MAD inmedia Solutions integrated turnkey media solutions, specializing in audio, video, internet and content applications

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2 MAD inmedia Solutions integrated turnkey media solutions, specializing in audio, video, internet and content applications We create customized in store music channels audio and video, for in-store music and background audio applications as well as online interactive music applications We develop customized digital signage applications We utilize Internet & corporate video portals (web TV) We provide specialized content and applications We develop innovative digital out-of-home media Improving the image of a company Empower the consumer experience Increase traffic Increase sales

3 MAD inmedia Services integrated turnkey digital platform communication services, offering a wide range of specialized solutions Music: development of custom playlists according to the look & feel of the brand Visual Media: development of a corporate digital instore communication TV Digital Advertising: Development of Digital Out-ofhome advertising networks (Digital Outdoor Media) by delivering call-to-action messages Internet: Deliver of 360 digital marketing campaigns using offline & online activities Content: Production of targeted & hard-sell content

4 MUSIC

5 MAD inmedia Music Personalized music channel, tailor-made music profiles for retail environments Create your own corporate radio channel Develop your own music identity Improve store atmosphere increase traffic and sales Increase customer satisfaction Create impulse buying opportunities Establish targeted interactive communication with consumers

6 MAD inmedia Service MAD Melody An extensive music library covering all genres and styles IKEA Customized in store music channel Our program is flexible and can be customized as per client requests It includes a large selection from our inhouse music editors of tracks segmented according to genres, tempo, mood and store type Our clients can create their own favorite music channels, schedule and determine what will be played in different times and dates, program audio announcements

7 MAD inmedia Service My Melody music production of a wide range of music categories ΜΑΧ Stores Our royalty free music service Our clients through this service are not obliged to pay any collecting societies for public performance and or mechanical rights. It covers all genres and can be segmented according to our clients request

8 Visual Media

9 MAD inmedia Content interactive and targeted content provides the desired results T-Mobile case study more than 1,000 screens located in different zones EFFECTIVE CONTENT According to the profile and corporate identity of the brand Dynamic and eye catcher Engage the consumer Simple and understandable Targeted and properly positioned

10 MAD inmedia Digital Signage digital Signage solutions to promote brands, enhance traffic and increase sales TGI FRIDAYS Design of a custom Digital Corporate TV that delivers call-to-action messages in order to interact with the consumer Content Production corporate, product and infotainment content Design & implementation of online marketing campaigns to increase sales Producing customized video spots, according to the needs of the brand Technical support service

11 MAD inmedia Business TV design of a corporate online & in-store MAD TV with targeted content, promoting corporate communication and / or third-party advertising activities KFC BAR TV Services: Provision of audio - visual Content Design of Branded Content Combination of audio and video Promotional video spots Commercial exploitation to third party brands

12 MAD inmedia Business TV Digital Menu Boards the in-store digital menu board application replaces the traditional business price catalogue Goody s ADVANTAGES: Live data feeds allow local managers to adjust marketing messages along with prices in real time Immediate menu changes for promotions and advertising to reflect marketing objectives Empowers companies to market more effectively and manage sales more efficiently

13 MAD inmedia WEB TV design & production of Video Portals Asana TV Services: Concept, Design, Production, Implementation and Monitoring of the Video Portal s episodes We design targeted thematic or /and tutorial video portals. Each episode is designed according to the needs of each brand aiming to enhance corporate identity, increase sales and educate consumers (How to, Doctor Knows, etc.)

