SFU Men s Hockey Sponsorship & Advertising Guide

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1 SFU Men s Hockey Sponsorship & Advertising Guide

2 THREE-TIME LEAGUE CHAMPIONS 2007/ / /11 SIX CONSECUTIVE LEAGUE FINALS MAILING ADDRESS 3676 Kensington Ave Burnaby, BC V5B 4Z7 SALES CONTACT Chris Munshaw Director, Business Development c: e: 24/365 twitter.com/sfuhockey TABLE OF CONTENTS Introduction - 3 About SFU Hockey - 4 Visit to find the latest version of this guide ARENA SIGNAGE Rinkboard Advertising - 5 PRINT OPPORTUNITIES Game Program Advertising - 6 Home Game Promotional Partner (coming soon) BROADCAST AND ONLINE SPONSORSHIP Broadcast Sponsor (coming soon) Viral Video Sponsor (New!) - 7 Linked Website Banner - 8 Social Media Sponsor (New!) - 8 INTERACTIVE PROMOTIONS AND IN-GAME FEATURES In-Game Features (New!) - 9 In-Game Product Giveaways (coming soon) EQUIPMENT SPONSORSHIP & TEAM SPONSORSHIP BUNDLES Your Logo on SFU Hockey Equipment -10 Your Logo on SFU Hockey Merchandise (coming soon) SIMON FRASER UNIVERSITY MEN S HOCKEY 2

3 ADVERTISING OPPORTUNITIES WITH THE SFU MEN S HOCKEY PROGRAM The Simon Fraser University Men s Hockey team is proud to call home to the state-of-the-art Bill Copeland Sports Centre in Burnaby, BC. Over the next 12 months, thousands of fans will visit the arena to cheer on the Clan as they host top university and college opponents - and we d like to expose them to your business as an official team sponsor. No matter your budget, the SFU Men s Hockey program has a sponsorship option that s sure to help you reach potential customers and show your support of grassroots athletics to new and existing clients. There are many positives to a partnership with our team beyond the boost to your business revenue and local profile. As an SFU Men s Hockey sponsor, you ll be associated with a team that invests hundreds of hours each season into community service and outreach by volunteering with local schools, minor sports and charities. You ll also make a significant impact on the ice and in the classroom, as our sponsors play a key role in funding the athletic and academic scholarships that bring new student athletes to SFU. SIMON FRASER UNIVERSITY MEN S HOCKEY 3

4 ABOUT SFU HOCKEY OUR STORY Clan Hockey was reistablished in 2003 with the creation of the Hockey Club by a number of SFU students eager to bring hockey back to the hill following a nearly 30 year hiatus since the original varsity team competed in the 1970 s. In 2006, the Men s club joined Trinity Western University, UVIC, UNBC, and UCFV in the formation of the British Columbia Intercollegiate Hockey League (BCIHL). The BCIHL has continued to grow by adding new members such as Eastern Washington University, Thompson Rivers University, Okanagan College, and Selkirk College. From SFU Men s Hockey enjoyed a number of significant milestones. The team would for the first time offer scholarships to attract the top players from Junior hockey, as well as travel to Alberta for the first time to play top-level ACAC teams in exhibition. Most notably however, the establishment of the University Hockey Classic, an annual event pitting the SFU Men s squad against crosstown rival UBC Thunderbirds. The event inaugural event was a huge success with over 1,600 passionate fans on hand to witness the new SFU team beat UBC in a two-game series. With the quick growth of the organization, SFU Hockey would again raise the level of competition in For the first time, SFU would compete against an NCAA Division 1 program in Air Force. While SFU would fall to Air Force by a score of 8-3, it opened the door to NCAA Division 1 competition in Burnaby and would put SFU on the map among the best college teams in North America. In December of 2012, SFU Hockey established the Great Northwest Showcase, anevent hosted in Burnaby to showcase top-level college hockey while promoting education as an important part of an athlete s career. The 2014 event was attenended by future NHL stars from top ranked NCAA Division I University of North Dakota, and NCAA Division I Princeton University. UND would defeat SFU 4-3 and go on to make the Frozen Four that season. COMMUNITY INVOLVEMENT With the growth of the team on the ice, SFU Hockey would also continue to develop as an organization off the ice, entering into an official partnership with Burnaby Minor Hockey. Every week, SFU players are on the ice with Burnaby Minor Hockey teams, helping to mentor and develop the skills of our younger generation. In addition, similar programs have taken shape within the Burnaby School District, as SFU players travel to local elementary schools for mentorship, assisted learning, and gym programs in the community each week. SFU Hockey also donates over 1,400 printed tickets to local schools every week. ABOUT BILL COPELAND SPORTS CENTRE The Bill Copeland Sports Centre is Burnaby s largest indoor sports facility with seating for over 2,000 spectators. Open year-round, the arena is the primary home to SFU Men s Hockey team and the Burnaby Minor Hockey Association, and draws over 130,000 patrons through its doors each year. The arena is also home to Burnaby Speed Skating, Burnaby Figure Skating and the Burnaby Lakers Junior and Senior lacrosse programs. SIMON FRASER UNIVERSITY MEN S HOCKEY 4

