The Number One Local OOH Media Company in Singapore

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2 2 3 With close to 100 stations and 2,200 billboards all over the island, we are definitely Singapore s largest out-of-home marketing and advertising network. From digital screens and interactive ads in our stations, to ads carried around Singapore by our buses and taxis, or even vast on-site campaigns and installations, we have the perfect platform for you to capture, engage and activate the millions using our network daily. Speak to us, and let us provide you with unparalleled visibility to deliver your message and brand to large captive audiences. The Number One Local OOH Media Company in Singapore *Source: Marketing Magazine 2012 & 2013

3 4 CAPTURE Capture audiences with enthralling ads, visuals and installations they will go wild over, as they journey in our network trains 97 stations 1,150 buses 3,000 taxis *Source: SMRT Trains, Buses and Taxis 2013

4 6 7 ENGAGE Smartphones and tablets will run out of juice but ads on our platforms won t. Get your business surfing by engaging waves of captive audiences with your brand million weekly ridership 42 minutes average commuting time *Source: SMRT Trains and Buses 2013, Singapore Census of Population 2010

5 8 ACTIVATE Make it a smash. Your brand doesn t have to be a one-way channel. Activate interaction using one of our latest new media or mobile technology platforms, and let audiences return your serve digital screens 2,200 billboards 125 event spaces

6 10 SMRT TRAIN NETWORK Woodlands Sembawang Khatib NS9 NS11 NS14 Marsiling NS8 NS10 NS13 NS15 Yio Chu Kang Admiralty Yishun Ang Mo Kio NS16 Kranji NS7 Bukit Panjang LRT BP Lorong Chuan Bishan Marymount CC16 CC14 NS17 CC15 Ten Mile Junction 2 Segar BP11 Senja BP13 BP14 Yew Tee NS5 Bukit Panjang Teck Whye South View EW33 Tuas Link Serangoon CC13 BP10 Fajar BP12 Jelapang Pending BP8 BP4 BP6 BP2 Braddell NS18 Choa Chu Kang BP1 NS4 Bartley BP5 Phoenix BP3 CC12 Keat Hong EW32 Tuas West Road Toa Payoh NS19 BP9 Bangkit BP7 Petir Bukit Gombak NS3 Tai Seng CC11 1 Caldecott CC17 EW31 Tuas Crescent Pasir Ris EW1 Novena NS20 Bukit Batok NS2 MacPherson CC10 Gul Circle EW30 Tampines EW2 Botanic Gardens CC19 Aljunied Eunos Bedok EW9 EW7 EW5 Newton NS21 Chinese Garden Jurong East Boon Lay EW27 Simei Expo EW3 CG1 NS1 EW24 EW25 Joo Koon EW29 Orchard NS22 EW6 EW4 Clementi 4 Kembangan Tanah Merah EW26 Lakeside EW28 Pioneer Changi Airport CG2 Somerset Dover Dakota Bras Basah 8 Mountbatten LEGEND EW10 EW8 Kallang CC9 EW11 Paya Lebar Lavender EW12 CC8 Bugis CC7 Esplanade Promenade CC3 CC4 CC6 EW23 NS23 EW22 3 CC20 Farrer Road Buona Vista CC22 EW21 CC2 NS24 CC1 CC21 Holland Village Dhoby Ghaut EW20 Commonwealth one-north CC23 Stadium East West Line EW EW19 Queenstown CC5 Kent Ridge CC24 North South Line NS CC Nicoll Highway NS25 EW13 City Hall EW18 Redhill Haw Par Villa CC25 Tiong Bahru Bukit Panjang LRT BP Bayfront CE1 NS26 EW14 EW17 Interchange Station 5 EW16 Outram Park Pasir Panjang CC26 Bus Interchange near Station NS28 Marina South Pier 10 EW15 NS27 CE2 Marina Bay 9 Tanjong Pagar CC29 HarbourFront North South Line Extension (Under Construction) CC28 Telok Blangah CC27 Labrador Park East West Line - Tuas West Extension (Under Construction) CONTENT DIGITAL iviewsmrt 12 iplasma 13 Media Hub 15 ibillboards 15 TRAINS Concept Trains 16 Window Stickers 18 In-train Panels 19 Train Hangers 19 Concourse / Platform Concepts 20 Platform Screen Doors 22 Wallscapes 23 Showcases 24 Faregates 25 Pillars 26 Escalator Murals 27 Escalator Sides 28 Stair Risers 29 Travelator Sides 29 Benches 30 Floor Stickers 31 Beams 31 BILLBOARDS 4 Sheets 32 4 Sheet Networks 32 6 Sheets Sheets 35 Bulkheads 36 Escalator Crown Networks 36 Concourse Lightboxes 37 Large Format Lightboxes 37 ROADS Buses 38 Bus Interchange Banners 38 Bus Hangers 39 Taxis 39 Testimonials 40 Guidelines for Advertising 46 Terms & Conditions 47 11

7 12 DIGITAL iviewsmrt 13 DIGITAL DIGITAL iplasma TVC Weekly Rate ($ per slot) 15 sec 6, sec 13,000 Frequency 936 spots/week Aspect Ratio 4:3 Format (video) avi, mov, mpg, wmv, ogg Min ad period: 2 weeks Operates 18 hours daily Max 6 advertisers, based on a 30 sec slot, on 348 iplasma units Sticker schemes are subject to approval from authorities All production of stickers to be undertaken by SMRT Media Frame Wrap Weekly Rate ($ per station) Main Line 2,300 1,870 1,400 1,000 1,200 1, Screen Size (mm) H520 x W920 Plasma TV Size (mm) H720 x W1,150 Estimated Production Cost $120 per piece Full Day 6am - 12mn ($ per week) Frequency 252,000 spots / week Morning Travel Peak 6am - 10am ($ per week) 56,000 spots / week Lunch Travel Peak 12nn - 3pm ($ per week) 42,000 spots / week Evening Travel Peak 5pm - 8pm ($ per week) 42,000 spots / week 15 sec 4,000 1,690 1,190 1,490 1, sec 7,200 3,060 2,160 2,700 3, sec 13,000 5,500 3,890 4,860 5,830 Specification - Full Screen (px) Format 1,080 x 1,216 jpeg, avi, mov, mpg, wmv, ogg Leisure Hour 10am - 12mn* ($ per week) 112,000 spots / week Min ad period: 2 weeks *Only applicable for 10am - 12nn, 3pm - 5pm and 8pm - 12mn slots Operates 18 hours daily Max 12 advertisers, based on a 30 sec slot, on 200 iviewsmrt units Train information and news scrollers are permanent Premium Main Line City Hall, Orchard, Raffles Place Cosmo Main Line Ang Mo Kio, Bishan, Boon Lay, Bugis, Dhoby Ghaut, Jurong East, Somerset, Tampines, Tanjong Pagar, Woodlands Bayfront, Bishan, Bras Basah, Dhoby Ghaut, Esplanade, HarbourFront, Holland Village, Promenade, Stadium Lifestyle Main Line Bedok, Choa Chu Kang, Clementi, Novena, Outram Park, Paya Lebar, Toa Payoh, Yishun Buona Vista, Kent Ridge, Marina Bay, Paya Lebar, Serangoon Hubs Main Line Admiralty, Aljunied, Braddell, Bukit Batok, Bukit Gombak, Buona Vista, Changi Airport, Chinese Garden, Commonwealth, Dover, Eunos, Expo, Joo Koon, Kallang, Kembangan, Khatib, Kranji, Lakeside, Lavender, Marina Bay, Marsiling, Newton, Pasir Ris, Pioneer, Queenstown, Redhill, Sembawang, Simei, Tanah Merah, Tiong Bahru, Yew Tee, Yio Chu Kang Bartley, Botanic Gardens, Caldecott, Dakota, Farrer Road, Haw Par Villa, Labrador Park, Lorong Chuan, MacPherson, Marymount, Mountbatten, Nicoll Highway, one-north, Pasir Panjang, Tai Seng, Telok Blangah

