Membership & Loyalty Solutions. Brought to you by FT Solutions

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1 Membership & Loyalty Solutions Brought to you by FT Solutions

2 Membership & Loyalty Who we work with

3 We work with more than 80 professional associations, leisure clubs, retailers and charities We employ a skilled and dedicated team of individuals who support these clients across the board from targeting new members to retaining existing members. Our in-house digital print, mail and warehouse capabilities combined with our expertise in vendor management enables us to be your one port of call for any solution to help deliver your brand and service to your members. "We were looking for a supplier who could deliver a full, integrated solution from product supply, through data management and processing to flexible, personalised print and delivery to mail. FT Solutions best met our needs." Louise McRae, Retention Development Manager, The National Trust

4 Supporting clients

5 include marketing print, POS equipment, branded merchandise and event show kits. These items are visible and orderable via a dedicated online platform. Results The NFU have greatly benefited from streamlining their marketing operations with FT Solutions. Members of the NFU are well informed with regular and relevant communications. The NFU have complete control over their brand and real-time visibility of stock usage and costs. All locations can quickly and easily access the marketing materials they need to promote the union. The NFU is the voice of British Farming, representing 55,000 members. Challenge Being located across 250 UK locations can present a logistical challenge when trying to manage member communications, annual renewals, event equipment and branded promotional merchandise. "Working with FT Solutions has improved our efficiency and reduced our costs. Managing annual renewals has never been easier. It is simple for all NFU Secretaries to access the marketing materials they need to promote the union but at the same time we can maintain complete control of brand and spend" Julia Ironside, Marketing Manager, NFU Solution FT Solutions manage membership communications, including the print and mailing of annual renewal packs with a personalised membership card, for the NFU. FT Solutions also advise, source, store, and supply on demand over 300 brand approved items which

6 mailed to new members with a letter; and mailings to those who have collected sufficient points to convert their points into security printed vouchers. The loyalty cards contain both a magnetic stripe and a bar code so that data can be captured by all retailers and restaurants at Heathrow. How Heathrow Airport rewards its loyal passengers Challenge On average, more than 190,000 passengers arrive and depart from Heathrow Airport every day. Heathrow wanted to establish a reward programme that would make every journey better and put Heathrow at the heart of passengers travel plans. Solution Heathrow partnered with FT Solutions to manage the fulfilment of their loyalty programme called Heathrow Rewards. FT Solutions support Heathrow with the fulfilment of point of sale leaflets with cards attached for travellers to start collecting points straight away; personalised loyalty cards for those applying online which are Results Heathrow Rewards was launched in Spring 2013 and has been a success to date. Heathrow have been able to reward returning passengers with offers and vouchers for their favourite shops and restaurants to improve their journey and make Heathrow their airport of choice.

7 Solution FT Solutions offered a solution to manage all of the charities member communications ranging from the print and mailing of new member packs with pass certificates through to annual renewal communications with a new PVC laminated membership card for the year ahead. FT Solutions enables member communications to be personalised and utilise variable data to include offers relevant to each member. Results The UK s leading independent road safety charity has an important role to fulfil. Challenge Members are kept up to date with personalised messages and annual renewals are actively managed to maximise uptake. Streamlining member communications through FT Solutions provides significant cost, resource and time savings. It also allows the clients membership base to continue to grow without encountering operational capacity issues. The UK s leading independent road safety charity has an important role to fulfil. With over 100,000 members, the charity has a challenging number of member communications to manage.

8 Branding & Communications Print, Cards, Mail & Online

9 Member Communications For a highly competitive quote and expert advice, call us on +44 (0) or Print Personalised marketing materials New member packs On demands digital print Branded promotional merchandise Exhibition banners & POS Mail New member packs, renewals & reminders Targeted direct mail campaigns Management of transactional mail Hybrid Mail Special postal rates Cards Plastic membership cards Customer loyalty cards Personalised cards Gift packs for retail Integrated membership cards Online Multi-channel delivery of communications campaigns PURL (personalised URL) campaigns QR codes Augmented reality

10 Operational Support Warehousing, Stock Control & Creative Services

11 Operational Support Warehousing With over 75,000 square feet of secure warehousing space across multiple UK locations, an online inventory control system and experienced warehouse team; we have the skills and capacity to store and ship materials throughout the UK and internationally. Stock control We provide storage solutions and create a dedicated online portal for clients to call off stocks as and when needed and access real-time management reports for visibility of your spend and activities. Creative services Whether you need help with designing your next camapign, adhering to brand guidelines, designing for print, or routine retouching and amends, our in-house artwork team are on hand.

12 Clients trust FT Solutions because we never forget that the only thing between you and your customer is your brand.

13 Bringing life to brands Our first priority is to help you to deliver your brand consistently, on time and within budget by offering tailored communication and branding solutions. FT Solutions is an organisation with more than 25 years' experience in adding value to client brands. We regularly host events and work with industry organisations via sponsorship and assisting in the compilation of membership and loyalty publications giving statistics and innovative advice. For example, our collaboration with MemberWise to provide "The Perfect ect Membership Scheme" advice booklet on how membership organisations can maximise and adapt their membership models for success. Not got your copy? us

14 Let's talk, contact us on: or +44 (0)

15 Thank you for reading Membership & Loyalty Solutions Powered by Turtl LEARN MORE

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