Tech & Digital Trends on the Horizon

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1 Tech & Digital Trends on the Horizon Taylor Trusty, CEO Blackstone Media

2 Immersive Video

3 What We re Talking About Today A little bit about Blackstone Immersive Video (VR/AR) State of Advertising User Experience & Optimization VR Demonstration

4 Intro to Blackstone Media Since 2006, Blackstone Media has been known for creating beautiful, functional, digital experiences that deliver results. We deliver the WOW in everything we do. Guided by values of integrity, positivity, and passion, strives for win-win in all situations and truly loves bringing custom solutions to clients that think BIG.

5 Immersive Video

6 Virtual Reality vs. Augmented Reality Virtual Reality: completely virtual environment. The user is disconnected from reality. Ex: Video games; NFL training Augmented Reality: The computer supplements the user s vision to enhance a viewing experience. Ex: Google Glass; Microsoft Hololens

7 The Future of VR/AR Virtual Reality is really a new communication platform. By feeling truly present, you can share unbounded spaces and experiences with the people in your life. Imagine sharing not just moments with your friends online, but entire experiences and adventures. - Mark Zuckerberg, CEO Facebook

8 How Can VR/AR Grow Your Business? Virtual Reality Use VR in meetings and interviews Allow your customers to interact with products and services Augmented Reality Use AR for your ecommerce by having consumers try on products Engaging your target market results in higher sales and reach

9 How Can VR/AR Grow Your Business? Virtual Reality Use VR in meetings and interviews Allow your customers to interact with products and services Augmented Reality Use AR for your ecommerce by having consumers try on products Engaging your target market results in higher sales and reach

10 Future Trends in VR/AR Availability of budget-friendly VR handsets More retailers using AR for online shopping Virtual vacations and test driving VR will be a built-in feature on mobile devices Analysts estimate the market for AR/VR will increase to $150 billion by 2020

11 Advertising Differentiation Source: Maciej Cegłowski

12 Advertising Differentiation Source: Maciej Cegłowski

13 Advertising Differentiation Source: Maciej Cegłowski

14 Advertising Differentiation Source: Maciej Cegłowski

15 Advertising Differentiation Source: Maciej Cegłowski

16 Advertising Differentiation Source: Maciej Cegłowski

17 Advertising Differentiation

18 Small Fish in a Big (Expensive) Pond How can your business benefit from advertising if it s unaffordable? Get creative with your advertising and your budget Demographic targeting Differentiate your audience, creative and copy Keyword optimization A/B split test Constant, iterative testing

19 User Experience (UX) & Optimization

20 What is UX (User Experience)? Examples of smart UX: Amazon: easy access to reviews, buy now 1-click option, Amazon Dash

21 What is UX (User Experience)? Examples of smart UX: Dollar Shave Club: lays out options in a clear order for consumers

22 UX + Great Content = Happy Customers For UX and content to work together, you need to have a strong content strategy Content Strategy: put buyers first Provide information Create engagement Craft value UX Strategy: put users first Accomplish tasks Reach goals Remove friction

23 Tools That Can Help User Testing Lucky Orange See why visitors aren t converting Analyze how users read & interact Google Analytics Identify friction points Receive valuable feedback Set up event tracking Create conversion goals UXPin Create wireframes & prototypes Collaborate real-time

24 What Do You Do With the Data? A/B Split Test Optimize Lead Generation Improve UX by removing those friction points Content Strategy Create drip campaigns using audience segmentation Minimize Friction Identify what changes increase conversions Create content around popular topics Keyword Strategy Focus on keywords that result in lead generation

25 Thank you! Questions? blackstonemedia.com

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