Sormat Brand Book. Brand Book Visual guidelines for designers

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1 1 Brand Book Visual guidelines for designers

2 2 TRADEMARK BRAND FOR DESIGNERS FINALLY A trademark is a valuable business asset The main purpose of our trademarks is to ensure that the users of our products can recognise Sormat products among others in the market. Sormat s trademarks are protected by international, national and regional registrations. Sormat will take legal action if there is any infringement on the company s registered and non-registered trademarks and elements linked to them. Sormat Oy s registered trademarks include Sormat, Trusted Fixings Since 1970, PFG, S-UF, S-UP and Liebig. Gripper is a trademark of Sormat Oy. A brand is the positive reputation built around a trademark In the safety-critical construction industry, we want our end users to always think of us as a reliable manufacturer of premium quality products and as a company that resolves fixing issues. We naturally cannot decide for our end users what they think of our company, but we can try to steer their impression of us in the right direction. Sormat s visual identity supports our targeted brand identity: Convenience and expertise, which allow us to offer our customers the best purchasing, service and user experience in the fixing industry. Sormat sells its products and services in more than 40 countries That is why our goal is for our company s message to be distinctive, consistent and recognisable in all market areas, regardless of the designer. Our visual guidelines are designed to be a practical tool to assist all of our cooperation partners in planning and realising Sormat s communication material. Our intention is not to shackle creativity, but we also cannot allow too much creative licence. If the communication solution you have designed deviates from the guidelines in this Brand Book, please contact Please include in your a written explanation as well as a draft, with as much detail as possible, of your solution. Read these guidelines carefully before getting started Any party that wishes to use Sormat s visual brand elements, such as a logo, symbol or other image, is required to read the guidelines contained in this Brand Book. Any visual elements presented in these guidelines or otherwise connected to Sormat s trademarks cannot be used in any way without the explicit written consent of a representative of Sormat s communications or without permission having been otherwise granted and which can be proven. As we retain the right to make changes to these visual guidelines without warning, we recommend that parties executing design plans that concern Sormat s communications regularly visit www. sormat.com to ensure that they are up to date about possible changes. Please send any questions you may have concerning Sormat s communications and visual identity, as well as material requests to

3 3 LOGO...4 COLOURS...8 TYPOGRAPHY...9 PHOTOS SYMBOLS INFOGRAPHICS...16 PAYOFF PRODUCT BRANDS APPLICATION EXAMPLES...19 BRAND ADVERTISING...20 PRODUCT ADVERTISING...26

4 4 LOGO Sormat s logo is made up of a logotype and a symbol The logo is the most concise representation of Sormat s brand. That is why it must always be used correctly and consistently. The logo must always be presented exactly as it was designed. The logo can never be changed, modified or reproduced as a drawing. Always use original Sormat logo files. Logo With careful consideration, the symbol can also be used separately from the logotype, but the symbol alone cannot replace the use of the logo. Never use the logotype on its own, i.e. without the symbol. Logotype Symbol

5 5 LOGO Clear space To ensure that the logo stands out from its surroundings as effectively as possible, a clear space free of any text and graphical elements must be left around the logo, as shown here. The minimum size of the clear space is half of the width and half of the height of the symbol. The clear space is shown here. Logo Clear space Clear space Clear space 1 x the height of the symbol Clear space 0.5 x the height of the symbol 1 x the width of the symbol 0.5 x the width of the symbol

6 Sormat Brand Book LOGO COLOURED A coloured logo on a white background. If not possible to Versions There are different-coloured versions of the logo. Here are some examples of how the logo versions should be used with, for instance, different coloured backgrounds. The most important factor is for the logo to stand out sufficiently from the background. use a white background, use as light a shade or surface as possible for the background. COLOURED NEGATIVE If you wish to use the negative of the logo on a coloured surface, these are the recommended methods for doing so. Always Always use a white background and coloured logo whenever possible. use a dark background. MONOCHROME If, for technical printing reasons, neither a coloured version nor a coloured negative version of the logo can be used, then a monochrome version must be used. ONE COLOUR NEGATIVE Use a white version of the logo. 6

