October December Quarter Update Please direct your queries to:

Size: px

Start display at page:

Download "October December Quarter Update Please direct your queries to:"

Chloe Palmer
7 years ago
Views:

1 October December Quarter Update 2013 Please direct your queries to:

COOP CAMPAIGN WITH TOURISM AUSTRALIA IN HONG KONG October saw the launch of a cooperative campaign with Tourism Australia, Sony Hong Kong, SATC, Apple Daily and Wing On Travel.

2 COOP CAMPAIGN WITH TOURISM AUSTRALIA IN HONG KONG October saw the launch of a cooperative campaign with Tourism Australia, Sony Hong Kong, SATC, Apple Daily and Wing On Travel. A young Sony photographer and one of the NT candidates for Tourism Australia s Best Job in the World (Will Cho & Raven Cheng) travelled through the NT capturing the destination with Sony camera s and sharing it through a digital and outdoor media campaign in Hong Kong RESULTS HIGHLIGHTS Travel booklet with Sony products and NT destination photos printed and distributed in Sony shops and booths Conversion partner Wing on featured NT product and promoted with a lucky draw to their database

COOP CAMPAIGN WITH SATC, SQ & LAND ROVER A joint cooperative campaign with the South Australian Tourism Commission, Singapore Airlines, Land Rover Experience Centre Beijing and Compass Travel.

3 COOP CAMPAIGN WITH SATC, SQ & LAND ROVER A joint cooperative campaign with the South Australian Tourism Commission, Singapore Airlines, Land Rover Experience Centre Beijing and Compass Travel. Activity included a famil for CPS travel and 2 media, VIP seminars for Land Rover Club members to deliver groups to NT. RESULTS HIGHLIGHTS Reports in Land Rover Magazine Sep & Dec Reports in Magazine China Travel Agent Dec Content in Land Rover official website, Weibo & Wechat VIP Seminar to Land Rover club members

4 CTRIP Ctrip is the key partner of Tourism NT in Eastern China in 2013/14. First run of exposure is to promote the Chinese New Year package. RESULTS HIGHLIGHTS Uluru package recommended on floating boxes in outbound homepage with the theme Australia New package FIT package launched both Top End and Red Centre. Uluru package promote in Ctrip high end brand HH Travel

RESULTS HIGHLIGHTS Top sale package recommended in CYTS website group channel with home page and have a landing page

5 CYTS is the key partner of Tourism NT in Northern China in 2013/14. First run of exposure is to promote the Chinese New Year package. RESULTS HIGHLIGHTS Top sale package recommended in CYTS website group channel with home page and have a landing page (aoyou.com) Ads in magazine, wechat, and in the CYTS product guide for days Uluru + Reef + Sydney / Melbourne and advertorials in Wechat. Australia s heart Uluru Full page of package advertising in Traveler Weekly 10 th Dec.

6 NANHU TRAVEL COOP CAMPAIGN A joint campaign with Nanhu Travel to promote Red Centre group package and Top End FIT package in Southern China. Ads in newspaper Billboard in Nanhu retails shops Heart journey Rock and Reef package in Nandu Daily. Hug sunset in Uluru billboard in 6 Nanhu retail shops in CBD area in Guangzhou.

7 Feature story China BT MICE magazine 1/2 page trade news on China BT MICE magazine 2013 Nov issue. Tourism Northern Territory launch new MICE resource during China mission association for the advancement of the tourism market prosperity Target on the MICE market, Tourism Northern Territory launched new MICE resources to China market during the 2013 China mission. Ayers Rock Resort, Skycity Darwin and other famous nature landscapes were mentioned. Circulation: 35,000 per journal for printed version;80,000 every 2 weeks for PDF version Circulation channel: Directly mail to the BT MICE purchasing decision-makers of enterprises, government offices, and associations which have demands on business travel affair, Exhibition, Convention, and incentive tour purchasing.

the World. Travel Channel reaches 5.11 million urban population of China. In big Chinese cities, Travel Channel covers 52% more well-educated population than any other satellite channels.

