With 5 new awards in 2014 and 2015, we remain one of the most awarded strategic events and experiential marketing agency in Singapore.
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- Betty Robbins
- 7 years ago
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2 BACKGROUND A regional strategic events and experiential marketing agency headquartered in Singapore with offices in Kuala Lumpur, Bangkok, Seoul and UAE, amc asia! designs and produces immersive, interactive and experiential B2B & B2C business theatres, brand experiences and experiential journeys. With 5 new awards in 2014 and 2015, we remain one of the most awarded strategic events and experiential marketing agency in Singapore. PROJECT AWARDS # YEAR PROJECT CLIENT AWARD CATEGORY AWARDING BODY Nokia Siemens Nokia Siemens Best B2B Campaign (Gold) Networks CEO Summit Networks, APJ Nokia Siemens Nokia Siemens Best By Country (Best in Networks CEO Summit Networks APJ Singapore) A New HP World HP APJ Best Product Launch or Re- Launch (Order of Merit) Nokia Sales Summit Nokia Best Dealer of Sales Force in Asia (Bronze) Nokia Sales Summit Nokia Best Sales Force / Dealer Activity (Globe Award Winner) SingTel i-luminate SingTel Best Large Scale Event Asian Conference Awards HP Software Sales Kickoff Launch fo Audi Centre 2012 HP Enterprise, APJ Best B2B Event, Bronze Audi Singapore Best Event Concept Singapore Awards : Markies IE Global Trader Sumit IE SIngapoe Best Government Event HP Global Influencer Awards : Markies HP APJ Best Media Event Summit Awards : Markies DBS Marina Regatta DBS Best Home-Grown Event (Gold) Marketing Events Awards DBS Marina Regatta DBS Best Sports Oriented Event (Gold) Marketing Events Awards Slow Journal SC ASSET Best Consistency in Branding Marketing Events Awards AGENCY AWARDS 2015 # YEAR AWARD CATEGORY AWARDING BODY Singapore Prestige Brand Award Singapore Prestige Brand Year - 2nd Place Year - 2nd Place year - Local Hero Year - 2nd Place Year - 3rd Place year - Local Hero year -Silver Award year - Local Hero
3 PRODUCT DESIGN & DEVELOPMENT In a bid to encourage innovation, we gamified the working environment by introducing an initiative where cash incentives were given out to team members who successfully designed and executed campaigns that showed innovation. The incentive motivated and encouraged staff, resulting in an increase in morale and quality of work. 3 key projects that showed innovation in delivery and experience include: a. IDA Festival of Tech 2015 (Refer to case study) The first art-meets-technology festival. Together with IDA, amc asia! designed and conceptualized the campaign including collaterals and the campaign identity, weaving in social media contests as well as exciting activities that married art and technology.
4 b. Ascendas-Singbridge Launch Guests entered through the back of the stage with a launch sequence that saw the pedestal and backdrop come to life in a dynamic multimedia sequence via 3D mapping. c, Starwood Asia Pacific Divisional Conference 2015 We pride ourselves in being able to balance creativity and innovation with budget constraints. Starwood wanted to create an impactful general session with a full LED backdrop which was above their budget. We solved the challenge through innovation and created a 40m long backdrop made up of projection and LED to create an impactful sales kick off for 1000 people. The stage backdrop also separated into 3 sets for the breakout sessions.
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6 HUMAN RESOURCES AND EMPLOYEE DEVELOPMENT We believe in creating a culture where we have creative and happy employees who look forward to contributing amazing work, which in turn creates successful campaigns for our clients. We call this initiative Tao of awesome and it has been successfully running for 4 years since its inception in We believe in growing the business by growing our staff, so 2015 was the year we sent key individuals to international festivals to learn and get inspired. Some of the festivals include the London Design Festival, Cannes Lions Masters of Creativity, Milan Expo and OFFF Barcelona. At the end each year, staff can nominate colleagues who have been awesome, where they will be awarded with either a Superman or Wonder Woman award. We also paid tribute to our team of senior members who have been with the company for 10 years where each individual was awarded a luxury watch ranging from a Panerai, Cartier and Jaeger- Lecoultre. As part of the Tao of Awesome initiative, we encourage all staff to submit their dreams. At the end of 2015, we collected all the dream bytes and committed to bringing one of the dreams to life. At random, the final dream selected was to catch Tomorrowland with 4 staff winning a sponsored trip to Belgium! CORPORATE SOCIAL RESPONSIBILITY Besides professional growth, we also focus on personal growth where we help staff contribute to society. Last year, we worked with several charity organizations like ARC Children s Centre to organize a charity lunch event to raise money for the organization. We also gave out red packets filled with cash to the elderly community from Touch Community Services and sponsored a home makeover during Chinese New Year. As an innovative part of our community outreach efforts during Christmas, instead of the regular hampers, we donate to charity in our client s name and invite them to participate in donation drives with the team which proves to be an innovative way to network and bond with our clients through serving the community.
7 OFFF Barcelona ice cream Tuesday team bonding training workshop home makeover charity lunch baby shower THANK YOU.
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March Newsletter Issue 22 SLCSE 1400 W. Goodwin Ave. Salt Lake City, UT 84116 www.slcse.org T: (801)578-8226 CCR Meeting Upcoming Events Monday 3/23 Boys soccer meeting Graduation planning Friday 3/27
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