7 7 LOGO Versions LOGO FILE FORMATS Various versions of the logo have been created for different purposes, such as for print media and for web and MS Office environments. Sormat_logo_nega_cmyk.eps Shade, applicability Colour space File format The logic behind the names of the original logo files is to indicate the positive or negative version of the logo shade, and the logo s colour space and file format. PRINT MEDIA Sormat_logo_cmyk.eps Sormat_logo_cmyk.pdf WEB AND OFFICE Sormat_logo_rgb.png Sormat_logo_rgb.jpg PRINTING Sormat_logo_nega_cmyk.eps WEB AND OFFICE Sormat_logo_nega_rgb.png PRINTING Sormat_logo_white.eps WEB AND OFFICE Sormat_logo_white_rgb.png PRINTING Sormat_logo_blue_cmyk.eps Sormat_logo_blue_cmyk.pdf WEB AND OFFICE Sormat_logo_blue_rgb.png Sormat_logo_blue_rgb.jpg PRINTING Sormat_logo_orange_cmyk.eps Sormat_logo_orange_cmyk.pdf WEB AND OFFICE Sormat_logo_orange_rgb.png Sormat_logo_orange_rgb.jpg PRINTING Sormat_logo_black_cmyk.eps Sormat_logo_black_cmyk.pdf WEB AND OFFICE Sormat_logo_black_rgb.png Sormat_logo_black_rgb.jpg

8 8 COLOURS Main colours Sormat s main colours reflect personality and help to build a recognisable brand. These defined colours are used extensively in various graphical elements, such as backgrounds, lines, texts, symbols and graphs. ORANGE CMYK 0, 60, 100, 0 RGB 228, 119, 42 #e4772a PANTONE COATED 151 RAL 2003 BLUE CMYK 100, 60, 0, 40 RGB 0, 52, 98 # PANTONE COATED 2154 RAL 5013 Additional colours Sormat s additional colours bring variety to the regular colour palette. Use dark grey as the main text colour on a white background instead of full black. Light grey is good as, for example, a background colour. Otherwise, these colours should be used with consideration, and they work best in small doses together with the main colours. DARK GREY CMYK 0, 0, 0, 80 RGB 51, 51, 51 # PANTONE COOL GRAY 11 RAL 7016 LIGHT GREY CMYK 0, 0, 0, 15 RGB 220, 220, 220 #dcdcdc PANTONE COOL GRAY 2 RAL 7035

9 9 TYPOGRAPHY Typography in professional applications and on the internet For professional applications, such as in print media and various motion picture applications, such as animation, video and the internet, Sormat s typography consists of the Museo font family in the font versions shown here. MUSEO SANS is a sans serif font that works best when clarity is required, for instance, in tables, for numbers and small body text. MUSEO SLAB is a serif font with more character. It works well in headlines and pull-quotes, as well as in marketing applications and in a large font. MUSEO Sans /&?% # MUSEO Sans /&?% # MUSEO Sans /&?% # MUSEO Sans /&?% # MUSEO Sans /&?% # MUSEO Slab /&?% # MUSEO Slab /&?% # MUSEO Slab /&?% # MUSEO Slab /&?% # MUSEO Slab /&?% # The Museo Sans series can be purchased online at: The Museo Slab series can be purchased online at:

10 10 TYPOGRAPHY Typography in office applications In office applications, such as Microsoft Office, Sormat s typography consists of the Calibri typeface in the fonts shown on the right. This typeface can also be used on websites if, for technical reasons, it is not possible to use the above-mentioned Museo Sans or Museo Slab. Calibri fonts are the default typeface in MS Office 2010 and acalibri Museo Sans a Calibri Light abcdefghijklmnopqrstuvwxyzåäö ABCDFEFGHIJKLMNOPGRSTUVXYZÅÄÖ /&?% # Calibri Regular abcdefghijklmnopqrstuvwxyzåäö ABCDFEFGHIJKLMNOPGRSTUVXYZÅÄÖ /&?% # Calibri Bold abcdefghijklmnopqrstuvwxyzåäö ABCDFEFGHIJKLMNOPGRSTUVXYZÅÄÖ /&?% #