8 FEATURE STORIES TRAVEL CHANNEL 150 minute documentary debuted on Travel Channel Around the World program. Travel Channel debuted in 2002 as the only and the best national satellite TV channel with a focus on travel and lifestyle in China, Travel Channel has been to more than 80 countries / areas around the World. Travel Channel reaches 5.11 million urban population of China. In big Chinese cities, Travel Channel covers 52% more well-educated population than any other satellite channels. Self-drive in Red Centre Work with BTG International Travel & Tours to invite the shooting crew of Around the World program from Travel Channel to visit Red Center and self-drive from Alice Springs to Uluru during Mar 6 13, The highlight of this trip isself-drive, world heritage, the nature and culture in Red Centre. URL: : : : : :

9 Themes promoted on social media platforms this quarter Months Theme October Best job in the world China mission Minister s visit Restaurant in NT November Fishing Food and wine NT Adventure Aboriginal art December Wild animal Travel Channel video sharing Sina Weibo platform is the top Chinese social media platform The Ghan We now have 35,059 fans 115 original weibo posts 87 reposts Introduce operators and highlights their products one Weibo post a week

TRADE SHOWS NT China Mission 2013 (8 th 17 th October 2013) 6 attending operators Hong Kong: 80 pax attend classroom training, 7 key agents attend one on one session and 30 pax include key agents and

10 TRADE SHOWS NT China Mission 2013 (8 th 17 th October 2013) 6 attending operators Hong Kong: 80 pax attend classroom training, 7 key agents attend one on one session and 30 pax include key agents and media attend the BBQ dinner. Guangzhou: 120 pax attend classroom training, 11 key agents from Guangzhou and Shenzhen attend one on one session and 40 pax including key agents and media attend the BBQ dinner. 1 sales call to GZL travel and visit 2 GZL retail shops. Beijing: 120 pax attend classroom training, 8 key agents attend one on one session and 50 pax including key agents abd media attend the BBQ dinner. 1 sales call to CYTS Head office and visit 1 CYTS retail shop. Shanghai: 100 pax attend classroom training, 8 key agents attend one on one session and about 40 pax include key agents and media attend the BBQ dinner. Qantas and Singapore Airlines also attended each stage of the mission.

11 TRADE SHOWS Tourism Australia Vtour training seminar in Hangzhou on 3 rd December 230 pax from sub agents attended Cathy Pacific, China Southern, China Eastern, TA and all STOs attended except TAS. Tourism Australia Shanghai Spring Tour training seminar in Shanghai on 20 th Dec. 250 pax from Spring retail shops attended Qantas Airlines, Tourism Australia and all the STOs attended except TWA. Key sales calls in Shanghai, Beijing, Guangzhou, Hong Kong Beijing (Tier 1 city): China CYTS Travel & China International Travel Service Shanghai (Tier 1 city): Ctrip & Tourism Australia Guangzhou (Tier 1 city): GZL Travel, China Southern Airlines & Nanhu Travel Hong Kong (Tier 1 city): Tourism Australia Hong Kong Hangzhou (Tier 2 city): Vtour, China Southern Airline Hangzhou, Zhejiang Everbright Travel, Hangzhou CTS & Zhejiang CYTS

12 Keep us updated! Please keep us posted - latest product updates are always needed. We will share the latest information with our trade partners through newsletters, training seminars and sales calls. Trade events, get involved in the events and support famils ATE (Cairns) 12 th -15 th May Corroboree Greater China (Gold Coast) 25 th 27 th June Key contacts in market Glen Hingley, Director, glen@atr.net.cn John Xu, Marketing Manager, John@atr.net.cn Hannah Xu: Marketing Executive, hannah@atr.net.cn Ivy Lv: PR Assistant, ivy@atr.net.cn

Highlights from Tourism Australia s activity in China in 2012-13

2020 Highlights from Tourism Australia s activity in China in 2012-13 The Chinese inbound tourism market has the potential to contribute up to A$9 billion annually to the Australian economy by 2020. Activity