Athletic Marketing. Deer Park ISD

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1 Athletic Marketing Deer Park ISD

2 Deer Park Independent School District Athletic Department Summer 2016 Dear Potential Sponsor/Partner: Recently, the Deer Park Independent School District Board of Trustees approved a new technologically advanced scoreboard for Clyde Abshier Stadium. One feature of the new scoreboard system will be the expanded advertising opportunities and partnerships available to our local businesses and corporations. The new and improved system will provide a larger and more vivid digital display for our advertising partners with a wider variety of display options. As a potential sponsor, you might be interested to know that Abshier Stadium is not only home to our Fighting Deer Football Team, but it is also widely used by our schools and students as well as the community at large. In addition to the football games, we host soccer, band, cheerleading, TIFI football, graduation exercises, multi-sport playoff games and other community events well over 700 events each year (this includes practices, weekend community events and many more). In addition to these many activities, the scoreboard will be utilized as a teaching and learning tool by the Broadcast Journalism class and the Audio/Video Production classes at Deer Park High School. These students are interested in pursuing a career in the field of television/media production. So you see, this facility and new scoreboard will touch thousands of students and hundreds of parents and community members while showcasing our partners to thousands more via integrated cross-media advertising platforms each year. We have provided several options with a wide range of features for you to look at and hope you will consider a partnership with Deer Park Schools as we move forward with this exciting new endeavor. Sincerely, Victor White Superintendent of Schools

3 Silver Advertising Package Maximum of 7 Advertiser in this Category PACKAGE FEATURES Static Logo on Video Display Your static logo will be displayed in one of the eight designated advertisement spaces flanking the live video display for one half of game action during each event. PA Recognition One (1) public address (PA) announcement recognizing the sponsor will be made per event. Gold Advertising Package Maximum of 4 Advertiser in this Category PACKAGE FEATURES Static Logo on Video Display Your static logo will be displayed in one of the eight designated advertisement spaces flanking the live video display for one half of game action during each event. 15-second PA Advertisement One (1) 15-second public address (PA) announcement recognizing the sponsor will be made per event. A sponsor tagline can be included at the end of the announcement. 30-second Commercial One (1) 30-second, sponsor-supplied commercial with sound will be played per event. First Down Sponsor with Logo Reveal One (1) quarter as first down sponsor. A PA announcement recognizing first down sponsors will be made during their respective quarters. The sponsor logo will be incorporated into the custom, graphic animation created by Deer Park ISD graphic artists. Parking Lot Banner Advertisement Your logo will appear on two (2) light pole banners in the Abshier Stadium parking lot for the duration of the term. Weekly Segment Sponsor Your company can choose to sponsor one of the segments below that will appear once per game. (First come, first serve) Dance Cam SOLD Music is played as fans are encouraged to dance to see themselves on the video board. The segment is referred to as The (Sponsor Name) Dance Cam. The Sponsor logo will be incorporated into the custom graphic animation that leads into the segment and as a bug throughout. Sub-Varsity Player of the Week A sub-varsity player is recognized for his outstanding play from previous weeks. The player s headshot appears on screen along with highlights and relevant stats, if available. The segment is referred to as The Sub-Varsity Player of the Week Presented by (Sponsor Name). The Sponsor logo will be incorporated into the custom graphic animation that leads into the segment and as a bug throughout. Coach of the Week A Deer Park ISD coach is recognized as the (Sponsor Name) Coach of the Week. The coach will be highlighted with b-roll from the classroom and practice. The Sponsor logo will be incorporated into the custom graphic animation that leads into the segment and as a bug throughout. Play of the Game SOLD Fans are presented with three replays and encouraged to vote for The (Sponsor Name) Play of the Game, during the second half. The winning play is replayed on-screen in the fourth quarter. The Sponsor logo will be incorporated into the custom graphic animation that leads into the segment and as a bug throughout.

4 Platinum Advertising Package Maximum of 4 Advertiser in this Category PACKAGE FEATURES Advertising on Rear Facing Message Center Your company will have an advertising slot on the LED Message Center located on the backside of the video scoreboard facing P Street. The Message Center will rotate through custom, sponsor advertisements, which can be changed and updated at any time, along with Deer Park ISD information. Static Logo on Video Display Your static logo will be displayed in one of the eight designated advertisement spaces flanking the live video display for one half of game action during each event. 30-second Commercial One (1) 30-second, sponsor-supplied commercial with sound will be played per event. PA Recognition/Advertisement with Logo One (1) public address (PA) announcement recognizing the sponsor will be made per event. A sponsor tagline can be included at the end of the announcement. Your logo will appear, large, on-screen. Instant Replay Sponsor with Logo Reveal One (1) quarter as instant replay sponsor. A PA announcement recognizing replay sponsors will be made at the beginning of their respective quarters with the sponsor logo on screen. The logo will also be incorporated into the custom, graphic animation that leads in to each replay, created by Deer Park ISD graphic artists. Portal Entrance Sponsor Your static logo will be displayed above one of the four portal entrances on each side of the stadium, home and visitor, permanently for the length of the agreement. Athletic Blast Advertisement A Deer Park ISD Athletic blast will be sent monthly to subscribers with advertising from your company. The blast will contain game notes, student athlete profiles, photos, videos, and more. Instant Replay Graphic Animation

