Your Franchise of Choice

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1 Your Franchise of Choice

2 Welcome Some may think I m a little biased, but I would go as far to say that Poolwerx is the Franchise of choice in fact I would stake my reputation on it! A confident statement yes, but we are Australasia s largest pool and spa network with over 240 active Franchise marketing areas, 300 vans and more than 85 retail stores across Australia, New Zealand and more recently, the USA. We have worked hard on our Franchise model to ensure that each one becomes a success in its own right. The information in this brochure touches on how we can help you to succeed as a Poolwerx Franchisee. So have a read through, let us impress you on paper, and then give us a call to discuss your next steps. John O Brien Career Paths A Poolwerx Franchise is not just a job; it s a career. A sophisticated system that enables you to grow within a single marketing area or develop a million dollar business with multiple vehicles, retail stores and marketing areas. Four Growth Tiers in Five Years Poolwerx encourages our Franchisees to grow and develop their business. Your role will evolve from mobile technician to a multi-hub Franchise. 1. Single-Mobile Owner-Operator Build your domestic client base Grow technical skills Seek commercial real-estate opportunities 2. Multi-Mobile Employ trained technician/s Build on your commercial client base Expand into all corners of your territory 3. Retail Hub with Mobile Reach Establish or acquire a retail hub Cross promote to mobile and retail clients New revenue from retail lifestyle products Bring family into the business 4. Multi-Unit Franchisee Multiple mobile and retail hubs Retail and technical staff Multiple marketing areas Market Diversification Poolwerx has four main streams of income: 1. Mobile Servicing Pool servicing, sales and installations in the domestic market. 2. Commercial Servicing High volume, year round agreements with commercial businesses and real estates. 3. Retail Hub Equipment, chemical and lifestyle product sales to DIY customers. 4. Online 100% of the revenue from products sold online is passed on to the Franchise Partner, opening up new poolside opportunities.

3 A Complete Support Structure Poolwerx has established systems, training, support and supplier relationships designed to maximise the opportunity for Franchisees to build their own successful business. Commercial Human Resources Technical Operations An in-house team responsible for building national relationships with commercial partners across Real Estate, Pool Builders, Insurance, Strata/Bodies Corporate, Hospitality and Institutions. Poolwerx is the preferred supplier to many of these sales verticals. Provision of employment contracts, job advertisements, performance management and more. Advice on Industrial Relations and Workplace Health and Safety issues. Always someone to ask for help and guidance whether accessed via an online forum or a call to the award winning Technical Support Team. A robust Road to Market program where all products are tested under tough conditions to ensure we only sell the best products to our clients. Poolwerx systems provide a range of operational manuals and tools that facilitate continual improvement and efficiency. Gain access to industry leading information management systems and performance benchmarks. Marketing IT Suppliers/Vendors Be part of major national advertising campaigns that are designed to increase brand awareness and consumer recall. Gain access to a suite of adverts, direct mail letters, scripts and press release templates. Whole of business IT platform that is designed for the unique elements of the pool and spa industry including water test data integration and mobile service routing. Strategic partnerships and group buying power with leading brands. Access unique inventory management programs that are typically unavailable to stand alone operations. High profile website with over 275,000 unique visitors per annum Brand Strengths Centrally managed client contact number with over 20,000 calls per annum High profile CEO within the business, Franchise and pool industry media More than 21 years as a leading brand in the personal home service and retail categories Representation on pool and spa industry association boards Access to unsecured finance with many major banks* Strong brand recall, based on a trademarked name and positioning that resonates with pool owners Over $2,000,000 advertising budget providing access to unique in program sponsorships High margin Poolwerx branded product range Exclusive sponsorship with the Kids Alive Do The Five Program Access to national clients with venues/facilities in your territory *Inc. Westpac/Bankwest

4 No Experience Necessary You do not require prior experience in pool and spa management or retail to become a successful Poolwerx Franchisee. Poolwerx Pool School is a comprehensive training program conducted for new Franchisees and staff to provide them with the necessary competencies and skills to operate their business. Pool School is delivered through a mix of classroom style and in-field training modules including credits towards Certificate III and Certificate IV in Pool and Spa Service. Course modules cover technical and business operations, which are then consolidated by in-field training to provide an understanding of all concepts. Additional training and certification can open up other revenue opportunities. Ongoing Training, Coaching & Mentoring Year round access to an experienced technical resource, Business Development Managers and suppliers/vendors. Access the collective experience of more than 100 Franchisees through technical forums. Free access to Winter Workshop program focusing on advanced operations. Online Training 24/7 for you and your staff. Regimented annual business planning process, focused on finance, marketing & operations. Quarterly one on one performance reviews with business development managers. Monthly business meetings. Annual convention.

5 Investment A Poolwerx Franchise is a turnkey investment, which includes training, set up and everything you need to commence trading from day one. In Australia, a number of reputable financial institutions will lend up to 50% of your requirements on the strength of our brand alone. Greenfield Marketing Area You may enter the Poolwerx system at any one of our four business tiers. Additional marketing areas are available for 50% of the then published Franchise fee. Pay no further Franchise establishment fees as you build your fleet of vans or a retail hub inside your marketing area. Royalty Poolwerx has a structure that reduces as your turnover increases. Family Friendly A Poolwerx business is family friendly. Partner involvement can take place at various levels, ranging from part time assistance to full time involvement. Testimonial In 2004 we purchased our first Poolwerx Franchise. We looked at several other Franchises at the time. We chose Poolwerx due to its support; training and reputation within the Franchise industry and to date have not been disappointed. We have found the network of support from not only the Poolwerx Support Centre but also our peers to be of the highest quality and has driven us to succeed in the Poolwerx Company. We found the Poolwerx model to be unique in all the Franchises that we looked at with the four tiers to success model which has allowed us to work at our own pace and have the tools we needed in the growth of our business. We have found our time at Poolwerx to be one of great personal achievement and growth and would recommend the business to both people new to business and those with business experience. Regards, Blake and Charmian Overduin

6 Our community of Franchise Partners and their staff, Franchise support team, suppliers/ vendors, clients and all our families. Our people are our first priority, our concern and our greatest strength. Acting with integrity in our dealings and showing respect to each other, property and the brand. It s about being honest, direct and trustworthy. As a family of entrepreneurial small business people, we need to find the courage to succeed, to overcome adversity and to constantly rekindle the passion. Make things happen. Strive to improve in everything we do so that we are always refining our professionalism, our brand and ourselves. It goes to our innovativeness and initiative. We strive to be the best. Add positive energy to the brand, Share, support, be resilient and consistent. Take responsibility, be accountable, learn from mistakes and be part of the solution. Look forward and not back. Contact us Franchise information and due setup and 4 times finance 03 per year 04 diligence (4 weeks) Business (4 weeks) Pool School (4 weeks) Your next step contact us today! AUS NZ USA Poolwerx Global Support Centre - Australia 10 Camford Street Milton, QLD 4064 Our Awards Top 9 ROI 2006 & 08 Australian Financial Review Franchisor of the Year 2002 & 04 Franchise Council of Australia Fast Franchises Business Review Weekly Best State Pool Store 2002, 04, 05, 06, 07 & 08 SPASA Best State Pool Technician 2004, 05, 06, 08 & 10 SPASA Franchise Council of Australia Multi-Unit Franchisee , 2013 & 2015 For more information visit

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