Fundraising pack CONTENTS. Page 1 A letter from the Thai Children s Trust > Page 2 How to make a JustGiving fundraising page >

Transcription

1 Fundraising pack CONTENTS Page 1 A letter from the Thai Children s Trust > Page 2 How to make a JustGiving fundraising page > Page 3 The JustGiving guide to social media fundraising > Page 4 Fundraising with Facebook > Page 5 Fundraising in your community > Page 6 Fundraising in your school > Page 7 Fundraising at your college/university > Page 8 Fundraising at your work > Page 9 Poster for printing > Page 10 Sponsor form > Page 11 Sponsor form >

2 Thai Children s Trust 124 North End House Fitzjames Avenue London W14 0RZ United Kingdom TELEPHONE +44 (0) FAX +44 (0) info@thaichildrenstrust.org.uk Thank you for requesting our fundraising pack. We are delighted that you have chosen to raise funds for Thai Children s Trust. The money you raise will help to make a huge difference to the lives of disadvantaged children in Thailand. Please find in this pack some fund ideas for lots of different fundraising activities and events, a poster, tips on fundraising with Facebook, how to create your own JustGiving fundraising page and a sponsorship form (just in case). Don t forget our website has lots of photos and film clips of the children over in Thailand. Please send us your fundraising photos so that we can feature you on our website and in our newsletter so that you can be an inspiration to others! Don t forget to spread the word about your fundraising, tell everyone! You can advertise your event in your local library, church, swimming pool or school! If you need anything further for example leaflets, newsletters, posters or DVD s please do not hesitate to contact me. Kind regards, Ruth Flanagan Fundraising Coordinator rflanigan@thaichildrenstrust.org.uk Thai Children s Trust currently supports projects across Thailand. Our work focuses on four pillars; children with HIV/Aids, children with disabilities, children at risk and refugee children. Registered Charity Company Limited by Guarantee No PATRON The Most Reverend Vincent Nichols, Archbishop of Westminster PRESIDENT Baron Riccardo Carini KC*SG KCHS CHAIRMAN OF TRUSTEES Crispian Collins TRUSTEES David Beck, Frederick L. Cremer, Mrs Tessa Gouch RGN, Dr Michael Phelan, The Very Reverend Mgr Marcus Stock MA STI, Joe Mycielski, Shaun Roy, Jane Lowe. DIRECTOR Andrew Scadding

3 Make a Justgiving fundraising page! IT S THE FASTEST, EASIEST, AND CLEVEREST WAY TO RAISE MONEY! By logging on to you can create a page where friends and family can donate directly to your cause. Within Just Giving you can set up a text code where donations to your page can be received via text. There are also Just Giving widgets - so you can add a small application to your blog or website. If you need any more advice on how to set these up please call Ruth JustGiving s Top 10 Fundraising Tips 1. Personalise your message The best fundraising pages tell a really good story. Let people know why you re going to the trouble of raising money, and they re much more likely to take the time to donate. Explain why your charity deserves support and what their donations will buy, eg 10 will buy a school desk or 20 will help restore someone s sight. 2. Add photos and video Personal photos make your page much more engaging. Even better - add your own YouTube video. It gives you lots of scope to be funny, imaginative and compelling and gives your supporters a good reason to send your page on to their friends. 3. Tell everyone about your page Before you your entire address book, ask your closest friends and family to donate first. An empty page can be a bit intimidating, so having a couple of donations on the page should encourage other sponsors. People tend to match the amounts already listed on the page, so if they re generous ones, all the better! your other contacts in groups - colleagues, running club, friends overseas, etc - personalising your message each time. Include our helpdesk - address help@justgiving.com - so anyone who has difficulty donating can contact us directly. Use your own system to set up groups, send s to large numbers of people and keep your communications personal. Potential supporters are more likely to open an that comes from you than an address they don t recognise. 4. Publicise your page Print some Moo cards with your page URL on the back and give them out to everyone you meet! Put up posters in your gym, college, church or school too. 5. Put a link in your signature Add your page s web address, or one of our sponsor me badges, to your signature. That way, every you send raises awareness of your fundraising and attracts more donations. 6. Keep your page up to date Post regular updates on your progress and upload new photos. It gives people a reason to come back to your page and encourages them to donate again or to send your page on to their friends. 7. Send a follow-up Be persistent. It takes more than one round of s to reach your target. You know what it s like - people mean to donate, but sometimes they don t quite get round to it on the first request. Remember to thank the people who ve already supported you, and to ask them to send your page to their contacts. 8. Personalise your thank-you You can edit the thank-you that we automatically send to people who donate by logging in to your account and going to Edit your thank-you message. Make sure you encourage people to send your page on to friends who might be interested in sponsoring you. 9. Contact your local media A few lines in the local paper or an appeal on your local radio station can really help. By going straight to your JustGiving page, readers and listeners can sponsor you really easily. Contact Thai Children s trust for more help with this Keep fundraising after your event Around 20% of donations through JustGiving come in after people finish their event. So keep fundraising once you ve crossed the finish line - it s a good chance to an update and a final appeal! Good Luck! 2

