Merchandising Presentation to Independant Traditional Banners
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1 Merchandising Presentation to Independant Traditional Banners
2 PAINT / FLOORING / DÉCOR Suzanne Maggi Merchandising Director
3 PAINT 3
4 Paint Rona Paint sales history A real success story Retail sales ($) $35,000,000 $30,000,000 28,9M$ 25,9M$ $25,000,000 21,4M$ $20,000,000 17,5M$ 15,7M$ $15,000,000 11,2M$ $10,000,000 7,9M$ 8,7M$ 9,3M$ 9,6M$ 6,4M$ $5,000,000 $
5 Paint Rona Paint futur objectives 30% 31% 33% 36% 39% 42% 45% 48% 50% 15% 14% Actual 2006 Actual Objective BB Stores Trad 5
6 Rona color chips Colors with a name Gradual introduction in LUMINESCENT JADE PEARL GREEN TIDE GREEN TEA CACTUS BASIL 1440 color names For consumers: A reference A memory More personnel More emotionnal More visual and inspiring 6
7 New Rona displays Exterior stain Does not use any shelf space 2 sizes: 4 or 8 feet Anti-rust display «Aisle flap» printed on both sides Color deposits Launch February
8 Interior paint - Ø VOC Rona Collection Conversion of the existing line to Ø VOC. Introduction of a 3 rd Rona Collection finish : Felted matte finish! Gradual transition to $34.99 FELTED MATTE FINISH 0 to 5% SMOOTH VELVET 5 to 11% SILK FINISH 10 to 20% Ceiling paint Ø VOC. $23.99 Primer-sealer Ø VOC. Launch in February
9 Rona Eco wood preparation products Exterior stain remover & Exterior wood cleaner 3.78L Size Biodegradable Non-corrosive $19.99 $14.99 Cedar treatment Cedar and natural color 3.78L Size $19.99 Launch in February
10 Sico launchs Exterior stain High quality and standard quality New and improved labels «All surfaces» products $27.99 to $59.99 High quality Solid Semitransparent Translucent Wood protector Standard quality New brochures (4) New display New color trends Solid Semitransparent Launch in February
11 CIL launch CILUX Maximum : High performance exterior paint Breakthrough technologies Extreme durability Maximum protection against extreme weather conditions, moisture and UV rays $40.97 to $42.97 Launch in February
12 New prototype - Paint boutique Dominance Paint specialist Service - «lab look» 5,228 sq.ft. 4 brand paint strategy Service oriented New lab 12
13 Paint department Come visit the paint specialists (behind the paint boutique)! You can test the : Rona collection felted matte finish Ø VOC Ceiling paint and primer sealer Ø VOC You will be able to see: New cedar treatment New Rona biodegradable stripper New Rona biodegradable wood restorer 13
14 FLOORING 14
15 Heart Stopper Interlocking tiles Porcelain : available in 2 colors (sand and coral) - $3.98 sq.ft 6 new products : rug, rubber or foam - $1.98 to $2.50 sq.ft Easy to install Ideal for the patio, concrete balcony, garage and basement Available in March 2008 (DC) 15
16 New programs Laminate flooring (Quickstyle) New selection (12 products) New trends narrow plank (more realistic look) Wenge, Bresilian cherry, pecan $0.98 to $1.98 sq.ft Available in January 2008 (DC) 16
17 New programs Wall ceramic tiles (Ceramax) New program (listellos, rosone, counter ceramic) New fashion colors (earth & rustic tones) New dimensions 9 x13 & 8 x10 From $0.99 sq.ft Available in February 2008 (direct store delivery) 17
18 New programs Rona & Rona Collection - Decorative rugs New selection of 22 products 5 x7 Oasis, Global Village and Spirit themes $99 and $300 Available in January 2008 (DC) 18
19 Eco-responsible products Come see Granite a natural stone abundant material Engineered wood less raw material than hardwood flooring ( - 75 ) respects the European E1 standards Laminate flooring made with recycled materials respects the European E1 standards Cork flooring made from tree bark regenerates in 9 years Bamboo flooring an alternative to hardwood flooring regenerates in 5 years 19
20 HOME DECOR 20
21 New concept Deco zone 21
22 New concept Frames / Laminates & Mirrors Art gallery look Better shopping experience Less shrink 22
23 New Concept Decorative Accessories & Furniture New merchandising reflecting the Rona themes Spirit Oasis Global village Accessible products free circulation Reduction of space improves GMROF & GMROI Come see the new spring collection
24 Heart Stopper Wall decals MUR*MUR Exclusive collection (24 products) New fashion colors with various themes Unique retail price at $29.98 Canadian based company 24
25 Thank you and much success with your sales! From all the Merchandising team 25
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