective in evoking emotion or feeling in the viewer? Does the typography add or detract from the illustration? Is the type legible against the background? Does the work have a professional look and feel? Is there effective use of color? Formal Assessment (LSI Quadrant III, IV): Use the rubric for grading the final assessment. Extension Extension/Enrichment (LSI Quadrant IV): 1. Create the artwork for the non-playing side of the CD itself. Perform your own measurements. The CD artwork should fit thematically with the cover artwork. Remember to leave a correctly sized cutout in the middle. 2. The student can create a book jacket cover design. Visit a local bookstore or view them online through book selling sites. Define the purpose of the author s story or message. Rename the book (optional) and create a new logo for the book or publisher. Create a visual illustration that best communicates the message of the book. 5

6 Talking Points Illustration Graphics: CD Cover CD Cover Specifications The front cover must be 4.75" high and 4.75" wide (if using photo software, save with a resolution of 72 dpi). The tray card (back cover) must be 4.62" high and 5.87" wide (if using photo software, save with a resolution of 72 dpi). The left and right ¼" will be the spines. The front cover must include the title of the CD and the name of the artist/s. (place the name of the recording artist/s and title in the top third of the cover). Each spine must include the name of the recording artist/s and the title of the CD. (Refer to CD example for standard direction of text). If using photo-imaging software, you will need to save the file in.psd format. Save it as a high quality jpeg when completed. Graphics: Creative Standards Create a strong graphic message, and keep the design simple and concise to communicate clearly. Use color effectively to add to the visual interest. Impart a message about the contents of the CD and evoke an emotion or feeling with visuals. Items to include on the CD cover include the title and the name of the recording artist/s. The typography within the illustration should be legible and effective. 6

7 Name Student Reflections for the CD Cover Project Was I happy with my final result? Why or why not? Could I have put more effort into the design? If yes, in what way? What did I not like or would I have done differently? What did I learn from this particular project? 7

8 CD Cover Rubric Level of competency Element Poorly Conceived or Not Completed Some Originality & Execution Original Thought & Required Elements Original & Exciting Points The cover design is original in concept. (0-30 pts) The size of the artwork in the final format was accurate in measure and execution. (0-10 pts) The design of the cover and logo reflect the mood and style of the recording artist/s. (0-30 pts) The CD cover incorporates good design elements and principles. (0-20 pts) Technical skill in color media evident. (0-10 pts) Total 8