The Shapes of Things to Come. Ronen Zioni HP EMEA Marketing Director Graphics Solutions Business

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1 The Shapes of Things to Come Ronen Zioni HP EMEA Marketing Director Graphics Solutions Business

2 HP 3D printing vision HP views this as an opportunity to transform industries 2 Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

3 HP 3D printing vision HP views this as an opportunity to disrupt the process of innovation Motus Motorcycles Dassault/Project Bleu 3 Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

4 Advancing 3D printing for the following usage scenarios SERVICE BUREAU ENTERPRISE MAKER COMMUNITY B2B SERVICE BUREAU IN-HOUSE Large MODEL SHOP IN-HOUSE Small MODEL SHOP PRODUCT DESIGN & ENG. FIRMS 4 Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

5 Multiple market outlooks, but all indicate massive opportunity 3D printing market projections Total market size ($M) Prototyping and Production uses will dominate 30,000 20,000 $32B $20B Canalys Deloitte Wohlers 15 CAGR 45% 44% 32% +32% $19.8B $12.0B Prototyping CAGR % 43% Production Consumer 9% 10,000 $3B % 24% IDC RBC Morgan Stanley 24% Wohlers '13 $3.7B $2.6B $0.9B 2014 $0.2B $7.4B $0.4B 2020 Prototyping Production Consumer 5 SOURCE: WOHLERS ASSOCIATES, IDC REPORT, RBC CAPITAL MARKETS REPORT, DB MARKETS RESEARCH REPORT, MORGAN STANLEY REPORT, FORBES, EXPERT INTERVIEWS, BCG ANALYSIS Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

6 HP Inc. can change the game with Multi Jet Fusion Speed (10x faster than competition) Quality (Form, Fit & Function No tradeoff) Cost (Hardware, Materials) Materials & Workflow (Open innovation) 6 Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

7 Conventional 3D printing technologies Similar to monochrome 2D printing: 1-bit per pixel Pixel selected to receive ink 40um Voxel selected for solidification Pixel Office paper ~ 100 um thick Voxel Z-axis layer in a powder or liquid bed ~ 100 um deep 7 2D printing Pixel: picture element Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 3D printing (2015) Voxel: volume element

8 HP s deep assets in color printing will be leveraged into HP 3D printing solutions WW service and support WW supply chain Chemistry Manufacturing Cloud computing Customer knowledge Technical graphics Automation Custom electronics Pixel HP Multi Jet Fusion TM Voxel Material science Jetting complex, multi-component liquids Precision drop placement Low-cost, precision mechanics Engaging the complexity of 3D printing is HP s opportunity 8 Image processing Sensors Writing systems Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

9 Advancing the state of the art of 3D printing HP Multi Jet Fusion TM and Autodesk Spark Integration New 3D Printing Consortium Industry leaders coming together to develop standard 3D Interchange and Printing Format Open Source and Open Licensing Integrated with Windows 10 More information: 9 Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

10 Analog to digital transformation Being able to make things that are completely unique with variable data Not where one master results in many copies of one homogeneous thing Valued, not throw away Faster: No setup Less waste: No setup Scalable: Supply near demand Low Risk: Demand then Produce Personalized Customized Targeted Unique 10 Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

11 After the change comes the adoption Thermal Inkjet transformation growth 11 Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

12 Indigo Print volume grows ~30% YoY, exceeding reported label market growth by 6x! FY 11-FY 15* Print Volume Million SQM +28% % % % 490 FY 11 FY 12 FY 13 FY 14 FY 15E Annual print volume per HP fiscal year, WS4xx0, WS6x00 and S4 presses; 2015 includes H2 15 forecast 12 Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

13 Form, fit and function Defining functional parts 13 Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Art courtesy of Bulatov Copyright: Thingiverse, GrabCad

14 Connect with us: Thank You Copyright: Thingiverse

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