14 MAD inmedia Hologram Virtual Merchandiser design of turnkey creative shapes and forms Carrefour Alimos Kraft Foods Ability to form / shape product man public figure mini stage Developing brand campaign in digital format that enables our clients to increase the level of awareness to all passers by Communicating the offer or tender of the Day Week Month to customers Ensuring that the message really stands out from the crowd and the clutter from static signage We focus on the differentiation of signage look and feel

15 DIGITAL ADVERTISING

16 MAD inmedia Digital Outdoor Media The largest Digital Out-of-Home Advertising Network in Greece More than video screens Across 120 points nationwide with access to over 4 million connected visitors per month

17 MAD inmedia Benefits effective Content for Digital Out-of-Home Advertising Four out of five product brands experienced significant increases of up to 33 percent in additional sales through the use of DOOH media Nielsen, Consumer Survey on Awareness & Effectiveness of Digital Display Screens Installed in Grocery Stores Carrefour TV Enables businesses to reach their consumers while on the go instead of at home Engages consumers wherever they are and deliver targeted messages Builds brands Increases public awareness Enhances POS traffic Boosts sales

18 MAD inmedia Effectiveness drive 100% measurable results, show an immediate return on investment and a means of increasing customer traffic Video Sephora Τhe Mall Athens Increase sales Increase traffic Increase average basket Redemption rates offline coupon Redemption rates online coupon 5 15% 10 25% 10 30% 2 5% 5 10%

19 MAD inmedia Our networks screens strategically placed in high-traffic spots Everest TV 38 shops / 50 screens Flocafe TV 38 shops / 80 screens Flocafe TV Goody s TV 130 shops / 300 screens Carrefour TV 36 shops / 540 screens REA TV Maternity clinic ΡΕΑ / 21 screens Everest TV

20 Internet

21 MAD inmedia Internet integrated services through targeted online & offline applications 360 Campaigns Design, production and management of online marketing campaigns Production, creation and management of Digital Loyalty Programs Creation and production of digital content Monitoring of the campaign Applications: Digital Coupons Social Media Online Competitions Digital Loyalty Programs

22 MAD inmedia Digital Coupons digital coupons increase conversion rates, awareness, corporate credibility and consumer s engagement Staff Jeans Ultimate targeting to a wider audience Enhancing the awareness of the product Improving the interaction between brand and consumer Strengthening consumer confidence Real time updates Strengthening corporate Loyalty Programs

23 MAD inmedia Social Marketing design and management of social media applications driven by 100% results Tetra Pak Services Video production for social networking sites Creation of viral promotional activities Design and implementation of interactive activities - such as competitions Design & development of social media applications enhancing engagement by increasing likes, posts, comments and shares

24 MAD inmedia Social Marketing & Digital Out-of-Home Advertising combination of Digital Out-of-Home Advertising with Social TV, to provide an interactive experience in real time Promote a contest through several digital platforms such as social media fan pages and Digital Out-of-Home Advertising A social media campaign can also be delivered through Digital Out-of-Home Advertising platforms in order to create buzz and to reach connected pass buyers Use of Digital Out-of-Home Advertising to create virality and involve the viewer to participate in a social media campaign

25 MAD inmedia Online Campaigns design and promote online campaigns, motivating consumers to get involved with We design online campaigns by using internet applications We use geographical criteria to boost sales to local markets Design Online group buying campaigns based on mechanisms along with auctions, reverse auctions, and name your own price strategies How do we communicate campaigns? Digital Out-of Home Advertising Promote Social Media Campaigns at the point of sale Using Mobile Marketing

26 MAD inmedia Loyalty Programs design of online interactive campaigns to enhance loyalty programs and reward consumers Card Club Carrefour Design of Digital Out-of-Home Campaigns that improve Loyalty redemption rates Production of Interactive content that enhances Loyalty programs Increase of data base according to specific demographics Design Campaigns for brands under a common loyalty strategy

27 EFFECTIVNESS

28 MAD inmedia Audience Measurement offer an audience measurement solution based on innovative image analysis techniques By the use of a standard video sensor we analyze the stream of images to: Detect the presence of human faces Track those faces while they remain in the field of vision, even if they are turned away Classify those faces in anonymous demographic classes. Key Metrics: the number of people that have actually looked at the media the number of potential viewers for a media the number of looks during a viewing session The gender: male or female the Age group: child, young adult, adult or senior

29 CLIENTS

30 Τtechnology & Media Retail

31 Retail Others

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