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1 PAGE TITLE INVESTOR BRIEFING 26 October

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3 PAGE NINE TITLE ENTERTAINMENT CO. Placeholder for HM Confidential 3

4 Australia s No. 1 masthead across all platforms Australia s fastest growing online real estate business Australia s leading local SVOD platform Creating shareholder value by developing and building on core strengths, delivering publishing transformation, and investing to build-out new revenue streams.

5 AUSTRALIA S SVOD SUCCESS STORY Australian market dynamic World class differentiated content proposition Strategic alignment of shareholders 5

6 AUSTRALIA S SVOD SUCCESS STORY Australian market dynamic World class differentiated content proposition Strategic alignment of shareholders 6

7 SUBSCRIPTION TV MARKET SVOD provides great value for money in the subscription TV category Premium Pay TV Skinny Bundles Cable/ Satellite Television with set-top box OTT service with puck device Linear channels with catch-up VOD Linear channels with catch-up VOD High priced bundles Low entry price with limited content offering Estimated average monthly cost $80-95 $30-$40 Subscription VOD OTT service VOD for entire catalogue Affordable price for entire library of box sets and movies $10-$15 Australia UK 7

8 AUSTRALIAN SUBSCRIPTION TV MARKET SVOD complements PayTV and multiple SVOD subscriptions drive growth of the category Premium Pay TV 2.8M Subscriptions Skinny Bundles Subscription VOD 8M+ Subscriptions Note: Estimated market size at maturity phase of the category 8

9 MARKET PENETRATION AT SAME STAGE Faster market growth favours local players Household Penetration Data Source: Netflix, Nielsen, Leichtman Research Group, Stan estimates 9

10 DRIVERS OF ACCELERATED GROWTH Category awareness, broadband speed and available viewing platforms accelerate growth Increasing global category awareness Increasing broadband speed and capability SVOD Netflix US Launch Netflix UK Launch Stan, Netflix Australia Launch 10

11 TECHNOLOGY DRIVING SVOD GROWTH SVOD platforms and broadband speed in Australia growing fast 9 Average Broadband Speed (mbs) 50 Tablet Penetration (%) SmartTV Penetration (%) 90 Smart Phone Penetration (%) Data Source: OzTAM, Akamai 11

12 AUSTRALIA S SVOD SUCCESS STORY Australian market dynamic World class differentiated content proposition Strategic alignment of shareholders 12

13 STRATEGIC CONTENT POSITIONING Stan s strategic Network, Studio and original programming is highly differentiated US/Global Networks Other/Indies Premium Pay TV & Skinny Bundle SVOD Notes: Fox, CBS, Disney, NBC Universal with pay TV or free to air; amazon confirmed global deals with Australian rights 13

14 DIFFERENTIATED CONTENT PROPOSITION Stan has a unique content proposition for the Australian market Showtime output deal Best of US/UK studios and networks Stan Originals $10 HD, 3 Streams Focus on Netflix Originals $8.99 SD, 1 Stream $11.99 HD, 2 Streams $14.99 UHD, 4 Streams Amazon Originals First run shows TBC 14

15 AUSTRALIA S SVOD SUCCESS STORY Australian market dynamic World class differentiated content proposition Strategic alignment of shareholders 15

16 STRATEGIC ALIGNMENT OF SHAREHOLDERS Content and Marketing Synergies with Nine and Fairfax Content synergies with Nine Marketing synergies with Fairfax and Nine Acquisition of content from networks and studios Mass market consumer reach through shareholder assets Original productions 16

17 AUSTRALIA S SVOD SUCCESS STORY Australian market dynamic World class differentiated content proposition Strategic alignment of shareholders 17

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19 PAGE SUBSCRIBER TITLE GROWTH ON PLAN Cash break-even projected in FY18 2.1m 3.1m 4.5m 19

20 PAGE SIGN-UP TITLE RUN RATE IS ACCELERATING Current run rate at 200% year-on-year 20

21 PAGE CHURN TITLE IS DECLINING Conversion to paid continues to increase Cumulative churn month 1-4, (%) 21

22 PAGE ENGAGEMENT TITLE IS INCREASING Viewing increased 3x year-on-year and more than 112% per subscriber 22

23 STAN INTEREST GROWING FASTER THAN CATEGORY PAGE TITLE Search queries for Stan continue to experience strong growth trajectory Data Source: Google Trends 23

24 BRAND METRICS ARE POSITIVE Current campaign drives trust and consideration The Stars Content Down International Stars Original Series Stars I m with Stan Everybody needs to be on Stan: Broad endorsement of Stan Viewer Up The People Local Stars/ Celebs Everyday Australians 24

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Digital Lifestyle: Cable & Digital Media Martin Lewerth, EVP Cable and Digital Media Miami, 24 September 2014

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