Introduction to E-commerce
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1 i Zheng Qin Introduction to E-commerce With 98 figures Springer
2 Contents Part 1 Fundamentals 1 Fundamentals of E-commerce The Origin and Development of E-commerce The Origin and Development of E-commerce The Definitions of E-commerce E-commerce in China Influence of Related Basic Sciences on E-commerce Influence of Mathematics on E-commerce The Impact of Computer Science Upon the E-commerce Impact of Communications Science upon the E-commerce The Impact of Management Science upon E-commerce Categories of the E-commerce B2B B2C ' B2G G2G C2C The Constitution of the E-commerce Portal of the Network Customer Relationship Management Supply Chain Management Logistic Management Decision Support Supporting Environments for E-commerce Technical Environment Legal Environment Credit Environment Financial Environment M-commerce The Origin of M-commerce M-commerce Components The Development of M-commerce The Application of M-commerce Summary 73 References 74
3 Part 2 Technology 2 E-commerce Supporting Technologies E-commerce Fundamental Technology Web Technology HTML XML ' Java Computer Communication Technology TCP/IP Protocols HTTP Communication Protocol EDI Communication Protocol WAP Communication Protocol WLAN Protocol Bluetooth Protocol Information Processing Technologies in E-commerce Global Positioning System (GPS) Geographical Information System (GIS) Decision Supporting System (DSS) Group Decision Supporting System (GDSS).." Intelligent Decision Supporting System (IDSS) Summary 112 References Payment Technologies for E-commerce Online Bank The Development of Online Banks The Function of Online Bank Online Banking Technologies E-payment Tools E-payment System Intelligent Card E-check E-wallet E-cash Summary 132 References Security Technologies in E-commerce Introduction to Security Problems in E-commerce Reliability of E-commerce System Data Encryption Technology 139 vi
4 _ Symmetric Encryption System Public Key Encryption Algorithm ' Mixed Encryption Technology Digital Signature Sign the Document with Public Key Algorithm Signature with One-way Hash Function and Public Key System Authentication Technology Digital Authentication Technology Biological Verification Technology Firewall Technology : Introduction to Firewall Functions of the Firewall ' Categories of Firewall Intrusion Detection Technology Introduction to Intrusion Detection Intrusion Detection Method Secure Payment Technology SSL Protocol SET Protocol Summary 166 References 166 Part 3 Management E-commerce and the Law Legal Problems in E-contract Legal Problems ine-banks The legal Problems in the Electronic Fund Transfer The Intellectual Property Protection in the E-commerce Legal Problems Brought forth by Domain Names The Coordination of the Conflicts Between Domain Names and Intellectual Property WIPO's Coordination About the Conflicts Between Domain Names and Intellectual Property Copyright Issues in E-commerce Legal Problems of E-commerce Security Security Problems in E-commerce Legal Systems Concerning the E-commerce Security Legal Responsibilities for the Violation of E-commerce Security Laws Consumer Rights Protection in E-commerce Impacts of E-commerce on Consumers 191 vii
5 5.6.2 E-commerce and Consumer, Privacy Protection Legal Liability in E-commerce.":; rrr Civil Liability in E-commerce Administrative Liability in E-commerce Criminal Responsibility in E-commerce Brief Introduction to the "Electronic Signature Law of the PRC" Summary 205 References E-commerce and Tax An Outline of Tax in E-commerce Features of E-commerce Tax Problems in E-commerce Tax E-commerce and Tax Administration Strategies in E-commerce Taxation Summary 227 References Network Enterprise Management Overview of Network Enterprises Background and Basic Characteristics of Network Enterprises Knowledge Management Virtual Enterprise Supply Chain Management of Network Enterprises Overview of Supply Chain Management Construction of Supply Chain Management Cooperation Management of Supply Chain Logistics Management of Network Enterprise Logistics Management Overview Environmental Logistics The Third Party Logistics Human Resources Management of Network Enterprise Overview of Human Resources Management Realization of Human Resources Management Summary 267 References 267 Part 4 Practice 8 E-commerce Architecture and System Design E-commerce Architecture Infrastructure 272 viii
6 8.1.2 Data Flow of Infrastructure 273 "8.1.3 Process Control of Infrastructure Optimizing Method of Infrastructure Event Process Control of Infrastructure E-commerce Security System E-commerce Payment System E-commerce and Online Payment Data Flow and Process Control of Payment System Architecture and Design Method of E-commerce Application System Software Architecture of E-commerce Application System Software Design Method of Application E-commerce System Summary ' 301 References 301 Portal Site Design of Virtual Enterprise E-commerce and Portal Site Concept of Portal Site Meaning of Portal Site Online VirtualShop Virtual Shop Mode Virtual Shop Design Implementation of Virtual Shop Design Method of Product Catalog Product Information Storage Product Information Inquiry Function Design of Online Shopping Cart Online Shopping Cart and Implementation Technology Database of Online Shopping Cart and Actual Implementation Policy Processing of Electronic Order Processing Flow of Order Gathering the Payment Online Search and Inquiry of Website Application of Advanced SQL Optimizing Database Inquiry Customer Service in E-commerce Time Component Technology and Build Method of Call Center Application of Electronic Mail List Release Technology of Web Database Summary 333 References 333 ix
7 10 Computer System Integration and E-commerce Overview of System Integration...; Production and Development of System Integration 337 : Principle of System Integration Hardware System Integration of E-commerce Integration of Server Integration of Communication Network Integration of E-commerce Application System Software Integration Mode of E-commerce Application System Software Integration of Protocols 360» Application System Software Environment Integration Summary 370 I References 370 Part 5 E-commerce Application 11 E-commerce and International Trade E-commerce and International Trade The International Trade Calls for the Emergence of j E-commerce...". 376 ', E-commerce Promotes the Development of the International Trade E-commerce Brings about Changes to the International Trade Applying E-commerce to International Trade Using E-commerce Technology to Obtain Commercial Information Using E-commerce in the Business Negotiation 385 * Application in the Technology and Service Trade 387!: 11.3 E-commerce and International Trade Network Marketing The Foundation of Internet Marketing Network Marketing Tool Network Marketing Technology Designing an International Trade E-commerce System The International Trade Business Analysis 399 : Frame of international Trade E-commerce System International Trade E-commerce System Design EDI-based International Trade E-commerce System Summary 407 References 408
8 12 Network Application Psychology Introduction to Network Application Psychology Appearance of Network Application Psychology Research Content of Network Application psychology Significance of Network Application psychology Network Interaction Psychology Network Interaction The Appearance and Analysis of Network Interaction Psychology The Effect of Network Interaction Psychology 432 ', 12.3 Network Application Psychology Psychology Characteristic of Network Application ; Analysis on Psychology Characteristic of Network Application Network Management Psychology, General Psychology of Network Management Behavior Psychology of Network Management Summary. 453 References E-commerce Case Analysis Methods of E-commerce Analysis Methods of the Evaluation and Analysis of E-commerce Websites Method of E-commerce Case analysis Case Study Case Study of China's Agricultural Products E-commerce 471 I Case Analysis of E-commerce Supply Chain I Management 475, Case Analysis of E-commerce in Commodities Circulation Areas Case Study of E-commerce in the Financial Industry Case Analysis of E-commerce in Petrochemical Industry Summary 515 ' References 515 XI
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