8 14 DIGITAL MEDIA ORCHARD Exclusive Concept Linkway (incl Sticker Wall) LCD Screen Resolution (px) Aspect Ratio 1,366 x :9 46 Weekly Rate ($) 25,000* Screen Size Display Size H x W (mm) 15 DIGITAL LED Screen 720 x 72 10:1 1,800 x 1,720 Operates 18 hours daily All production of stickers to be undertaken by SMRT Media *New rate from 1 Jan 2015 Slot Buy (30 sec) Weekly Rate ($) 1 ibillboard 5,000 2 ibillboards 8,000 Frequency per ibillboard 3,024 spots/week Full Buy Out Weekly Rate ($) 1 ibillboard 20,000 2 ibillboards 35,000 Frequency per ibillboard 15,120 spots/week DIGITAL RAFFLES Specification (px) 896 x 560 Aspect Ratio 16:10 Format (video) Format (static image) avi, mov, mpg, wmv, ogg jpeg Max 5 advertisers, based on a 30 sec slot Operates 18 hours daily All production of stickers to be undertaken by SMRT Media DIGITAL ORCHARD Slot Buy Weekly Rate ($) 30 sec 5, sec (incl Sticker Wall) 12,000 Frequency 3,024 spots/ week Full Buy Out Weekly Rate ($) Exclusive Advertiser (incl Sticker Wall) 23,000 Frequency 15,120 spots/ week Specification (px) 1,920 x 1,080 Aspect Ratio 16:9 Operates 18 hours daily Max 5 advertisers, based on a 30 sec slot All production of stickers to be undertaken by SMRT Media

9 16 TRAINS CONCEPT TRAINS Main Line Trains Interior 8,000 Trains Interior 5,000 Size and quantity vary by design Site measurements are required Weekly Rate ($ per train) Weekly Rate ($ per train) 17 TRAINS

10 18 19 TRAINS TRAINS IN-TRAIN PANELS panels across 50 Main Line trains 2 30 panels across 10 trains panels across 20 Main Line trains and 30 panels across 10 trains panels across 30 Main Line trains and 30 panels across 10 trains *New rate from 1 Jan 2015 TRAINS WINDOW STICKERS No. of Windows per Train Main Line Trains 72 (double side print) 5,500* Trains 34 (single side print) 2,600 Maximum 25% coverage per window Size and quantity vary by design *New rate from 1 Jan 2015 Weekly Rate ($ per train) Window Network (across train network) No. of Panels Weekly Rate ($) Main Line ,900* (per network) (per network) Main Line ,700 (per network) Main Line + 4 Plus 210 3,600 (per network) Whole Train (per train) Main Line 54 4,000* (per train) 34 2,200 (per train) TRAINS TRAIN HANGERS Whole Train 20,000 hangers across 5 trains per distribution Weekly Rate ($ per distribution) 8,000 Includes production cost for 1 design only

11 20 21 CONCOURSE / PLATFORM CONCEPTS Weekly Rate ($ per concourse / platform per station) Main Line 17,000* 11,000 8,000 6,000 7,000 5,600 4,200 Size and quantity vary by stations Site measurements are required Production rates will be provided upon request *New rate from 1 Jan 2015 Premium Main Line City Hall, Orchard, Raffles Place Cosmo Main Line Ang Mo Kio, Bishan, Boon Lay, Bugis, Dhoby Ghaut, Jurong East, Somerset, Tampines, Tanjong Pagar, Woodlands Bayfront, Bishan, Bras Basah, Dhoby Ghaut, Esplanade, HarbourFront, Holland Village, Promenade, Stadium Lifestyle Main Line Bedok, Choa Chu Kang, Clementi, Novena, Outram Park, Paya Lebar, Toa Payoh, Yishun Buona Vista, Kent Ridge, Marina Bay, Paya Lebar, Serangoon Hubs Main Line Admiralty, Aljunied, Braddell, Bukit Batok, Bukit Gombak, Buona Vista, Changi Airport, Chinese Garden, Commonwealth, Dover, Eunos, Expo, Joo Koon, Kallang, Kembangan, Khatib, Kranji, Lakeside, Lavender, Marina Bay, Marsiling, Newton, Pasir Ris, Pioneer, Queenstown, Redhill, Sembawang, Simei, Tanah Merah, Tiong Bahru, Yew Tee, Yio Chu Kang Bartley, Botanic Gardens, Caldecott, Dakota, Farrer Road, Haw Par Villa, Labrador Park, Lorong Chuan, MacPherson, Marymount, Mountbatten, Nicoll Highway, one-north, Pasir Panjang, Tai Seng, Telok Blangah

12 22 PLATFORM SCREEN DOORS WALLSCAPES Weekly Rate ($ per wall) Premium Orchard 1 11,500 Raffles Place 2 13, Size and quantity vary by stations Site measurements are required 1 Wall units of 6 Sheets 2 Linkway Wall + 5 units of Large Format Lightbox For enquiries on other Wallscapes, please contact our sales team. smrtmedia@smrt.com.sg Tel: Weekly Rate ($ per station) Main Line 22,000* 15,000* 9,000 6,500 7,500 6,000 4,500 *Half height Platform Screen Doors Size and quantity vary by stations *New rate from 1 Jan 2015 Premium Main Line City Hall, Orchard, Raffles Place Cosmo Main Line Ang Mo Kio*, Bishan, Boon Lay*, Bugis, Dhoby Ghaut, Jurong East*, Somerset, Tampines*, Tanjong Pagar, Woodlands* Bayfront, Bishan, Bras Basah, Esplanade, Holland Village, Promenade Lifestyle Main Line Bedok*, Choa Chu Kang*, Clementi*, Novena, Outram Park, Paya Lebar*, Toa Payoh, Yishun* Buona Vista, Kent Ridge, Serangoon Hubs Main Line Admiralty*, Aljunied*, Braddell, Bukit Batok*, Bukit Gombak*, Buona Vista*, Changi Airport, Chinese Garden*, Commonwealth*, Dover*, Eunos*, Expo*, Joo Koon*, Kallang*, Kembangan*, Khatib*, Kranji*, Lakeside*, Lavender, Marina Bay, Marsiling*, Newton, Pasir Ris*, Pioneer*, Queenstown*, Redhill*, Sembawang*, Simei*, Tanah Merah*, Tiong Bahru, Yew Tee*, Yio Chu Kang* Botanic Gardens, Caldecott, Dakota, Farrer Road, Haw Par Villa, Labrador Park, Lorong Chuan, MacPherson, Marymount, Mountbatten, Nicoll Highway, Pasir Panjang, Tai Seng, Telok Blangah