11 11 TYPOGRAPHY Cyrillic script The Museo Sans typeface also includes the Cyrillic version Museo Sans Cyrillic. Use this typeface in, e.g. in Russian-language applications. MUSEO Sans cyrillic 100 abcdefghijklmnopqrstuvwxyzåäö ЛЛМНОПСТУФХЦЧШЩЪЫЬЭЮЯКЙЗЖЕДДГВБАЏ MUSEO Sans cyrillic 300 abcdefghijklmnopqrstuvwxyzåäö ЛЛМНОПСТУФХЦЧШЩЪЫЬЭЮЯКЙЗЖЕДДГВБАЏ MUSEO Sans cyrillic 500 abcdefghijklmnopqrstuvwxyzåäö ЛЛМНОПСТУФХЦЧШЩЪЫЬЭЮЯКЙЗЖЕДДГВБАЏ MUSEO Sans cyrillic 700 abcdefghijklmnopqrstuvwxyzåäö ЛЛМНОПСТУФХЦЧШЩЪЫЬЭЮЯКЙЗЖЕДДГВБАЏ MUSEO Sans cyrillic 900 abcdefghijklmnopqrstuvwxyzåäö ЛЛМНОПСТУФХЦЧШЩЪЫЬЭЮЯКЙЗЖЕДДГВБАЏ The Museo Sans Cyrillic series can be purchased online at:

12 12 PHOTOS Sormat s photos reflect the industry the company represents, as well as people at work The photos can be grouped into three categories: PEOPLE INDUSTRY MATERIALS PEOPLE Clipped or partially clipped black & white photos of people are the basic elements of Sormat s visual identity. Strive to photograph genuine or true-to-life situations. The photos should be refreshingly masculine and reflect a sense of enthusiasm and satisfaction. The themes of the photos can be chosen according to the target group, showing either a consumer or a professional. > See more examples of how photos are used in the application demos on page 17

13 13 PHOTOS Sormat s photos reflect the industry the company represents, as well as people at work The photos can be grouped into three categories: PEOPLE INDUSTRY MATERIALS INDUSTRY Black & white industry photos General photos of construction sites, renovations or, for example, simple installations at home. A white background or a lot of white in the photo is recommended; for example, a white sky or white wall. Photos can include people as well, but this is not a requirement.

14 14 PHOTOS Sormat s photos reflect the industry the company represents, as well as people at work The photos can be grouped into three categories: MATERIALS A selection of various material surfaces suitable for backgrounds, for example. concrete brickwork or brick walls Porous base materials Natural stone Gypsum plasterboard Etc. PEOPLE INDUSTRY MATERIALS

15 15 SYMBOLS Vector-based symbols are core elements of Sormat s visual identity and, together with the photos, they form a part of the image palette The symbols can represent both general themes (e.g. the arrow) and themes related directly to products or the industry, for example, a power drill or the Torx shape. Crucial elements of the symbols are a degree of consistency and a balance between sharp and round edges, similar to the examples shown here. Symbols are used together with product photos, for instance in Sormat s stationery, and they can be used in all visual materials. > See more examples of how symbols are used in the application demos on page 21

16 16 INFOGRAPHICS Clear and understandable infographics that have a convincing visual style are an important element of Sormat s visual identity Ex. 1 Black & white installation drawing Ex. 3 Coloured installation drawing tfix Installation and dimensional drawings are available for products on the internet and in packages, catalogues and brochures. In communication related to Sormat products, only original installation and dimensional drawings can be used; this is to ensure that the instructions and data given are correct. hnom h1 INSTALLATION DRAWINGS Ex. 2 Coloured installation drawing In both black & white and colour infographics, it is important to achieve maximum definition, clarity and reproduction on a small scale. DIMENSIONAL DRAWINGS Dimensional drawings are important in selecting the correct fixing product. They present the most important parameters affecting selection. Dimensional drawings are available in both blue and black & white versions. S-KA S-KAK S-KAH d0