5 Diamond Advertising Package Maximum of 1 Advertiser in this Category PACKAGE FEATURES Naming Rights to Video Board Standing at over 27 feet tall and a massive 58 feet wide, your company will own the naming rights to one of the top high school LED video displays in the state. It will be referred to as the (Sponsor Name) Video Board in any marketing, promotional materials, and public address announcements. A mesh jersey will cover the backside of the scoreboard where your logo will be printed to permanently face P Street for the length of the agreement. Advertising on Rear Facing Message Center Your company will have an advertising slot on the LED message center located on the backside of the video scoreboard facing P Street. The message center will rotate through custom sponsor advertisements, which can be changed and updated at any time, along with Deer Park ISD announcements and information. Static Logo on Video Display Your static logo will be displayed in one of the eight designated advertisement spaces flanking the live video display for the duration of each event. 30-second Commercial One (1) 30-second, sponsor-supplied commercial with sound will be played per event. PA Recognition/Advertisement with Logo One (1) public address (PA) announcement recognizing the sponsor will be made per event. A sponsor tagline can be included at the end of the announcement. The sponsor logo will appear, large, on-screen. Drive Summary Sponsor with Logo Reveal Following a Deer Park touchdown (or any playoff touchdown in a game that does not include Deer Park) a highlight package of significant plays from the drive will be displayed, full-screen. The highlights will be referred to as the (Sponsor Name) Drive Summary. Your logo will be incorporated into the custom, graphic animation created by Deer Park ISD graphics artists. The logo will also appear on-screen as a bug until the drive summary concludes. Pre-game Show Sponsor A pre-game show will be produced by Deer Park High School s broadcast journalism class and aired on-screen before each home game. The show will recap previous games, set up the current game, and convey other important information, such as the weather forecast, game-specific special events, and announcements. The show will be referred to as the (Sponsor Name) Pre- Game Show, and will include your logo in custom graphics created by Deer Park ISD graphics artists. Halftime/Postgame Sponsor Halftime presented by (Sponsor Name) will include first half highlights and statistics, full-screen, while the opposing school performs. Your logo will be incorporated into custom graphics created by Deer Park ISD graphics artists. The Deer Escorts and Marching Band will be shown live, full-screen, along side a Halftime presented by (Sponsor Name) bug. Postgame highlights and statistics will be shown fullscreen immediately following the game, also including your logo in custom graphics. Game Time Radio Title Sponsor Game Time Radio is our own custom radio station with DJ s, music, and extensive branding/commercials for your company. It is updated for each specific game played at Deer Park sports venues and will play during pre-game, halftime, and post-game at all home events. As the exclusive title sponsor, your company will recieve the following spots at each event: Three (3) 30-second commercials Three (3) 5-second stingers Two (2) 10-second mentions Athletic Blast Advertisement A Deer Park ISD Athletic blast will be sent monthly to subscribers with advertising from your company. The blast will contain game notes, student athlete profiles, photos, videos, and more. Primary Website Sponsor Your company will be the primary sponsor for a Deer Park ISD athletic website (in development) to include exclusive content such as game previews, recaps, highlights, player profiles, and eventually full game video.

6 GameTime Radio / Deer Network Advertising Options Maximum of 22 Spots Available OVERVIEW AND PRICING GameTime Radio is our own custom radio station complete with DJ s, great music, and commercials for businesses and organizations like yours. GameTime Radio has a great mix of upbeat, family-friendly music along with special messages updated for each specific game played at various Deer Park sporting venues. GameTime Radio will play during pre-game, halftime, and post-game at all home sporting events. Your business or organization will be able to gain valuable exposure to big crowds that attend all home sporting events. And it s not just football we ll also use GameTime Radio at other sports venues in Deer Park ISD including varsity, sub-varsity, and junior high sporting events. Additionally, your advertisements will be used on the Deer Network web broadcasts of Deer Park athletic events. This includes all Deer Park varsity football games and select basketball, baseball, and softball games. The title sponsorship is an exclusive offer that can benefit marketing partners with more exposure than the commercial sponsors. If necessary, we will write and produce one (1) 30-second commercial for your business or organization at no charge. If you already have a 30-second radio commercial, you can provide it to us in an MP3 format and we will use it. You can change commercials you provide us as often as you desire. Level Package Features Annual Investment Commercial At least 1 commercial spot per game $1,000 per year Title Sponsor 3 commercial spots per game 3 stingers 3 sponsor mentions 4 commercial productions $5,000 per year