5 ARENA SIGNAGE [RINKBOARD ADVERTISING] Rinkboard advertising at the Bill Copeland Sports Centre puts your brand front and centre on a full-year basis, to be seen by thousands at SFU Men s Hockey games and many other winter and summer events hosted at Burnaby s largest indoor sports facility. While over 130,000 patrons visit the arena each year, your ad will also be seen in countless SFU Hockey and Burnaby Minor Hockey photos and videos. A portion of all proceeds benefit the Burnaby Minor Hockey Association. Association. QUANTITY: Limited 12 MONTH PRICING: $800 to $1500 (12 months) (including production costs) IMPRESSIONS: 130,000 live, countless photo/video impressions 4-FOOT RINKBOARD $800 6-FOOT RINKBOARD $ FOOT RINKBOARD $1500 Your Logo Here SIMON FRASER UNIVERSITY MEN S HOCKEY 5

6 PRINT OPPORTUNITIES [GAME PROGRAM ADVERTISING] Game Programs are 8.5 x page brochures sold at every SFU home game during the course of the regular season. In addition, Game Programs are supplied to prospective and existing sponsors, community partners such as the Burnaby Minor Hockey Association and Burnaby School District, as well as distributed at the many SFU Hockey events throughout the offseason. QUANTITY: Limited 12 MONTH PRICING: $350 Half Page, $500 Full Page Your Logo Here SIMON FRASER UNIVERSITY MEN S HOCKEY 6

7 BROADCAST AND ONLINE SPONSORSHIP [VIRAL VIDEO SPONSOR] Be a part of SFU Hockey s growing digital media brand. In partnership with professional film-maker Albert Art Creative ( your logo will appear as an official sponsor of an SFU Hockey digital promotional video. Videos are promoted through all SFU Hockey online platforms, through Albert Art Creative, and through many other online media and special interest groups. Clan Hockey Returns (click to watch) QUANTITY: Limited PRICING: $750 per video POTENTIAL: Albert Art has a proven talent in producing eye-catching content. His top youtube video has over 65,000 views, while SFU Hockey s first video with Albert Art was a short sample video that reached 500 views within the first week. SIMON FRASER UNIVERSITY MEN S HOCKEY 7

8 BROADCAST AND ONLINE SPONSORSHIP [LINKED WEBSITE BANNER] Put your logo front and centre at the primary gateway to all SFU Hockey online content. With an average of over 60 unique visitors per day and growing, SFU Hockey will drive traffic to your website and increase your sales. Your Logo Here QUANTITY: Limited 12 MONTH PRICING: $500 VISITS: 29,000 UNIQUE VISITORS: 14,400 PAGEVIEWS: 85,000 COST PER IMPRESSION: $0.02 BROADCAST AND ONLINE SPONSORSHIP [SOCIAL MEDIA SPONSOR] With over 2,000 twitter followers and over 600 facebook likes, your logo will appear on one of the fastest growing social media campaigns at SFU. QUANTITY: Limited 12 MONTH PRICING: $500 Your Logo Here SIMON FRASER UNIVERSITY MEN S HOCKEY 8

9 INTERACTIVE PROMOTIONS AND IN-GAME FEATURES In-Game Feature: October 15th, Win Your Tuition Night On October 15th, SFU Hockey will open their 11th BCIHL Season. With your help, one lucky SFU student in attendance will win free tuition for the fall semester! Includes: - 1 Game Night Promotional Partnership - Your Company Name displayed as Official Sponsor in all home opener promotional materials: tickets, posters, and online advertising - Media Coverage in Burnaby Now, SFU Peak Newspaper, on and social media throughout the regular season - 12 month advertisement with Your Company Logo on SFU Hockey Season Tickets - 4 SFU Hockey T-shirts QUANTITY: One Sponsorship Available PRICING: up to $1,000* SIMON FRASER UNIVERSITY MEN S HOCKEY 9

10 EQUIPMENT SPONSORSHIP [SFU HOCKEY EQUIPMENT] Your logo will appear on all game-worn jerseys. Your Logo Here Your Logo Here QUANTITY: Limited PRICING: $5,000/season TEAM SPONSORSHIP BUNDLES Many sponsorship bundles are available to suit your business. Please contact us today! Gold Team Sponsor: Includes jersey patch, logo on sfuhockey.com homepage, home game mentions, home game banner, logo on home game tickets, full page program ad, 5 season tickets, and a $500 donation to the SFU Hockey Scholarship Fund. Price: $6,500 Silver Team Sponsor: Includes Logo on sfuhockey.com homepage, home game mentions, home game banner, logo on home game tickets, full page program ad, 5 season tickets, and a $250 donation to the SFU Hockey Scholarship Fund. Price: $2,500 Bronze Team Sponsor: Includes logo on sfuhockey.com homepage, home game mentions, home game banner, half page program ad, and 5 season tickets. Price: $1,000 SIMON FRASER UNIVERSITY MEN S HOCKEY 10

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