17 17 PAYOFF What do our customers get from us that they can t find elsewhere? Sormat makes the work go smoothly. This is something that should be highlighted in our customers purchasing, service and user experiences. Our smooth service is born out of a determination that is supported by the know-how of individuals, teams and the company, and the right tools. We call our standard Sormat Super Service. In communication, the slogan, i.e. payoff, is usually replaced by strong, distinctive headlines. A permanent form and style has been designed for our Super Service standard, and this highlights our way of thinking in internal and external communication. The Super Service payoff can also be used together with a symbol. Do not use the payoff + symbol version in applications where it might conflict with Sormat s logo. The payoff + symbol version works best in places where Sormat s logo is not in the immediate vicinity of it, such as on the inside page or back cover of a catalogue, if Sormat s official logo is on the front cover. Or, say, in an animated banner that does not include the official logo. The payoff within a sentence: Now we ve set the standard. We call it SUPER SERVICE. Basic payoff style: SUPER SERVICE Payoff + symbol: SUPER SERVICE Font: Museo Sans 700 Tracking +50 > See more examples of how the payoff is used in the application demos on page 25

18 18 PRODUCT BRANDS Sormat s main product is the company itself Sormat, thus, is the brand for the entire company, not for individual products. Sormat s products are part of a single high-quality offering, the product portfolio. This is reflected in the product names, for example, S-CS (Sormat Concrete screw). Sormat s corporate brand is crystallised in the logo presented on page 4 of this Brand Book. LIEBIG logo: PFG logo: The LIEBIG logo can be used in communication in the place reserved for an alternative logo in colour versions similar to the Sormat logo. Hierarchically, the logo is comparable to the approval and certificate logos. Sormat s logo must always be the more visible one. > See examples of how the logo is used in the application demos on page 27 Sormat s product portfolio includes three product brands, i.e. types or groups of products that are recognised in the markets by their independent and unique brand names. They are either registered or socalled established trademarks. The PFG logo cannot be used in communications.. Sormat s product brands are: > LIEBIG > PFG > GRIPPER The product brand logo can never be used without Sormat s logo or with the symbol alone. Gripper logo: The Gripper logo consists of the product brand logo and the old Sormat logo. It can also be used without the Sormat logo. Sormat s new logo can also be used in the same layout. > See examples of how the logo is used in the application demos on page 26

19 19 APPLICATION EXAMPLES Examples of the overall visual appearance, i.e. how the core elements of Sormat s identity are used in various applications.

20 20 POSTER LAYOUT In these examples, a black & white photo of a person is combined with symbols and the logo in a highly distinctive and dynamic way and set against a white background. There can be some translucency between the photo and the symbols, i.e. a multiply effect is used for either of the objects. LOREMS Slab 900 estair

21 21 COVER-LIKE LAYOUT FOR BROCHURES/CATALOGUES These examples combine black & white industry photos, symbols, text and the logo, set against a white background. There can be some translucency between the photo and the symbols, i.e. a multiply effect is used for either of the objects. MUSEO Sans MUSEO Sans SED UT PERSPICIATIS UNDE OMNIS ISTE NATUS MUSEO Slab MUSEO Sans SED UT PERSPICIATIS UNDE OMNIS ISTE NATUS

22 22 POWERPOINT CHAPTER SEPARATOR LAYOUT These examples combine a black & white photo of a person, a product photo, symbols, Calibri text and the logo on a white background. There can be some translucency between the photo and the symbols, i.e. a multiply effect is used for either of the objects. Headline Calibri 36 pt Sormat blue Headline Calibri Regular 24 pt dolor sit amet, consectetuer adipiscing elit sed posuere Headline Calibri 36 pt Sormat blue Headline Calibri Bold 36 lorem Calibri Regular 24 pt dolor sit amet, consectetuer Rusko Headline Calibri 36 pt Sormat blue Headline Calibri Bold 36 lorem Calibri Regular 24 pt dolor sit amet, consectetuer