13 FAREGATES 25 ORCHARD Weekly Rate ($) Showcase 1 11,500 Showcase 2 (includes showcase TV screen) Specification for Screen (px) Aspect Ratio 16:9 Format (video) Format (static image) avi, mov, mpg, wmv, ogg jpeg 11,500 Sticker schemes and display items are subject to approval from authorities All production of stickers to be undertaken by SMRT Media Weekly Rate ($ per station) Main Line 4,030 3,300 2,500 1,800 2,100 1,800 1,300 Premium Main Line City Hall, Orchard, Raffles Place Cosmo Main Line Ang Mo Kio, Bishan, Boon Lay, Bugis, Dhoby Ghaut, Jurong East, Somerset, Tampines, Tanjong Pagar, Woodlands Bayfront, Bishan, Bras Basah, Esplanade, HarbourFront, Holland Village, Promenade, Stadium Lifestyle Main Line Bedok, Choa Chu Kang, Clementi, Novena, Outram Park, Paya Lebar, Toa Payoh, Yishun Buona Vista, Kent Ridge, Marina Bay, Paya Lebar, Serangoon Hubs Main Line Admiralty, Aljunied, Braddell, Bukit Batok, Bukit Gombak, Buona Vista, Changi Airport, Chinese Garden, Commonwealth, Dover, Eunos, Expo, Joo Koon, Kallang, Kembangan, Khatib, Kranji, Lakeside, Lavender, Marina Bay, Marsiling, Newton, Pasir Ris, Pioneer, Queenstown, Redhill, Sembawang, Simei, Tanah Merah, Tiong Bahru, Yew Tee, Yio Chu Kang Size and quantity vary by stations Site measurements are required Bartley, Botanic Gardens, Caldecott, Dakota, Farrer Road, Haw Par Villa, Labrador Park, Lorong Chuan, MacPherson, Marymount, Mountbatten, Nicoll Highway, one-north, Pasir Panjang, Tai Seng, Telok Blangah

14 26 ESCALATOR MURALS 27 Weekly Rate ($ per wall) Premium City Hall 5,750 Orchard 5,750 Raffles Place 1 8,000 Size and quantity vary by stations Site measurements are required 1 Escalator Wall + Crown For enquiries on other Escalator Murals, please contact our sales team. smrtmedia@smrt.com.sg Tel: PILLARS Weekly Rate ($ per zone) Main Line 11,000* 7,480 5,600 4,000 4,750 3,950 2,800 Premium Main Line City Hall, Orchard, Raffles Place Cosmo Main Line Ang Mo Kio, Bishan, Boon Lay, Bugis, Dhoby Ghaut, Jurong East, Somerset, Tampines, Tanjong Pagar, Woodlands Bayfront, Bishan, Bras Basah, Dhoby Ghaut Esplanade, HarbourFront, Holland Village, Promenade, Stadium Lifestyle Main Line Bedok, Choa Chu Kang, Clementi, Novena, Outram Park, Paya Lebar, Toa Payoh, Yishun Buona Vista, Kent Ridge, Marina Bay, Paya Lebar, Serangoon Hubs Main Line Admiralty, Aljunied, Braddell, Bukit Batok, Bukit Gombak, Buona Vista, Changi Airport, Chinese Garden, Commonwealth, Dover, Eunos, Expo, Joo Koon, Kallang, Kembangan, Khatib, Kranji, Lakeside, Lavender, Marina Bay, Marsiling, Newton, Pasir Ris, Pioneer, Queenstown, Redhill, Sembawang, Simei, Tanah Merah, Tiong Bahru, Yew Tee, Yio Chu Kang Size and quantity vary by stations Site measurements are required *New rate from 1 Jan 2015 Bartley, Botanic Gardens, Caldecott, Dakota, Farrer Road, Haw Par Villa, Labrador Park, Lorong Chuan, MacPherson, Marymount, Mountbatten, Nicoll Highway, one-north, Pasir Panjang, Tai Seng, Telok Blangah

15 28 ESCALATOR SIDES STAIR RISERS Weekly Rate ($ per flight of stairs per station) 29 Main Line 3,000 2,500 1,800 1,300 1,600 1, Premium Main Line City Hall, Orchard, Raffles Place Weekly Rate ($ per escalator per station) Main Line 3,000 1, Premium Main Line City Hall, Orchard, Raffles Place Size and quantity vary by stations Site measurements are required Cosmo Main Line Ang Mo Kio, Bishan, Boon Lay, Bugis, Dhoby Ghaut, Jurong East, Somerset, Tampines, Tanjong Pagar, Woodlands Bayfront, Bishan, Bras Basah, Dhoby Ghaut, Esplanade, HarbourFront, Holland Village, Promenade, Stadium Lifestyle Main Line Bedok, Choa Chu Kang, Clementi, Novena, Outram Park, Paya Lebar, Toa Payoh, Yishun Buona Vista, Kent Ridge, Marina Bay, Paya Lebar, Serangoon Hubs Main Line Admiralty, Aljunied, Braddell, Bukit Batok, Bukit Gombak, Buona Vista, Changi Airport, Chinese Garden, Commonwealth, Dover, Eunos, Expo, Joo Koon, Kallang, Kembangan, Khatib, Kranji, Lakeside, Lavender, Marina Bay, Marsiling, Newton, Pasir Ris, Pioneer, Queenstown, Redhill, Sembawang, Simei, Tanah Merah, Tiong Bahru, Yew Tee, Yio Chu Kang Bartley, Botanic Gardens, Caldecott, Dakota, Farrer Road, Haw Par Villa, Labrador Park, Lorong Chuan, MacPherson, Marymount, Mountbatten, Nicoll Highway, one-north, Pasir Panjang, Tai Seng, Telok Blangah Cosmo Main Line Ang Mo Kio, Bishan, Boon Lay, Bugis, Dhoby Ghaut, Jurong East, Somerset, Tampines, Tanjong Pagar, Woodlands Bayfront, Bishan, Bras Basah, Dhoby Ghaut, Esplanade, HarbourFront, Holland Village, Promenade, Stadium Lifestyle Main Line Bedok, Choa Chu Kang, Clementi, Novena, Outram Park, Paya Lebar, Toa Payoh, Yishun Buona Vista, Kent Ridge, Marina Bay, Paya Lebar, Serangoon Hubs Main Line Admiralty, Aljunied, Braddell, Bukit Batok, Bukit Gombak, Buona Vista, Changi Airport, Chinese Garden, Commonwealth, Dover, Eunos, Expo, Joo Koon, Kallang, Kembangan, Khatib, Kranji, Lakeside, Lavender, Marina Bay, Marsiling, Newton, Pasir Ris, Pioneer, Queenstown, Redhill, Sembawang, Simei, Tanah Merah, Tiong Bahru, Yew Tee, Yio Chu Kang Bartley, Botanic Gardens, Caldecott, Dakota, Farrer Road, Haw Par Villa, Labrador Park, Lorong Chuan, MacPherson, Marymount, Mountbatten, Nicoll Highway, one-north, Pasir Panjang, Tai Seng, Telok Blangah Size and quantity vary by stations Site measurements are required TRAVELATOR SIDES Weekly Rate ($ per travelator per station) Cosmo Lifestyle Hubs 2,000 Lifestyle Serangoon Size and quantity vary by stations Site measurements are required

