There s A Map For That

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1 There s A Map For That Opportunity Mapping Provides a Multi-Factor (Holistic) View of Community Conditions. Measuring how neighborhoods compare to each other and/or other benchmarks. It is most effective when grounded in community engagement and paired with asset mapping.

2 SYSTEMS

3 Mapping Communities of Opportunity: * Visualizing & Understanding the system of disadvantage & advantage in a community. * Engaging the community around this process to understand intervention points and levers for change. Example of an Opportunity Map: Detroit MI (2007) (Dark Areas = Most Opportunity Rich Communities) (Light Areas = Most Opportunity Deprived Areas) (Green Dots = African American Men & Boys

4 Mapping Communities of Opportunity: * Visualizing & Understanding the system of disadvantage & advantage in a community. * Engaging the community around this process to understand intervention points and levers for change. Example of an Opportunity Map: Detroit MI (2007) (Dark Areas = Most Opportunity Rich Communities) (Light Areas = Most Opportunity Deprived Areas) (Green Dots = African American Men & Boys

5 Building Capacity with an Eye to Equity Opportunity mapping provides a framework and space for engaging a broad number of community stakeholders, while simultaneously focusing on the equity concerns of marginalized communities. 5

6 Previous Opportunity Mapping Projects Chicago (2004) (Leadership Council for Metropolitan Open Communities) Baltimore, MD (2005) (Thompson v. HUD MD ACLU) New Orleans (2005) Cleveland (2006) (Presidents Council of Cleveland) Austin, TX (2007) (Green Doors) African American Male Study (six region study) (2007) (W.K. Kellogg Foundation) Atlanta, Chicago, Detroit, Houston, Los Angeles, New York Detroit, MI (2008) (MI Roundtable) Massachusetts (2009) MA Law Reform Institute Connecticut (2009) CT Fair Housing Center New Orleans (2009) (Greater New Orleans Fair Housing Center) Miami, Jacksonville, Orlando and Tampa Bay, FL (2009) (Miami Workers Centers) State of Ohio (2010) State of Black Ohio Research Initiative Seattle, WA (2010) (Northwest Justice Project) Portland, OR (2010) (Urban League) California (Multiple Sites) (2010) (The California Endowment) Jacksonville, FL (2011) (The Jacksonville Children s Commission) San Francisco Bay Region (2011) Merced County, CA (2011) (The California Endowment) Gulf Coast of Mississippi (2011) (Gulf Regional Planning Commission) Galveston, TX (2011) Columbus, OH (2011) (Columbus Community Development Collaborative) Greater New Orleans 2012 (Greater New Orleans Foundation) Austin, TX (2012) (Green Doors and other Stakeholders)

7 Why use mapping to support community building? Internal Capacity Building Targeting resources Designing policy and programs Building capacity & collective knowledge External Capacity Building Raising awareness (building external capacity) To raise attention and awareness To identify solutions to remedy barriers to opportunity To call for systems change from various stakeholders

8 Duval County, FL Case Study (Mapping Opportunity for Kids with the Jacksonville Children s Commission) Neighborhood indicators Neighborhood poverty rate Population on public assistance Unemployment rate Share of households headed by single parent Home ownership rate Housing vacancy rates Foreclosure rate Adult educational attainment Crime rates Education and school related indicators Free and reduced price lunch students Teacher qualification Teacher experience Student/Teacher ratio Test results (Math and Reading) Non-promotion rate Health and environmental indicators Children with diabetes, asthma, cancer Low birth weight babies Teen births Access to healthcare facilities Availability of healthcare professional Access to affordable food Exposure to toxic waste Access to parks and open spaces 8

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11 External Capacity Building