4 The JustGiving guide to social media fundraising So you ve already asked your close friends and family for donations, but are still short of your fundraising target. How can you reach more people? Social media is a powerful way to get your story, and your fundraising page, to a potentially unlimited audience. Here are JustGiving s top tips on using social media to reach your fundraising goals. Fundraising on Facebook Update your Facebook status with your JustGiving link - so all of your friends see your link in their News Feeds. For an extra push, post your link on their walls. Ask friends to donate their status update to you. Via their statuses, you can reach people you might not know. Use the JustGiving Facebook application to invite people on Facebook to sponsor you: apps.facebook.com/jgdonation Ask your friend to use Facebook Connect on JustGiving after they ve donated. This way they can share your page with their Facebook friends. You can also use it to promote your page. Visit our Facebook Page > Fundraising on Twitter Use Twitter to share your JustGiving page - write what you re doing and why people should sponsor you, in the shortest sentence possible. Ask your followers to retweet your link - so it reaches their followers too (remember: the shorter your tweet, the more retweet-able it is). Ask Thai Children s Trust to share your link on our Facebook or Twitter sites. Or post it yourself on our Facebook wall. Visit our Twitter Page > Fundraising with Flickr or Picasa Take photos of your training or event and share these on sites like Flickr or Picasa. Show people what you re doing and why they should support you. Don t forget to link to your page. Fundraising on, well, the web! Search ALL of these sites for people talking about the charity you re supporting. If you find people interested in the same cause, talk to them. They might be interested in supporting you, and you might make some new friends along the way. Fundraising with Blogs If you ve got a great story, start a blog about it. Blogs are a great way to share your photos, videos and tweets in one place, keeping your supporters up-to-date. Fundraising with the JustGiving widget Use the JustGiving widget to show your latest fundraising total on your own website by logging on to your account and choosing other tools>donation prompts 3

5 Fundraising with Facebook 1. Status Updates As a fundraiser you should be posting an update on your profile page fairly regularly, and it should *always* have your JustGiving page attached to it. Maybe you ve had a big donation, or gone training, it could be anything. Update it regularly after all, you ve got something to promote that can be a discussion point. It s a surefire way to be omnipresent on your friend s newsfeeds so there s no possible way they won t know what you re up to. 2. Post Photos Make sure you try and capture as much of your story on camera and regularly upload photos, tagging yourself and anyone else in them as necessary. Photos look MASSIVE on profiles now, so get snapping. Also, make sure your profile pic is suitably related to what you re up to. 4. Do Video Video is an extraordinarily powerful medium to get stories and concepts across to people quickly. Use a dedicated video site like YouTube or Vimeo. Both YouTube and Vimeo have a good Facebook integration. If you re already using them then make sure you share the videos in your newsfeed. 5. Events If you re actually doing an official event, like a marathon for example, then search for it and see if it s listed on Facebook. If it is, add yourself to it and post a link to your JustGiving page. If you re doing your own thing and you want others to take part, then you can build your own event on Facebook and send it to your friends. 7. Facebook Mail The internal messaging system in Facebook is really, really powerful. It works great for group s and even better for one-to-one communications. Don t underestimate the power of writing to people individually. It will yield much better results than sending the same message to everyone. You could have a colleagues group, for example, that might be a bit more formal than the message you d write to your friends. 8. Network with your charity We have our own Facebook account here > Share your tips and stories with the fundraising team so we can share with others. Post your photos on our page too, so our supporters can see what you have been up to! 9. Don t forget to say thanks Wall-post a thank you note when somebody sponsors you. It acts as a thanks AND a reminder to others in the newsfeed that they need to sponsor you because other people are. When your activity is over don t forget to thank people collectively and individually. Let them know in as much detail as you can how much of a difference everyone has made together through your activity. 4

6 Fundraising In Your Community Coffee Morning/Cheese and Wine Evening Invite your friends over and ask for a small donation. Dinner Party/Karaoke night Organise a dinner party at home or get your karaoke machine out and ask for a small donation. B-B-Q or summer party Ask everyone to pay 2 to come along and bring some food with them. Book group Organise a regular book group in your community and charge a membership fee. Car boot sale Clear your home of unwanted presents and items you no longer need. Give up your gifts for the year Instead of birthday/christmas/wedding gifts ask for a donation instead Pub Quiz/Karaoke Night at your local/darts Match Find a local pub to you and ask them if they will let you hold a pub quiz on one of their quieter nights and charge to enter, you can ask the local businesses to donate the prize i.e. meal for two in return for some advertising on the posters. Concert Put together a concert or talent show and sell tickets to neighbours, friends and family to watch. Dinner dance/ball Organise a dinner and dance and negotiate with a popular local venue and allow lots of time to organise and sell tickets you could combine the evening with a raffle or auction. A Sponsored Event Enter a Marathon, do a fun run or walk. Do a bike ride or golf tournament or you can even do a parachute jump! 5