16 30 BENCHES FLOOR STICKERS 31 Weekly Rate ($ per concourse / platform per station) Main Line 8,050 6,600 5,000 3,500 4,200 3,500 2,500 Size and quantity vary by stations Site measurements are required Weekly Rate ($ per station) Main Line 4,600 3,740 2,800 2,000 Premium Main Line City Hall, Orchard, Raffles Place Size and quantity vary by stations Site measurements are required Cosmo Main Line Ang Mo Kio, Bishan, Boon Lay, Bugis, Dhoby Ghaut, Jurong East, Somerset, Tampines, Tanjong Pagar, Woodlands Lifestyle Main Line Bedok, Choa Chu Kang, Clementi, Novena, Outram Park, Paya Lebar, Toa Payoh, Yishun Hubs Main Line Admiralty, Aljunied, Braddell, Bukit Batok, Bukit Gombak, Buona Vista, Changi Airport, Chinese Garden, Commonwealth, Dover, Eunos, Expo, Joo Koon, Kallang, Kembangan, Khatib, Kranji, Lakeside, Lavender, Marina Bay, Marsiling, Newton, Pasir Ris, Pioneer, Queenstown, Redhill, Sembawang, Simei, Tanah Merah, Tiong Bahru, Yew Tee, Yio Chu Kang Premium Main Line City Hall, Orchard, Raffles Place Cosmo Main Line Ang Mo Kio, Bishan, Boon Lay, Bugis, Dhoby Ghaut, Jurong East, Somerset, Tampines, Tanjong Pagar, Woodlands Bayfront, Bishan, Bras Basah, Dhoby Ghaut, Esplanade, HarbourFront, Holland Village, Promenade, Stadium Lifestyle Main Line Bedok, Choa Chu Kang, Clementi, Novena, Outram Park, Paya Lebar, Toa Payoh, Yishun Buona Vista, Kent Ridge, Marina Bay, Paya Lebar, Serangoon Hubs Main Line Admiralty, Aljunied, Braddell, Bukit Batok, Bukit Gombak, Buona Vista, Changi Airport, Chinese Garden, Commonwealth, Dover, Eunos, Expo, Joo Koon, Kallang, Kembangan, Khatib, Kranji, Lakeside, Lavender, Marina Bay, Marsiling, Newton, Pasir Ris, Pioneer, Queenstown, Redhill, Sembawang, Simei, Tanah Merah, Tiong Bahru, Yew Tee, Yio Chu Kang Bartley, Botanic Gardens, Caldecott, Dakota, Farrer Road, Haw Par Villa, Labrador Park, Lorong Chuan, MacPherson, Marymount, Mountbatten, Nicoll Highway, one-north, Pasir Panjang, Tai Seng, Telok Blangah BEAMS Weekly Rate ($ per side per station) Main Line 1, Min ad period: 13 weeks Size and quantity vary by stations Site measurements are required Cosmo Main Line Ang Mo Kio, Boon Lay, Jurong East, Tampines, Woodlands Bayfront Lifestyle Main Line Bedok, Clementi, Novena, Paya Lebar, Toa Payoh, Yishun Buona Vista, Kent Ridge Hubs Main Line Admiralty, Aljunied, Buona Vista, Changi Airport, Commonwealth, Dover, Eunos, Expo, Kallang, Kembangan, Khatib, Kranji, Pasir Ris, Queenstown, Simei, Tanah Merah, Yew Tee, Yio Chu Kang

17 32 33 BILLBOARDS Rate does not include Sticker Wall Rate does not include Sticker Wall BILLBOARDS 4 SHEETS Weekly Rate ($ per poster per station) Main Line LRT 100 Material Size (mm) H1,530 x W1,010 Display Size (mm) H1,500 x W990 Estimated Production Cost $50 per piece Premium Main Line City Hall, Raffles Place Cosmo Main Line Ang Mo Kio, Boon Lay, Bugis, Dhoby Ghaut, Jurong East, Somerset, Tampines, Tanjong Pagar, Woodlands Bras Basah, Esplanade, Holland Village Lifestyle Main Line Bedok, Choa Chu Kang, Clementi, Novena, Outram Park, Paya Lebar, Toa Payoh, Yishun Buona Vista, Kent Ridge, Paya Lebar, Serangoon Hubs Main Line Admiralty, Aljunied, Braddell, Bukit Batok, Bukit Gombak, Buona Vista, Changi Airport, Chinese Garden, Commonwealth, Dover, Eunos, Expo, Joo Koon, Kallang, Kembangan, Khatib, Kranji, Lakeside, Lavender, Marina Bay, Marsiling, Newton, Pasir Ris, Pioneer, Queenstown, Redhill, Sembawang, Simei, Tanah Merah, Tiong Bahru, Yew Tee, Yio Chu Kang Botanic Gardens, Haw Par Villa, Labrador Park, Lorong Chuan, Marymount, Pasir Panjang, Telok Blangah LRT Bangkit, Bukit Panjang, Choa Chu Kang, Fajar, Jelapang, Keat Hong, Pending, Petir, Phoenix, Segar, Senja, South View, Teck Whye, Ten Mile Junction Min ad period: 13 weeks BILLBOARDS 4 SHEET NETWORKS Material Size (mm) H1,530 x W1,010 Display Size (mm) No. of Panels Broadcast Network ,700 Shopping & 55 8,300 Entertainment Network 2 PMET Network ,000 Youth Network ,600 H1,500 x W990 Estimated Production Cost 105 panels - $3, panels - $1, panels - $1,000 Weekly Rate ($ per network) Broadcast Network Shopping & Entertainment Network PMET Network Youth Network Min ad period: 2 weeks 1 Max 2 panels per station 2 Min 1 panel per station 90 panels across Main Line stations, 10 panels across stations and 5 panels across LRT stations 50 panels across Main Line stations and 5 panels across stations Ang Mo Kio, Bedok, Boon Lay, Bugis, Bukit Batok, Buona Vista, Choa Chu Kang, City Hall, Clementi, Dhoby Ghaut, Expo, Jurong East, Kallang, Novena, Pasir Ris, Sembawang, Serangoon, Simei, Somerset, Tampines, Tiong Bahru, Woodlands, Yew Tee, Yishun Bras Basah, Buona Vista, Bugis, City Hall, Dhoby Ghaut, Esplanade, Expo, Jurong East, Kent Ridge, Lavender, Lorong Chuan, Marina Bay, Newton, Novena, Outram Park, Raffles Place, Tampines, Tanjong Pagar, Tiong Bahru Ang Mo Kio, Bedok, Boon Lay, Bras Basah, Bugis, Buona Vista, City Hall, Choa Chu Kang, Clementi, Dhoby Ghaut, Dover, Jurong East, Kent Ridge, Pasir Ris, Somerset, Tampines, Woodlands, Yew Tee, Yio Chu Kang, Yishun

