Perfection. Delivered. Brand Guidelines

Transcription

1 Brand Guidelines

2 Brand Guidelines Corporate brand identity guidelines are the corner stones for building a strong brand and image of a company. They are the foundation for a clear, consistent and coherent communication. These guidelines are intended to clarify and streamline the basic rules of designing with reproducing the Hanwha L&C Surfaces brand and the primary product brands HanStone Quartz and Hanex Solid Surfaces along with their respective collection brand identities. In order to gain maximum benefit from these guidelines, they must be used consistently, as even minor variations will undermine and compromise their impact. To download specific logos or assets featured in the manual, please visit the website: and click on the link Trade Partners. Contents Brand Hierarchy 1 Hanwha Surfaces Guidelines 2 HanStone Quartz Guidelines 3 HanStone Quartz Image Library 5 Hanex Solid Surfaces Guidelines 6 Hanex Solid Surfaces Images 8 Logo Hierarchy 9 Typeface Options 10 PowerPoint Pages 11 Ad Options 12 Promotional Uses 14

3 Brand Hierarchy Corporate Communications Hanwha Living and Creative Corporation (Hanwha L&C Corp.) has grown to become a brand that enhances the standard of living. This logo is to be used to establish the corporate identity. Product Brands HanStone Quartz and Hanex Solid Surfaces are product brands of Hanwha Surfaces, a division of Hanwha L&C. These logos are designed to identify the product brand and identify Hanwha Surfaces as the umbrella brand for all surfacing products. 1 Product Brand Collections: Both HanStone Quartz and Hanex Solid Surfaces are made up of multiple collections. This logo lockup establishes a clear relationship between the product brands and their respective collections.

4 Hanwha L&C Surfaces Logos Clear Space around Logo PMS Colors CMYK Mixes PMS 165 C-0, M-68, Y-98, K-0 C-0, M-54, Y-78, K-0 C-0, M-34, Y-49, K-0 Black C-0, M-0, Y-0, K-100 Horizontal Logo Vertical Logo Logos reversed out of PMS Logos reversed out of PMS 476 Logos reversed out of black

5 HanStone Quartz Logos Clear Space around Logo PMS Colors CMYK Mixes PMS 165 C-0, M-68, Y-98, K-0 PMS 476 C-32, M-67, Y-63, K-78 Horizontal Logo with by Hanwha Surfaces Horizontal Logo without by Hanwha Surfaces Vertical Logo with by Hanwha Surfaces Vertical Logo without by Hanwha Surfaces Logos reversed out of PMS 476 * Logos should be signatured with by Hanwha Surfaces whenever possible. When size restrictions prevent the signature from being legible, the logo may be used without the signature. 3 Logos reversed out of black

6 HanStone Quartz Logos Cont d Classics Collection Horizontal Logo with by Hanwha Surfaces Classics Collection Horizontal Logo without by Hanwha Surfaces Ruscello Collection Horizontal Logo with by Hanwha Surfaces Ruscello Collection Horizontal Logo without by Hanwha Surfaces Ruscello Ruscello Miraton Collection Horizontal Logo with by Hanwha Surfaces Miraton Collection Horizontal Logo without by Hanwha Surfaces Miraton Miraton Logos reversed out of black PMS 476 PMS % Black Ruscello 4 Miraton Ruscello Miraton

7 HanStone Quartz Image Library Commercial Images 5 Residential Images

8 Hanex Solid Surfaces Logos Clear Space around Logo PMS Colors CMYK Mixes PMS 165 C-0, M-68, Y-98, K-0 PMS 476 C-32, M-67, Y-63, K-78 Horizontal Logo with by Hanwha Surfaces Horizontal Logo without by Hanwha Surfaces Vertical Logo with by Hanwha Surfaces Vertical Logo without by Hanwha Surfaces Logos reversed out of PMS 165 * Logos should be signatured with by Hanwha Surfaces whenever possible. When size restrictions prevent the signature from being legible, the logo may be used without the signature. 6 Logos reversed out of black

9 Hanex Solid Surfaces Logos Cont d Classics Collection Horizontal Logo with by Hanwha Surfaces Classics Collection Horizontal Logo without by Hanwha Surfaces Bellassimo Collection Horizontal Logo with by Hanwha Surfaces Bellassimo Collection Horizontal Logo without by Hanwha Surfaces Bellassimo Bellassimo Brionne Collection Horizontal Logo with by Hanwha Surfaces Brionne Collection Horizontal Logo without by Hanwha Surfaces Brionne Brionne Logos reversed out of black PMS 476 PMS % Black Bellassimo Brionne 7 Bellassimo Brionne

10 Hanex Solid Surfaces Image Library Commercial Images Residential Images 8

11 Logo Hierarchy Product-oriented marketing pieces should be focused on HanStone Quartz or Hanex Solid Surfaces. These logos should take the lead using the by Hanwha Surfaces signature whenever possible. The Hanwha L&C Surfaces logo should be used as a secondary logo to identify them as the company that produces the product being marketed. 9

12 Typeface Options These typefaces were selected and combined to create an upscale, approachable brand personality. Each should be used for its designated purpose to create a consistent look and feel in all Hanwha Surfaces communications. HEADLINES ONLY - Blair !?@#$%^&*(); BODY COPY - Adobe Garamond Pro Regular !?@#$%^&*(); BODY COPY - Adobe Garamond Italic !?@#$%^&*(); BODY COPY - Adobe Garamond Pro Bold !?@#$%^&*(); WEB COPY - Arial !?@#$%^&*(); 10

13 PowerPoint Pages Headline Goes Here Headline Goes Here Subhead Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Headline Goes Here Headline Goes Here Subhead Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. Body copy goes here. 11

14 HanStone Quartz Ad The Anatomy of a Print Ad Beauty shot centered horizontally. Slight drop shadow to lift it off the page. Shadow should be offest.0625, blurred.0625 and on a multiply layer of 50%. Headline should be set in BlairMdITC TT Medium in 12-pt type over 14.4-pt leading in PMS476. Subhead is Adobe Garamond Pro Regular in 13-pt type over 15.6-pt leading in PMS476. Body copy is Adobe Garamond Pro Regular in 10-pt type over 12-pt leading in PMS476. Copy blocks should align with tiles on the bottom of the page. Customizable area designated for distributor contact information, logos, and specials. 12

15 Hanex Solid Surfaces Ad The Anatomy of a Print Ad Beauty shot centered horizontally. Slight drop shadow to lift it off the page. Shadow should be offest.0625, blurred.0625 and on a multiply layer of 50%. Headline should be set in BlairMdITC TT Medium in 12-pt type over 14.4-pt leading in PMS476. Subhead is Adobe Garamond Pro Regular in 13-pt type over 15.6-pt leading in PMS476. Body copy is Adobe Garamond Pro Regular in 10-pt type over 12-pt leading in PMS476. Copy blocks should align with tiles on the bottom of the page. Customizable area designated for distributor contact information, logos, and specials. 13

16 Promotional Uses 14