12 Linking Mapping, Data & Capacity Building to Understand and Support Food Security in Mississippi 12

13 Linking Mapping, Data & Capacity Building to Understand and Support Food Security in Mississippi 13

14 14

15 Applying to Your Community IMPACTS AND LESSONS LEARNED 15

16 Utilizing the Opportunity Model: Community & Policy Impacts in our First Decade Establishment of a minority business accelerator in the greater Cleveland region. Development of the Thompson v. HUD fair housing remedial proposal. Utilization of opportunity maps to target affordable housing investments in the City of Austin, TX. Establishment of a $5 million gap financing program to produce construction of affordable rental housing in high opportunity areas in Massachusetts. Targeting of $20 million in Neighborhood Stabilization Program investments into high- need, low- opportunity communities in Massachusetts. Adoption of a Community of Opportunity policy framework as guiding principles for the Connecticut Department of Housing and Community development. Adoption of a Community of Opportunity model for the Department of Community Development in Washington County, OR. Expansion and targeting of the Affordable Housing Trust Fund in Columbus, OH. Targeting of more than $10 million in revitalization program funding directed by the philanthropic community in Columbus, OH to marginalized neighborhoods. Adoption of opportunity- based school desegregation plans in Montclair, NJ and Louisville, KY. Revision of Ohio s Equal Education Opportunity Policy to reflect contemporary legal parameters, including recommendations for diversifying K-12 schools and reducing racial isolation, all unanimously approved by the State s Board of Education. Utilization of the opportunity and asset mapping framework to HUD funded regional sustainable communities plans in the Gulf Coast of Mississippi, the Puget Sound Region and Connecticut. Adoption of the opportunity mapping methodology by the U.S. Department of Housing and Urban Development to assist with fair housing goals. 16

17 We have program outcome data on every program we fund, but we have never had a way to show impact upon a population or neighborhood. Opportunity mapping is a powerful tool that demonstrates the value of our work in a graphic and easy to understand way.our city budget continues to shrink but as we go forward we ll be working on ways to refocus some of our investments. -Linda Lanier, Executive Director/CEO, Jacksonville Children s Commission Impact

18 Impact The story of how our maps were created resembles the children s story Stone Soup, in which a hungry community started out with nothing but a pot of water with stones and ended up with a rich soup that fed everyone because each person contributed something. Creating these maps was a community building experience that promises to have benefits that go beyond the maps themselves. Andree Tremoulet, Ph.D. Housing Services Specialist, Washington County, OR, Department of Community Development

19 Lessons Learned Engagement process is critical Also important to overlay and identify assets Focus goal on building long term internal capacity Technical skills Relationships Collective knowledge Common frameworks Integration with online mapping platforms Robust participatory mapping and other activities 19

20 The future: The evolution of opportunity mapping Recent changes have both accelerated and changed the nature of this work Explosion in on-line mapping technologies Growing data resources have made providing data easier The federal government s growing interest in using composite neighborhood data based resources (most notably at HUD) The challenge now is not obtaining data or overcoming technological barriers (as it was in the past) Our future challenge will be building more locally relevant data and in successfully engaging the community and stakeholders to build community capacity and foster new solutions

21 Developing Interactive Mapping Tools & Resources

22 Want to Learn More? Resources & Reference Materials Mapping for Social Justice The Kirwan Institute Study: Utilizing GIS to Support Advocacy and Social Justice More on Opportunity Mapping The Kirwan Institute Reports Communities of Opportunity: A Framework for an Equitable & Sustainable Future The Geography of Opportunity: A Review of Opportunity Mapping Research Initiatives These resources and more available on-line at: kirwaninstitute.org

23 Want to Learn More? Resources & Reference Materials Building Healthy Communities: A Guide to Community Economic Development for Advocates, Lawyers, and Policymakers See Chapter by john powell and Jason Reece. Perspectives on Community Economic Development in a Global Economy. Volume Edited by Roger Clay and Susan Jones. American Bar Association Forum on Affordable Housing and Community Development Law

24 Want to Learn More? Resources & Reference Materials Mapping & Advocacy From Clearinghouse Review Jason Reece and Eric Schultheis. Poverty s Place: The Use of Geographic Information Systems in Poverty Advocacy. Clearinghouse Review Journal of Poverty Law and Policy. January-February Maya Roy and Jason Reece. Poverty s Place Revisited: Mapping for Justice & Democratizing Data to Combat Poverty. Clearinghouse Review Journal of Poverty Law and Policy. July/August To access, visit Clearinghouse Review at: 24

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