Modern SOUTHEAST EUROPE

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1 Susanne MuellerAA/erner Stein/Peter Simon (Eds.) Modern SOUTHEAST EUROPE A Handbook for Investors and Executives Cross-Culture Publishing Dr. Susanne Mueller Frankfurt/Main 2010

2 Content Table Editor's Foreword 9 Part One. Southeast Europe Today 19 With Retrospective and Prospective Seven Years New Europe. What's New? 23 Maurice Guyader Historie and Cultural Similarities and Differences of the Countries of Southeast Europe 37 loan-aurel Pop Part Two. The Impact of Culture on Social Innovation 53 EUNIC - European Union of National Institutes for Culture 55 EUNIC Culture: Stimulus for Social Innovation 59 Liviana Dan/Anka Milhuet Woodstock of the Balkans. The EXIT Festival of Novi Sad 67 Mathias H. Walther Artists Encouraging Cultural Dialogue 69 Tijana Jovanovic-Petrovic Part Three. Southeast Europe - An Interesting Investment Destination 73 The ABB Group - Power and Productivity for a Better World 75 ABB in Romania and Bulgaria Siemens in Eastern Europe - Siemens in Romania 81 Siemens SRL Stein & Partner Executive Search 85 Going Further East! 89 Corneliu-Teofil Teaha Part Four. Business Cultures and Management Styles Business and Management Development 107 Talking Leadership: New Europe, New Leaders 109 Peter Simon

3 Not Only New Leaders. Also New Employees and Customers 113 Peter Simon The New Manager 119 Cristian Secosan Learn as Much as you can About Romania 122 Recommendations to Foreign Managers Cristian Secosan Spirituality and Management. A New World of Thought 125 Even in Southeast Europe? Werner Stein Locals and Expat Managers Roles 131 Management Experiences in Bulgaria's Companies Günther Schubert Human Resources in Southeast Europe: Trends and Prospects 149 Michael Schroeder Top Executive Search 155 Interview with Werner E. Stein Outdoor Advertising. How Much Is Too Much? 161 loana Oprea 4.2 Business Cultures and Management Styles 165 Don't Interrupt! Business Communication in Romania 165 Dan Santimbreanu Rational Arguments with well Balanced Emotions 169 Communication with Bulgarian Business Partners Daria Maneva The Word of Mouth is still Important. Management in Albania 175 Andrea Gebbeken It is Important to Keep the Word 179 Business Communication in Albania Anette Kasten Be Patient, Friendly and Open-minded 183 About Management in Bosnia and Herzegovina Andrej Atijas Expressive, Animated and Direct 185 Business Communication in BiH Tank Hamzic Personal Relationship Prevails. Management Style in Croatia 187 Adriano Bratovic The Biggest Asset: Flexibility. Management in Kosovo 191 Valon Berisha

4 Beneficial Business Climate 193 Management in the Republic of Moldova Serghei Putilin Democratic but with Precise Directions 195 Management in Montenegro Snezana Ivanovic Understanding of Local Habits and Culture - Crucial Importance 199 Management and Communication Style in Serbia Ana Radonjic Stick to EU Rules, and Form a Coalition within the Company 203 Management and Communication Style in Slovenia Management Team of Siemens Slovenia Part Five. Success Factors 205 Schneider-Electric Bulgaria Ltd, Sofia 207 SAP d.o.o., Zagreb 209 Alukoenigstahl d. o. o. Sarjevo 210 Heberger Constructii SRL, Bucharest 211 Automotive Cluster (AC) Serbia 212 EVN Bulgaria, Plovdiv 213 EVN Macedonia, Skopje 215 Hoval Hrvatska d.o.o., Zagreb 216 Success Factors in Southeast Europe. Survey 217 Important Data for Business Success: Telephone Numbers 218 Part Six. Impressions of Modern Southeast Europe 219 Albania, Modern Tirana 221 Bosnia and Herzegovina, Modern Sarajevo 222 Modern Bulgaria 223 Croatia, Modern Zagreb 224 Kosovo and Macedonia (former Yugoslav Republic) 225 Moldova, Modern Chisinau 226 Montenegro, Modern Podgorica 227 Modern Romania 228 Serbia, Modern Beigrade 229 Slovenia, Ljubljana - Traditional and Modern 230 Part Seven. Services, Data, Addresses 235 Local Investment Agencies 237 Executive Search Services 238 Economy, Management, Tax Consulting

5 Energy Consultig and Services 239 IT Consulting and Services Construction Consulting and Services South Eastern Europe in the Internet 240 Cross-Culture Publishing 241 Picture Credits, Advertisers 242 For Your Notes 243

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