7 Fundraising In Your School A Fun Run Have you always wanted to do a sponsored run, walk or cycle ride? Then this is your chance! You can participate in an event and ask your friends and family to sponsor you. A great way of keeping healthy and fit for a brilliant cause. A Thai Day Why don t you organise a sponsored Thai Day at your school? You can get an adult to cook a special Thai curry. A Quiz Night Have you always fancied hosting your own quiz show? You get to write the questions and decide who wins! You could organise a quiz as part of your school day, or invite your parents along and make it a family event. A Cake Sale Do you love cooking and eating? Then have a cake sale! Guaranteed to sell out and is a great way of getting everyone involved. Book sale Ask your parents to donate book, CDs and DVDs. Easter Egg Hunt Charge 2 per person for a chocolate egg hunt this Easter. A School Fete Do you think you could get everyone together and organise lots of stalls and games? Then a school fete is for you! Perfect for the summer months and fun for all the family. Put on a school concert/play/disco You can charge a small fee to attend. Sponsored events Sports events or even a sponsored silence! Sports contests teachers vs student Charge a small fee to enter or watch. Football tournament Challenge other school teams to a charity cup match - sell food and drink, charge a spectator fee, etc. Donate your travel money Walk to school for one week and donate your bus or train fare. 6

8 Fundraising At Your College/ University Balls and University events Ask the organisers to make a donation to the Thai Childrenís Trust, or ask them if you can sell raffle tickets or run your own cocktail or Thai food stand to raise money. Fashion Show Buy clothes from charity shops for a fashion show with student models. Sell tickets and then auction off clothes at the end of the evening. Give up... day Whether itís alcohol, cigarettes or chocolate, get your friends to give up one of their vices for the day and donate what they would otherwise have spent on them. RAG Ask your RAG or University fundraising group to help you run an event and request that the money goes to the Thai Children s Trust. Student s Union Ask your Student s Union to give a donation towards the Thai Children s Trust - most have money set aside for charities their students are supporting. Thai Evening Organise a Thai evening with the help of the University Thai society, with Thai food and cocktails! University Challenge Step into Jeremy Paxman s shoes for one night and organize your very own quiz note with teams donating to participate. Persuade local businesses to donate the prizes! 7

9 Fundraising At Your Work Christmas party Add a 2 donation per person to the cost of your Christmas party. Holiday auction Ask your boss to donate a few days of paid leave and auction it off to the highest bidder. Sponsored job swap Sponsor the boss to work on reception for an hour. Company matching Ask your company if they are willing to match your fundraising total, many companies will match 1 for a 1 (up to a set amount) for employees who take part in fundraising for charity. Bad hair/tie day Everyone has to wear a bad tie etc and everyone pays a couple of pounds. Birthday fund Ask your colleagues to donated money instead of buying you a present. Raffle Organise a raffle and ask your local companies to donate the prizes ie hair cuts, meals, electrical goods, supermarket vouchers etc. Walk Don t Ride No taking the lifts - you must walk upstairs all day. It may set a trend for the future and it s much healthier. A fine is paid by anyone breaking the rule! Lunchtime Quiz or Bingo! Why not run a bingo tournament or a quiz at lunchtime? Charge individuals or teams to enter and the winner could receive half the entry fee or some other prize. Weekly or monthly lottery bonus ball Everyone pays 5 and chooses a number from 1-49 (only one person per number). The person whose number comes up as the bonus ball in the national lottery draw wins half of the takings and the remainder goes to charity. 8

10 9

11 OFFICIAL SPONSORSHIP FORM Event: Participant: Address: Date: In aid of the Thai Children s Trust To the sponsor:... has pledged to. on behalf of Thai Children s Trust (registered charity no ). They have agreed to raise money for the trust through sponsorship. If for any reason this person does not complete the event and you would like your sponsorship returned to you (rather than retained by the charity) please tick the box marked return. Please make cheques payable to Thai Children s Trust. If you would like to confirm that this person is authorised to collect sponsorship money for this event, please call Jo Furlong at the Thai Children s Trust on Sponsors details: Title, Initials, Surname Home address, including postcode: Amount per mile (in Sterling) Total Amount (In Stirling) Gift Aid Please sign if you are a UK taxpayer Date Collected Return Please send this form to the Thai Children s Trust, 124 North End House, Fitzjames Avenue, London, W14 0RZ with the funds you have collected. Please send cheques only. DO NOT SEND ANY CASH. On behalf of the 4000 children and young people we help, thank you and happy fundraising! For charity office use only: Date sums collected passed to the charity: 10

12 Sponsors details: Title, Initials, Surname Home address, including postcode: Amount per mile (in Sterling) Total Amount (In Stirling) Gift Aid Please sign if you are a UK taxpayer Date Collected Return Please send this form to the Thai Children s Trust, 124 North End House, Fitzjames Avenue, London, W14 0RZ with the funds you have collected. Please send cheques only. DO NOT SEND ANY CASH. On behalf of the 4000 children and young people we help, thank you and happy fundraising! For charity office use only: Date sums collected passed to the charity: 11

13 Thai Children s Trust 124 North End House Fitzjames Avenue London W14 0RZ United Kingdom TELEPHONE +44 (0) FAX +44 (0) info@thaichildrenstrust.org.uk Registered Charity Company Limited by Guarantee No