Course Syllabus. 1. Program of study B.B.A. (Tourism and Hospitality Management) Faculty/ Institute/ College Mahidol University International College

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1 Curse Syllabus 1. Prgram f study B.B.A. (Turism and Hspitality Management) Faculty/ Institute/ Cllege Mahidl University Internatinal Cllege 2. Curse cde ICTM 310 Title Event Management 3. Number f Credits 4 (3 2 7) (Lecture Lab Self study) 4. Prerequisite (s) ICTM Type f Curse Required Curse 6. Sessin Trimester 1, 2, 3 / Every academic year 7. Cnditins Maximum number f students is Curse descriptin Planning, rganizing, and managing event activities and the event envirnment, the industryʹs stakehlders, event infrastructure, marketing, human resurces, cntingency planning, legal issues, strategic management, and research, analysis and evaluatin. 9. Objectives After successful cmpletin f this curse, students will be able t: 9.1 Explain the ecnmic impacts generated by the event industry 9.2 Make discussins regarding the prject phases, and strategies used fr each f the phases. 9.3 Describe the rles f a Prfessinal Cngress Organizer (PCO), and review the cmpetitive envirnments f PCOs 9.4 Develp Wrk Breakdwn Structure (WBS) and Gantt chart 9.5 Analyze and manage the risks f an event 9.6 Identify the prject stakehlders and build a plitically crrect actin plan t satisfy the stakehlders - 1 -

2 10. Curse Outline Hurs Week Tpics Lecture Lab Self Study Instructr 1 Intrductin Chantradan, Event Management in general N. Meaning f MICE/ impacts f Event 2 turism Prject Planning Prcess and Lifecycle 3 Wrkshp: Generating Idea fr prject Planning events 4 Presentatin 1: Yur Dream Event Gantt Chart and Wrk Breakdwn 5 Structure Needs analysis and Feasibility study 6 Prject prpsal and budget Presentatin 2: Bidding presentatin Stakehlder Management 7 Spnsrship Management & Revenue generatin 8 Human resurces management Wrkshp: Terminating vlunteers 9 Prject launch 10 Risk management Venue selectin 11 Impact assessment Wrkshp: Prject Evaluatin Ttal Final Examinatin NB. The curse is subject t change withut prir ntice t fit the changing turism circumstances. 11. Teaching Methd (s) Lectures Discussin In class exercises Practicum Self study 12. Teaching Media LCD verhead prjectr PwerPint Multimedia resurces Handuts Text bks - 2 -

3 13. Measurement and evaluatin f student achievement Student achievement is measured and evaluated by 13.1 the ability in explaining the ecnmic impacts generated by the event industry 13.2 the ability in making discussins regarding the prject phases, and strategies used fr each f the phases the ability in describing the rles f a Prfessinal Cngress Organizer (PCO), and reviewing the cmpetitive envirnments f PCOs 13.4 the ability in develping Wrk Breakdwn Structure (WBS) and Gantt chart 13.5 the ability in analyzing and managing the risks f an event 13.6 the ability in identifying the prject stakehlders and build a plitically crrect actin plan t satisfy the stakehlders Student s achievement will be graded accrding t the faculty and university standard using the symbls: A, B+, B, C+, C, D+, D, and F. Students must have attended at least 80% f the ttal class hurs f this curse. Rati f mark 1. In class participatin 5% 2. Prject/ field study participatin 5% 3. Gantt chart and WBS 10% 4. Assignments 20% 5. Quizzes 10% 6. Presentatin 1 10% 7. Presentatin 2 10% 8. Final exam 30% Ttal 100 % Curse Evaluatin Students achievement as indicated in number 13 abve Students satisfactin twards teaching and learning f the curse using questinnaires. 14. Reference (s) Fenich, G. (2005). Meetings, Expsitins, Events, and Cnventins: An intrductin t the industry. New Jersey: Pearsn Prentice Hall. Getz, D. (1997). Event Management & Event Turism. New Yrk: Cgnizant Cmmunicatin Crpratin. Mntgmery, R. J. and Strick, S. K. (1995). Meetings, Cnventins, and Expsitins: An Intrductin t the Industry. New Yrk: Jhn Wiley & Sns, Inc

4 Weber, K. and Chn, K. (2002). Cnventin Turism. Internatinal Research and Industry Perspectives. New Yrk: The Hawrth Hspitality Press. 15. Instructr (s) Ms. Naphawan Jane Chantradan Lecturer Travel Industry Management Divisin Mahidl University Internatinal Cllege 17. Curse Crdinatr Ms. Naphawan Jane Chantradan Lecturer Travel Industry Management Divisin Mahidl University Internatinal Cllege Tel. +66 (0) ext Fax +66 (0) Additinal Infrmatin Class prject Class Prject fr this trimester, students will be assigned t rganize an event in week 9. Mre infrmatin will be discussed in class later n. Assignments (20% in ttal) Students will wrk individually. Details f each assignment will be given in class. General paper frmat: Up t 2 single sided pages. The text shuld be single spaced. Fnt Type: Times New Rman, size 12 pint. References must be listed immediately fllwing the cnclusin f the paper. Use APA style ( Submissin f the paper Hard cpy nly Plagiarism will give F fr the class - 4 -

5 Prject presentatins (10 % each) Students will wrk in pairs. 1. Yur dream event, students are encuraged t fully use yur imaginatin and creativity t present a theme festival. Yur duty is t make the audients believe in the festival spirit. 2. Bidding presentatin, students must draw the attentin frm the audiences, and create the verall pictures f the event, the theme, the activities, and prcedure in the audiences mind. In the bidding presentatins, students are required t dress in business attire. There is n need fr everyne in the grup t speak, yu can use whatever presentatin techniques and styles t make yur presentatin mst attractive and interesting. Requirements The presentatin shuld be n lnger than 30 minutes Grading Style Visual aid Persuasiveness Detail infrmatin - 5 -