18 34 BILLBOARDS 6 SHEETS Scrolling Panels Weekly Rate ($ per poster per station) Main Line BILLBOARDS 12 SHEETS Scrolling Panels Weekly Rate ($ per poster per station) Main Line BILLBOARDS Static Panels Static Panels Weekly Rate ($ per poster per station) Weekly Rate ($ per poster per station) Main Line Main Line Rate does not include Sticker Wall (scrolling panels) (static panels) (scrolling panels) (static panels) Premium Main Line Orchard Premium Main Line Orchard Cosmo Main Line Jurong East Cosmo Main Line Boon Lay, Bugis, Dhoby Ghaut, Tampines, Tanjong Pagar Cosmo Main Line Jurong East, Tampines, Tanjong Pagar Esplanade Cosmo Main Line Woodlands Esplanade Esplanade Bishan, Bras Basah, Dhoby Ghaut, Esplanade, Promenade, Stadium Lifestyle Main Line Choa Chu Kang Lifestyle Main Line Toa Payoh, Yishun Hubs Main Line Pasir Ris Min ad period: 13 weeks Min ad period: 13 weeks Paya Lebar Hubs Dakota, MacPherson, Mountbatten, Tai Seng Material Size (mm) H1,800 x W1,200 Display Size (mm) H1,715 x W1,145 Estimated Production Cost $70 per piece Material Size (mm) H1,500 x W3,050 Display Size (mm) H1,450 x W2,970 Estimated Production Cost $200 per piece

19 36 BILLBOARDS BULKHEADS BILLBOARDS CONCOURSE LIGHTBOXES 37 BILLBOARDS BILLBOARDS Panel No. Weekly Rate ($ per poster) Premium City Hall 1 1,600 Estimated Production Cost Orchard 1 1,200 ESCALATOR CROWN NETWORKS 2, 3 2,000 Raffles Place 1, 4 1,600 2, 3, 5, 6 1,200 Vary by size of panel Weekly Rate ($ per network per station) Main Line For enquiries on other Bulkheads, please contact our sales team. smrtmedia@smrt.com.sg Tel: Min ad period: 13 weeks Cosmo Main Line Tampines Hubs Main Line Pasir Ris, Tiong Bahru Weekly Rate ($ per poster per station) Main Line 660 Premium Main Line Raffles Place Min ad period: 13 weeks BILLBOARDS LARGE FORMAT LIGHTBOXES Weekly Rate ($ per poster per station) Main Line 2,200 1,870 Panel No. Estimated Production Cost Material Size H x W (mm) Display Size H x W (mm) 1, 2, 11, 12 1,366 x 1,950 1,351 x 1,890 3, 4, 9, 10 1,366 x 2,075 1,351 x 1,990 5, 6, 7, 8 1,366 x 2,050 1,351 x 1,990 $180 per piece Material Size (mm) Display Size (mm) No. of Panels Estimated Production Cost H735 x W485 H720 x W470 Min ad period: 13 weeks 10 panels per network $240 per network of 10 pieces Panel No. Material Size H x W (mm) Display Size H x W (mm) Raffles Place 1-5 1,655 x 5,730 1,595 x 5, ,680 x 5,800 1,605 x 5, ,655 x 4,340 1,615 x 4,250 Somerset ,678 x 5,730 1,608 x 5,680 Tampines ,750 x 5,620 1,608 x 5,580 Tanjong Pagar 1-5 1,678 x 5,730 1,608 x 5,680 Estimated Production Cost $800 per piece Min ad period: 13 weeks

20 38 ROADS BUS HANGERS 39 ROADS ROADS BUSES Whole Bus 20,000 hangers across 10 buses per distribution Monthly Rate ($ per distribution) 7,000 Min ad period: 1 month Includes production cost for 1 design only Min ad period: 3 months Type Weekly Rate ($ per bus) Fab (Shopping) Pro (Business) Omni (Long Haul / Feeder service) Wholly Painted Bus (17.5m) ,650 Wholly Painted Bus (12m) ,000 Full Rear Panel In-bus Panel Estimated Production Cost ($ per bus) ROADS BUS INTERCHANGE BANNERS Interchanges Banner No. Monthly Rate ($ per banner) Bukit Panjang 1, 2 1,600 Choa Chu Kang 1, 2, 3 1,600 Woodlands 1, 2, 3, 4, 5 2,000 Yishun 1, 2, 3 2,000 Min ad period: 1 month Size vary by banner Site measurements are required Banner schemes are subject to approval from authorities ROADS TAXIS Taxi Type Weekly Rate ($ per taxi) Epica Taxi Min ad period: 3 months Min quantity: 50 taxis Includes production costs Wholly Painted Taxi 80

21 40 41 TESTIMONIALS ROYCE We are very pleased with the results! SMRT stations and trains offer us multiple touch points, creating endless possibilities for us to reach out to our target audience. By strategically placing our communications in prominent spots where it can be easily viewed, our message has reached out to a sizeable portion of daily commuters. SMRT Media is proven to be effective in mass interaction and audience activation. Janice Cai Account Manager Adbox Advertising Pte Ltd TESTIMONIALS SUPER COFFEE We were able to reach a large group of captive audiences with SMRT s concept train, and reinforced our new brand message throughout their journeys. We received very positive feedback from the public about the Super Smile campaign in SMRT trains. Lillian Wong Marketing Manager Super Coffee Corporation Pte Ltd

22 42 43 TESTIMONIALS PANADOL We launched the latest 2-in-1 Cough & Cold Relief on SMRT s Raffles, comprising two large format LED digital screens at Raffles Place MRT Station. This medium allowed us to highlight our fast action and non-drowsy formula in a dynamic and captivating way. The campaign successfully targeted professionals and executives, and raised both awareness and sales. May Tan Brand Manager GlaxoSmithKline Pte Ltd TESTIMONIALS SILKPRO SMRT Media gave us the opportunity to create a synchronised advertising experience across their extensive train and road network. Their expertise and attention to details made outdoor advertising a confident solution for our brands. Outdoor advertising will continue to be an instrumental component of Silkpro s future marketing and advertising plan, to help us achieve our goal of increasing brand and product awareness, and more. Moving forward, we will definitely choose SMRT Media as an effective platform for our integrated media plan. Lervinia Swee Marketing Manager Tohtonku (S) Pte Ltd

23 44 45 We are impressed that the linkway advertising space turned out to be more than just a static wall. It allowed us to engage consumers while generating hype for the sustenance phase of our Samsung GALAXY S4 With LTE campaign. The Orchard Media Hub Wall combined motion and sound to fully immerse commuters in the S4 experience. Through this and the busy linkway at Somerset, we were able to reach out to shoppers along the prime Orchard Road shopping belt effectively. Irene Ng Vice President of Marketing Samsung Asia Pte Ltd TESTIMONIALS SAMSUNG TESTIMONIALS DULUX We wanted an impactful way to inspire Singaporeans, and help them visualize what colours can do in beautifying their living spaces. SMRT s train stations have some of the best platforms to portray interesting concepts and designs to engage consumers minds. We love how compelling transit advertising is, and are looking forward to greater partnerships. Josephine Lee Head of Marketing, Singapore and New Markets Akzo Nobel Paints Singapore Pte Ltd

