listing presentation

Transcription

1 listing presentation

2 Google Listing Power Listing Presentation to: View sample listing presentaton video Download 30-slide listing presentation (PowerPoint, Keynote, and PDF versions available) Put these strategies to use with our Digital Marketing Package and Just Listed Power Pack all for only $79.

3 Exclusive to LPT Members Only: Our Just Listed Power Pack contains over 150 pieces of custom property-specific marketing. Includes business cards, take away flyers, small marketing flyers, door hangers, thank you cards, and postcards all for just $30! Compliment the Power Pack with our Digital Marketing Package, which includes two weeks of geotargeted advertising within a 15-mile radius of your listing, as well as two weeks of retargeting. You will also receive a custom digital ad report to use on listing presentations, detailing the results of your ad on hundreds of top sites including Facebook, Google, YouTube, USA Today, Forbes, and Newsweek for only $49! Use the code PRES250 to waive the $250 sign up fee. Join Today!

4 How buyers found the home they purchased ALL REALTORS Put a sign in the yard OTHER 14% REALTOR 33% REAL ESTATE SITES 44% YARD SIGN 9% NATIONAL ASSOCIATION OF REALTORS SURVEY 86% of property marketing focuses on 3 strategies

5 How buyers found the home they purchased ALL REALTORS Can show your home using the MLS OTHER 14% REALTOR 33% REAL ESTATE SITES 44% YARD SIGN 9% NATIONAL ASSOCIATION OF REALTORS SURVEY 86% of property marketing focuses on 3 strategies MLS.com is a free search to find real estate listings for sale by Realtors and other realty professionals.

6 How buyers found the home they purchased ALL REALTORS Put your home on real estate websites OTHER 14% REALTOR 33% REAL ESTATE SITES 44% YARD SIGN 9% NATIONAL ASSOCIATION OF REALTORS SURVEY 86% of property marketing focuses on 3 strategies

7 How buyers found the home they purchased 14%? OTHER 14% REALTOR 33% REAL ESTATE SITES 44% MISSING Real Estate Supply and Demand Curve YARD SIGN 9% NATIONAL ASSOCIATION OF REALTORS SURVEY HOME PRICE SUPPLY 100% DEMAND 86% DEMAND 14% of marketing can make the difference in a sale HOMES ON MARKET

8 -Increasing- Exposure People who haven t started looking yet People who just left the market People who know people looking

9 Repetition, Repetition, Repetition Beat the distraction. The more a consumer sees your home, the more familiar they become with your home.

10 -Create- Emotional Connections Makes your home more memorable. Changing from a financial decision to an emotional decision will help you get the most money for your home.

11 TAPPING INTO THE 14 % WITH Supercharged Yard Sign Non Real Estate Digital Program Local Print Marketing Increase Exposure Recognition through Repetition Create Emotional Connections

12 All Marketing Points to Dedicated Property Website 100% Uptime Guarantee Mobile Responsive Website No 3rd Party Advertising to Distract No competing real estate listings shown Always accurate content and home details No INACCURATE value estimates Tags visitors to allow for retargeting

13 ADDING TEXT CAPTURE TO THE YARD SIGN of Americans text at least once a day, making it the most widely-used and 97% 70% frequently used application on a smart phone. 23 of people who text wish they could 78% have a text conversation with a business. hours of Americans prefer texts over phone calls. is the total amount of time that the average adult spends on texting a week.

14 Home Photos on the Yard Sign 42% higher response rate 94% more views Using relevant images in 84% your marketing can result in of buyers want to see interior photos

15 Supercharging on the Yard Sign Using the latest Text Response Technology Interior photos draw maximum attention Dedicated property website

16 NON REAL ESTATE DIGITAL MARKETING Digital Ad How buyers found the home they purchased Digital Marketing Plan Proofs 300x600 Prepared by: Carrie McCoy Prepared for: 123 Sam Pl E, Maitland, FL geo targeting OTHER 14% radius reaching those interested in your area. Guaranteed Minimum - Reach 15,000+ Consumers - Drive 100 Visitors to Site REALTOR 33% + RETARGETING Your home receives maximum exposure by being displayed through any device on top non real estate REAL ESTATE SITES 44% YARD SIGN 9% - 5 Ad Styles/Sizes - 15 Mile Radius - 2 Week Duration by consistently displaying your home Step 1 Visitor lands on your personal home 300x250 Step 2 Website tags their internet browser telling it to display your ads on millions of websites. Step 3 to display on an average 350x300 for two weeks. How We Deliver Your Ad Your ad is shown through targeted social media posts, 4 Beds 3 Baths Maitland, FL ,200 x 628 and across hundreds of the top websites. We put your ad & thousands more 728x90 NATIONAL ASSOCIATION OF REALTORS 4 Beds 3 Baths Maitland, FL (Facebook NewsFeed)

