«EAT LESS, BUT ONLY THE BEST DRINK LESS, BUT ONLY THE BEST SMOKE LESS, BUT ONLY DAVIDOFF»

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Quentin Marsh
7 years ago
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2 ZINO DAVIDOFF SAID: «EAT LESS, BUT ONLY THE BEST DRINK LESS, BUT ONLY THE BEST SMOKE LESS, BUT ONLY DAVIDOFF» 2

3 WINES, SPIRITS, CIGARS THE OCCASIONS OF ENJOYMENT WITH FRIENDS, CHILL-OUT, RELAX, CELEBRATING, BEFORE / AFTER DINNER... THE MAKING OF CIGARS THE SOIL, THE CLIMATE, THE VINTAGE, THE MASTERBLENDER... 3

4 THE MASTERBLENDER

5 A COMMON LEGAL BATTLEGROUND 5

6 THE GLOBAL LEGAL CHALLENGES EUROPEAN TOBACCO PRODUCTS DIRECTIVE (EU TPD 2) 2-YEAR WINDOW FOR MEMBER STATES TO IMPLEMENT BY MAY 2016 POSSIBLE DIFFERENT TREATMENT OF CIGARS TRACK AND TRACEABILITY BY 2024 SWISS TOBACCO PRODUCTS DIRECTIVE (VE TabPG) USA: DEEMING TOBACCO PRODUCTS TO BE SUBJECT TO THE FEDERAL FOOD, DRUG, AND COSMETIC ACT, AS AMENDED BY THE FAMILY SMOKING PREVENTION AND TOBACCO CONTROL ACT; REGULATIONS ON THE SALE AND DISTRIBUTION OF TOBACCO PRODUCTS AND REQUIRED WARNING STATEMENTS FOR TOBACCO PRODUCTS 6

7 THE MARKET SIZES CIGARS 10 BN CIGARS / 13 BN CIGARILLOS / $21 BN INDUSTRY ONLY 1.5 BN ARE HAND ROLLED LESS THAN 500 M ARE PREMIUM NO. OF CIGAR SMOKERS: 90 M LUXURY INDUSTRY $ 236 BN INDUSTRY ALCOHOLIC BEVERAGES GLOBAL ALCOHOLIC BEVERAGES INDUSTRY EXCEEDED $1 TRILLION IN

8 8

9 A TALE OF TWO MEN

10 OETTINGER DAVIDOFF AT A GLANCE FAMILY OWNED PRIVATELY HELD CHF 1.2 BILLION BUSINESS ALMOST 4,000 EMPLOYEES GLOBALLY «CROP TO SHOP» PHILOSOPHY FACTORIES AND TOBACCO FARMS IN DOMINICAN REPUBLIC, HONDURAS AND NICARAGUA 9 BRANDS 70 DAVIDOFF FLAGSHIP STORES AND 150 CIGAR LOUNGES GLOBALLY 540 DAVIDOFF APPOINTED MERCHANTS GLOBALLY CORE MARKETS: US, GLOBAL DUTY FREE, GREATER CHINA, GERMANY, FRANCE, SPAIN AND SWITZERLAND 44 MILLION HAND-ROLLED CIGARS IN 2014 RECORD! 10

11 THE OETTINGER DAVIDOFF GROUP BRAND PORTFOLIO 11

12 THE CROWN JEWEL 12

13 OUR VISION ODG is a PASSIONATE FAMILY COMPANY of BRANDS anchored around Davidoff. Our vision is to be the INNOVATION and CONSUMER EXPERIENCE LEADER in the branded, premium cigar and accessories categories. Our purpose is to provide PLEASURABLE, MEMORABLE MOMENTS in people s lives. Proud of our SWISS HERITAGE, we are committed to outstanding QUALITY and craftsmanship. Our mission is to delight and surprise our global consumers by delivering UNIQUE BRANDS and UNRIVALLED RETAIL EXPERIENCES. We will build pride in our teams through an ETHICAL supply chain FROM CROP- TO-SHOP and by engaging in our communities as a key component of our corporate social responsibility. We will be the INDISPENSABLE BUSINESS PARTNER in all sectors and categories we choose to operate in - indispensable for our customers and distributors as well as for other companies, who entrust us with the development of their brands. Through building long lasting relationships with our customers and consumers, we will build shareholder value and provide our people with a CHALLENGING AND REWARDING WORK ENVIRONMENT and we will always conduct ourselves with unquestionable integrity. 13

14 THE AUDACITY OF LUXURY MARKETING OF CIGARS 14

15 LUXURY HAS ROOTS CIGARS HAVE ROOTS

16 THE JOURNEY PRODUCT BRAND EXPERIENCE 16

17 KEY INSIGHT 17

18 18

20 INNOVATION 20

21 21

22 OVERALL GROWTH RATES VS. DAVIDOFF % Growth GTR Total Market Asia Total Market Europe Total Market USA Total Market Davidoff Globally Cubans Globally 22

23 CROP-TO-SHOP

24 DOMINICAN REPUBLIC

25 WE HAVE UNIQUE STORIES TO TELL 25

26 FROM DAVIDOFF CROP CROP-TO-SHOP 26

27 THE VINTAGE CIGAR 27

28 REINVIGORATING THE DAVIDOFF WHITE PILLAR 28

29 REINVIGORATING THE DAVIDOFF WHITE PILLAR 29

30 TOBACCO-GROWING LAND 30

31 US CUBA RELATIONS THAWING RETURN TO CUBA? 31

32 TOKYO TOKYO 32

33 NEW YORK 6 TH AVENUE 33

34 GENEVA 34

35 ZURICH AIRPORT 35

36 THE HUMIDOR 36

37 THE LOUNGE

38 HOURGLASS LOUNGE 38

39 39

40 ART BASEL COLLECTORS LOUNGE 40

41 ART BASEL CIGAR LOUNGE 41

42 DAVIDOFF ART INITIATIVE WE MAKE A LIVING FROM WHAT WE TAKE, WE MAKE A LIFE FROM WHAT WE GIVE. WINSTON CHURCHILL 42

43 DAVIDOFF ART INITIATIVE RESIDENCY PROGRAM DIALOGUES PROGRAM GRANT PROGRAM BRAND ACTIVATION PROGRAM 43

44 SUPPORTING CARIBBEAN ARTISTS 44

45 THE DAVIDOFF ART INITIATIVE STUDIOS IN THE DOMINICAN REPUBLIC 45

46 ARTISTS IN RESIDENCE 46

47 47

48 CAVE DE PAILLE 48

49 THE LUXURY CIGAR IS ON FIRE 49

THANK YOU! www.oettingerdavidoff.com www.

50 THANK YOU!

Investor Day Presentations 26 February 2013

Investor Day Presentations 26 February 2013 The Premium Cigar Growth Opportunity - Fernando Dominguez, Premium Cigar Director Good morning everyone and welcome to the Premium Cigar Experience! I m Fernando Dominguez, Premium Cigar Director and I