7 A La Carte Rates Note: Package deals take precedence 1 Description Advertising on Rear Facing Message Center Minimum of twice Daily advertisements on the LED Message Center on the backside of the video scoreboard (Facing P Street). Rate $500 per month /min. of 2 months 2 Athletic Website Sponsor $500 per year 3 Game Time Radio 1 commercial spot per game (only 22 spots available) $1,000 per year 4 Parking Lot Banner Advertisement $1,000 per year 5 Weekly Segment Sponsor Your company can choose to sponsor one of the following segments: Dance Cam; Sub-Varsity Player of the Week; Coach of the Week; Play of the Game $1,000 per year 6 PA recognition with sponsor logo appearing on video screen $1,000 per year Portal Entrance Sponsor Your static logo will be displayed above one of the four portal entrances on each side of the stadium, home and visitor, permanently for the length of the agreement. Half-time / Post Game Sponsor Half time is presented by (Sponsor Name will include first half highlights and statistics, full-screen, while the opposing school performs. Your logo will be incorporated into custom graphics that will be shown live, during the band/escort performances. First Down Sponsor with Logo Reveal (football season) One quarter as a first down sponsor. A PA announcement recognizing first down sponsors will be made during their respective quarters. The sponsor s logo will be incorporated into the custom graphic animation created by the Deer Park ISD graphic artists. Pre Game Show Sponsor Deer Park High School s broadcast journalism class will produce and air an onscreen pregame show. The show will recap previous games, set up the current game, and convey other important information such as weather forecast, gamespecific special events and announcements. Drive Summary Following a Deer Park touchdown or any touchdown during the playoffs, a highlight package of the significant plays will be displayed full screen. The highlights will be referred to as the Sponsor Name Drive Summary. Instant Replay Sponsor One quarter as an instant replay sponsor. A PA announcement recognizing the instant replay sponsors will be made during their respective quarters. The sponsor s logo will be incorporated into the custom graphic animation that leads in to each replay, created by the Deer Park ISD graphic artists. Video Board Static Logo Displayed on one of the eight designated advertisement spaces flanking the live video display for one half of the game action during each event. This includes a PA Advertisement recognizing the sponsor made per event. A sponsor tagline can be included at the end of the announcement. Game Time Radio Title Sponsor Sponsor includes three (3) 30-second commercials per event, (3) 5-second stingers per event, and two (2) 10-second mentions Video Board Static Logo Displayed on one of the eight designated advertisement spaces for the entire game. This includes a PA Advertisement recognizing the sponsor made per event. A sponsor tagline can be included at the end of the announcement. $1,500 per year $1,500 per year $2,000 per year $2,000 per year $2,000 per year $2,500 per year $4,500 per year for ½ of each game $5,000 per year $7,000 per year for entire game Second Commercial played one time per event $7,500 per year 17 Naming Right to the Abshier Stadium Video Board Includes a mesh jersey cover on the backside where your logo will be printed to permanently face P Street for the length of the agreement $20,000 per year / 5 year agreement

8 Package Overview and Pricing Comparison Package Features Silver Gold Platinum Diamond PA Recognition Static Logo on Video Display 30-Second Video Commercial Athletic Blast Advertisement Athletic Wesbite Sponsor Advertising on Rear Facing Message Center First Down Sponsor Weekly Segment Sponsor Parking Lot Banner Instant Replay Sponsor Portal Entrance Sponsor Drive Summary Sponsor Pregame Show Sponsor Halftime/Postgame Sponsor GameTime Radio / Deer Network Title Sponsor Video Board Naming Rights RATE: TERM: $5,000 3-years $10,000 3-years $15,000 3-years $30,000 5-years Overall Width LED Video Display 5 34 Truss Overall Height VISITOR TOL Down To go Ball On QTR TOL HOME Contact Us: Deer Park Athletic Office 710 West San Augustine Deer Park, TX Jerry Creel Athletic Director creel@dpisd.org Chris Massey Assistant Athletic Director cmassey@dpisd.org