August 2016 Mat-se the delivery challenge

Transcription

1 August 2016 Mat-se the delivery challenge

2 Agenda 1. Brief introduction 2. The delivery challenges of groceries online 3. Current delivery solutions 4. Our view on the future 1

3 (R)evolutionise the grocery shopping Brief introduction Less food waste Simplicity is the ultimate sophistication Sustainable and economical transport Mat.se strives to (r)evolutionise the grocery shopping Help customers shop in a better way Save time 2

4 Brief introduction History Timeline 2011 NOVEMBER 2012 JULY 2012 AUGUST 2014 APRIL 2014 APRIL 2015 JANUARY 2016 JANUARY Founded Pilot First delivery Stockholm First North listing Expanded warehouse in Gothenburg Skåne Source: Company information 3

5 Three divisions within Matse Holding Mat.se Full assortment provider of groceries online with home delivery of high quality groceries straight to the customers doors March 2016 sales reached 23 in 3 market regions; Gothenburg, Stockholm and western parts of Skåne Cold Cargo Provider of a cost efficient, chilled logistics solution The company s primary focus is to secure the distribution to the customers of Mat.se The high quality logistical solution that Cold Cargo provides has also attracted external customers, today representing approximately 30% of total sales (2015A) 4% Kokaihop Media Kokaihop Media aims to increase the joy and fulfilment among consumers in the cooking experience, providing inspiration and recipes through the websites; Kokaihop.se and Spisa.nu as well as through its popular mobile apps Revenue is derived from advertisements and editorial services from chefs and culinary writers Kokaihop.se had in the end of march 2016 approximately 700,000 members, 24,000 recipes and 400,000 unique visitors per week 2% 94% Mat.se Cold Cargo Kokaihop Media Source: Company information Mat.se Cold Cargo Kokaihop Media Mat.se Cold Cargo Kokaihop Media 4

6 Agenda 1. Brief introduction 2. The delivery challenges of groceries online 3. Current delivery solutions 4. Our view on the future 5

7 The delivery challenges of groceries online 8% 9% 16% 3 Why do consumers in Sweden Changing habits is our biggest challenge 6% 3% shop groceries online? 56% of Swedish consumers say they would like to buy groceries 1 online Convenient 42% Assortment the market share for online grocery shopping is only 1,5 % Other Growing with 43% year on year Timesaving Simple Overview Information 16% 2 How much would you be willing to pay to get your groceries delivered to your house? We need to eliminate all barriers! Majority thinks freight should be included in the price 84% but quick and/or flexible delivery is considered worth paying for 22% 25% 5% Freight should be included in the price Willing to pay extra for quick delivery Willing to pay extra to get the delivery at a time I have chosen myself Do not know 1) Based on consumers who have previously shopped food online Source: Digital Mathandel 2015, HUI, A.T. Kearney 6

8 The delivery challenges of groceries online Flow DAY 1 DAY 2 23:59 00:15 00: Order from customer until 23:59 Auto: Order fresh goods Auto: Daily routes planned Incoming fresh goods Daily orders picked Cars leaving Customer delivery 7

9 Agenda 1. Brief introduction 2. The delivery challenges of groceries online 3. Current delivery solutions 4. Our view on the future 8

10 Current delivery solution Current No delivery charges for orders above 700 SEK One hour delivery slots Customers can follow their delivery Same day delivery Volvo in-car delivery We can use the grocery deliveries as carrier of other goods We have already more deliveries than any other company in the times slots when customers are home (Gothenburg) 9

11 Current delivery solution Current Traffic control center Customer support center 10

12 Agenda 1. Brief introduction 2. The delivery challenges of groceries online 3. Current delivery solutions 4. Our view on the future 11

13 Future delivery solution Frequency vs average order value Most online businesses are looking to increase frequency Profitability increase with an increased order value We do not want to work against customers behaviours We want a natural increase of the order value More flexibility in the last mile Solutions New solutions similar to in-car deliveries Delivery boxes click and collect New categories building on the average basket New technical solutions for the last mile We can use the grocery deliveries as carrier of goods for other online stores. 12

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15 Success factors Success factors IT-development in house Continuous development of the shopping experience Quality focus from click to delivery Cost leadership Low overhead costs with global staff (India, Estonia) Dynamic costs in flow with staffing agencies Efficient, optimised processes managing the flow of goods Proprietary systems Experienced team Source: Company information 14