24 46 GUIDELINES FOR ADVERTISING Approval of Artwork 1) One coloured copy of Final Artwork (FA) must be submitted to SMRT Media for approval at least 3 weeks before the Display Commencement Date. SMRT Media reserves the right to reject a FA which, in its opinion is objectionable, controversial or likely to elicit negative feedback from the public, or for any other reasons. Advertising Material 1) All advertising materials shall meet our requirements. SMRT Media reserves the right to reject any advertising materials that do not adhere to the requirements. All CD must be submitted to SMRT Media at least 2 weeks before commencement date of the Display. 2) All artwork (including associated files and fonts used in the artwork) for posters shall be saved and delivered to SMRT Media at least 3 weeks before commencement date to the display in the following format: a) Output: CD-ROM or DVD-ROM b) Software used: Freehand MX, Illustrator CS, Photoshop CS, Indesign CS. c) Scanned image should be CMYK and saved as TIF (not compressed) or EPS format or PSD format. d) Minimum image requirement: For bus, taxi and train exterior min. 300 dpi on actual size For posters and other sticker schemes min. 300 dpi on actual size e) All files must be in layers format. f) Text and layout: preferably to be done in Freehand software, converted to path. g) A copy of the visual in PDF low resolution should be submitted in the CD. 3) For window sticker, the flip of the visual for the other side of the stickers facing the platform should be submitted. 4) SMRT Media shall not be liable for any late-posting of the advertisement materials due to late delivery of FA. The charge for displaying them shall be calculated from the commencement of the Contract Period. Collection of Advertisement Materials Advertiser shall collect all advertising materials within 14 days from the expiry of the Contract Period or date of termination of the Agreement, whichever is earlier. Posters that are not collected will be disposed accordingly. TERMS & CONDITIONS 1. INTERPRETATION (a) In this Agreement, the following expressions shall have the following meanings: Advertiser/Company means the person (including a body corporate or incorporate) who has entered into this Agreement with SMRTI and shall include his successors in title and assigns. Advertising Rate means such rate quoted by SMRTI herein or otherwise for advertisement space. SMRTI means SMRT Investments Pte Ltd and shall include its successors in title and assigns. Contract Amount means the total aggregate value of the contract (exclusive of all applicable taxes). For the avoidance of doubt, any deductions made by SMRTI pursuant to this Agreement or otherwise and/or additional payments made by the Advertiser/ Company pursuant to Clause 16 of this Agreement shall not go towards or in any way affect the computation of the total aggregate value unless the parties so consent in writing. Contract Period means the period during which the advertisement is displayed. Display Timing means the daily timing during which the advertisement is displayed. Display Commencement Date refers to the date from which the display of the advertisements shall commence as specified in the Order. Order means an order for the display of advertisement space placed with SMRTI and/or order for production of stickers or posters. Production Costs means all costs, charges, fees and expenses incurred for the material creation of advertisement(s) arising out of or in connection with an Order. Artwork is the Final Artwork (FA) that the Company/Advertiser provides to SMRTI for purpose of the advertisement production. Advertising Materials are the final products that are displayed on SMRT s advertisement spaces. 2. TERMS AND CONDITIONS FOR ANY ORDER (a) These terms and conditions shall (i) be deemed to have been accepted and agreed to by the Advertiser/ Company when he places an Order; and (ii) not be varied or amended without the prior written consent of SMRTI. (b) SMRTI shall not be bound by any terms or rates stated on or that accompany (for eg are annexed or attached to) any Order. 3. ADVERTISING AGENCIES/ MEDIA SPECIALIST An Advertiser/Company who is an advertising agency or media specialist shall be deemed to contract as principal with such rights and liabilities including (without limitation) full responsibility to make punctual and complete payments as required under this Agreement and full authority to approve and/or amend the Advertising Materials. 4. ADVERTISING COMMISSION All accredited advertising agencies will be entitled to an agency commission of 15% of the Contract Amount less any such discount given by SMRTI to the Advertiser/Company. 5. ADVERTISING RATES (a) Save for advertisements on taxis, all Advertising Rates are exclusive of the Production Costs and the cost of the Advertising Materials, both of which shall be borne fully by the Advertiser/Company. 6. CHANGE OF ADVERTISING RATES AND CONDITIONS (a) SMRTI shall be entitled at any time to vary or adjust the (i) Advertising Rates and/or (ii) these terms and conditions. If SMRTI exercises such right, it will give written notice of such change to the Advertiser/Company and, any such changes by SMRTI shall, unless the Advertiser/Company exercises its right under Clause 6(b) below, take effect on the date specified by SMRTI in such written notice or four (4) weeks after service of such written notice on the Advertiser/Company, whichever date is the later. (b) In the event that SMRTI exercises its rights under Clause 6(a) to vary or adjust the (i) Advertising Rates and/ or (ii) these terms and conditions, the Advertiser/Company shall be entitled to cancel any Order it had placed with SMRTI prior to such changes without incurring any liability by giving SMRTI two (2) weeks written notice of cancellation of Order within two (2) weeks from the date of it being so informed by SMRTI. If SMRTI does not receive any such written notice from the Advertiser/ Company within the aforementioned period, the cancellation fees under Clause 10 shall be payable by the Advertiser/ Company if the Advertiser/Company decides to make any cancellations after the aforementioned two (2) weeks period. 7. PAYMENTS (a) Subject always to Clause 9 below, all other payments by the Advertiser/ Company shall be made: (i) thirty (30) days after the date of the relevant invoice or by the due date specified in SMRTI s invoices; and (ii) unless otherwise instructed in writing by SMRTI, by crossed cheques drawn in favour of SMRTI, and with the invoice number written behind such cheques if they are not accompanied by a covering letter or copy of the relevant SMRTI s invoice. (b) Interest at the rate of 1% per month shall be charged by SMRTI for and on any and all late payments. (c) The Advertiser/Company agrees to reimburse SMRTI for any legal fees and charges incurred by SMRTI as a result of the Advertiser/Company not fulfilling its obligations to make payments according to Clause 7(a)(i). 8. GENERAL LIEN SMRTI shall be entitled to a general lien, where appropriate, on any Advertising Materials in SMRTI s possession for all sums, whether liquidated or not, due from the Advertiser/Company to SMRTI. 9. UPFRONT PAYMENT (a) In the event that the Advertiser/ Company s registered office is not located within Singapore or SMRTI in its sole discretion deems necessary, SMRTI may request for full payment of the Contract Amount prior to the Display Commencement Date and the Advertiser/ Company shall be responsible for ensuring that SMRTI receives the same at least fourteen (14) days prior to the Display Commencement Date. However, in the event that the Advertiser/Company s registered office is within Singapore, SMRTI may in its sole discretion, request for payment of fifty percent (50%) of the Contract Amount prior to the Display Commencement Date and the Advertiser/Company shall be responsible for ensuring that SMRTI receives the same at least fourteen (14) days prior to the Display Commencement Date. In cases where the Contract Amount consists of production cost for stickers or posters SMRTI may request for full payment of the Contract Amount prior to the commencement of the production. (b) The Advertiser/Company agrees that SMRTI shall have the right to, at SMRTI s sole discretion, use any monies paid by the Advertiser/Company under Clause 9(a) to offset against any amounts due and owing to SMRTI from the Advertiser/ Company (whether as a result of the Advertiser/Company s breach of the terms herein or otherwise), without further reference to the Advertiser/ Company. (c) In the event that SMRTI exercises its right to make any deductions or offset from or against any upfront payment of the Contract Amount pursuant to the terms herein, the Advertiser/Company shall, forthwith on demand by SMRTI, pay SMRTI the full amount so deducted or offset by SMRTI in cash or by such other method as may be instructed by SMRTI in writing. 10. CANCELLATION OF ANY ORDER (a) Subject always to the right of SMRTI to allow the same at its sole discretion and without prejudice to any of the other rights and/or remedies of SMRTI, the Advertiser/Company may, without prejudice to Clauses 7, 8 and 9, be entitled, to cancel any Order for advertisement space by way of written notice to SMRTI provided always that the Advertiser/Company pays to SMRTI the following amounts for such cancellation: (i) If before the Display Commencement Date, 50% of the Contract Amount should such written notice be received by SMRTI less than eight (8) weeks (but more than four (4) weeks) before the Display Commencement Date OR 80% of 47

