DRONEMAGAZINE.COM.AU INFORMATION KIT February 2015

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1 DRONEMAGAZINE.COM.AU INFORMATION KIT February 2015

2 DRONES ARE HITTING THE MAINSTREAM Drones are hot. They have arrived. Far from being the latest fad, the popularity of drones is set to keep rising The Guardian, 6 January There are drones for kids, drones for hobbyists, drones for business and drones for government. Drones for agriculture, drones for industry, drones for mining, drones for security. Personal drone and quadcopter sales in the US more than doubled in The US Consumer Electronics Association (CEA) predicts the global market will increase by more than 750% in three years. The consumer market is skyrocketing. So is the professional market. At the beginning of 2014 there were 50 certified drone operators in Australia. By the end of the year there were 180. Around 100 different types of drone could debut this year, according to CEA, with unit sales reaching 425,000. New technologies are resulting in a whole lot of new capabilities and new uses for drones. MORE AND MORE PEOPLE WANT TO KNOW ABOUT DRONES With this surge of exciting new products comes a great need for knowledge: How do drones work? What new uses do they offer? What are the best operating techniques? What are the commercial opportunities? What are the regulations? How do you choose which one to buy? Where do you buy them?

3 DRONE MAGAZINE WILL FILL THIS KNOWLEDGE GAP WITH ARTICLES ABOUT: How drones work Learning to fly for drone beginners Flying tips for experienced operators Buyers guide to drones and accessories Test flights of latest new products Making your own purpose-built drones Case studies of successful commercial use Rules and regulations about drones A guide to drone-specific cameras Future technology what s ahead for drones TARGET MARKET With products selling for as little as $100, the market for drones extends from toys for kids through to hobbyists, serious enthusiasts, commercial operators, businesses and government. DISTRIBUTION DRONE Magazine will be on sale in all leading newsagencies and relevant retailers in Australia. Additional copies will be available from the publishers and via the website dronemagazine. com.au. Total print run 20,000. A digital version will also be available including hotlinks to advertisers websites. In demand by Fortune 500 companies and heavily funded by Silicon Valley, unmanned aircraft are rapidly invading the world of business. The global market for non-military drones has already ballooned into a $2.5 billion industry... while the use of UAVs for commercial purposes is soaring in countries like Japan, Australia, France and the UK. Get Ready for Drone Nation, Fortune.com, 8 October FAST FACTS ABOUT DRONE MAGAZINE Page size 300 x 230mm Minimum 84 pages Cover price $12.50 High production values Perfect bound Cover 250gsm varnished Body stock 100gsm satin Print run 20,000 On sale 25 May 2015

4 EXPERT EDITORS DRONE Magazine will be compiled by a talented team of experts with hands-on experience in drone technology, flying and photography. JAMES OSTINGA EDITOR James is a magazine editor, commercial pilot and photographer. He studied Aviation Science at the University of Newcastle then worked as a commercial pilot flying light twin- and single-engine aircraft around NSW and Queensland. In the mid-1990s he joined the editorial team of Australian Flying and Flightpath magazines, beginning a 20-plus year career in publishing and communications. He has edited some of Australia s best known niche publications including Australian Flying, Flightpath, Flight Safety Australia, Digital Photography + design and Australian Photography + digital. When he is not working for DRONE Magazine he is managing editor of Australian Photography + digital, Capture and CRAIG NEWLYN CONTRIBUTING EDITOR Craig s background is in both manned and unmanned aviation. He holds a CASA Commercial Pilot s Licence with a Command Instrument Rating as well as UAV Controller s and Chief UAV Controller s Certificates. With qualifications in engineering, Craig brings his practical flying experience along with an engineer s perspective as to what makes great aircraft pushing the boundaries of innovation and technology. ANDY WILLMOTT TECHNICAL EDITOR Andy is a CASA-certified UAV controller/pilot, cinematographer and workshop engineer with a Sydney-based commercial UAV operator. He also works in cinematography, editing, directing and producing. He brings to the team an insider s technical perspective and awareness of this rapidly expanding industry as well as the point of view of a film maker.

5 ADVERTISING OPTIONS 1 PRINT ADVERTISEMENTS SIZE PRICE DOUBLE PAGE SPREAD $5940 FULL PAGE $3450 HALF PAGE $1900 QUARTER PAGE $980 SIXTH PAGE $620 (DIRECTORY) 2PRODUCT INFORMATION This section of the magazine includes write-ups and photos of drone products, presented in editorial format. SIZE PRICE HALF PAGE $750 QUARTER PAGE $420 Material: provide text and images for the publishers to design. A proof will be provided prior to publication. 3DRONE DIRECTORY A listing of service providers, commercial operators and retail outlets, divided into four sections: Aerial photography Aerial spotting and surveying Training Retailers SIZE PRICE DIRECTORY LISTING $300 Material: provide company logo, company name, contact details and a company description of no more than 400 characters. GST: Add 10% to all prices ADVERTISING DIMENSIONS SIZE HEIGHT WIDTH DOUBLE PAGE TRIMMED FULL PAGE TRIMMED HALF PAGE HORIZONTAL HALF PAGE VERTICAL QUARTER PAGE SQUARE QUARTER PAGE HORIZONTAL SIXTH PAGE (DIRECTORY) All dimensions are in mm MATERIAL REQUIREMENTS You can your PDF high resolution file to where our production co-ordinator will pass the file through an Adstream approved flight check. Alternatively, digital files can be electronically transferred via Adstream or Websend. Material can also be supplied on CD/DVD, but if it is not saved as a PDF it must be in Mac format, as an InDesign document. A colour or black and white proof must be supplied. Raw PC files such as Excel, Word and Publisher will be rejected. Please ensure all fonts, scans and EPS/TIFF files are supplied with all colours created in CMYK. Files that contain True Type fonts will be rejected. All spot colours will be automatically converted to CMYK. Scanned images must be CMYK, with minimum resolution of 300dpi at final print size. PRODUCTION CHARGES & INQUIRIES If you cannot supply finished material for advertisements, your artwork and electronic files can be prepared by the publishers and will be charged at trade house rates. For more information and a guide to our charges please contact Dan Lal on or DELIVERY Hard copy proofs and discs should be sent to Yaffa Publishing, Bellevue Street, Surry Hills NSW Attention: Dan Lal. CONTACT Jodie Reid Advertising Manager T M E BOOKING DEADLINE 22 April 2015 MATERIAL DEADLINE 29 April 2015 YAFFA 04774

6 PUBLISHING EXPERIENCE DRONE Magazine will be published Yaffa Publishing Group Pty Ltd, based in Sydney. Founded in 1925, Yaffa Publishing is one of Australia s largest specialist publishers with more than 25 magazines and 30 websites. It publishes Australia s leading aviation, photography, defence and marketing magazines. Yaffa Publishing Group Pty Ltd ABN Bellevue Street, Surry Hills NSW 2010 Australia T F W E 44 EXPERT SETUP & FLIGHT TIPS KEEPING IT LEGAL: CASA TELLS POWER PLAY BATTERY SAFETY PLUS PRO HOBBY COMMERCIAL NEW TECH BEST GEAR 2015 TECH TALK HOW DO THEY FLY DRONEWARS: RACING DRONE IN FPV PIMP MY DRONE: CUSTOM BUILD YOUR OWN MACHINE WHO SHOULD ADVERTISE Drone manufacturers Drone distributors Camera and gadget stores Camera and gadget manufacturers Toy & hobby shops Techy department stores Commercial drone operators Aviation authorities and regulators Drone flying trainers Drone service brokers

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