23 Sormat Brand Book OTHER EXAMPLES OF VISUAL IDENTITY USE These examples combine a black & white photo of a person, a product photo, symbols, Calibri text and the logo on a white background. There can be some translucency between the photo and the symbols, i.e. a multiply effect is used for either of the objects. Business card frontside design T-shirt design with typography theme Roll-Up design with products 23

24 24 BRAND ADVERTISING LAYOUT These advertisements combine black & white photos of a consumer, symbols, text and the logo, set against a white background. In addition, the payoff is used within the text. SED UT PERSPICIATIS UNDE OMNIS ISTE NATUS ERROR SIT VOLUPTATEM ACCUSANTIUM DOLOREMQUE LAUDA TIUME, TOTAM REM APERIAM, EAQUE IPSA QUAE AB ILLO INVENTORE VERITATIS ET QUASI SUPER SERVICE. Animated banner frame for the internet: Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo Print advertisement Now we ve set the standard. We call it SUPER SERVICE. Harjutie 5, FI Rusko, Finland

25 25 EVENTS Sormat s visual identity at events can combine photos, macrotexture photos of construction materials, symbols and written messages. Theme stands must follow a light, bright and well-lit style, and the general appearance must be recognisable. A selected theme (e.g. the 60s) may be communicated by means of imagery and symbols created to highlight the theme. To capture people s attention, orange flashing lights or an orange high visibility style, for example, can be used. Conceptualised version of a fair stand designed by Expolar Oy.

26 26 LAYOUT OF THE INFORMATION PAGES OF BROCHURES/ CATALOGUES Sormat uses automated publication technology, which partially defines the visuals of print media, such as product brochures and catalogues. EXPANSION ANCHORS Through bolts Left. Front page of a product catalogue and product brochure, presenting the product EXPANSION ANCHORS Through bolts 24 S-KA, S-KAK, S-KAH, S-KAH HCR characteristics. 24 S-KA, S-KAK, S-KAH, S-KAH HCR TECHNICAL DATA S-KA S-KAK S-KAH S-KAH HCR Right. Example of a tables page in a product Premium-quality through bolts for fixing in non-cracked and cracked concrete S-KAK S-KAH S-KAH HCR catalogue and product brochure, presenting technical and performance data by product group. Text field: product goup name and technical description lorem ipsum dolor sit amet, con. VERSIONS BUILDING MATERIALS APPROVALS S-KA, zinc-plated steel S-KAK, mechanically galvanized steel S-KAH, stainless steel S-KAH HCR, highly corrosion resistant stainless steel Approved for: Non-cracked and cracked concrete C20/25 C50/50 Also suitable for: Solid clay bricks (mx. M8) Natural stone Max. Min. fixture OTHER hole thickness TYPE CODE CODE Approval Length ø depth Thread L d 0 h 1 t fix ø x L mm mm mm mm mm pcs pcs x S-KA 6/ x DESCRIPTION S-KA asennustyökalu M x BLS M16-25/200/ x BLS Preassembled torque-controlled expansion anchors for pre-, through and distance installations. When torque is applied the expansion clip expands developing frictional grip with the drill hole walls. S-KA for mainly dry indoors use, S-KAK for dry and humid indoors use, S-KAH for wet indoors, outdoors and industrial use, S-KAH for aggressive corrosion conditions. Anchor size and maximum fixture thickness marked for easy identification. The use of S-KA setting tool makes serial installation safer and quicker. Preassembled torque-controlled expansion anchors for pre-, through and distance installations. When torque is applied the expansion lip expands developing frictional grip with the drill hole walls. S-KA for mainly dry indoors use, S-KAK for dry and humid indoors use, S-KAH for wet indoors, outdoors and industrial use, S-KAH for aggressive corrosion conditions. Anchor size and maximum fixture thickness marked for easy identification. The use of S-KA setting tool makes serial installation safer and quicker T inst APPLICATIONS Steel structures Column base plates Seatings Barriers Cable racks Handrails Ladders Façade systems INSTALLATION 1 Drill a hole according to the data provided in the catalogue or the product package. 2-3 Clean the hole using a metal brush and a blow-out pump. 4 Hammer in the anchor. 5 Tighten the nut to a correct installation torque. Text field: Table notes: refers to product group and table based data in order to avoid superscripts in the table. Can be 1-2 text columns. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex. PERFORMANCE DATA Text field: Product group name related to the table Text field: Technical notes: refers to e.g. approval the table is based on or other. Can be 1-2 text columns. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt. Embedmenth Min. base Width Instal- LOADS LOADS Fixture material across lation Non-cracked Cracked concrete TYPE ø hole ø depth thickness flats torque concrete d 0 d f h nom h min SW T inst Tension Shear Tension Shear mm mm mm mm mm N, kn kn kn kn 8 / Text field: Table notes: refers to product group and table based data in order to avoid superscripts in the table. Can be 1-2 text columns. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo. For the most up-to-date product information please go to sormat.com