25 48 the Contract Amount should such written notice be received by SMRTI less than four (4) weeks before the Display Commencement Date ; (ii) If after the Display Commencement date, 50% of the Advertising Rates of the remaining Contract Period should such written notice be received by SMRTI less than eight (8) weeks (but more than four (4) weeks) before the expiry of the Contract Period OR 80% of the Advertising Rates of the remaining Contract Period should such written notice be received by SMRTI less than four (4) weeks before the expiry of the Contract Period. (iii) all of the Production Costs incurred up to the date of cancellation; and (iv) the cost of all commitments to third parties and works in progress. (b) Notwithstanding the aforementioned, in the event SMRTI exercises its right to refuse to allow the Advertiser/ Company s proposed cancellation (whether or not the Advertiser/Company is willing to pay or has paid the abovementioned amounts), SMRTI shall have the right to proceed with the Order and the Advertiser/Company shall be liable to pay the entire Contract Amount. 11. PRODUCTION OF STICKERS AND POSTERS (a) The selection of production house for the stickers and posters shall be determined by SMRTI. (b) In the event of any deviation to Clause 11(a) by Advertiser/Company, SMRTI shall charge an additional 10% of production cost of the stickers and posters to the Advertiser/Company. (c) The Advertiser/Company shall provide SMRTI with high resolution images suitable for the production of stickers and/or posters. SMRTI shall not be liable for any poorly produced images on the stickers and/or posters due to inappropriate resolution images provided. (d) SMRTI may submit proofs for the Advertiser/Company s approval, should there be any alterations or changes, SMRTI may charge the Advertiser/ Company an additional charge. (e) Once the proofs are approved by the Advertiser/Company, SMRTI shall not bear any liability as long as the final product is produced in accordance to the approved proofs. The Advertiser/ Company acknowledges and agrees that they bear the responsibility to check the accuracy of the Artwork, images, logos or wordings in the proofs. (f) If the Advertiser/Company has given prior instructions to proceed without the need for their approval of the proofs, SMRTI shall not bear any liability for the printing outcome of the end product. (g) SMRTI shall not be responsible for any delay in the production of the Order if the delay is caused by the Advertiser/ Company or if there is any request for suspension by the Advertiser/Company. (h) Notwithstanding clause 10, if the Advertiser/Company cancels the order for production of stickers and posters before approving the proofs or before production has started, there will be no charges payable by the Advertiser/ Company except for the cost of materials which were specially purchased or ordered for this Order. (i) The Advertiser/Company shall ensure that all Artwork, images, logos or wordings provided by them shall not infringe any intellectual property rights of any third parties and shall indemnify SMRTI for any loss or damage arising out of or in relation to such infringement. 12. DISPLAY OF ADVERTISEMENTS (a) In the event that the Advertiser/Company wishes to make any changes to the Display Commencement Period stated in the Order, the Advertiser/Company may so request in writing at least four (4) weeks in advance and all such requests shall be subject to (i) SMRTI s right to agree to such request(s) at its sole and undisputed discretion; and (ii) the deduction of 20% of the Contract Amount by SMRTI in respect of the third and each subsequent request thereafter made by the Advertiser/ Company from any monies paid to SMRTI pursuant to Clause 9. (b) In relation to advertisements on trains and MRT/LRT stations only (i) SMRTI shall use its reasonable endeavours to display the Advertising Materials on the Display Commencement Date but shall not be obliged to do the same. (ii) SMRTI may start posting the Advertising Materials on the night prior to the Display Commencement Date and will complete the posting within 5 working days after the Display Commencement Date. Removal of posters will take place similarly during the allotted times prior to and after the date fixed for the completion of any Order. (iii) SMRTI reserves the right to unilaterally change the Display Commencement Date by giving four (4) weeks prior written notice to the Advertiser/ Company. (c) In relation to buses only (i) SMRTI shall be entitled to change the routes of any of the buses, the areas or positions for the display of the Advertising Materials on the buses without prior reference or notice to the Advertiser/Company and at SMRTI s sole and absolute discretion. (ii) SMRTI shall be entitled to change the Contract Period without prior reference or notice to the Advertiser/ Company. While SMRTI shall use reasonable endeavours to display the Advertising Materials supplied by the Advertiser/Company during the Contract Period, the Advertiser/ Company agrees and accepts that SMRTI shall not be obliged to do the same. (iii) On the Display Commencement Date, only 50% of the agreed number of buses in the Order will have the Advertising Materials displayed on them. The remaining buses will have the Advertising Material displayed on them after the Display Commencement Date. (d) In relation to taxis only (i) SMRTI shall be entitled to change the dates of the Contract Period, the positions for the display of Advertising Materials without prior reference or notice to the Advertiser/ Company and at SMRTI s sole and absolute discretion. (ii) On the Display Commencement Date, only 50% of the agreed number of taxis in the Order will have the Advertising Materials displayed on them. The remaining taxis will have the Advertising Materials displayed on them after the Display Commencement Date. (e) In relation to digital platforms and iviewsmrt only (i) SMRTI shall be entitled to change the location of any of the iviewsmrt, the dates of the Contract Period, the Display Timing, the position of the display of any of the advertisements and/or the Advertising Materials without prior reference or notice to the Advertiser/Company and at SMRTI s sole and absolute discretion. (ii) The Advertiser/Company acknowledges that SMRTI shall have the right at all times to, without prior notice or reference to the Advertiser/Company, stop, suspend or disrupt any of the advertisements displayed on the iviewsmrt (whether the advertisement is playing midway or otherwise). (iii) The Advertiser/Company acknowledges that SMRTI does not guarantee the smooth running or the quality of the display of any advertisements on the iviewsmrt, and that such display may be affected (negatively) or marred (completely) by various disruptions (audio or visual) such as station announcements or emergency/safety messages. (iv) In the event that the Advertiser/ Company decides to purchase the services of any third party in relation to advertising on digital platforms and as promoted, operated, offered or marketed by SMRTI to the Advertiser/Company, the Advertiser/ Company agrees that it shall abide by the terms and conditions dictated by such third party for such services and that SMRTI shall not be liable or accountable in any way for the performance, non-performance or standard of performance of such services. 13. APPROVAL OF ARTWORK & COMMENCEMENT OF DISPLAY CHARGE The Advertiser/Company must obtain SMRTI s written approval of the Artwork (including but not limited to video clips, television commercial clips and static posters) at least three (3) weeks before the Display Commencement Date. Notwithstanding any delay or withholding of such written approval by SMRTI, the Advertiser/Company shall be liable to pay for the display of Advertising Materials from the commencement date of this Agreement. 14. SUPPLY OF FINAL ARTWORK Once SMRTI has given its written approval of the Artwork, the Advertiser/Company shall supply and deliver all Final Artwork at its own expense to SMRTI at least fourteen (14) days before the Display Commencement Date. Such delivery shall be addressed and delivered to SMRTI at its current address or to such other address or addresses as SMRTI shall specify. 