Australia & New Zealand Media Landscape Key Media

Transcription

1 AUSTRALIA Newspapers Australia & New Zealand Media Landscape Key Media Major metropolitan newspapers, combined with their online presence, are still major players in the media landscape. Two main conglomerates publish most major newspapers across Australia; Fairfax and News Limited. Both newspapers are building their online travel components to increase the interactivity and incorporate more content including blogs, video, Q&A sections and links to online booking systems. Fairfax Sydney Morning Herald and The Sun Herald o Sydney Metro Daily o Audience: SMH is a broadsheet newspaper and typically more white colour than Daily Telegraph. o Circulation: 212,700 (Mon Fri) 359,000 (Sun) o Readership: 853,000 (Mon Fri) 1,116,000 (Sun) o Website: The Age o Melbourne equivalent of the Sydney Morning Herald o Audience: The Age aims to attract an influential and discerning audience o Circulation: 197,000 (Mon Fri) 294,000 (Sat) o Readership: 700,000 (Mon Fri) 955,000 (Sat) o Website: The Age and the Sydney Morning Herald share a travel section called Traveller. The online version can be seen by following the Travel link from either website.

2 Financial Review o National daily business, finance and political newspaper. o Audience: Read by senior business executives readers have highest average annual income of all newspapers in Australia. o Circulation: 82,758 o Readership: 291,000 o Website: o The Financial Review s Travel pieces come mainly in the form of lift outs: Life & Leisure published weekly on Friday Life & Leisure Luxury Magazine published quarterly Life & Leisure The Sophisticated Traveller Magazine published quarterly For a full list of Fairfax regional and community newspapers and advertising rates visit

3 News Limited The Australian o Australia s only national broadsheet newspaper o Audience: The Australian editorial aims to lead and shape public opinion on issues affecting Australia economic, political and social. o Circulation: 138,765 o Readership: 438,000 o Website: News Limited also has metro dailies and Sunday editions in all states: o Daily Telegraph, Sunday Telegraph (New South Wales) o Courier Mail, Sunday Mail (Queensland) o Herald Sun, Sunday Herald Sun (Victoria) o Adelaide Advertiser, Sunday Mail (South Australia) o The Mercury, Sunday Tasmanian (Tasmania) o Northern Territory News (Northern Territory) News Limited have just announced that their travel section Escape in all their metro dailies (excluding The Australian) will be nationalized from July 27, Previously, each state had separate travel sections. A National Travel Editor has been appointed to run the collective Escape travel lift out. This will also be reflected in a masthead travel site For a full list of News Limited newspapers visit Australian Associated Press Australia has one news wire service Australian Associated Press ( Travel stories distributed via AAP are often published in up to and over ten newspapers around the country particularly in regional newspapers.

4 Television Australia has: Three commercial free to air television networks o Nine (ninemsn.com.au) o Ten (ten.com.au) o Seven (yahoo7.com.au) Two public television stations o ABC (abc.net.au) o SBS (sbs.com.au) Two cable (pay tv) networks o Foxtel (foxtel.com.au) o Austar (austar.com.au) Fast Facts: Approximately three million Australian households currently subscribe to cable television. On free to air television there is only one dedicated travel television program Getaway on the Nine Network. This attracts around 2 million viewers in Austalia and 10 million viewers worldwide. It is now in its 17 th year of production and airs weekly during prime time at 7:30pm on Thursdays. Advertisers pay around AU$39,000 (approx US$34,500) for a 30 second advert nationally during Getaway. An international feature story typically runs 6 8 minutes. For more information see Other opportunities lie with morning television news shows such as the Today Show and Mornings with Kerri Anne (Nine) and Sunrise and The Morning Show (Seven) as well as food/wine/travel related shows produced for the Lifestyle channels on pay tv. Commercial Public Pay TV

5 Radio Radio is an important medium for communicating with Australians with almost eight in 10 Australians listening to commercial radio every week. There are currently around 261 commercial radio stations on air. There are also non commercial stations including ABC radio and community stations. Major radio players are: o Australian Radio Network (arn.com.au) o Radio DMG (dmgradio.com.au) o Southern Cross Broadcasting (southerncrossbroadcasting.com.au) o Austereo (Austereo.com.au) o ABC Radio (abc.net.au/radio) A summary of radio networks and ratings is available online at Magazines Nearly all consumer magazines are owned by three publishing houses, Pacific Magazines, ACP Magazines and News Pacific Magazines o Pacific Magazines publishes more than one in four magazines sold in Australia and reaches 43 percent of all Australians (aged 14+) every month. o The company reaches 60 percent of all women and 26 percent of all men every month. o Website: pacificmagzines.com.au o Major titles: New Idea, Women s Health, Men s Health, Marie Claire, Voyeur Virgin Blue Inflight. ACP Magazines o One of Australia s largest publishing houses, ACP own titles spanning Health, Sports, Computing, Women s Lifestyle, Men s Lifestyle, Youth, Travel. o Website: acp.com.au o Major titles: Woman s Day, Gourmet Traveller, The Australian Woman s Weekly, Cleo, Cosmopolitan, Grazia, Harpers Bazaar, Madison, Ralph, FHM, Qantas The Australian Way.

6 News Magazines o Part of News Limited, News Magazines publishes more than 30 leading titles. They are Australia s largest food publisher with titles include Delicious, Donna Hay, Vogue Entertaining + Travel, Australian Good Taste. o Website: o Key titles: GQ, Vogue Australia, Alpha, Vogue Entertaining + Travel Independent Travel Magazines o Key independent travel magazines and niche travel publications include: Vacations & Travel Travel + Leisure Holidays with Kids Holidays for Couples Arrivals and Departures

7 Top 100 Magazine Circulation Magazine Publishers of Australia released the Top 100 national consumer newsstand magazines ranked by circulation in December 2005.

8 New Zealand Newspapers and Magazines New Zealand has a population of four million so it is relatively easy to reach a large portion of the population through several media outlets. Fairfax o Fairfax assets include nine daily newspapers including The Dominion Post, The Press, two national Sunday papers and 60 community newspapers around the country. o Their flagship paper is The Sunday Star Times is New Zealand s only national broadsheet newspaper with a readership of 608,000. o Fairfax also publish magazine titles including Cuisine and NZ House & Garden. APN New Zealand o New Zealand Herald is NZ s highest read daily newspaper with more than half a million readers daily. o Website: o APN also publish several magazines including Woman s Weekly, Crème and Simply You. ACP Media o New Zealand s leading magazine publisher. o Key titles include Woman s Day, Next, Taste, North & South o Website: Television TVNZ o New Zealand s primary television network. o The morning breakfast television talk show Breakfast gets an average of 400,000 viewers tuning in each morning and up to a million tuning in each week. o The advertising rate varies from $1,600 $2,050 per 30 seconds and at any given minute there are 120, ,000 people tuned in. o The programme is a morning infotainment show with a strong emphasis on breaking news and weather and hard edge interviews until 7:30 am. After this