THE NEW GRATIA APP Download Gratia and search for queenstownlife

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1 THE NEW GRATIA APP Download Gratia and search for queenstownlife 2016, Gratia Software Limited. All Rights Reserved.

2 QUEENSTOWN LIFE ON GRATIA Experience one of the richest sources of activity ideas and things to do in NZ. CONNECT WITH YOUR MOBILE AUDIENCE Mobile search for things to do and places to stay is the present and the future. Gratia provides a social and cost effective way for you to engage with this audience. When you list on Gratia, our users can easily find you, add you to their favourites and personal schedule, and connect through their mobile. They can also instantly share your business with their friends. Gratia also allows you to take control of your own listing, including imagery, the description, contact details and the links to your website. We aim to be the #1 travel app in NZ by QUEENSTOWN LIFE! Together with Jane Guy we ve worked to bring Queenstown Life to Gratia, so locals and visitors can see all of the best things to do and explore when they search for or are in the region. Queenstown Life is packed full of useful content including the best hikes, biking trails, history, food & drink, crafts, and guided adventures and tours. Queenstown Life contains many free outdoor activities and commercial listings. If you already have a listing on the Queenstown Life website, you may be selected for listing on Gratia at no extra charge. But you can also enhance and add value to your existing listing with a paid service. MARKETING ACTIVITY Gratia with Queenstown Life will be actively marketing Queenstown Life with a combination of traditional advertising and digital marketing. Content will be promoted through: Gratia and Queenstown Life s social media. Queenstown Life s website. Gratia s website and travel blog. Gratia s influencer network. Banner and content advertising across Facebook and Google Adwords. Other PR, promotional advertising and events. Gratia will also be promoted nationwide and outside New Zealand as the go to travel app for New Zealand. The audience we build can also become your audience with a couple of finger taps

3 QUEENSTOWN LIFE LISTINGS FREE VERSUS PAID LISTINGS Gratia is already one of the richest content platforms for most places in New Zealand. It is designed to cater for deep and diverse interests amongst socially active people looking for ideas and social connections. It is suited to visitors to New Zealand as well as locals who are travelling around the country or moving to a new location. Queenstown Life on Gratia provides a unique way for local businesses to connect with this audience, as well as those that are specifically interested in the region. For businesses throughout New Zealand, Gratia has a basic default view based on content from aggregators such as Yelp and Tourism NZ. For businesses in the Queenstown region, Queenstown Life provides an opportunity to present yourself in relation to things to do. Plus, you get the benefit of Jane Guy s unique eye and perspective. If you are already featured in the queenstownlife.com blog, you may be selected to be included in Queenstown Life. If you would like to be featured as a paid listing beyond this time, contact Jane Guy at hello@queenstownlife.com. In addition, there are other some paid value added services that will shortly be available. PAID LISTING ON GRATIA Queenstown Life users access the detailed listing view by tapping on an activity card. The paid service allows business owners to work with Queenstown Life to provide: Add or modify up to 6 photos. Add or modify a custom description of up to 200 words. Add or modify a URL after the description that can link to the Queenstown Life blog. Modify a contact phone number, website link From November 2016, you will also be able to: Add a call to action button for online purchases, bookings or more information. Link a deal to the activity.

4 UPCOMING SERVICES DEALS Adding deals is included in the paid listing service. They can be added to a card and are represented by the star icon in the top right of the card. Users can select and save deals to their favourites, just like any activity card, and can use them until they expire. Deals can be used to provide coupons, discount codes, special offers, barcodes or URL links to help drive traffic to the business or activity. To discuss adding a deal to your listing Jane Guy hello@queenstownlife.com. PRODUCT CARDS We will be adding product cards to Queenstown Life in November These cards will display like a normal activity card except they will show a price and product title on the front card. Product cards may also have a deal attached like an activity card. Product cards are saved to a unique area of the favourites screen and can be reviewed and shared later. ACCOMMODATION & EVENT CARDS These will also be added during November 2016 and will allow accommodation and event providers the ability to add their business to Gratia. Book now options will also be made available by early 2017 and deals will be able to be linked to the cards. Accommodation cards will be saved to the same area as activity cards by users and can be freely shared.

5 ENHANCE YOUR LISTING QUEENSTOWN LIFE Queenstown Life on Gratia was developed in conjunction with our partner, Queenstown Life. It consists of outdoor activities, great places to eat, drink and shop and exciting small business in NZ. There is an opportunity for businesses and activity owners to list within the theme or to enhance an existing listing. Categories Available: Get Outside Creative Food & Drink Destinations Rest Your Head Secrets ACTIVITIES An enhanced activity listing allows a local business, operator or event organiser to customise their default listing and add a deal. $ Month Listing ACCOMMODATION & EVENT LISTINGS Accommodation listings are for hotels, motels, bed & breakfasts and commercial campsites to advertise their locations in Queenstown Life and drive traffic back to their own website. PRODUCT Suitable products can be listed in Queenstown Life for a low monthly cost. $ Month Listing $10 Per Month