27 27 PRODUCT ADVERTISING: AD SIZE A6 Sormat s advertisements are primarily product-centred and designed to activate sales. The surface area of small advertisements is not filled with text; rather, the reader is guided to seek more information through, e.g., the website. An eye-catching layout is used. The advertisements combine photos, symbols, text and the logo, set against a white, blue or orange background. The product advertisements shown in the examples can also be used in sponsoring. Ex. 1 A6 product advertisement on a white background Ex. 2 A6 product advertisement on a blue background Ex. 3 A6 product advertisement on a white background S-KA through BOLT S-KA through BOLT S-KA through BOLT OPTION 1 sormat.com OPTION 1 sormat.com OPTION 1 sormat.com

28 28 PRODUCT ADVERTISING: AD SIZE A5 Sormat s advertisements should be primarily product-centred and designed to activate sales. A5 ads can include, in addition to a headline and standfirst, concise information about the product range. The reader is primarily guided to seek more information from the website. Ex. 1 A5 ad on a blue background Ex. 2 A5 ad on a white background The All Wall Plug Gripper suits all board & solid materials without fail! LOREM IPSUM Loremipsum Lorem ipsum Lorem ipsum Lorem ipsum 8 / ABCD ABCD ABCD ABCD ABCD The All Wall Plug Gripper suits all board & solid materials without fail! LOREM IPSUM Loremipsum Lorem ipsum Lorem ipsum Lorem ipsum 8 / ABCD ABCD ABCD ABCD ABCD youtube.com/sormatfixing sormat.com sormat.com youtube.com/sormatfixing

29 OPTION 1 Sormat Brand Book 29 PRODUCT ADVERTISING: AD SIZE A4 Sormat s advertisements should be primarily product-centred and designed to activate sales. An A4 ad can present product types, product groups or a specific product. Ex. 1 A4 ad on a white background Ex. 2 A4 ad on an orange background The ad can include, in addition to general imagery and product photos, symbols, a headline and a standfirst, a suitable amount of sales arguments. The ad should additionally include approval and certification logos. The target group is primarily guided to seek more information from the website. LIEBIG is now Sormat Liebig Heavy Duty! The best heavy duty anchors in the world go now by the name Sormat Liebig Liebig Heavy Duty! SORMAT.COM LIEBIG is now Sormat Liebig Heavy Duty! The best heavy duty anchors in the world go now by the name Sormat Liebig Liebig Heavy Duty! SORMAT.COM LIEBIG SUPERPLUS Simply the quickest and safest self-undercutting anchor on the market LIEBIG SAFETY BOLT Twin-cone anchor for applications with high safety requirements LIEBIG SUPERPLUS Simply the quickest and safest self-undercutting anchor on the market OPTION 1 LIEBIG ANCHOR A genuine general purpose heavy duty anchor for high loads Range available also in A4 stainless steel. LIEBIG SAFETY BOLT Twin-cone anchor for applications with high safety requirements LIEBIG ANCHOR A genuine general purpose heavy duty anchor for high loads Range available also in A4 stainless steel.