15. COMPLIANCE WITH SPECIFICATIONS All Advertising Materials supplied to SMRTI by the Advertiser/Company shall comply with such specification and requirements of SMRTI as may be varied by it without prior written notice or reference to the Advertiser/Company from time to time. 16. LATE OR NON-DELIVERY Notwithstanding any late delivery or non-delivery of such Final Artwork by Advertiser/Company, the charge for displaying them shall be calculated from the commencement of the Contract Period stated in the Agreement without SMRTI being liable for any delays arising from such late delivery or non-delivery. During any period of non-display of Advertising Materials, SMRTI shall have the absolute right to display any other Advertising Materials as it deems fit. 17. CHANGE OF ADVERTISING MATERIALS (a) The Advertiser/Company shall give SMRTI at least four (4) weeks prior written notice for a change of Advertising Materials. (b) SMRTI will use reasonable efforts to complete the change of Advertising Materials within 10 days. (c) Notwithstanding Clause 17(b) above, in the event that the Advertiser/ Company requests for a change or touch-up or repair of the Advertising Materials and during the period of such change, touch-up or repair, the relevant bus(es), train(s) and/or taxi(s) are not in operation ( Downtime ). The Advertiser/Company shall pay to SMRTI the following additional charges within 30 days of the Advertiser/ Company s request: Wholly Painted Bus Full Rear/ Side advertisement Wholly Painted Taxi Taxi Door Taxi Top Concept Trains Train Window Stickers Down Time $600 per bus per day $300 per bus per 4 hours $200 per day per taxi $200 per day per taxi $200 per day per taxi $1,000 per day per train $500 per half day per train 18. LIABILITY (a) SMRTI shall not be liable for (i) any loss of or damage to Advertising Materials supplied to SMRTI; (ii) any non-display, late display or incorrect display of advertisements for whatsoever reason, and/or (iii) the display of any damaged Advertising Materials, unless and except when SMRTI is proven to be wilfully and grossly negligent. (b) SMRTI shall have the right, after giving the Advertiser/Company reasonable notice, (i) to cancel any Order or (ii) to alter the position of or withdraw temporarily or permanently any item of advertising media for operational, aesthetic or other reasons and no claims of any nature shall be made against SMRTI in respect thereof. (c) SMRTI shall not be liable or in any way responsible to the Advertiser/Company nor shall the Advertiser/Company have any claim against SMRTI in respect of any damage or loss howsoever caused, and including but not limited to disruption or loss of business, or access, inconvenience, costs and expenses arising out of any works carried out to, on or in the vicinity of the Station, including works carried out by any third party, which impacts (including but not limited to the obstruction or destruction of) the Advertisements or the Display of Advertisements, unless and except when SMRTI is proven to be wilfully and grossly negligent. (d) SMRTI shall also not be liable or in any way responsible to the Advertiser/ Company nor shall the Advertiser/ Company have any claim against SMRTI in respect of any cost, expense, damage or loss arising out of or related to or in connection with (i) the removal or discontinuance (by SMRTI or its authorized representative) of any display of any Advertising Materials or (ii) the cancellation of any Order at the request, directions, instructions or order of any statutory body or relevant authority, such as but not limited to the Land Transport Authority of Singapore. For the avoidance of doubt, SMRTI shall not be obliged to give any prior notice to the Advertiser/ Company of SMRTI s intention to remove or discontinue the display of any such Advertising Materials or its intention to cancel any Order under this Clause. (e) Notwithstanding any other provision contained herein, (i) In no event will SMRTI be liable for any special, indirect, incidental or consequential damages (including without limitation any losses or damages resulting from loss of use or profits and/or loss of revenue arising out of or connected with this Agreement) even if SMRTI has been advised of the possibility of such losses or damages. This limitation will apply regardless of the form of action brought against SMRTI. (ii) Under no circumstances whatsoever shall SMRTI s total and cumulative liability for all losses or damages arising out of or in connection with this Agreement or the termination of this Agreement exceed the maximum aggregate amount of 20% of the Contract Amount. 19. SMRTI S RIGHT TO REFUSE OR DISCONTINUE DISPLAY OF ADVERTISING MATERIALS (a) SMRTI shall be entitled to, without prior notice or reference to the Advertiser/Company and without incurring any responsibility or liability on the part of SMRTI, refuse to accept or discontinue or remove the display of any Advertising Materials supplied to it by the Advertiser/Company if: (i) in SMRTI s opinion, they are objectionable, inappropriate, likely to cause offence, damaged, defaced, or unsuitable for any reason; (ii) the Advertiser/Company is in breach of Clauses 7 and/or 9; (iii) the advertisements do not comply with the specifications stipulated by SMRTI pursuant to Clause 15; (iv) the advertisements or the Advertiser/ Company do/does not comply with the relevant provisions of Clause 21; or (v) any statutory body or relevant authority so requests, directs, instructs or orders (and the Advertiser/Company acknowledges that in such case, it shall not make any claims against such statutory body or relevant authority and SMRTI shall not be liable or in any way responsible to the Advertiser/Company). (b) The Advertiser/Company acknowledges that the exercise by SMRTI of its right under Clause 19 is without prejudice to SMRTI s right to recover any sums of money that are owing by the Advertiser/Company to SMRTI. 20. COLLECTION OF ADVERTISING MATERIALS AFTER THE EXPIRY OR TERMINATION OF THIS AGREEMENT The Advertiser/Company shall collect all Advertising Materials supplied to SMRTI within 14 days from the expiry of the Contract Period or date of termination of this Agreement, whichever is earlier. In the event of late collection or non-collection of such Advertising Materials, SMRTI shall: (i) not be liable to return them after they have been displayed; and (ii) be entitled to destroy or dispose of them in any manner as it deems fit without any liability whatsoever. 21. STATUTORY REQUIREMENTS (a) SMRTI shall comply with all statutory and regulatory requirements, instructions and/or directions concerning the use of any site for the display of advertisements. The Advertiser/ Company shall be responsible and shall indemnify SMRTI fully for and against any liability, loss or damage arising out of or in connection with or related to the advertisements (or the subject matter or content thereof). (b) The Advertiser/Company warrants and undertakes that: (i) all Advertising Materials comply with all statutory, regulatory and other legal requirements and provisions, including but not limited to the Code of Advertising Practice laid down by the Advertising Standards Authority of Singapore; (ii) all necessary consents, licences and payments for use of any intellectual property, material or appearance of any person in the Advertising Materials have been obtained or made; (iii) it shall comply with its obligations herein; and (iv) the Advertiser/Company shall keep SMRTI fully indemnified against all claims, liabilities, actions, demands, damages, losses, costs and expenses of whatever nature and howsoever caused including (without limitation) claims of defamation, infringement of copyrights, trade marks or any non-compliance with applicable statutory or other regulatory requirements. 22. FORCE MAJEURE SMRTI shall not be obliged to perform any of its obligations under this Agreement and/or be deemed to be in breach of this Agreement by reason of its failure to perform its obligations due to any cause or causes beyond its control (an event of Force Majeure ). Without prejudice to the generality of the foregoing, the following shall be regarded as such causes: (i) acts of God, lighting, floods, fire, explosion, tempest or accident; (ii) nationalisation, expropriation, acts of war, terrorism, civil interest, riots, strikes or nuclear fission; and; (iii) any other circumstances beyond the control of the quality workshop including without limitation, outbreak of epidemics and infectious diseases such as severe acute respiratory syndrome, bird flu, plagues, quarantine restrictions. 49