17 GEOGRAPHIC TARGETING 15-mile radius 1. Advertising your non real estate websites to visitors in a 15-mile radius. 2. Reach every device that potential buyers are using desktop, laptop, tablet, and mobile. 3. This network spans over two million websites that reach over 90% of people on the Internet. & thousands more

18 What is Retargeting? TAGGED! TAGGED! TAGGED! Highly effective marketing strategies are used to identify and attract interested buyers to your home. All marketing material drives visitors to your home s website through clicking on digital ads or texting your AR Code. Your website tags each visitor s internet browser telling it to display your ads to each across millions of websites YOUR AD! YOUR AD! YOUR AD! $$$$$ $$$$$ $$$$$ $$$$$ As visitors leave your website to browse other pages on the internet, your ad is repeatedly displayed to those who have been tagged. Each view on your ad builds recognition and increases the interest of the prospective buyer. Targeted visitors return your website, maximizing the opportunity of receiving an offer on your home.

19 Why Retargeting? 1. Retargeting can boost ad response up to 400%. 2. Retargeting builds recognition and increases recall through repetition. 3. Retargeting keeps your home on interested buyers minds, even if they are busy or distracted. 4. Recognition increases click through rate by 1000%.

20 RETARGETING DIGITAL ADVERTISING For each visitor, we retarget them to show your home an average of 10 x more times ALL OF MY MARKETING DRIVES BUYERS TO A DEDICATED PROPERTY WEBSITE SHOWCASING YOUR HOME

21 NON REAL ESTATE DIGITAL MARKETING How buyers found the home they purchased Digital Marketing Report for 123 Sam Pl E, Maitland, FL, CUSTOM Digital Ads were displayed 32,048 TIMES OTHER 14% REALTOR 33% on 156 sites including REAL ESTATE SITES 44% YARD SIGN 9% To Your Dedicated Site: by these people within: 15 MILES 273 Retargeting 72 NATIONAL ASSOCIATION OF REALTORS People successfully targeted 1.68 Display frequency Prepared By: Carrie McCoy Listing Power Tools Follow up visits

22 People view physical adver/sing longer than digital adver0sing. People remember physical adver/sing for a longer /me and recall details more quickly and more confidently than digital adver0sing. Physical adver0sing produces a stronger emo*onal response, triggering ac0vity in the brain that is responsible for value and desirability, WHICH signals a greater intent to purchase. According to a study conducted by TEMPLE UNIVERSITY NEUROLOGICAL INSTITUTE

23 LEAVE BEHIND FLYERS Perfect for Open Houses Emotion: Repetition: Exposure:

24 MARKETING FLYERS Hand out to your friends Post to cork boards in the local coffee shop Emotion: Repetition: Exposure:

25 Postcards Send hand written postcards to your past client list Emotion: Repetition: Exposure:

26 BUSINESS CARDS Great to leave on tables at an open house Use at events to catch peoples attention Emotion: Repetition: Exposure:

27 THANK YOU CARDS Send a thank you to any one who sees the house Emotion: Repetition: Exposure:

28 DOOR HANGERS Canvas the neighborhood Emotion: Repetition: Exposure:

29 JUST LISTED PROPERTY SPECIFIC MARKETING

30 How buyers found the home they purchased SUPPLY AND DEMAND CURVE OTHER 14% REALTOR 33% REAL ESTATE SITES 44% HOME PRICE HOME PRICE SUPPLY 100% 86% DEMAND YARD SIGN 9% NATIONAL ASSOCIATION OF REALTORS SURVEY HOMES ON MARKET MY JOB IS TO GET YOU INTO THAT SHADED AREA

31 BEST CASE SCENARIO Tapping into enough of the One Offer means one buyer is driving your price DOWN % 14can drive Multiple Offers!!! Multiple Offers compete against each other driving your price UP