30 European Technical Approval- Option 1 for cracked concrete European Technical Approval- Acc. Eurocode 2 / TR 023 for rebars European Technical Approval- Option 1 for cracked concrete European Technical Approval- Acc. Eurocode 2 / TR 023 for rebars European Technical Approval- Option 1 for cracked concrete European Technical Approval- Acc. Eurocode 2 / TR 023 for rebars Sormat Brand Book 30 PRODUCT GROUP POSTER A3 OR 500 X 700 MM Sormat s point-of-sales advertisements should be primarily product-centred and designed to activate sales. The posters primarily focus on product categories and groups. The poster consists of a large main picture and variants, an impactful headline, a standfirst, and 3 or 4 listed sales arguments. Photos of the product in use, as well as approval and certification logos can be included as needed.the target group is guided to seek more detailed technical information from the website. Ex. 1 A3 product group poster on a blue background Ex. 2 A3 product group poster on an orange background Ex. 3 A3 product group poster on a white background improved, approved & available! Vinylester-based, ETA option 1 -approved ITH-Ve injection resin from Sormat! improved, approved & available! Vinylester-based, ETA option 1 -approved ITH-Ve injection resin from Sormat! improved, approved & available! Vinylester-based, ETA option 1 -approved ITH-Ve injection resin from Sormat! FOR HEAVY FIXINGS IN WIDE RANGE OF BASE MATERIALS FOR HEAVY FIXINGS IN WIDE RANGE OF BASE MATERIALS FOR HEAVY FIXINGS IN WIDE RANGE OF BASE MATERIALS ETA OPTION 1-APPROVED FOR CRACKED AND NON-CRACKED CONCRETE ETA OPTION 1-APPROVED FOR CRACKED AND NON-CRACKED CONCRETE ETA OPTION 1-APPROVED FOR CRACKED AND NON-CRACKED CONCRETE ETA APPROVED ACC. EUROCODE 2 / TR 023 FOR POST-INSTALLED REBAR CONNECTIONS ITH 280 VE ITH 345 VE ITH 410 VE ETA APPROVED ACC. EUROCODE 2 / TR 023 FOR POST-INSTALLED REBAR CONNECTIONS ITH 280 VE ITH 345 VE ITH 410 VE ETA APPROVED ACC. EUROCODE 2 / TR 023 FOR POST-INSTALLED REBAR CONNECTIONS ITH 280 VE ITH 345 VE ITH 410 VE ITH 300 VE ITH 300 VE ITH 300 VE ETA-13/0774 ETA-13/0775 ETA-13/0774 ETA-13/0775 ETA-13/0774 ETA-13/0775 sormat.com sormat.com sormat.com

31 31 HANGING BANNERS, SIGNS, OUTDOOR ADS Sormat s exterior and point-of-sales banner ads, hanging banners, and signs should primarily be product-centred and designed to activate sales. When setting up, pay attention to the location of the banner, especially that it is at the proper height and within the viewers eyeshot. MEET THE UNIVERSAL FRAME PLUG S-UF Ex x 1500 mm banner ad on a blue background and the dealer s logo. The layout consists of a big headline, a product photo and, as required, approval, certification and other logos. The placement of the dealer s logo must take into consideration the clear space around Sormat s logo. The target group is guided to seek more detailed technical information from the website. PLACE DEALER LOGO HERE Information with Museo Sans 700 sormat.com MEET THE UNIVERSAL PLUG S-UF Ex x 1500 mm banner ad on an orange background, with the dealer s logo and additional logos. PLACE ADDITIONAL LOGOS HERE Information with Museo Sans 700 PLACE DEALER LOGO HERE Information with Museo Sans 700 sormat.com

32 32 For more information and material requests

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